YouTube Has A New Star In This Abuelita Who Is Sharing Her Traditional Mexican Recipes With The World
One of the downsides of online celebrity is the predictability of who will become an influencer. By now, influencers have created a well established culture and even an industry. Some of them even have PR agencies to manage their affairs! By now, influencers in sectors such as fashion and video games have established formulas for monetizing content. This leads to a creative rut and lack of originality, so it is always refreshing with a totally different type of influencer enters the stage!
Enter this abuelita who totally immerses us into her lovely ranch and the traditional cooking methods that are passed down through generations.
You can´t get more authentic than that! Doña Ángela is from the great state of Michoacan, in Mexico. She has had an unexpected but very welcome success on social media. This is how she was introduced: leisurely walking among her crops.
She opened the channel “De mi rancho a tu cocina” on August 19, 2019. And her viewership numbers will shock you!
In just over a month she has gathered over 300,000 followers and her videos (just 13 in total) have been watched over seven million times. There are plenty of influencer-wannabes who spend months, or even years, deploying carefully curated accounts and never get that kind of following.
Her secret: absolute honesty and a sense of wholesomeness that is hard to fabricate.
This glorious abuelita talks to her audience as if we all were her nietecitos chulos. She also loves her land and her cooking with a passion that is impossible to make up. The ingredients are all fresh and the rustic nature of her kitchen is the total opposite of pristine settings used in high-production YouTube cooking channels. In short: es la neta la abuelita.
Just look at those gorditas fluffing up and up and up…
Seriously, if you are not salivating by now there is something seriously wrong with you… or you are not really into Mexican food.
She walks us through every stage of the process with a nonchalant elegance.
We love her classic abuelita apron and the way in which she truly enjoys putting classic dishes together. The video series is also an ode for simplicity: you don’t need fancy and expensive kitchen equipment to let magic happen.
And just look at that sweet, happy, content expression.
She has her gorditas just as she liked them, con poquita lechuga. Can we just move in with her already?
This is organic AF, ok?
Our amazing cooking master just walks to her crops and harvests flor de calabaza. If you want to buy it at a fancy hipster grocer te va a salir en un ojo de la cara. Hers is a true connection to the soil and an intuitive knowledge of nature. You can’t get more organic than that despite whatever certification or what-e-ver.
And she prepares whole menus: atolito to go with that fresh flor de calabaza?
What sommeliers call “pairings” she simply calls the best way to enjoy dishes. With a delicious traditional beverage
Look at that traditional comal…
Complete with coal and the marks left behind by countless sessions in the kitchen.
Damn, that salsa has gotten our juices flowing.
We are talking about saliva, malpensados, puercos estos.
And what about a delicious breakfast of eggs bathed in salsa?
She, of course, gets the eggs from her ranch as well. We seriously can’t think of a better way to wake up. Move over avocado on toast! This is the real deal, ese!
And look at that pot brewing cafe de olla.
Imagine waking up to the aroma of a hot clay pot containing coffee with piloncillo and spices…. it is like dessert in a cazuelita and Mexico’s answer to all those over-the-top Starbucks jaladas. Give us a cafecito de olla over a frapuccino anytime!
Could she be the beginning of a trend?
We certainly hope so! The more we know about REAL Mexican grub, the better!
Because classics never get old.
Here she is making arroz a la mexicana, red Mexican rice as the gringos call it.
Can it get any better?
Spoiler alert: it can’t.