Culture

Snapchat And El Pollo Loco Is Using Augmented Reality To Let People Revisit Lost Murals In Los Angeles

For National Hispanic Heritage Month, El Pollo Loco is paying tribute to lost Latino heritage in Los Angeles by restoring a series of murals across the city. Through the power of Snapchat and augmented reality, the California-based food chain is teaming up with Warren Brand, a curator and board member of Mural Conservancy of Los Angeles, to have users go to five blank walls in Los Angeles where iconic murals used to be. There, you can open the Snapchat app, tap on the background to prompt the World Lenses feature and point your phone at the wall. Users will then see a mural that was once located there come to life on their phone screen. The various five mural locations can be found by visiting the website Lostmuralsla.com.  

“We wanted to pay tribute to our Hispanic heritage and Los Angeles roots by preserving the lost Latino artwork and culture for a new generation to experience,” says Bernard Acoca, President and Chief Executive Officer at El Pollo Loco. “For us, this is more than just a moment in time, this is part of our continued commitment to serve the communities that molded and influenced our company.

The campaign is more than just a showcase of cool technology but a way to educate and spread awareness on an issue many might not be aware of. 

Credit: El Pollo Loco

Los Angeles has a deep and profound history when it comes to murals. During the late 1960s and ’70s, Latino artists took to walls to express views on political and social issues, including student uprisings and civil rights struggles. This coincided with the Chicano Pride movement during that period that flourished in East LA and the San Fernando Valley. 

With all this explosion of creativity happening, LA would be referred to as the “mural capital of the world,”  with an estimated 2,500 murals up on city walls during the height of this movement. Then, they started disappearing. According to El Pollo Loco, “Around 60 percent of murals in Los Angeles have vanished due to whitewashing, censorship, carelessness, or a lack of resources for preservation.” 

This was reason enough for the company to bring awareness to this and celebrate the legacy of these murals. Murals are also a part of the history of El Pollo Loco as the food-chain had it’s start in LA and has a mural of it’s own at it’s first store. 

“Los Angeles, one of the greatest mural capitals of the world, has seen an estimated 60 percent of murals vanish experts say,” Acoca said. “Because Los Angeles has been our hometown since 1980 and is the city that inspired the soul of our brand, we want to honor it and our mutual Hispanic heritage.”

In this spirit, El Pollo Loco will also be restoring some murals of their own, including one at its original location.  

Credit: El Pollo Loco

While the campaign will run through October 15, El Pollo Loco will be making some permanent fixtures on LA city walls. To ensure that this restoration of murals survives, the company will be donating its own storefronts as canvases to new murals.

“El Pollo Loco is paying homage to its heritage and the art that was once on Los Angeles’ walls by donating storefronts as the canvases to new murals. The first mural will be painted on El Pollo Loco’s original restaurant location on Alvarado Street, which since opening in 1980 has featured an indoor mural depicting life in Sinaloa, Mexico, the childhood home of the company’s founder,” Acoca said. 

For LA-based muralists Juan Hector Ponce and Hector “Hex” Rios, this campaign is personal to them as some of their work was once erased due to whitewashing. They both were contacted by El Pollo Loco to be a part of the project and help recreate some of their past work. Ponce and his son will be recreating a storefront as part of the campaign that will be a permanent fixture. He says that he is confident that a new generation will take a lot from this campaign and be able to lead a new era of murals in the city. 

“The new generations, with use of technology and the internet, are stronger than previous generations. And those of us older painters still left are proud to see them create,” Ponce said. “While it saddens me that at times people don’t appreciate the beauty of our walls, it serves as a reminder of how important it is that we as a community continue painting more of them.

You can find the digital murals at the following locations:

“Nuestra Gente es Linda y Poderosa” – 2841 Boulder Street, Los Angeles

“Hex BBOY” – 417 East 15th Street, Los Angeles

“SK8 Still Lives” – 7753 Melrose Avenue, Los Angeles

“Migration” – 1262 South Lake Street, Los Angeles

“Zapata” – 2000 W 6th Street, Los Angeles

READ: Historic Chicano Murals Were Whitewashed All Over Los Angeles But A New Movement Is Bringing Them Back

Netflix Finally Released The ‘Gentefied’ Trailer And The Show Looks Like An Instant Hit

Entertainment

Netflix Finally Released The ‘Gentefied’ Trailer And The Show Looks Like An Instant Hit

netflix / YouTube

We have been waiting for a look at “Gentefied” since we first heard that the project was in the works. Now, after so much waiting, we finally know what the show we’ve been waiting for is going to look like. Here is the trailer for the upcoming and highly anticipated “Gentefied.”

The trailer for “Gentefied” is here and it looks like one of the most authentic representations of East LA life.

It all centers around a family-owned restaurant in Boyle Heights. Like most people in Boyle Heights, the restaurant is in jeopardy because of the rising scourge of gentrification. To fight back, a community unites to push back against the rising threat of gentrification.

