Culture

Snapchat And El Pollo Loco Is Using Augmented Reality To Let People Revisit Lost Murals In Los Angeles

For National Hispanic Heritage Month, El Pollo Loco is paying tribute to lost Latino heritage in Los Angeles by restoring a series of murals across the city. Through the power of Snapchat and augmented reality, the California-based food chain is teaming up with Warren Brand, a curator and board member of Mural Conservancy of Los Angeles, to have users go to five blank walls in Los Angeles where iconic murals used to be. There, you can open the Snapchat app, tap on the background to prompt the World Lenses feature and point your phone at the wall. Users will then see a mural that was once located there come to life on their phone screen. The various five mural locations can be found by visiting the website Lostmuralsla.com.  

“We wanted to pay tribute to our Hispanic heritage and Los Angeles roots by preserving the lost Latino artwork and culture for a new generation to experience,” says Bernard Acoca, President and Chief Executive Officer at El Pollo Loco. “For us, this is more than just a moment in time, this is part of our continued commitment to serve the communities that molded and influenced our company.

The campaign is more than just a showcase of cool technology but a way to educate and spread awareness on an issue many might not be aware of. 

Credit: El Pollo Loco

Los Angeles has a deep and profound history when it comes to murals. During the late 1960s and ’70s, Latino artists took to walls to express views on political and social issues, including student uprisings and civil rights struggles. This coincided with the Chicano Pride movement during that period that flourished in East LA and the San Fernando Valley. 

With all this explosion of creativity happening, LA would be referred to as the “mural capital of the world,”  with an estimated 2,500 murals up on city walls during the height of this movement. Then, they started disappearing. According to El Pollo Loco, “Around 60 percent of murals in Los Angeles have vanished due to whitewashing, censorship, carelessness, or a lack of resources for preservation.” 

This was reason enough for the company to bring awareness to this and celebrate the legacy of these murals. Murals are also a part of the history of El Pollo Loco as the food-chain had it’s start in LA and has a mural of it’s own at it’s first store. 

“Los Angeles, one of the greatest mural capitals of the world, has seen an estimated 60 percent of murals vanish experts say,” Acoca said. “Because Los Angeles has been our hometown since 1980 and is the city that inspired the soul of our brand, we want to honor it and our mutual Hispanic heritage.”

In this spirit, El Pollo Loco will also be restoring some murals of their own, including one at its original location.  

Credit: El Pollo Loco

While the campaign will run through October 15, El Pollo Loco will be making some permanent fixtures on LA city walls. To ensure that this restoration of murals survives, the company will be donating its own storefronts as canvases to new murals.

“El Pollo Loco is paying homage to its heritage and the art that was once on Los Angeles’ walls by donating storefronts as the canvases to new murals. The first mural will be painted on El Pollo Loco’s original restaurant location on Alvarado Street, which since opening in 1980 has featured an indoor mural depicting life in Sinaloa, Mexico, the childhood home of the company’s founder,” Acoca said. 

For LA-based muralists Juan Hector Ponce and Hector “Hex” Rios, this campaign is personal to them as some of their work was once erased due to whitewashing. They both were contacted by El Pollo Loco to be a part of the project and help recreate some of their past work. Ponce and his son will be recreating a storefront as part of the campaign that will be a permanent fixture. He says that he is confident that a new generation will take a lot from this campaign and be able to lead a new era of murals in the city. 

“The new generations, with use of technology and the internet, are stronger than previous generations. And those of us older painters still left are proud to see them create,” Ponce said. “While it saddens me that at times people don’t appreciate the beauty of our walls, it serves as a reminder of how important it is that we as a community continue painting more of them.

You can find the digital murals at the following locations:

“Nuestra Gente es Linda y Poderosa” – 2841 Boulder Street, Los Angeles

“Hex BBOY” – 417 East 15th Street, Los Angeles

“SK8 Still Lives” – 7753 Melrose Avenue, Los Angeles

“Migration” – 1262 South Lake Street, Los Angeles

“Zapata” – 2000 W 6th Street, Los Angeles

READ: Historic Chicano Murals Were Whitewashed All Over Los Angeles But A New Movement Is Bringing Them Back

Los Angeles Sheriff Alex Villanueva Threatens To Cut Sexual Assault Investigation Unit Because Of Proposed Budget Cuts

Things That Matter

Los Angeles Sheriff Alex Villanueva Threatens To Cut Sexual Assault Investigation Unit Because Of Proposed Budget Cuts

Josh Lefkowitz / Getty Images

Law enforcement in Los Angeles is facing budget cuts already because demonstrators are keeping up the pressure for police reform. COVID-19 has added pressure to Los Angeles County to make some additional cuts and Los Angeles County Sheriff’s Department. LA Sheriff Alex Villanueva is warning what the cuts mean to the department at large.

Los Angeles Sheriff Alex Villanueva is warning residents about the impact of the proposed budget cuts.

