Things That Matter

Latino Topics Totally Owned This Year’s Google Year In Search Data And You Might Be Surprised By What Made It To The Top

Google searches have become a sort of cultural thermometer that tell us what people are interested in, their fears, likes and dislikes. Based on Google’s report on the Year in Search, we found evidence that Latino culture is alive and well, and is part of the mainstream even though some try to deny it! Here’s some of the Latino-related themes that made the top five in several categories. 

The Copa America, Latin America’s own World Cup like soccer tournament, was the 5th most searched term in “News” in the United States.

Yeah, you might think that soccer is not mainstream in the United States, but it is extremely important for Latinos. And the Copa America pins national teams against each other, so rivalries are born and revived. Do you go for Brazil, Argentina, Chile, Colombia? We can imagine hundreds upon hundreds of compadres enjoying the tournament together, or fathers and sons spending some time together as the beautiful game unveils on the screen. 

David “Big Papi” Ortiz was the third most searched athlete in the United States.

Credit: @MLB / Giphy

The Dominican star for the Boston Red Sox is revered by Latino and non-Latino fans, who read the news in disbelief: Ortiz was battling for his life after having been shot in Santo Domingo. He survived the attack after undergoing numerous surgeries and receiving support from his adoptive city of Boston. Long live King David! He is fine now and has even returned to the Dominican Republic for one of the many charity events that he is involved in. He got a new lease on life and we are happy for him. 

Cardi B’s bub was the fifth most searched baby… Baby Yoda was first, of course.

Credit: TMZ

And of course Cardi B and Offset’s daughter was super searched. We mean, she is a Kultural Icon.. get it? Her name is Kulture, we didn’t misspell “culture” people! (before grammar snobs blast us!). Cardi B has become a symbol not only for Latinas, but for women in general: she is always herself, le guste a quien le guste. 

Cardi B was also the second most searched red carpet personality of the year! Shake it, honey! 

Our girl Cardi B had a great year by being her outrageous, gorgeous, controversial self. At the Met Gala red carpet she wowed everyone with a dress that was part kitsch and part British royalty. Te amamos. Her extravagance is unique… and stylish in her own way. 

Mexico was the fifth most popular tourist destination! Yes, it is safe to visit. 

Yes, the country is living one of its most dangerous periods ever when it comes to cartel violence, but touristy areas remain largely safe and Mexico City has established itself as a cultural hub unlike any other. Places like Oaxaca and Chiapas keep an ancient indigenous charm that is hard to resist. Mexico remains a great place to visit and Google search results indicate a steady interest in the United States’ southern neighbor. 

The powerful “When They See Us” was the third most searched TV show, and it triggered discussions around the rights of Brown and Black communities.

Credit: When They See Us / Netflix

The show recalled the Central Park Five, a group of young Black and Brown kids who were unjustly blamed for the bashing of a white woman in Central Park and became the face of racial and systematic discrimination in America. The show was spearheaded by Ava DuVernay and given the thumbs up by Oprah Winfrey, which perhaps gave it a big push. We need more shows like this, which look at the past to teach us about the present and help us build a more inclusive future. 

Chiquis Rivera’s wedding was one of the most sought after of the year.

The wedding was a happy occasion for Jeni Rivera’s daughter, but also had a share of scandal. It was supposed to be a private event, but the Univision show “El Gordo y la Flaca” released the location of the bodorrio, so a mob of reporters inconvenienced the couple and their guests. Things got violent between reporters and security staff. And the wedding became a viral sensation among US Latinos. 

In Spanish-speaking Google, the most sought after movie was Roma.

Credit: Roma / Netflix

The movie was this close to becoming Best Picture in the 2019 Academy Awards, for which it won Best Director and Best Cinematography. It also sparked debate around race and class in Mexico, were the topics are taboo. 

And the most looked after “How” was “How to learn English quick?” or “Como aprender ingles rapido?”

We hate to break it to you, but there is no easy way, mijos.

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