Culture

Snapchat And El Pollo Loco Is Using Augmented Reality To Let People Revisit Lost Murals In Los Angeles

For National Hispanic Heritage Month, El Pollo Loco is paying tribute to lost Latino heritage in Los Angeles by restoring a series of murals across the city. Through the power of Snapchat and augmented reality, the California-based food chain is teaming up with Warren Brand, a curator and board member of Mural Conservancy of Los Angeles, to have users go to five blank walls in Los Angeles where iconic murals used to be. There, you can open the Snapchat app, tap on the background to prompt the World Lenses feature and point your phone at the wall. Users will then see a mural that was once located there come to life on their phone screen. The various five mural locations can be found by visiting the website Lostmuralsla.com.  

“We wanted to pay tribute to our Hispanic heritage and Los Angeles roots by preserving the lost Latino artwork and culture for a new generation to experience,” says Bernard Acoca, President and Chief Executive Officer at El Pollo Loco. “For us, this is more than just a moment in time, this is part of our continued commitment to serve the communities that molded and influenced our company.

The campaign is more than just a showcase of cool technology but a way to educate and spread awareness on an issue many might not be aware of. 

Credit: El Pollo Loco

Los Angeles has a deep and profound history when it comes to murals. During the late 1960s and ’70s, Latino artists took to walls to express views on political and social issues, including student uprisings and civil rights struggles. This coincided with the Chicano Pride movement during that period that flourished in East LA and the San Fernando Valley. 

With all this explosion of creativity happening, LA would be referred to as the “mural capital of the world,”  with an estimated 2,500 murals up on city walls during the height of this movement. Then, they started disappearing. According to El Pollo Loco, “Around 60 percent of murals in Los Angeles have vanished due to whitewashing, censorship, carelessness, or a lack of resources for preservation.” 

This was reason enough for the company to bring awareness to this and celebrate the legacy of these murals. Murals are also a part of the history of El Pollo Loco as the food-chain had it’s start in LA and has a mural of it’s own at it’s first store. 

“Los Angeles, one of the greatest mural capitals of the world, has seen an estimated 60 percent of murals vanish experts say,” Acoca said. “Because Los Angeles has been our hometown since 1980 and is the city that inspired the soul of our brand, we want to honor it and our mutual Hispanic heritage.”

In this spirit, El Pollo Loco will also be restoring some murals of their own, including one at its original location.  

Credit: El Pollo Loco

While the campaign will run through October 15, El Pollo Loco will be making some permanent fixtures on LA city walls. To ensure that this restoration of murals survives, the company will be donating its own storefronts as canvases to new murals.

“El Pollo Loco is paying homage to its heritage and the art that was once on Los Angeles’ walls by donating storefronts as the canvases to new murals. The first mural will be painted on El Pollo Loco’s original restaurant location on Alvarado Street, which since opening in 1980 has featured an indoor mural depicting life in Sinaloa, Mexico, the childhood home of the company’s founder,” Acoca said. 

For LA-based muralists Juan Hector Ponce and Hector “Hex” Rios, this campaign is personal to them as some of their work was once erased due to whitewashing. They both were contacted by El Pollo Loco to be a part of the project and help recreate some of their past work. Ponce and his son will be recreating a storefront as part of the campaign that will be a permanent fixture. He says that he is confident that a new generation will take a lot from this campaign and be able to lead a new era of murals in the city. 

“The new generations, with use of technology and the internet, are stronger than previous generations. And those of us older painters still left are proud to see them create,” Ponce said. “While it saddens me that at times people don’t appreciate the beauty of our walls, it serves as a reminder of how important it is that we as a community continue painting more of them.

You can find the digital murals at the following locations:

“Nuestra Gente es Linda y Poderosa” – 2841 Boulder Street, Los Angeles

“Hex BBOY” – 417 East 15th Street, Los Angeles

“SK8 Still Lives” – 7753 Melrose Avenue, Los Angeles

“Migration” – 1262 South Lake Street, Los Angeles

“Zapata” – 2000 W 6th Street, Los Angeles

READ: Historic Chicano Murals Were Whitewashed All Over Los Angeles But A New Movement Is Bringing Them Back

FOMO Alert: Ugly Primo’s Party In Los Angeles Showcasing His Art Gave Everyone A Chance To Celebrate Him

Entertainment

FOMO Alert: Ugly Primo’s Party In Los Angeles Showcasing His Art Gave Everyone A Chance To Celebrate Him

uglyprimo / Instagram

Ugly Primo has been capturing Latino pop culture moments in his vivid illustrations since early 2018, illustrating the “Suavamente” Elvis Crespo into fabric softener and Cardi B as a “Farti B cushion.” While we have no idea what Ugly Primo looks like, since he hides behind an actual cholo puppet, we know that, for the first time ever, Ugly Primo showcased his work.

