Things That Matter

The Escobar Family Is Making Foldable, Ultra Secure, Unbreakable Smart Phones And They Sound Kind Of Amazing

It must not be easy to carry the last name Escobar in Colombia, as some people will immediately ask you if you are related to perhaps one of the most famous Colombians of all time: the drug lord Pablo Escobar, hated my many and loved by some, and who reshaped not only the global trafficking of illegal substances, but also the geopolitical map of the continent. After his death at the hands of the DEA and the Colombian authorities Escobar’s family has lived a perilous life. His son, for example, changed his name and wrote a memoir. 

We haven’t heard much of Escobar’s family in recent years, but his brother has made the headlines for releasing a super resistant smartphone that is being promoted as a masculine commodity… so yeah, with scantly clad women… 

So who is Roberto Escobar?

Roberto Escobar was the accountant of his brother’s Medellin Cartel and he went to jail for it. Since his release from prison he has tried to become a tech entrepreneur and even engaged Elon Musk in a legal battle over the intellectual property of a propane flamethrower. He also sued Netflix for one billion dollars over the TV show Narcos, alleging that they use unauthorized content.

By the way, while he was in prison he lost hearing on one side after he received an exploding letter. He described his role in the Medellin Cartel in an interview with The Mirror UK: “My role was overseeing the books, managing the business and making the illegitimate money legit. On my advice, Pablo began investing in real estate, buying land and building and investing in construction”. 

Roberto Escobar, also known as El Osito, has released the Escobar Fold 1 foldable smartphone… and it all has a very 1980s Miami Vice look and feel

Credit: Escobar Inc

Roberto Escobar is now entering the fiercely competitive smartphone market with a device that comes with a price tag of $349 and is foldable. The phone is also allegedly unbreakable and comes with extra security features (and he knows about those things, right?). He will sell directly to customers and thus cut the costs associated with intermediaries. But can he really compete with the big players in the market? He is promoting his invention with women in bikinis and lingerie taking selfies in a very unnatural way… it is like a 1980s character from Miami Vice (or a 1980s version of Donald Trump!) designed and approved this marketing campaign that just doesn’t speak to our times. 

He claims that he will beat Apple in the smartphone war, and that his product is better than Samsung’s

Credit: Escobar Inc

But Roberto Escobar, El Osito para los cuates, is dead serious in his quest to become a main stakeholder in the mobile media economy. He recently told Digital Trends in an interview: “I have told many people that I would beat Apple and I will. I cut the networks and retailers, to sell to customers phones that can fold for only $349, phones which in stores cost thousands of dollars by Samsung and others. This is my goal, to beat Apple, and by doing it myself like I always have.”

We might laugh off this claim, which might sound totally outlandish, but we must remember that Escobar helped build a global cocaine empire that produced billions of dollars (and caused countless deaths and considerable emotional trauma, so we are not justifying his actions in any way), so he knows his way around money and, yes, innovation (even if he is infamous for the most awful kind of out-of-the-box thinking). 

So is this phone special? Mmm.. we will wait and see

Credit: Escobar Inc

Digital Trends just published the specs on the phone, and from the technical point of view they are not impressive. In fact, the phone is very similar to Samsung’s: “The Escobar Fold 1 comes running Android 9.0 and has an Octa-Core 2.8Ghz Qualcomm Snapdragon 8 CPU, dual cameras at 16 and 20 megapixels, and a 7.8-inch AMOLED FHD+ screen when folded. The phone is capable of holding two SIM cards, and ships unlocked, so it can be used on your carrier of choice.”

So it is OK, but nothing to write home about. The selling point will surely be how resistant to falls and hits the phone allegedly is. Escobar told Digital Trends: “My phone cannot break, because I did not have to make a glass screen like Samsung. Our screen is made of a special type of plastic, and we still have the best resolution. Our special plastic is very difficult to break.”

We cannot wait for those unboxing and testing videos on YouTube trying to figure out how hardy the phone really is. 

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