Frito-Lay has declared the cheesy residue left on your fingertips after eating Cheetos is called “cheetle.” Don Cheadle might be feeling some type of way right now. The press release has caused some confusion on social media with many Twitter users refusing to accept that this is the correct terminology and questioning its origins.  

To blow matters perhaps even more out of proportion, actor Ed Helms claims a comedian came up with the word “cheedle” in the 1980s. Some users even pointed out that the term was added to Urban Dictionary in 2005. 

Frito-Lay declares Cheetos dust “Cheetle” in official press release.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” Brandi Ray, senior director of marketing, Frito-Lay North America said in a press release. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

The move to bring Cheetle into the popular lexicon comes as Frito-Lay announces new Cheetos popcorn. The snack is popcorn with Cheetle as a topping in two flavors including Cheddar and Flamin’ Hot. 

“Snacking on Cheetos has become a special experience for many fans, including the experience of having the iconic cheese dust left on your fingers,” Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, told TODAY. “We (Frito-Lay executives) have long called that red and orange cheese dust ‘Cheetle,’ but it became clear from our fans the special interest they had, so we knew it was time to share our beloved name for this magic ingredient.”

Where did the term “Cheetle” come from? What is the truth? 

Ferdinando claims that Frito-Lay trademarked the term in 2005. An earlier form of the word was spelled “cheedle.” A 2005 entry in Urban Dictionary defines cheetle as, “the orange, powdery residue left on your fingers after eating Cheetos.” Perhaps, a Frito-Lay employee submitted it? 

“Frito-Lay officially trademarked ‘Cheetle’ in 2005, but the company hasn’t used (it) externally in much capacity until now and haven’t told consumers about it,” Ferdinando said. 

However, the Hangover actor Ed Helms believes the term was invented by Saturday Night Live alumni Rich Hall, who coined “cheedle” in his book sniglets. 

“An earlier form of Cheetle, spelled cheedle, was found to be one of the sniglets (fun coinages) of comedian Rich Hall in the 1980s, which he defined as ‘the residue left on one’s fingertips after consuming a bag of Cheetos.’ The first known proper use of Cheetle, as such, was found in a finger-painting online computer game as early as 2004 and 2005, after which the name was first popularly defined on Urban Dictionary,” according to Dictionary.com.

Many Twitter users did not know how to feel about Cheetle. 

As can only be expected there were many Don Cheadle jokes, but perhaps the best was the one that differentiated between Don Cheetle (the orange-tanned Donald Trump) and Don Cheadle (the Golden Globe-winning actor). 

Some on Twitter wanted to keep things simple.

Other users were just not feeling the name. Why call Cheetos dust “cheetle” when you can call it “Cheetos dust”?

“I love you Cheetos, but no. It’s Cheeto Dust, end of story. In no world am I ever gonna say I have Cheetle on my fingers, WTF,” one user wrote. 

Helms wasn’t the only one on social media upset that Rich Hall wasn’t getting his due credit. 

“So @Cheetos thinks they have come up with the perfect name of the dusty cheesy residue left on your fingers… Sorry, the name Cheetle was used by Rich Hall on NNTN as one of his @SnigletsOFC back in the ’80s,” another user wrote. 

The future is still unwritten, who knows if the term “cheetle” will ever catch on? Personally, I don’t converse about Cheetos enough for it to ever come up casually. Nevertheless, Frito-Lay’s branding effort clearly worked: we’re all talking about cheetle today.

Ever crave a meal so bad you’d kill for it? 

When it comes to meals, some people literally don’t play. We learned that several times over in the past few years. Particularly this year when craze over Popeyes chicken sandwich sparked mayhem across the country. At the height of their craze, Popeyes stores routinely hit with long lines and sold out sandwiches which surprisingly unleashed a world of wild in various states. In fact, in November of last year, a man by the name of Ricoh McClaine fatally stabbed a customer in Maryland who had cut in front of the lines to purchase his sandwich. Fortunately, our list of food-related crimes are a bit lighter and funnier than cases of murder. Below, find a series of stories in which desperate food cravings led to desperate crimes. From a man who stole food from his own mama to to a woman who went ham at a taco store. We literally rounded up the best stories we could find online about food crimes. 

