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Kellogg’s Has Launched A Pan De Muerto Cereal And Here’s Why It’s Such A Big Deal

Mexico has several deeply rooted traditions. Among them is the annual ritual of celebrating those who are no longer on Earth, known as Día de Muertos. During this celebration, people consume sugar skulls, an altar – or ofrenda – is decorated with the favorite items and foods of the deceased’s, and pan de muerto is widely eaten.

Across Mexico, there is a flurry of activity and traditions leading up to the main celebrations on November 1 and 2 and it’s become an international attraction – attracting foreigners who travel to Mexico in order to witness the celebrations.

The Coronavirus pandemic has people looking for some sense of normalcy and that may explain why you can already find pan de muerto in several panaderías and super markets. However, what caused fury among users of social networks was the launch of a cereal line inspired by the humble pan de muerto.

Kellogg’s has launched a pan de muerto cereal and social media is celebrating this big news.

What would Mexico be without its traditions? For example, without the Day of the Dead. Around the world, Mexico is connected to this day that revolves around serious traditions, rituals, and foods.

Now, it appears that international brands are catching on as Kellogg’s (yes, the international cereal company) announced that it’s decided to create and launch a line of cereals based on Mexico’s famed pan de muerto.

The new cereal by Kellogg’s has already landed in certain stores and includes the flavors of rollos de canela, churros and pan de muerto. On the packaging you can see the new labeling and ingredients such as orange blossom, butter and vanilla.

The origins of pan de muerto are deeply rooted in pre-Hispanic history.

Credit: thatgaygringo / Instagram

Pan de muerto is a type of pan dulce that’s commonly eaten in the weeks (or even months) leading up to the now famous holiday of Día de Muertos. It traces its origina back to the time of the Spanish Conquest, inspired by pre-Hispanic rituals that were largely modified under Spanish colonialism.

The delicious pan is a butter-based bread with orange blossom and anise scents, it has a soft flaky brioche-like interior; the crust is thin and golden and many people love the “bones and skull” pieces because they get a little crispy on the outside.

Although the cereal does have people asking – is this cultural appropriation?

As soon as the product hit shelves, it ignited a debate on the issue of cultural appropriation. Many accused the multinational of seeking to profit on the backs of one of Mexico’s most respected and prized traditions. Many pointed out that food is deeply connected to tradition and it’s a cultural symbol that should be respected – not packaged up for commercialization.

However, even if some are against the product launch, it’s too little too late as boxes of the new cereals are already hitting store shelves across the country. In fact, many Internet users are taking to social media to highlight new finds and to share the information so others can get in on the frenzy and give the new product a try.

Not everyone understood the excitement for a cereal…

Although the launch by Kellogg’s of this iconic food as a cereal caused much of social media to lose its cool, not everyone was convinced. Many expressed how confused they were that people were freaking out over a cereal…

While others were ready to spend all the money they have…

This Twitter user was so excited they’re ready to give up all their money for the cereal, saying “Take all my money!” Thankfully, they don’t have to give up all their pesos for a box – with it going for about $63 pesos (or about $3 USD) per box.

So what do you think? Should this product come to the U.S.? Would you be excited to give it a try? Or is it blatant cultural appropriation?

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