After 42 years, Lowrider magazine is nearing its last ride as the publication will cease printing at the end of this year. For many Chicanos living in Southern California in the 1980s, the magazine became a cultural icon when it came to content on everything from cool cars to flashy tires. Beyond just the world of cars, Lowrider gave insight on political and cultural issues that were focused on Chicano identity. In some ways, the magazine played a role in bringing lowrider and Chicano culture to the mainstream in a way that no publication had before.
That’s why when news broke on Dec. 6 that TEN Publishing, the publisher behind multiple car enthusiast magazines, would be shutting down print operations for 19 of its 22 titles next year, including Lowrider, it marked an end of an era. As of now, it’s not yet clear if the iconic magazine will continue online or even rescued by another publication. One thing is for certain though, some readers are being left behind in the dark.
There is no denying the influence and impact that Lowrider had on not only on car culture but Chicanos as a whole.
Lowrider got its start in 1977 after it was founded by San Jose State students David Nuñez, Larry Gonzalez, and Sonny Madrid, who initially started the magazine as a DIY zine on lowrider culture. The trio would invest money to get roughly 1,000 copies printed and begin publication. The magazine wasn’t an instant hit from the start. Sales lagged behind expectations and it took until Lowrider began placing more women models on its covers in 1979, that things began to pick up.
“You wanted to see what was the hottest car, who was selling what, what tires were the best, and who was doing good interior. … Back then there weren’t [smart]phones so you had to get information from magazines,” Jerry Navarro, 45, a technician who works at a car shop in East L.A., told the LA Times.
Navarro, along with countless others, grew up on the magazine and looked forward to its monthly coverage on the latest in car and Chicano culture. Its magazine covers became just as famous as its content, from famous Latinos like Cheech and Chong to rappers Snoop Dogg and Cypress Hill’s B-Real, all gracing the front. The magazine would also see expansion into music, sponsoring car shows nationally and the creation of a merchandise division. Its influence was seen in city streets across Southern California, particularly in places like East L.A., where lowriding became a cultural fixture.
“Lowrider inspired so many youngsters who would go on and ignore the prevalent gang lifestyle of the ’90s in lieu of working on their vehicles. The magazine was much, much more than just pin-up models and cars.” Noe Adame, a correspondent for L.A. Taco, told the news site.
While it’s not clear if Lowrider will continue being published online, its legacy will certainly live on.
While it’s not clear why TEN Publishing will cease publication of Lowrider, it follows a trend in recent years where magazine sales have dipped and in return have stopped printing altogether.
“Simply put, we need to be where our audience is,” Alex Wellen, president-general manager of the MotorTrend Group, which is licensed by TEN Publishing, said in a memo. “Tens of millions of fans visit MotorTrend’s digital properties every month, with the vast majority of our consumption on mobile, and 3 out of every 4 of our visitors favoring digital content over print. We remain committed to providing our fans and advertisers quality automotive storytelling and journalism across all of our content platforms.”
While Lowrider saw sales decline over the last few years, it was once one of the most popular magazines in the country. According to the LA Times, “by 2000, it was among the bestselling newsstand automotive periodicals in the country, with an average monthly circulation of about 210,000 copies.”
“At its heart, it’s been a key tool to keeping alive Chicanismo and Chicano identity,” Denise Sandoval, a lowrider expert and professor of Chicana and Chicano Studies at Cal State Northridge, told the LA Times. “I’ve met so many people who are not Chicano, that because they’re part of the lowrider community, they learn about Chicano history through that magazine.” Lowrider also challenged negative, stereotypical perceptions of lowriders as tough thugs and gang members.
When news that Lowrider printing will cease, some took to social media to acknowledge the impact the magazine has had on their lives.
It is indeed an end of an era but don’t tell that to the countless aficionados who are still keeping lowrider culture and community going strong today. To put in the simplest car terms, this is just a mere pit-stop.
Doubly marginalized by their race and gender, Black women face so much of their lives combatting the stereotypes that anguish them. Worse, on a daily basis Black women are forced to find ways to thrive and succeed in their lives and careers by white-washing and invalidating their own identities.
Recently, women on Reddit shared the stereotypes that afflict them and it was pretty eye-opening.
Check this out below!