Ugly Primo invited everyone to the Primos Playhouse to, well, party. Ugly Primo’s Instagram bio has long advertised himself as a “retired quinceañera DJ,” and people finally got to hear him spin. After DJ sets by J Valentino, 2DEEP, Mija Doris, and Brü, the puppet, or the man behind the puppet, took to the stage. Best of all: it was free.

Of course, Ugly Primo’s version of a gallery was called a Playhouse, so you know it was fun.

Credit: @uglyprimo / Twitter

Held in downtown Los Angeles, a free DJ event with dope art is my kind of night. Our favorite primo tweeted that, “There will be exclusive merch, art installations, music by some friends, and drinks for my 21+ borrachos. Hope to see you there!”

Ugly Primo is kind of *excellent* at creating unique merch.

Credit: @uglyprimo / Twitter

It seems like the world’s coolest puppet is pretty close with San Benito, and worked with the trapetero to create on-brand chanclas for Bad Bunny fans. They’re reportedly too holy to be weaponized for the chanclazo. You may have seen Ugly Primo’s art on up-and-coming artist Cuco Puffs’s most recent album cover, too. It’s weird how Ugly Primo is everywhere, but nobody has seen him.

Ugly Primo might just be our favorite primo after the artwork he’s gifted us this last year alone.

Credit: @uglyprimo / Instagram

During the height of Nio Garcia, Ozuna, Darrel, Nicky Jam, Casper Magico and Bad Bunny’s “Te Bote” classic, Ugly Primo blessed America with an auspicious illustration. In an effort to motivate his fans to get out and vote, he released an image of a very orange Donald Trump at a podium stickered with “Yo voté,” followed by a “Te bote” stamp of disapproval. His blessing on the midterms did give us Alexandria Ocasio-Cortez. We need more illustrations, Primo.

If only a Mercado de mucho, mucho amor existed.

Credit: @uglyprimo / Instagram

Internationally-acclaimed astrologer Walter Mercado may have passed earlier this week, but he’s been long honored by Ugly Primo. For Mercado’s haters, they love the idea that his predictions and, “sobre todo, mucho, mucho amor” was up for sale. For everyone else, we loved what Mercado was selling – his genderless fashion sense and exuberant love for his fans.

When Cumbia legend Celso Piña passed, he was immortalized in vibrant colors as well.

Credit: @uglyprimo / Instagram

The cumbia artist, known as El Rebelde del acordeón, passed on August 21 at just 66 years old from a heart attack. The Mexican accordionist pioneered a fusion of tropical salsa sounds with cumbia and regional mexicano.

When Cardi B was freely expressing her flatulence on the ‘gram, Ugly Primo immortalized the pop culture moment.

Credit: @uglyprimo / Instagram

“Farti B is steaming hot. Swipe for some 💨💨💨,” Ugly Primo captioned his June edition to his works, alongside a hilarious anthology of Cardi B’s most recent fart sprees. “Damn, I farted but that was a very low fart, so y’all can’t hear it. It’s one of those farts that like, they don’t really stink, it’s just air,” Cardi told her Instagram fans back in June 2019. “I gotta fart so bad. I’m about to air it out. I farted, I farted, I farted, I farted,” Cardi said. “Oh it STANK. You smell it, Ashley? It’s gonna hit you though. You smell it?” she asked, cackling.

Ugly Primo has helped us envision a world made for Latinos, here in America.

@uglyprimo / Instagram

Ugly Primo’s artistry is embedded in Latinizing mainstream items, like slapping “Tigers of the North” on a box of frosted flakes, with a guitar playing tiger and more. We get to imagine what a Trader Jose’s might look like, and even though Los Angeles is plentiful with Hispanic grocer’s, Ugly Primo uses the brand recall of a national chain to make that experience feel like the true cornerstone of American identity that it is. We belong here. We’re not going anywhere.

LA, if you’re looking for a party, it’s at the Primo Playhouse.