Check them out! 

That time a guy from New Mexico was arrested for stealing his mom’s pozole

It’s true. According to the Albuquerque Journal, a 23-year-old man texted his mother that he would drop by to eat. Ray’s mother told police she asked him not to go to the house. When she arrived, Ray entered through the back door, opened the fridge and ran off with a large pot of pozole. “He opened the door and grabbed that big pot of pozole I had made for my kids. He knew I had made it,” said Ray’s mother to the Albuquerque Journal.

When an Indiana woman was dining and dashing with chalupas and charged with felony theft.

Los Amigos, an Indiana restaurant specializing in “authentic” Mexican food, took a woman named Jennifer Peru to court because she refused to pay for a chalupa that she claimed wasn’t a real chalupa.

On its surface, we can understand why Culver was confused. The chalupas that are sold at Taco Bell are described as  “a fried tortilla shell, in the shape of a small boat, filled with lots of flavorful ingredients”, and Culver may have been used to that version. But according to Los Amigos’s menu, their chalupa is “a flat tortilla with refried beans, topped with cheese and guacamole salad”. To no one’s suprrise, there is quite a stark contrast between the way a fast food joint approaches making Mexican food in comparison to the way a local, mom-and-pop store would make one. 

According to court records, Culver tried to sneak out of the restaurant by walking “briskly” past the cash register with her two children in tow. But the restaurant manager caught up to Culver in the parking lot before she could make her great escape. After being asked to pay her $11.73 bill, Culver responded that she’s “not paying for that [expletive]”. Because the manager wasn’t one to mess around with, he called the cops on the dine-and-dasher and reported her for theft.  Ultimately, a jury convicted Culver of a level 6 felony theft, resulting in 120 days on electronic monitoring, and 14 months of probation, and fined a cumulative total of $485.

When a Mexican man was caught stealing trompo Meat from a taco shop. 

One man’s hunger and deep love for tacos resulted in one of the best WTF?! moments caught on camera. Video footage recently surfaced of a man in Mexico City stealing, of all things, a trompo of el pastor meat from a small taco stand. Crazy right?

In the video, an unidentified man dressed in black clothing is seen slowly exiting a white car; he scouts the area and a few seconds later approaches the unattended taco stand, grabs the trompo, and drives away with the meaty bounty.

The case of the 14 meth burrito orders

Back on Feb. 3, 2018, Renteria was pulled over in the Angelino Heights neighborhood by Los Angeles Police officers after multiple witnesses reported a white Chevrolet Tahoe driving erratically. When police asked for his license, Renteria didn’t have it on him and was then allowed to search for his registration and insurance. While he couldn’t provide the correct paperwork, police determined the vehicle was registered to Renteria legally but found that his license was expired. That’s when Renteria let police search the vehicle. They would soon find a black garbage bag filled with 14 “foil-wrapped, burrito shaped” packages.

The woman who got her RV stuck in a Taco Bell drive-thru.

 Photo by Kennewick Police Department.

In Washington, Police arrested a woman after suspecting her of being under the influence while driving. According to the Kennewick Police Department, the woman drove her RV the wrong way into the Taco Bell’s drive-thru in December. When the RV couldn’t make the turn around the drive-thru’s corner it got stuck in the building’s corner. 

The drunk man who brought a knife fight to Taco Bell but did not deliver.

In 2014, a drunk man went to Taco Bell to attent to his munchies and got served with an order of handcuffs.  According to WFTV, Gabriel Harris rode his bicycle through the drive-thru of a Taco Bell in Florida. When he was told the restaurant was closing he refused to leave until he was served. It wasn’t until police showed up that he pulled out a knife and was ultimately arrested.