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Taco Bell Is Celebrating The ‘Taco Moon’ With A Free Taco Giveaway Around The World

We’re only a few months into 2021 and we’ve already seen several special moons. We’ve had the “wolf moon,” the “snow moon” and even the “pink moon,” but the next moon may be the tastiest one yet.

In what maybe one of the best marketing campaigns in a generation, Taco Bell recently announced its plans to take over the night sky on May 4 during the crescent moon phase with its very own “taco moon.” And people around the world will be able to celebrate.

Taco Bell announces free giveaway to celebrate the upcoming ‘Taco Moon.’

“On May 4, the world’s largest and brightest object in the night sky will resemble a favorite indulgence, the taco — a new lunar phase* we are affectionately calling the ‘Taco Moon,'” the company shared in a statement.

It added that important asterisk to note while Taco Bell “does not claim to own copyrights to a lunar phase of the moon,” it “stands behind the fact this really does look like a Taco Bell taco.”

And, when the Taco Moon arrives on May 4, hungry fans in the U.S. craving a treat can score a free Crunchy Taco between 8-11:59 p.m. in-store or all day through the app or online.

Fans will need to head to their local Taco Bell restaurant and simply mention the ‘Taco Moon’ or say ‘I saw the Taco Moon’ to claim a free Crunchy Taco Supreme. This fan-fave Taco features a crunchy shell filled with seasoned beef, sour cream, fresh lettuce, tomato, and cheese. No stress for vegetarian taco-lovers, the Taco Supreme can also be made with black beans.

To help keep track of the special lunar phase, Taco Bell even released a helpful chart.

taco bell graphic

And Americans aren’t the only ones who can score a freebie. Some international locations are getting in on the action, too.

“Taco Bell has been an established brand in the U.S. for nearly 60 years and we are thrilled by the accelerating fandom we’re seeing globally,” Julie Felss Masino, president of Taco Bell, International, shared. “As we’re opening more and more restaurants internationally, we know the May 4 moon will take us to new ‘heights’ as we introduce ourselves to new future fans in a delicious way.”

Participating Taco Bell restaurants include some locations in the United Kingdom, Australia, India, Costa Rica, Guatemala, and Puerto Rico, however, in those markets, guests will get a local favorite like a free Crunchy Taco with the purchase of a beverage in Guatemala and the option of a free black bean or seasoned chicken Crunchy Taco in India.

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