Sheriff Villanueva issued a statement titled “DEFUNDING THE LASD BUDGET $145.4 M.” In the letter, Sheriff Villanueva warns that the budget cuts will lead to the elimination of the Special Victims Bureau. The bureau is responsible for investigating the physical or sexual abuse of children and women. The sheriff names other departments that will be eliminated in response to the upcoming budget cuts.

“It’s unconscionable,” Sheriff Villanueva told CBS Los Angeles. “These are the major detective units of the entire department. They serve the entire county of Los Angeles. Those four units…are the cream of the crop of investigative units throughout the entire nation, and as the largest county in the nation, I cannot see how we move forward without these four units,” he said.

The sheriff took the time to attack the “Defund the Police” movement.

“The CEO and the Board have embraced the “Defund the Police” movement and are cynically hiding behind accounting maneuvers, knowing well that loss of revenue in sales tax can be made up by equitable distributing more stable revenue streams like property taxes,” reads part of Sheriff Villanueva’s statement. “This is not acceptable and a willful abandonment of the top priorities of local government: keep people safe.”

Sheriff Villanueva is also refusing to enforce orders to close the beaches for the 4th of July weekend in Los Angeles County.

Sheriff Villanueva told the press that his department was not included in talks about the closure so the sheriff’s office will not enforce the order. Los Angeles County is experiencing a spike in COVID-19 cases as the rest of California deals with the same. The Los Angeles Health Department ordered the beaches, piers, and boardwalks closed for the holiday weekend to fight the sudden spike in cases.

“Closing the beaches and prohibiting fireworks displays during this important summer holiday weekend was an incredibly difficult decision to make, but it’s the responsible decision to protect public health and protect our residents from a deadly virus,” Barbara Ferrer, the county’s director of public health, said in a statement. “The Fourth of July holiday weekend typically means large crowds and gatherings to celebrate, a recipe for increased transmission of COVID-19.” 

Sheriff Villanueva’s actions as sheriff are making some Los Angeles County residents wanting him to leave the office.

At the beginning of his term as sheriff, Villanueva rehired a police officer who was fired for domestic violence allegations. The police officer who was rehired set off a legal battle that landed in court with a judge having to decide whether or not to let the police officer stay.

Superior Court Judge Mitchell Beckloff handed down an injunction ordering rehired police officer Caren Carl Mandoyan to surrender his gun and badge. Additionally, the judge ordered, “Sheriff Alex Villanueva cease to recognize or hold Mandoyan out as a Deputy Sheriff or a County employee.”

READ: Family Of Andres Guardado Are Asking For The Autopsy Report Be Released

Tamales Elena Is About To Become LA’s First Afro-Mexican Restaurant

Culture

Tamales Elena Is About To Become LA’s First Afro-Mexican Restaurant

tamaleselenayantojitos / Instagram

The Los Angeles food truck Tamales Elena y Antojitos has been serving up authentic Guerrero food for 20 years. Tamales Elena y Antojitos is a staple at E 110th St. & Wilmington Ave. in LA’s Watts neighborhood offering up banana leaf-wrapped tamales. Now, Tamales Elena y Antojitos will become a restaurant.

Tamales Elena y Antojitos is opening up LA’s first Afro-Mexican restaurant.

Not even a pandemic will slow them down. The family behind the famous food truck in Watts will soon be welcoming guests (following COVID-19 guidelines) in Bell Gardens, California. The tamales, pozoles, and array of Afro-Mexican dishes will be served to everyone who has come to adore the Mexican establishment.

The restaurant will add another cuisine to the vast palate that is LA’s food scene.

Los Angeles is home to a diverse and inviting list of restaurants representing cultures from around the world. Some of the best Mexican food in the country can be found in Los Angeles and Tamales Elena y Antojitos is adding another level to that representation. Angelenos are celebrating the Afro-Mexican restaurant staffed and owned by Afro-Mexicans.

The restaurant has a special place in people’s lives.

The family has been offering up their unique food to residents of Watts for 20 years. In two weeks, Maria Elena Lorenzo will be offering up her family recipes in-store to more people as of July 15. The family has spent years in the food industry and have worked hard to make their mark on LA’s food scene.

Lorenzo’s daughters have been played a big role in getting the restaurant going.

According to LA Eater, Lorenzo’s daughters have spent years working in various restaurants around Los Angeles. Her daughters, Maria, Heidi, Judepth, Teresa, and Nayeli spent time working front-of-house and back-of-house at restaurants including Rivera, Petty Cash Taqueria, and Guerrilla Tacos. Heidi Irra worked at Mezcalero in downtown Los Angeles. Now, the daughters are bringing their experience to the family business and helping their mother start her restaurant.

Lorenzo, lovingly known as Mama, is clearly going to have a lot of guests are her restaurant.

Congratulations, Mama! This is one of those stories we love to see. Nothing makes you prouder than watching Latino families come together to chase the American Dream and succeed.

READ: Guelaguetza, One Of LA’s Most Iconic Mexican Restaurants, Is Sharing Some Of Their Recipes On Instagram