Día De Muertos Takes Over The Sneaker World With New Collection By Nike
Mexico’s famed Día de Muertos celebration seems to be everywhere these days. Following the James Bond film Spectre – which featured several scenes amid a fictional Day of the Dead parade – Mexico City created the parade just to satisfy people’s demands.
Now, Día de Muertos is being picked up by brands from all over the world as a way to pay tribute to the popular, traditional holiday (and likely make some money in the process…)
Nike is the latest brand to announce its own Día de Muertos collection and it’s already got fans of the iconic brand ready and waiting with their wallets in hand.
Nike announced its latest Día de Muertos collection which is set to debut later this month.
Last week, the footwear company announced it will be releasing its 2020 Día de Muertos collection later this month, ahead of the Mexican holiday where families gather to celebrate their loved ones who have passed away.
According to Nike’s announcement, the collection includes four styles of shoes including the Air Max 90, the DBreak Type, the Blazer Mid and the Air Jordan 1, all with unique designs that have “a modern approach grounded in art and culture.”
“Día de Muertos’s traditional ofrendas, or altars, serve as the design inspiration behind each of the silhouettes and apparel pieces, with colors, patterns and crafted details nodding to the delicate, handmade artwork of papel picado and flowers typically seen at an altar,” the announcement said.
In addition to the four noteworthy sneaker types that will be available, the collection also includes t-shirts and a sweatshirt, all of which will likely sell out fast – so have your wallet ready!
Nike’s Día de Muertos collection is known for its festive colors and iconic designs.
The Nike Day of the Dead sneakers are the sneakers that the swoosh brand launches every year to celebrate the Day of the Dead in Mexico. It is an annual celebration and remembrance, known for its striking iconography and festive colors.
Using the traditional Mexican Cempasúchil flower as a common thread and interpreting the motto “Para Mi Familia”, the four models are colorful tributes to the members of the family, both present and past.
Each pair is based on the traditional Day of the Dead ofrendas (altars), using bright color schemes and intricate details that salute the delicate papel picado and flowers that often surround them.
Some of the pieces — specifically the T-shirts, sweatshirt, the DBreak Type and the Air Jordan 1 — even have the phrase “Para Mi Familia” written on them, to bring the collection “back to the notion of family,” the announcement said.
The collection will even feature a special, limited edition Nike Air Jordan 1.
First up are the Nike Air Jordan 1 mid-cut shoe. It combines a white base with purple and gold overlays, provides a “Family” touch on the fender, special details on the tongue badge and insoles and a cracked leather around the neck.
If you’re looking for color, then the Air Max 90 will likely be your first choice.
The Nike Air Max 90 shoe is the most vibrant shoe of the bunch, covered from toe to heel in playful, swirling patterns that use multiple shades of red, yellow and orange.
Nike’s latest Día de Muertos collection is already available at Nike stores in Mexico but it the collection will be available globally in the Nike App SNKRS from the 15th of October.
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