A lot of people are excited but many are still concerned that Netflix will cancel the show like “One Day At A Time.”

Credit: @_dracarys96 / Twitter

Who can forget the day Netflix announced that they were cutting a very culturally relevant and beloved show? The growing outcry from fans around the world eventually led to “One Day At A Time” being saved by Pop TV. Thankfully there was one network that understood the importance of the show.

Legit, people are really concerned that Netflix will give us a little bit of representation only to take it away again.

Credit: @HillsideThots / Twitter

It’s hard to trust people in this world, especially when they have proven they will take beloved things away. We still aren’t over the sudden and never-fully-explained cancelation of “One Day At A Time.” They literally left Lydia stranded in Cuba…

Yet, people are still here to support the show because representation matters and we need more of it.

Credit: @Jasons_phuckery / Twitter

Our community is often overlooked by Hollywood. In fact, studies about Latino representation in front of and behind the camera shows an overwhelming underrepresentation of our community. “Gentefied” is bringing a clearer look into our community and a fight to protect the community against rampant gentrification.

Check out “Gentefied” coming to a Netflix account near you Feb. 21.

Make sure you have your friends log in information up to date so you don’t miss this.

READ: “Gente-Fied” Tackles Gentrification In Boyle Heights With Jokes (And Some Awkward Gringos)

Fans Crowded Around LAX To Welcome Javier ‘Chicharito’ Hernandez To Los Angeles And His New Soccer Team

Entertainment

Fans Crowded Around LAX To Welcome Javier ‘Chicharito’ Hernandez To Los Angeles And His New Soccer Team

lagalaxy / Instagram

Javier “Chicharito” Hernandez is one of the greatest soccer players right now. Some might even argue that he is one of the most beloved on the pitch. Now, Los Angeles will get a chance to watch Chicharito work his magic for the L.A. Galaxy.

Javier “Chicharito” Hernandez is joining Major League Soccer to play for the L.A. Galaxy.

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Imaginémonos cosas chingonas.

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Chicharito is the highest-paid MLS player since David Beckham was recruited into the North American soccer league. The L.A. Galaxy reportedly paid a $9.4 million fee to Sevilla to transfer Chicharito to their time and his guaranteed annual salary will be $6 million.

Fans of soccer and Chicharito are looking forward to what the star player will bring to the new team.

Credit: lagalaxy / Instagram

“Chicharito is an outstanding player,” Yon de Luisa, the president of the Mexican Football Federation, told CNN.”He’s the Mexican national team’s leading scorer historically and I am sure he is going to have an outstanding participation here in LA.”He’s going to develop a magnificent rivalry against Carlos Vela, who is his friend, and they will be playing head-to-head in this civil war in LA,” added De Luisa, referring to Hernandez’s Mexican international teammate who plays for rival Los Angeles FC.”I really think it’s going to be a good thing for the city, for MLS and for us as well to have Chicharito closer to the national team.”

The move from the European league to the North American league was not an easy decision for Chicharito.

In an emotional video that is going around social media, Chicharito calls his parents and talks to them about his decision to move to MLS. During the call, the global soccer star breaks down in tears telling his parents about his journey in making the decision.

“It’s the start of the process of retiring, you know,” Chicharito said in the emotional video. When his dad pushes back, Chicharito says, “No, no, Dad, but what I want…I’m saying goodbye – and we’re saying goodbye – to a career in which we worked a lot and I know you guys feel it as well and we’re going to see the positive side and it’s going to be amazing. But if we want it or not, we’re now retiring from the European dream.”

The video is a touching and humble reminder that the superheroes we see on the field are people just like the rest of us.

Credit: @Kyndrasports / Twitter

We’ve all been there before. There is something so grounding and necessary about calling your parents when you need advice or are going through a hard time. We’ve all cried to our parents about different issues throughout our lives. Who doesn’t have a memory of crying to their parents over a hard decision and feeling better after the phone call?

Fans in Los Angeles couldn’t wait to welcome Chicharito to his new city and team.

Chicharito stans learned when he was arriving at Los Angeles International Airport so they showed up and gave him a hero’s welcome. For those of you who have ever traveled in and out of LAX you know how hard it is to get in and out of the airport with the traffic. That just goes to show how much Chicharito is truly loved by those who have followed his career.

Some fans are just happy that Chivas’s loss is their gain.

Credit: @NELAWOLF323 / Twitter

It is kind of incredible that the Mexican soccer team hasn’t tried harder to bring back one of the best players. Perhaps there isn’t enough money or Chicharito just doesn’t feel like going back just yet.

Welcome to Los Angeles, Chicharito. We are happy to have you!

Who’s excited to see Chicharito play in L.A.?

READ: Chicharito Announced In A Gender Reveal Party That He Is Having A Chicharito Of His Own