“The stereotype that our entire being is sassy and ghetto. Recently, I was at a friends for game night, we were playing Uno. I simply but jokingly was like “girl don’t look at my cards” and her entire family mimicked me but made it way more than it was like i had said “GURRRLLL DONT YOU BE LOOKIN AT MY CARDS” when that’s not how i said it… at all.” –y0aujani
“I hate the stereotype that we must want to be White if we don’t fit within the clearly defined list of actions and beliefs that society says black women are supposed to be (this stereotype is usually coming from other black people, which makes it sadder).
Oh look! That black woman dyed her hair a color that isn’t typically associated with black people. She clearly wishes she was White!
Oh my GOD. That black woman is dating a White guy. Doesn’t she know that she’s supposed to save herself for a black man?? She clearly wishes she was White.
Good Lord. That black woman likes country line dancing! This is humanity’s worst affront to nature! She clearly wishes she was White!
And so on. I mean, I get that “black” isn’t merely a skin color, it’s a culture. Doing things outside the customs of the culture can make it seem that we are ashamed of said culture. If I don’t like soul food, you can kind of see how that may come across as me looking down my nose at my own culture. But there has to be some kind of limit, where we can like different things and simultaneously have respect for our roots.
Do other cultures go through this? If a Scottish person doesn’t like haggis, are they given shit for not being ‘Scottish enough’?” –VintagePoet82
“My last name is Italian. I know this doesn’t come close to the crap you have to deal with on a daily basis, but admitting I don’t like tomatoes is usually met with “how do you call yourself an Italian?!” …Because that’s where my great grandfather is from?
My family still practices some cultural traditions that celebrate our heritage, but I HATE the idea of baskets delineated by racial stereotypes. People don’t fit in boxes. I’m not trying to be Jewish when I attend Hanukkah parties, I’m not trying to be Cuban when I dance salsa, I’m not trying to be Black when I braid my hair, I’m not trying to be white when I go skiing. I’m just trying to enjoy time with the people I love, and also manage these damn curls, wherever they came from.” C0USC0US
“This doesn’t happen since I moved, but happened a lot when I was a teen/young adult growing up in rural Pennsylvania. (By the way, on balance it’s a wonderful place. Like any rural area, you sometimes wish the people there were more worldly and educated than they are, but I still love Pennsyltucky.)
Anyhow, often times when it came up that I was (and still am) a huge hip-hop fan, someone would inevitably bring up that I was, ‘trying to be black.’ Or they would use an extremely derogatory slang word for a white person who is ‘acting black’ that I’m not going to repeat here.”- Langosta_9er
“I think that everyone in the world feels pressure to let go of their culture and fall into line with the Post-ww2 American consumerist canon. So the people remaining that wish to remain tied to their culture demonize those who embrace change (I’m not saying that the change is positive though).
In my case as an Indian you get pressure from both sides, if you’re too Indian you’re considered a luddite and might be given shit for not assimilating enough, but you might also get shit for not knowing some random shit about your culture depending on who you talk to. That’s just with 2nd gen immigrants though, it seems like 3rd gen are completely assimilated with just physical differences while 1st gen tend to go too much to the other side.
With black people there seems to be a movement for black pride and preserving the culture you’ve developed in spite of the constant pressure from the media and other white people to mix and assimilate into the new “neutral culture” and any form of “giving into that is seen as betrayal.
I used to be more towards assimilating and even wanting to be with white girls to “dilute my Indian genes” but now I’m starting to see how much I dislike the blandness of the “American” culture and part of me doesn’t want to assimilate as much anymore.
Do other cultures go through this? If a Scottish person doesn’t like haggis, are they given shit for not being “Scottish enough”?
