A New Incubator Is Opening Up In Chicago’s ‘La Villita’ And Will Embrace The Neighborhood’s Mexican Heritage
At 10 years old, Anayasin Vazquez, now 60, moved to Little Village, affectionately called La Villita, with her family. The predominantly Mexican neighborhood is only 15 minutes Southwest of the Loop in Chicago, but entering its non-physical borders can feel like a passport is required. Billboard advertisements change from English to Spanish, the skin and hair color of people darkens and the image of La Virgen de Guadalupe can be seen on nearly every block.
Anayasin Vazquez’s memories of her childhood in La Villita are of bustling businesses, like La Chiquita grocery store.
Credit: junf_ga / Instagram
Vasquez recalls families eating at La Justicia, sweet smells emanating from El Nopal bakery and grocery trips to La Chiquita.
“That was a time when I saw Little Village thriving,” she recalls. She moved out of the area at 18 years old, and 20 years passed before she moved back. When she did, the neighborhood had changed.
But, over time, Vasquez saw changes to the community she loves, some of which are positive.
Credit: Google Maps
“Buildings deteriorated, businesses were leaving and it no longer had the vibrancy I remembered,” says Vazquez. “People were negatively affected by these changes. It led to crime. And that’s why I’m excited about Xquina. Because maybe it can help us get back to what Little Village was.”
Vazquez is referring to Xquina Cafe.
Credit: Google Maps
The recently announced hybrid coffee shop and entrepreneurial incubator, expected to fill the empty storefront located at 3534 W. 26th St., in Spring 2019. Jaime di Paulo, former executive director of the local chamber of commerce, now President & CEO of the Illinois Hispanic Chamber of Commerce, spearheaded the project and describes it as a learning center with cultural relevance. In late July, the Mayor’s office announced it was the recipient of a $250,000 Neighborhood Opportunity Grant. Another $350,000 is needed to fully fund the project.
The two-story, 6,000-square-foot building, is described as an eyesore by locals. It sits along the main corridor of the neighborhood’s shopping district, which to date, has lacked any businesses of this kind. The facility, partially owned by the chamber, will be designed as a hub for ideas and business meetings. Expect free wi-fi, classes for entrepreneurs, co-working spaces and private offices.
Di Paulo was aided in his bid by Juan Saldana, associate director of the chamber’s Small Business Development Center. The two brokered a deal with Carlos Halwaji, its initial purchaser, for 25 percent ownership of the building. Halwaji is a chiropractor who has practiced in Little Village for the last 20 years.
The facility shares tech incubator DNA, but will incorporate the neighborhood’s Mexican identity.
Classes will be offered in both English and Spanish; and the coffee operator and second anchor tenant will be carefully scrutinized by select members of the chamber, in order to ensure a shared vision of empowering the people in the area.
“Gentrification is a real issue,” says di Paulo. “We want to be very selective of the vendors we use. New amenities to a community is sometimes confused as gentrification. This isn’t that. We are building something for the people of Little Village.”
It’s not the first time a local organization purchased and built out a physical space in order to better the lives, and preserve the culture, of people in the district. Universidad Popular is a non-profit which provides support services to Latinos. Founded in 1972, the organization offers an array of classes and resources ranging from health and wellness topics, to digital literacy.
Originally located in Lakeview, the organization bounced from Humboldt Park to Pilsen, due to rising rent. In an effort to combat gentrification, the organization purchased a 12,000 square foot banquet hall in Little Village. The renovation costs, estimated at upwards of $1M, almost kept the organization from moving forward with their plans. However, with the help of its working class neighborhood—plumbers, carpenters, housekeepers and electricians—they managed to transform the dilapidated building into a vital part of the community that continues to thrive.
Xquina is the younger sibling to this concept. It’s a place primarily designed for the 33 percent of residents under the age of 35.
“Most people have to leave the neighborhood if they need a quiet place to work or study,” says di Paulo. “We don’t want that, so we’re working to fit the needs and demands of the people. There’s currently nothing like this in Little Village.“
A feasibility study done by the chamber, showed 90 percent of people deemed this initiative important and critical to the area. Especially the free internet. A common asset in the Loop and Northside, but a scarce resource in the neighborhood says Vazquez.
With a clear need and desire for this concept, it can appear as if support was garnered overnight. However, the process began five years ago when di Paulo started his position, and inherited a $50,000 deficit.
Over time, he turned the business around and earned the trust of the people by funneling resources into the neighborhood. Such as the establishment of a small business development center last fall. With that addition to the neighborhood, came Salgado.
The two walked the streets, knocked on doors and got to know residents. Their grassroots efforts led to their small business center being one of the most successful on record. Money allocated for businesses in Little Village reached more than $1M in less than a year.
When the times come, a vendor RFP will be posted where a committee of four to five members from the area will be formed to select the two anchor tenants.
“Hopefully someone from the neighborhood steps up,” says Salgado when asked about the ideal candidate.
This optimism and investment in the community drives the concept. Salgado and di Paulo both speak of this project as a way to combat gentrification and minimize brain drain happening among young people who feel their needs are not being met.
“The idea is, we don’t have all the answers,” says Salgado. “We’re looking to the community to help us. We want to bring in the right people who can help create jobs. We want to be a catalyst for growth.”
And judging by the support for Xquina Cafe, it’s clear Salgado is not the only hopeful one.
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