Our Summer Will Be Ending On A Sparkling Note Thanks To The Release Of This New Brand Of Sparkling Tequila
Summer 2019 is officially the summer carbonation took over the hearts and minds of the adult beverage industry. Natty Light, PBR, Four Loko, the internet favorite, White Claw, and practically any alcohol company with a pulse who can make and bottle boozy seltzer jumped on a train that continues to bubble out of control.
The next phase of the sparkling beverage boom: sparkling tequila.
LA-based Pure Azul just announced that it will be rolling out Azulana sparkling tequila this week in California, producing the first and only beverage on the market made with 100% blue agave tequila and sparkling soda.
Crafted in Jalisco, Mexico, it comes canned in three flavors: Original (tequila-flavored sparkling soda), Lime, and Pineapple Rosemary. Azulana sparkling tequila will be released in 12-oz. cans, containing 4.3% ABV with 145 calories.
In other words, the legit perfect drink for summer. You just may want to break out some sal y limón to fully enjoy it.
The three flavors are each unique and, not gonna lie, sound straight up tasty.
According to the company’s website, the “Original” flavor goes down smooth with a “lightly sweet” and “slightly tart” taste.
The “Pineapple Rosemary,” meanwhile, boasts a fruity, herbal flavor somewhat reminiscent of flowers, while the “Lime” option is zesty and tropical.
Sparkling tequila is the latest in a total takeover of the alcoholic beverage industry by sparkly, bubbly bebidas.
Clearly, Azulana looks to capitalize on two glaring beverage industry trends: the proliferation of sparkling hard seltzer and the continued success of tequila, which Azulana notes “continues to thrive.” In 2017, for example, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council.
In a press release, Katie Pittman, Head of Sales and Marketing at Pure Azul notes, “Our goal is to help others understand that tequila isn’t just enjoyed during a wild night out – with Azulana, it can truly be enjoyed during all occasions – anywhere, anytime.”
It’s also good timing — tequila sales are up, up, up, across the US.
It may not seem like it to those of us who regularly order the Patron or Cuervo when having a party, but it’s true. Tequila sales are booming in the US. In 2017, for example, tequila sales were up 8.5% from the year before.
So if there was ever a time to enter the tequila business, it would be now. Make them coins.
The grand unveiling was August 22nd at the Rose Bowl in Pasadena, Calif.
And, of course, it made its debut at a Rolling Stones concert. Because I guess tequila and Stones go together like…sal y limón?
But don’t worry if you didn’t make it to that concert. You won’t have to wait long. The sparking tequila beverage will be available at Bristol Farms supermarkets in Southern California from August 28th before expanding to other markets and regions from then.
While some seem to at least be open to the idea…
I mean, it all really depends on your feelings toward sparkling drinks to begin with. If you’re already a fan, then sparkling tequila isn’t too much of a stretch.
Mexicans are openly skeptical.
But let’s note, many on Latino Twitter basically said they were simultaneously fascinated and disgusted by the idea of sparkling tequila.
And a few people pointed out that summer is nearly over.
But if you have sparking tequila at your house…is summer ever really over?
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