I guess that’s where the “No true Scotsman” fallacy comes from.”- RagingSatyr
“Had one dude claim I was rolling my eyes any time I looked at him. I’m very quiet by nature, and extra careful with my words and tone. We can literally not do a damn thing, have no reaction, but will still get accused of having a bad attitude. We are often just fucked, no matter what.” –Kemokiro
“When you’re a black woman, you have to be strong, Super fucking Woman all the time but if you stand up for yourself, you’re an ‘angry black woman.’ But if you don’t uphold to strong stereotype and you any emotion other than strength like sadness, you’re weak and a black bitch with an attitude.” –beatlegirl95
“Idk where it was but awhile ago there was some post and in the picture there was a naked black girl and you could see her pubic mound (thehehe the phrase) . Comments starting pouring in like “omg wtf is that” “wow it’s just like a black hole isn’t it” “someone needs to get skin toner” so on and so forth. The only thing that gave me some hope is the highly upvoted comment along the lines of ‘ITT men and women who have never fucked or seen a black women naked’ Then it dawned on me; are black women so undesirable that a community, like Reddit ,that is seemingly obsessed with porn hasn’t even seen a black women naked, or is it just another way to put down women.” – mongoosedog12
“the angry black woman stereotype is by far the worst. you can never win with it i see people trashing black women and if i try to stand up for myself and other blacks people they claim i’m proving them right by having an attitude? i’ve literally seen where girls and latina girls act in the exact same manner, say the exact same thing and they are deemed as sexy while the black woman is ghetto and trashy.
people will legit interpret your actions to fit this stereotype like i’m an introverted person and people have said i was a bitch because i didn’t talk to them when another girl can do that and she’s just shy.
on multiple occasions i’ve looked in the general direction of an interracial couple (black man and other woman) and people said i was giving them dirty looks when i really do not care!
i also just hate the cognitive dissonance when it comes to the same thing with black men. most people would agree that it’s racist to generalize all black men saying they are all dead beat fathers, criminals, violent, etc but people seem to think it’s just a perfectly valid opinion to negatively generalize all black women. and it’s the worst when it comes from black men.” –woahwoahwoahwoa
“The fact that we are supposed to speak and act a certain way. The amount of times I’ve been called oreo just for the way I speak is disheartening. No, I’m not white on the inside thanks.” –moonscry
“What’s really annoying is when it comes from other black people. I had a cousin once say that I was so “white” that if I married a black man, my kids would come out biracial. These days, I try to treat it as a running joke because I see absolutely no reason to change myself to fit what “black” is supposed to be. I love Star Wars and video games and reading books by 19th century British women and dislike most rap music and I speak like any other educated person from the suburbs. This is who I am and people who believe that these things make me less black are the ones who have the problem.” –kaitco
“When I was really new to dating and desperate for love/attention/a bf, I ended up ‘dating’ this white guy… He would mention how he watches a lot of interracial porn and how his ultimate fantasy was to rent a plantation in Georgia and for me to be his sex slave…. I wish I was kidding.” –Stitch_Rose
“The worst thing I’ve had is being told I’m “too white” cos of how I talk. I grew up in a mainly white area and had more contact with my white side of the family (although my black family aren’t stereotypically black anyway), so why would I? Why must anyone with black in them be stereotypically black, am I not just as much white as I am black?”- RJturtle
“Dehumanization. If they don’t look at you with the empathy to acknowledge your humanity, they can justify anything that is done to you.
I suppose that’s a black problem to have in general, but it hits women hard too.” –AliceHouse
“I’m angry. I’m sassy. I’m ghetto. I could be a thief. I’m loud. I’m unintelligent. I’m close minded. I’m spiritual. I’m “manly”.
The only one that’s true for me is that I’m loud lol. And my GOD I hate the, “Wow! You speak very nice. You’re eloquent”. That’s a backhanded compliment; they expected me to sound a certain way JUST because I’m black. =A=; The fuck dude.”- FantasticHamburguesa
“I’m not sure I can pinpoint this to a specific stereotype, but when interacting with my customers, I’m questioned a lot more than my white or male coworkers. I often have to take male coworkers with me to deal with belligerent restaurant owners who just will not listen to me. It’s the racism+sexism combo, and it sucks. I’m not dumb because I’m black. I’m not dumb because I’m a woman.
When customers talk back or are rude, I have to try extra hard to be nice to them because they’re more likely to report be for being rude and hostile. It’s just their perception and it sucks so much. Edit: Remembered another one! My baby sister was born when I was 12 going on 13. I developed early and this lady in Kohl’s cooed at my sister, which scared her, causing her to reach for me. The lady said ‘Aw look, she just wants her mommy’ and I was like… what? Who? Me? I’m 13. There’s a comic strip that shows the difference in how white and black women are treated, I wish I could find it.
