Culture

Mexican Abuelito Vows To Give Kids Free Sleigh Rides In His Santa Claus Mototaxi Until He Dies

For the last seven years, a Mexican abuelito has been rigging his motorcycle taxi to look like a Santa Claus sleigh, to the delight of children in his Oaxaca neighborhood, and is vowing to offer free sled rights to children for “as long as God gives me life,” he told a local outlet. Jerónimo Flores, 75, and his generosity have gone viral after a relative shared images of his mototaxi to Facebook, further spreading his Christmas cheer even beyond Juchitán, Oaxaca, the southwestern Mexican state that gave birth to the modern-day sleigh. Over the course of many years, Don Flores has been using his own savings to deck the halls of his mototaxi, purchasing materials, and constructing the design himself so that the front of the taxi looks like a giant Santa Claus head. The taxi’s headlights appear as glowing cheeks, while the driver’s windshield is protected by bushy white eyebrows and a pair of makeshift giant Santa Claus glasses.

This year, he had the idea to tow a sleigh behind the mototaxi and is vowing to let children right in the sleigh for free for as long as he lives.

Over the last couple of months, Don Flores emptied his savings account to pour 12,000 pesos ($628) to rig his mototaxi to be able to tow a sleigh full of children for free.

CREDIT: CORTA MORTAJA

Don Flores has been elevating his Santa Sleigh game every year since 2012, becoming an instant classic in his neighborhood’s Christmas celebrations. Complete with a larger-than-life Santa hat, a pink nose, and scruffy white beard, Don Flores’ Santa mototaxi is well known in his neighborhood. This Santa doesn’t retire to the North Pole all year long, however. The glowing-cheeked Mr. Claus also makes an appearance for Mexico’s Independence Day and on Halloween. This year, however, Don Flores had an idea that would require the help of his adult children and much more money. 

Don Flores built this two-row “floating” sleigh so that children could hop aboard for a ride in Santa’s sleigh for free.

CREDIT: ARTURO GARCIA / FACEBOOK

Even though Don Flores is well beyond retirement age by most folks’ standard, he continues to have to work for a living, driving his mototaxi around town. In his older age, Don Flores doesn’t seem to be slowing down. Once the idea to build the sleigh came to him, he couldn’t let it go, enlisting his sons and daughters to help him build the magical sleigh. The way they rigged the neon lights at the bottom even offers the optical illusion of a floating sleigh! “This year it occurred to me to build a sled to ride my children and children for free, without charging anything. I will continue this until God gives me life,” Don Flores told La Republica.

You better believe that the inside of Santa’s sleigh is decked out, too.

CREDIT: ARTURO GARCIA / FACEBOOK

What’s a Mexican sleigh ride without the most miniature of nativity sets anyway? Don Flores makes sure that his patrons and their children feel the magic of Christmas at every step on his mototaxi. Christmas lights line nearly every border of the taxi, from the sleigh to the brim of the Santa hat, to the seat cushions. Don Flores has become a beacon of light in every sense of the word in his community.

Santa may even need to build another sleigh to meet the demands of Juchitán’s children!

CREDIT: ARTURO GARCIA / FACEBOOK

“Beautiful ride with the mototaxi sleigh! Congratulations Abuelito Fito Flores,” Don Flores’ grandson, Arturo Garcia, posted to Facebook last week. Since then, the photos have been shared over a thousand times. “How beautiful! I already imagine the beautiful memory he is leaving his grandchildren. They will remember him forever,” one fan comments. Don’t even think about uttering, “OK, Boomer,” to this abuelito. “The most beautiful technology,” commented another fan. 

Today, Don Flores is known as the “Santa Claus de Juchitán.”

CREDIT: ARTURO GARCIA / FACEBOOK

For good reason, too. Flores has made it clear that he’s invested his money and energy into offering a little bit more magic to kids at Christmas time. “It gives me this pleasure, this joy of seeing the children,” Flores told Sopitas. If you’re in the neighborhood, you can support the good cause by becoming a paying customer of Don Flores. Every paid ride is a free ride for the children to have a big dose of Christmas magic.

READ: Here Is A 12-Song Playlist To Make Your Christmas Very Festive

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

steelers / Instagram

It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards