Things That Matter

This Abuelita Has Been Named One Of Mexico’s Most Powerful Women

Remember Doña Angelita, the adorable Mexican abuelita who became internet famous by sharing her traditional recipes online? Well, she was recently recognized by Forbes magazine as one of the most powerful women in Mexico. And we can’t celebrate this enough! One of the things we love about online cultures when they are at their best is how everyday people who have extraordinary talents can share their uniqueness with the world. 

This amazing woman is now loved and respected by literally millions, as she has provided access to life in rural Mexico. Rural and indigenous Mexicans (and Latin Americans in general) are marginalized when it comes to sharing their lives on social media and becoming mainstream. So this case has helped spread the word on the awesomeness of traditional food and rustic cooking methods. 

She has also helped in the preservation of traditional recipes that can get lost if they are not properly archived: with her YouTube videos, she has made sure that the methods, ingredients and human touch of dishes that have been passed down generations of Mexicans are kept alive in the digital era. And we cannot thank her enough. La queremos mucho, Doña Angelita!

In its annual roundup, Forbes named Doña Angela as one of Mexico’s most influential women and we couldn’t agree more.

Last year, Doña Angela launched a wildly successful YouTube channel – De Mi Rancho a Tu Cocina – that brought rural Mexican cooking to viewers across the world. In just two months, her channel had been viewed more than 7 million times and she quickly gained millions of subscribers.

Now, the world-famous abuelita is being recognized by Forbes magazine as one of the most influential women in Mexico, for her work in bringing Mexican culture to her audience.

“I’m already everyone’s aunt and everyone’s grandmother” said Doña Angela when she shared with her then million followers that YouTube had awarded her two plaques: the silver for having exceeded 100,000 and the gold for exceeding a million subscriptions to her channel.

Doña Angela joins a list of 100 other Mexican women who received the honor this year, including: actress Yalitza Aparicio, the famous chef, Daniela Soto-Innes, and Mexico City Mayor, Claudia Sheinbaum.

Her recognition from Forbes, comes shortly after being recognized by YouTube for her online success.

Credit: De Mi Rancho A Tu Cocina / Facebook

In a photo that Doña Angelita shared in her official Facebook page we can see her holding two plaques with one of her granddaughters. The golden plaque is a real achievement: it states that her YouTube channel has surpassed 1,000,000 subscribers, not an easy feat at all! Just look at her proud smile, the product of many years of perfecting her culinary skills in silence and the pride of finally being able to share it with the help of her family. This is as authentic as it gets. And for those hipsters who love organic…. just look at the beautiful produce she uses in her food. 

Because we can all remember an abuelita that looks like the sweet Doña Angelita.

Credit: De Mi Rancho A Tu Cocina / YouTube

One of the reasons why she has become such a star is that her charisma and tenderness reminds us of our own abuelitas or aunties who spent hours cleaning frijoles while chatting to us. Many of us remember the endless afternoons we spent watching our abuelitas stir a pot. For many Latinos, the first forays into the kitchen had to do with private cooking lessons from those strong, beautiful souls called abuelitas. These private lessons are a treasure that even Chef Gordon Ramsey would envy! 

Fame has also allowed her to fulfil some of her dreams!

Credit: De Mi Rancho A Tu Cocina / Facebook

And of course all this fame has come with some much deserved perks! Our favorite online celebrity was able to take her husband and her family to a beach holiday thanks to the support her YouTube channel has gotten. She had never been to the beach, and the photos she shared on her official Facebook page are beautiful, so joyous. It is things like this that make us believe in humanity again! 

And she gets her viejo to help with the cooking too! Her success is a communal, family effort.

Credit: De Mi Rancho A Tu Cocina / Facebook

Just look at this adorable moment. In her Facebook page, Doña Angelita makes it clear that her success is not a one-woman-show. Her success is also a testament of the support and solidarity that many Latinos find in their immediate family. We also love how her success story counters gender stereotypes. Her story also defies the notion that once you are over 50 your working life, particularly if you are a woman, is over. Her success story also makes us wonder how many people with hidden talents are out there. We hope for many more of these viral personalities to emerge, as they are nice change considering the huge amount of empty and narcissistic messages floating around in the influencer industry.

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