It also had a panel about how it’s assumed black people go to college because we’re simply minorities and filling up seats. Nope, I earned my $22k/year scholarship, thanks.” –TheYellowRose
“I hate the stereotypical backhanded comments. The “You speak so well, where did you grow up?/ You talk white”, the “You’re so pretty for a black girl,” or the worst one “It’s okay, you’re not really black though.”
First of all, I don’t remember there being official perimeters for being black and if there are, I sure didn’t get the memo. Just because I’m not generally outspoken, I like nerdy/geeky shit, and I have a white fiancé does not mean in any way I’m less black.
I also really hate it because not only does that comment imply to be black is something to be ashamed of or something lesser, it also negates all the bullshit I’ve have to deal with on a daily basis. Like oh, well you don’t see me as “black” but the store attendant that followed me through the entire Sprint store because he assumed I was there to steal something sure thought I was black enough.
I hate that I can’t fight back against any of these comments because I’ll be labeled an “angry black woman”. Nothing is more frustrating than to have legitimate reasons to be upset but if your octave goes up even a little, everything you say is invalidated because you’re just “an angry black woman complaining about everything.” –Slightlydazed49
“That I’m poor because I live on the south side of Chicago. I’m not smart & I look like I have a bad attitude/mean.
What’s so funny is, I was at a Walmart in Iowa, I was talking about all the places I’ve been to over the last 10 years and I was talking on the phone with my mom. Some white lady just kept looking at me in shock like….WOW. Then when I mentioned to having family in Toronto, Canada, her eyes got big as hell. Again, at Walmart, white woman clutching her purse….I go to pull out my wallet, just to fuck with her, , (oh and in my wallet, I have many credit cards, one of them is a beautiful platinum discover card), anyway she was looking shocked, like how did she get that.” –imtherealistonhere
If you’ve ever spent the night at someone else’s home, you know that there are people in the world who have house rules that can be very different from your own. From rules about drinking all of your milk cereal to not raising the volume of the television to a hearable level, different households have them all. Now, some of these crazy house rules are being shared in the comments section of an AskReddit. Not only are some of the stories and rules shared wild, some are also even a little sickening.
Check them out below!
“I had a friend who instead of washing the dishes after a meal just put them straight back in the cupboard. I thought his parents would freak out but it turns out it was just something they did in their house. Whenever I went over I always made sure to eat beforehand.” Reddit User
“Family who babysat me when I was young had a rule of “no drinking during meals” and I don’t just mean soda, juice or milk, no water until your meal is done. This was insane to me because we would be called in to supper/lunch after playing outside in the summer and weren’t allowed to drink anything until we sat down and finished our plates. Also, this rule didn’t apply to the father of the family who would often drink beer during meals.
My great-aunt had a parlor room in which all the furniture was covered in plastic and never used, it also had a plastic walkway going through the middle (just a strip of plastic cover) which was the only path you could walk on (she would flip out if you touched carpet).” –Random_White_Guy
“I wasn’t allowed to put extra salt on my food, had to be in bed by 8pm (all the way through middle school), and had to ride my bike to school everyday even though my best friends parents offered to take me.” –willwhit87
“No fighting over the heel of the bread. The father once off hand told his oldest children that the heel of a loaf of bread was the best and made them want it instead of the regular pieces. By the time there were 4 kids sometimes fist fights would break out over the heels. Loaves had been opened on both sides, or loaves were a mess because someone reached through the sack and pulled the back heel out. For a while there was a turn system where the heels were promised to a child for each loaf, but that fell apart when one went to summer camp and lost their turn. One time my friend wasted an afternoon waiting for his mother to come home with a fresh loaf of bread instead of going out and playing. I witnessed fist fights over the bread most people throw away.” –DarrenEdwards
“In college I had a friend that lived with his grandparents when he went to school. Before they’d let him leave the house his grandmother would say ‘nothing good happens after midnight’ and he would have to repeat it. If I was there, I would also have to repeat the phrase.” –iownalaptop
“I slept over a friends house in grade school one time. He prepared us a bowl of cereal the next morning for breakfast. Not thinking ANYTHING of my behavior, I didn’t finish the milk. I just never used to. I don’t know.
He was like “You uh…gonna finish that?”
