Culture

The Concha Burger Is Real And It May Be The Ultimate Food Mashup

The burger, shake, and fries are enduring icons of American cuisine. This greasy, calorie-laden food is the stuff of American folklore. Integral to the iconography of the U.S. of A., burgers are the perfect meal anytime of day, any day. But a group of visionaries, added a twist to the American classic to switch it up a little —for the better. In a time of cultural hybridization, the blending of elements from different cultures, an All-American burger, paired with the quintessentially Mexican pan dulce resulted in the cultural hybrid of dreams. I give you: the concha burger. 

If you, like us, love a good pan dulce as much as you love a juicy burger, Mexican food pop up, El Norte, has something to say to you; ¿Por qué no los dos?

El Norte Kitchen, a Mexican food pop up that specializes in “Norteño” food —food typical of the northern region of Mexico— came up with a sweet and savory creation, that’s the stuff of Mexican-American dreams. Replacing the burger buns for a concha, this new sandwich is a sweet and savory delight that will satisfy both your cravings.

Run by a Latinx family, El Norte’s food has Sonoran roots with an Arizonan touch.

El Norte Kitchen is a Pop-Up Restaurant run by the Allen Family. The pop up creates unique Mexican inspired dining experiences in the Twin Cities of Minneapolis and St. Paul, Minnesota. The Latinx family lived in Tucson, Arizona for years, which is why their food is influenced by the culinary delights they tried in their many travels to the southwestern city.

Ben Allen is the head chef and founder of the pop up and he has a deep love affair with Mexican food.

Ben Allen —the chef and owner of El Norte Kitchen— is devoted to Sonoran food, this love stems from his move from Minnesota to Tucson at 19. He had planned on going to school but ended up cooking across several kitchens instead—falling in love with the region’s style of Mexican food in the process.

The team at El Norte Kitchen works hard to innovate and offer their guests an experience that is fun, delicious and unforgettable —I mean, who could forget a concha burger?

Buttered and cut in half, the concha is stuffed with a beef patty, pepper Jack cheese, bacon, jalapeños, and pickled onions. Sadly though, it was a short-lived offer. Ben Allen told Fork Yeah about how they came up with the idea and how excited guests were to get their hands on this little piece of culinary heaven. “We let everybody know ahead of time that it was just kind of a trial and error test run and we’d be doing a limited quantity,” said Allen. “About an hour before we opened that morning for the pop up, we had a full bar waiting for these burgers.” “When we started serving them we actually sold out in about 20 minutes.”

El Norte Kitchen also serves Sonoran-style burritos and hot dogs.

If you’ve never had a Sonoran-style burrito, know that they are worth waiting in line for, outside and around the block. That is, after all, the strength of the pop-up: stuff you can’t get around here anywhere else. Stuff like El Norte burritos, which start with specially ordered flour tortillas, arriving from Arizona, filled and then re-seared on the flat-top to give it a golden patina and crunch. The pop up also serves up Sonoran Hot Dogs, wrapped in bacon, seared, and finished with mayo, beans, and avocado; carne asada fries, perfect churros, and more —hungry yet?

Allen’s favorite burrito is the “California style”

“It’s kind of that all in one meal, you get your steak, you get your French fries, all wrapped in a tortilla. So that was my go to meal on drunk nights or early mornings,” shares Allen. “It was just that one and done.” The California burrito famously has steak, french fries, guacamole, cheese and beans all wrapped up in a bomb of calories and delicious goodness.

Find El Norte Kitchen in St. Paul, Minnesota. Follow their social media or visit their website to find out where they’ll be popping up next.

We Can’t Make This Stuff Up: A Startling Amount Of People Believe There’s A Link Between Corona (The Beer) And Coronavirus

Things That Matter

We Can’t Make This Stuff Up: A Startling Amount Of People Believe There’s A Link Between Corona (The Beer) And Coronavirus

We don’t mean to minimize the hardship that the newfound coronavirus has caused in China and the red alerts that the medical crisis has sparked all around the world. However, it is important to note how misinformation and Internet humor can lead to some people actually believing the most outlandish stories and explanations for the global health crisis.

Of course there have been conspiracy theories that claim that China was developing a biological weapon and things got out of control. This, of course has sparked all sorts of rumors, as is the case when global pandemics happen. But the fact remains that Chinese authorities have tracked the virus back to a market in Wuhan where exotic species and wild animals were being sold. It is believed that the virus, which is called “corona” because its shape resembles a crown, originated in a wild snake species and was then passed on to humans.

But of course for beer drinkers around the world the name reminded them of something else.

Credit: TopShelfRecords / Giphy

Yes, particularly for gringos the virus’ name had a particular resonance with the Mexican lager, renowned around the world for its crisp flavor and breezy palate. And also a reminder of many drunken nights or cruel hangovers. 

So, of course, the Internet being the Internet, memes relating the refreshing brew and the scary virus soon popped up everywhere!

Credit: Medium

So according to online chistes this is how the virus actually came about: with a compa having una chelita bien helada. If only this was true… 

Others just begged to be infected…

Credit: Stare Cat

.

… al mal paso darle prisa, they say. 

Others gave the memes a more geopolitical twist!

Credit: Stare Cat

It is no secret that U.S.-China relationships have deteriorated during the Trump administration and people soon got creative to throw political jabs at both sides. We wouldn’t be surprised, however, if some MAGA dudes actually believe something like this could actually be true. 

And of course where there is a Corona there is a lime… or lyme…?

Credit: Imgflip

Get it? Get it? Such a dad joke

The Mexican Internet has produced by far the best coronavirus related memes.

