Entertainment

Pepe Aguilar Is Spreading Norteña Culture Across The US In Sold Out Venues And We Stan Hard

Pop music is far more complex and deeper than Lady Gaga and Taylor Swift (no offence, ladies). In a multicultural society like the United States, we have to rethink what we consider as mainstream. This term is generally used for artists whose work is consumed by Anglo audiences. Think about it, an African-American rapper “breaks into the mainstream” when white folk start paying attention, right? Otherwise, the artist is just “niche”. That is why we gotta reconsider what “mainstream” means when it comes to Latino artists and shows. 

Which brings us to Pepe Aguilar, perhaps one of the most popular singers in the planet and who is taking Mexico and the United States by storm with his Mexican rodeo extravaganza “Jaripeo Sin Fronteras”. The show brings together charreria, songs and a good doses of good old Mexican pride. 

So who is Pepe Aguilar? (as if you didn’t know, right?) 

Credit: Instagram. @pepeaguilar_oficial

His full name is José Antonio Aguilar Jiménez and he is Mexican-American as it comes. He was born in San Antonio, Texas, while his parents were on tour. He was raised in Zacatecas, where he first became a rock musician and had a band called Equs, which was influenced by the likes of Pink Floyd and The Who! Can you imagine that? Well, one thing led to another and he ended up going back to his Mexican roots and becoming one of the best-selling ranchera acts of all time. 

He is, of course, the son of the late great Tony Aguilar.

Credit: Instagram. @pepeaguilar_oficial

Pepe Aguilar has ranchera en la sangre. He is the son of Antonio Aguilar and Flor Silvestre, two legendary musicians in their own right. Tony Aguilar was also a strong presence in the Mexican film industry. Aguilar senior recorded over 150 albums, which sold over 25 million copies. Can you get more mainstream than that? Well, Pepe is making sure that the family legacy lives on. 

Introducing Jaripeo Sin Fronteras!

Credit: Instagram. @pepeaguilar_oficial

This amazing show has Pepe Aguilar as the lead, but includes acts by his kids Angela (what a voice on this lady!), Leonardo and Antonio Aguilar Jr. Marichis and rodeo acts are also included of course! The show is touring non-stop in 2019 in both sides of the border, bringing a message of unity. Just look at what they did in Mexico City.

Let’s not forget that for the Aguilar family showbiz is like second nature.

Credit: Instagram. @pepeaguilar_oficial

The show just flows like the musical blood that runs through those Aguilar veins. This is Pepe with his brother, perhaps the only Aguilar not deep into showbiz! In an interview for CE Noticias Financieras, Guadalupe Pineda, the famous Mexican singer and Pepe’s cousin, says of him: “Pepe is a great dad, he’s doing the best for every one of his kids. As an aunt, you simply know and feel that we can all be wrong and that the boy is very young and has every right in the world to get ahead”. 

So, of course, the show includes the next generation of Aguilar talent!

Credit: Instagram. @angelicaguilar_mxfan

Angela Aguilar followed the family tradition of being born while on tour. She came into the world in Los Angeles while her mother was accompanying Pepe Aguilar on tour. And you can tell that musical talent is there. Her version of “Shallow” is enough to make anyone cry! And she had Lady Gaga’s blessing, as Angela said in the Mexican TV show Ventaneando: “Suddenly I’m playing the piano trying to practice and concentrate. Lady Gaga said yes, practice, you’re going to sing it. Oh, my God, I’m going to die! I mean, Lady Gaga knows who I am is like. wow!”.

The show includes all sorts of equine acts, and the horses are quite unique.

Credit: Instagram. @pepeaguilar_oficial

Some of the amazing horses in the show are shaved by the amazing Rob Ferrell, a barber who is so dexterous with the blade he is able to imprint a Mexican aguila y serpiente on the equine’s skin. You can look at his work (on human and horse surfaces!) here: https://www.instagram.com/robtheoriginal/  

The show has been a sold-out in localities North and South of the Border.

Credit: Instagram. @pepeaguilar_oficial

Look at the Honda Center in Anaheim: un lleno total, carajo! Pepe Aguilar is a consummate businessman and he knows that every city is slightly different. He explained the concept to Billboard: “It’s basically a modular concept, where you can change the pieces. The fundamental parts are the horse shows and the Mexican traditions. In some cities we’ll have special guests, in others, only the family is going to perform”. There are still some dates available this year: 

September 20 — Atlanta, Georgia @ Infinite Energy Center

September 22 — Chicago, Illinois @ Allstate Arena

September 27 — Tacoma, Washington @Tacoma Dome

Even if you are not a fan of ranchera culture, you have to admit the show is quite spectacular: the whole Aguilar family makes an appearance, look at Leonardo riding that horse.

Credit: YouTube. @STO

Leonardo is the latest success story in “La Dinastía Aguilar”. He has been nominated for two Latin Grammys despite his tender age: only 20 and he is already a great act. He released his first record when he was only 12-years-old, Nueva Tradición, a collaboration with his sister Angela.

And of course Pepe Aguilar has been super amazing with fans, because that is just who he is.

Credit: YouTube / Los Angeles Times

You don’t get to be on top and stay on top without being an approachable and kind celebrity. Pepe Aguilar knows well who pays his wages: the millions of fans that love him and his multi talented family. 

And of course Mexican cities are embracing the show with sold out venues.

Credit: Instagram. @pepeaguilar_oficial

Jaripeo sin Fronteras has had a huge appeal in Mexico, which tells us that being “Mexican” goes beyond national borders. No one cares Pepe Aguilar was born in the United States: we share one identity and one heart. 

So can haters admit Mexican culture is mainstream now?

Credit: YouTube / Los Angeles Times

Jaripeo sin Fronteras has performed in the main arenas of almost every major city in the United States. See what we meant with rethinking what mainstream means?

And yeah, those are some of the most beautiful caballitos we have ever seen.

Credit: YouTube / Los Angeles Times

Just look at those ojitos pispiretos, beautiful beasts. And as Billboard reports, no animals are harmed, so worry not: “Pepe, who rides several of his Andalusian horses in his own equestrian performance, also specifies that no animals are hurt during this tour”. 

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