“Uhhh oh…I uh…I don’t think so? Does that matter?”
He panicked. Absolutely panicked. I think he put it down the toilet before his parents came back into the room.
I don’t know what the rule was, exactly, but FINISH YOUR MILK OR DIE would be my guess based on his reaction. I still feel bad about it. I was like 8 and didn’t think.” –soomuchcoffee
“When I was a kid. I spent the night at one of my friends house. And you were allowed to drink a soda like sprite before bed. But you had to stir it till all the carbonation was gone.. Don’t ask me why…” –newvictim
“I had a friend in middle school, and his dad worked for Pepsi. No one was allowed to bring any Coke products into the house. The first time I went there his mom told me I could not come in the house because I had a Dr. Pepper. I thought she was joking and tried to walk in, but stopped me and said that if I don’t throw that in the garbage outside that I would have to leave. They were fucking serious about that shit.” – SlowRunner
“During college years, I used to visit my friend during summer months at his parents’ house, where he lived at that time. They had two odd “house rules” I’ll never forget:
We couldn’t open any window in the house (even the bathroom window) – ever! Even if it was far cooler outside than inside during the summer.
We weren’t allowed to close our bedroom doors at night, so that his parents’ cat could have free access to all rooms at all times. (This made it difficult to sleep, without a breath of air from the windows, and the cat walking over us in bed while trying to sleep.)” –Back2Bach
“I knew this family that would share the same bathwater as a means to cut down on their water bill. So when one person took a bath, they ALL took a bath that day. The waiting list was about 4-5 people deep. From what I understand, a lot of families do this, however, I just couldn’t see myself washing off in someone else’s soapy leftovers =( If that were the case, I got first dibs on getting in the bathtub first lol”- __femme_fatale__
“My ex’s family would throw all their left over food over their balconey instead of putting in the trash can. I asked them why they did that, they replied it keeps bugs away……..and didnt think rotted food right outside their door would bring bugs.” –PimemtoCheese
“I had a friend whose mom required her to sit on the floor. Never a chair, couch, bed, or other piece of furniture. I went to her house once and sat down on her bed and she flipped out, made me get off it and spent several minutes smoothing the sheets to make it look flat again. I think her mom thought “kids are dirty” but the rule was in place even after bathing and wearing clean.” –knitasha
“Went over to a school-mates’s house for dinner when I was in elementary school…his mom cut everyone’s good into little tiny bites before giving you the plate and only let us eat with a spoon… Her oldest daughter apparently choked on something once when she was a teenager and it became a rule…even on hamburger and hotdog night.” –GRZMNKY
“I was doing a project with a classmate at her house and on our way to her house we stopped at a store and picked up some snacks. We did our schoolwork and then just kind of played and messed around while eating those snacks. Then her mom came home and lost her absolute shit about the snacks. It wasn’t so much that we had eaten them, it was because the snacks had crumbs that had contaminated their otherwise purified home.
My friend had to stop everything and vacuum the entire house to get every crumb of snack, then take the nearly empty vacuum bag, the empty snack bags, and the half-empty but “contaminated” bag of kitchen trash outside and ask one of the neighbors if she could put it in their garbage bin because not a crumb of that kind of food was allowed on the property in any form after sunset. My mom picked me up and as I was leaving they were doing some additional purification ritual and my friend was praying for forgiveness for having potentially defiled their home.
Turns out they were 7th Day Adventist and it was against their code or whatever to have leavened foods in their house/property during a certain period of time? I don’t remember the exact details, but I remember it was a pretty big thing about how every crumb had to be removed from the property ASAP.” – alexa-488
“My neighborhood friend and I would hang out almost every day of the summer. We would go out exploring in the woods with a bunch of our friends and would usually come back all muddy and tired. My friend was very nice and would offer me water and food. His parents would take those away from me if they saw me with them saying they were only for their children. He was always allowed to eat at our house yet I’d have to walk back if they started having any type of meal. The worst though was his next door neighbor who had a daughter our age and when we were hanging out we all got muddy (we were 10) the girls mom proceeded to take her daughter and my friend into her house to clean them up and told me I wasn’t allowed to enter and that I could use the hose. Some people just know how to ruin a kid’s self esteem.” –boomsloth