Credit: La Razón de Mexico

Just look at the estilacho on this compa, downing his chela with the aplomb of a true gentleman. 

And being “infected” became the best excuse for a drunken rampage

Credit: La Razón de Mexico

So if you get totally malacopa in a good old-fashioned borrachera, you can always blame the now celebre Corona-virus. 

But here’s the kicker… an increasing number of people actually believe there is a link between Corona beer and coronavirus! Yes, es neta!

Credit: El Imparcial

As Vice reported, Google search trends related to the virus obviously had an increase in the past few days as the disease spreads around the world and governments scramble to prevent populations from getting the disease that affects the upper respiratory tract, sometimes with fatal results. Searches such as “coronavirus symptoms” or “how do I prevent coronavirus” had a huge spike of 1050% in only a week.

However, the search trends also revealed a dark reality: people can be really ignorant when it comes to matters of public and personal health. As VICE reported, “there has also been a spike in searches for ‘corona beer virus,’ because apparently people are under the impression that coronavirus, also known as nCoV, has something to do with Corona brand beer.”

Some people claim that #fakenews doEs not actually cause any harm, but we beg to differ: people are ready and even willing to believe anything, particularly if it is just totally out of any scope of logic or common sense. 

And no, the searches do not originate in Mexico, where the beer is produced.

Credit: Picuki

The searches actually come from countries that are supposedly developed and whose citizens should definitely know better. VICE further reports: “The searches have been prevalent in North America (but not in Mexico, where the beer is produced) and western Europe (we see you, Finland), as well as in Australia, India, Indonesia, Japan, and New Zealand.” Just wow!

And it gets even worse. Far-right conspiracy theorists actually say that the best way to prevent the virus is by drinking bleach, as Daily Beast reports: “the conspiracy purveyors at QAnon are suggesting that the best way to protect yourself from coronavirus is by drinking bleach. In both tweets and videos, QAnon associates have suggested that their followers should purchase and consume a product called Miracle Mineral Solution, Miracle Mineral Supplement, or simply MMS.”

Just what is wrong with people?

Cheetos Released The Official Name For The Cheesy Dust Left On Your Fingers And Some People Seriously Hate It

Culture

Cheetos Released The Official Name For The Cheesy Dust Left On Your Fingers And Some People Seriously Hate It

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Frito-Lay has declared the cheesy residue left on your fingertips after eating Cheetos is called “cheetle.” Don Cheadle might be feeling some type of way right now. The press release has caused some confusion on social media with many Twitter users refusing to accept that this is the correct terminology and questioning its origins.  

To blow matters perhaps even more out of proportion, actor Ed Helms claims a comedian came up with the word “cheedle” in the 1980s. Some users even pointed out that the term was added to Urban Dictionary in 2005. 

Frito-Lay declares Cheetos dust “Cheetle” in official press release.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” Brandi Ray, senior director of marketing, Frito-Lay North America said in a press release. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

The move to bring Cheetle into the popular lexicon comes as Frito-Lay announces new Cheetos popcorn. The snack is popcorn with Cheetle as a topping in two flavors including Cheddar and Flamin’ Hot. 

“Snacking on Cheetos has become a special experience for many fans, including the experience of having the iconic cheese dust left on your fingers,” Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, told TODAY. “We (Frito-Lay executives) have long called that red and orange cheese dust ‘Cheetle,’ but it became clear from our fans the special interest they had, so we knew it was time to share our beloved name for this magic ingredient.”

Where did the term “Cheetle” come from? What is the truth? 

Ferdinando claims that Frito-Lay trademarked the term in 2005. An earlier form of the word was spelled “cheedle.” A 2005 entry in Urban Dictionary defines cheetle as, “the orange, powdery residue left on your fingers after eating Cheetos.” Perhaps, a Frito-Lay employee submitted it? 

“Frito-Lay officially trademarked ‘Cheetle’ in 2005, but the company hasn’t used (it) externally in much capacity until now and haven’t told consumers about it,” Ferdinando said. 

However, the Hangover actor Ed Helms believes the term was invented by Saturday Night Live alumni Rich Hall, who coined “cheedle” in his book sniglets

“An earlier form of Cheetle, spelled cheedle, was found to be one of the sniglets (fun coinages) of comedian Rich Hall in the 1980s, which he defined as ‘the residue left on one’s fingertips after consuming a bag of Cheetos.’ The first known proper use of Cheetle, as such, was found in a finger-painting online computer game as early as 2004 and 2005, after which the name was first popularly defined on Urban Dictionary,” according to Dictionary.com.

Many Twitter users did not know how to feel about Cheetle. 

As can only be expected there were many Don Cheadle jokes, but perhaps the best was the one that differentiated between Don Cheetle (the orange-tanned Donald Trump) and Don Cheadle (the Golden Globe-winning actor). 

Some on Twitter wanted to keep things simple.

Other users were just not feeling the name. Why call Cheetos dust “cheetle” when you can call it “Cheetos dust”?

“I love you Cheetos, but no. It’s Cheeto Dust, end of story. In no world am I ever gonna say I have Cheetle on my fingers, WTF,” one user wrote. 

Helms wasn’t the only one on social media upset that Rich Hall wasn’t getting his due credit. 

“So @Cheetos thinks they have come up with the perfect name of the dusty cheesy residue left on your fingers… Sorry, the name Cheetle was used by Rich Hall on NNTN as one of his @SnigletsOFC back in the ’80s,” another user wrote. 

The future is still unwritten, who knows if the term “cheetle” will ever catch on? Personally, I don’t converse about Cheetos enough for it to ever come up casually. Nevertheless, Frito-Lay’s branding effort clearly worked: we’re all talking about cheetle today.