@uglyprimo / Instagram

Let’s show Ugly Primo all our support, hope we meet Ugly Primo in the felt (or flesh, let’s be real) and see what “exclusive merch” he’s drawn up for us.

READ: Ugly Primo Is One Latino Artist Everyone Who Loves Pop Culture Should Know About

This Woman Saw Her Former Yale Classmate’s Story Of Becoming Homeless On The News, Then She Swept Into Help

Entertainment

This Woman Saw Her Former Yale Classmate’s Story Of Becoming Homeless On The News, Then She Swept Into Help

@KTLAMorningNews / Twitter

When CNN first reported about Shawn Pleasants, a former Yale graduate with an economics degree and previous experiencing working on Wall Street and in Hollywood, it generated mass sympathy. The Black businessman, who was a high school valedictorian and built a successful career for himself, shocked readers at the news of his decline. Pleasants, who had suffered a series of misfortunes, found himself out on the streets, addicted to methamphetamine and living in a tend in Los Angeles’s Koreatown for the past ten years. 

CNN’s coverage of California’s homeless crisis put a spotlight on Pleasants, a 52-year-old man who had been suffering for years. 

His life, it seems, has turned around thanks to the generosity of a former Yale classmate who saw his story.

Kim Hersmanis a Black attorney who studied at Yale around the same time that Pleasants did, came across the CNN profile and knew she had to help.”I started reading it — and just tears,” Hershman told CNN in a piece about Pleasants that was published today. In her interview with the news organization, Hershman admitted that she had not known Pleasants very well during their time at the Ivy League university. “When we were at Yale in the ’80s, there were very few Black students there,” Hershman told CNN. “Things are very different now. But I know that for whatever he achieved, something changed, and he didn’t have the support that, maybe, I had.”

When Hershman, who lives just miles from Pleasants’ encampment in Koreatown, first read his story she knew she wanted to help.

Hershman reached out to her network of Yale alumni on a Facebook page for former Black Yale students and asked for their advice and support so that she could help Pleasants.   According to CNN, the day after CNN featured their story about Pleasants, Hershman headed to Koreatown to find him with two other Yale alumni and her partner. “I was a little nervous because I was, like, ‘Where am I going? I’m a 5-foot-1 female,'” she told CNN. After asking around, Hershman was told by a homeless person that she could find him “around the corner.  

Wearing a Yale had, Hershman found Pleasants and took a seat beside him on a sidewalk and took his hand.

Pleasants told CNN that he knew who he was as soon as he saw her. “I had seen her, maybe, seven or eight times at school,” he told the news site. After speaking for some time, Hershman asked Pleasants how she could help. “My big thing was: ‘What do you want? And based on what you want, I’m going to do whatever I can to help you,'” she told CNN.

Pleasants told Hershman that his biggest desire was “to make a difference.” 

“I’m in this situation, and there has to be a reason for it all, and I want to help others,” Pleasants told CNN. That day, the two talked about Pleasants’ vision for a homeless resource center. There he hoped that he could help the homeless by offering them access to showers, mailboxes, and charging phones. Hershman told him that she wouldn’t make him processes but would do all she could to help him to get back onto his feet, as long as he went into a drug rehabilitation program. 

 Despite having rejected previous offers from family members in the past, Pleasants agreed under the condition that he could bring his husband  

“When she wants to do something, she does it, by golly. She’s an angel,” Pleasants told CNN. 

Hershman ultimately moved Pleasants into a guest house located on what CNN described as a “posh LA estate.” There, Pleasants has access to pools, basketball and his own kitchen that Hershman stocked with food. Since his move, Pleasants has been checked into a rehab facility in Los Angeles and his husband is scheduled to under go heart surgery.

 Hershman has paid $10,000 for Pleasants rehab stay and has said that she is ready to pay for more if he needs it. She has also helped set Pleastants up with a more permanent housing situation that will use a federally subsidized Section 8 voucher. 

“We’re people with a myriad of different circumstances. There are people from all cultures, countries, age groups and professions,” Pleasants told CNN of the homeless people he knows. “Not everyone can pay $2,000 a month for a studio,” he said. People who used to help homeless residents, he said, ended up sitting beside “us” on the streets. Pleasants also wants to call attention to the lack of facilities just to “clean your clothes.”  Here’s hoping Pleasants and his partner are able to recover fully and develop a new life together. There’s no doubt our world could use more generous people like Hershman.   

H/T: CNN