Things That Matter

This Mexican Beer Brand Is Winning Awards For Their Can Design And What It Means For The Environment

Let’s be real, plastic waste is a huge problem. And it’s one that has recently taken over our collective consciousness as we try and cut back on our waste – in particular, single-use plastics. 

One of the most obvious and unnecessary plastics are those pesky rings that hold cans together. Whether you’re drinking Coke or cervezas, these plastic rings are terrible. They often end up littering landscapes all over the place and animals like turtles and birds can get them wrapped around their little necks. 

So, the news from Mexican-beer company, Grupo Modelo, that they’re working to replace this plastic, is huge. 

Credit: @BrandFuel / Twitter

The beer world had one of the earliest plastic problems: six-pack rings. Getting rid of these rings became a big concern when word got out that they could entangle marine life. And yet, here we are, decades later, and – despite some interesting efforts like sticking cans together with glue or rings that are actually edible – the six-pack ring problem still hasn’t been definitively solved.

But thankfully, Corona is working towards a couple of solutions.

Credit: @nypost / Twitter

So how does it work? According to Mexico News Daily, the top of each can screws into the bottom of another, creating an interlocking tower up to 10 cans high. The format makes the product even more portable than before, meaning you don’t even really need a plastic bag to carry it. 

Of course, stacking cans end-to-end isn’t always ideal. Ten standard cans stacked on top of each other would be four feet tall. That’s far more conspicuous and unwieldy than holding a couple of six-packs under your arms. But at the same time, since these Fit Pack cans can be twisted apart and put back together at will, they provide an advantage six-packs don’t: You can stick together as many or as few cans as you want at any given time.

The plastic-free packaging concept, dubbed the Fit Pack, made the shortlist of the Innovation category at the Cannes Lions international awards show this year.

In a promotional video for the new cans, Carlos Ranero, Marketing VP for AB 1nBev, says, “In the beverage industry, there have been many solutions for cutting back the use of plastic; however, none has been fully adopted because they require the use of other materials. This solution has a very simple approach that can bring great financial benefits thanks to the complete removal of plastic materials in packaging.”

Fit Packs are currently being tested in Mexico only, but the company is planning for a wider rollout in the future.

Not only is the company testing out stackable beer cans, they’ve also been testing out biodegradable rings in Tulum, Mexico – obviously a major beer mecca.

Last year, the company also tested six-pack rings made from plant-based biodegradable fibers with a mix of byproduct waste and compostable materials. These were designed to break down into organic matter that won’t hurt wildlife. The plastic-free rings were first launched in Tulum, Mexico, with plans to expand at a later time. For the sake of Mother Earth, we’re hoping these products earn a spot on grocery store shelves.

Beer drinking Twitter was totally here for the news.

Credit: @power97wpg

Anything that makes drinking beer easier and better for the environment, yes please!

Others were already thinking of how much fun this could be…

Credit: @larrykim / Twitter

Like, let’s be real, you were totally thinking the same thing.

And many were glad we may no longer have to hear about the horrors of plastic waste.

Like all too often you turn on the news and hear about animals being stuck, caught, wrapped up in plastic rings. Many even suffocate.

While at least on Twitter user thought about the implications for beer can furniture…

Credit: @larrykim

Because why not?!

And for the one person on Twitter who had their doubts…Twitter was ready with the truth.

Credit: @power97wpg / Twitter

Like for real though, I don’t know where you live that you thought you carry 24 cans of beer with plastic rings…

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A Mexican Beauty Queen Has Landed In Jail On Kidnapping Charges, Why Does This Keep Happening?

Culture

A Mexican Beauty Queen Has Landed In Jail On Kidnapping Charges, Why Does This Keep Happening?

The pageant world is popular in communities all over the planet. From Russia to the U.S. and across Latin America, beauty queens (and kings) strut their stuff on runways and display their many talents. But the pageant world is also known to suffer from a more sinister side that often lands itself in the headlines.

In Mexico, beauty pageants have long been connected to organized crime and international human trafficking rings. Now, one former beauty queen has landed herself in jail in connection to these terrible crimes.

A former Mexican beauty queen has been jailed in connection to a kidnapping ring.

A former Oaxaca beauty queen has been jailed without bail on suspicion of being part of a kidnapping ring operating in the Mexican states of Veracruz and Oaxaca.

Laura Mojica Romero, 25, was Miss Oaxaca in 2018 and the 2020 International Queen of Coffee in Colombia, a beauty pageant at which she represented Mexico. She was arrested Thursday with seven other people in a raid conducted by a federal anti-kidnapping unit after two months of investigation.

A judge on Saturday ruled that Mojica and the seven others will remain in prison for the next two months while authorities continue to gather evidence. Members of the group each face up to 50 years in prison.

Romero had tried to position herself as unique among beauty queens in the country.

Laura Mojica Romero defined herself as “more than a pretty face” during a interview she did in 2019. The 25-year-old, who at that time had just won the Miss Oaxaca contest for the second time, said that the contest had taken an important turn because it highlighted aspects that went “beyond” the contestants’ own beauty.

She put herself out there as an example when remembering that she participated in the delivery of supplies (sweaters, blankets and coats) in remote Indigenous communities and announced that among her future projects included support for the musical education of children from impoverished communities, as well as the formation of women’s entrepreneurship cells; a strategy that she claimed was to combat gender violence.

“We cannot stand idly by, we have to eradicate violence against women, through campaigns and talks that make men aware of this problem,” said the also graduate in Business Administration from the Universidad Veracruzana (UV) to Newsweek Mexico.

Mexico is an international hub for human trafficking.

In its most recent report, the organization Alto al Secuestro warned that the states with the highest incidence of kidnappings are the State of Mexico, with seven; Veracruz, with 12; Oaxaca, with six; Guerrero, with five; and Tabasco, Sinaloa and Mexico City, with four respectively.

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Mexican Singer Ramón Vega Rewrites Roy Orbison’s ‘Oh, Pretty Woman’ in Spanish

Latidomusic

Mexican Singer Ramón Vega Rewrites Roy Orbison’s ‘Oh, Pretty Woman’ in Spanish

Ramón Vega is taking a classic hit and reinventing it for a new generation. The Mexican singer-songwriter is making history with his debut single “Contigo Mami,” a Spanish take on Roy Orbison’s beloved song “Oh, Pretty Woman.”

Ramón Vega is the youngest Mexican artist to co-write on a Roy Orbison song.

At 15 years old, Vega is the youngest Mexican artist to share a co-write with the late Orbison, who died in December 1988. Orbison’s estate heard Vega’s “Contigo Mami” and signed off on his regional Mexican version of the song.

Orbison took “Oh, Pretty Woman” to the top of the Billboard Hot 100 chart in 1964. After his death, the song grew in popularity when it was featured as the theme to the 1990 movie Pretty Woman, which starred Julia Roberts and Richard Gere. Not only is Vega reintroducing the classic to his Latino audience, but he’s also schooling his Gen-Z crowd on the Orbison opus.

“I’m so excited to finally put my first single out,” Vega said in a statement. “Alex and the team really got behind my vision and helped me reach this point. ‘Contigo Mami’ is everything I hoped my sound would be. I can’t wait for you all to hear it.”

Vega updates “Oh, Pretty Woman” with regional Mexican music influence.

Not only does Vega give “Oh, Pretty Woman” a Mexican touch, but there’s also a reggae music influence on “Contigo Mami.” He calls out for the woman of his eye in both Spanish and English, evoking Orbison’s timeless chorus. Vega sounds beyond his years with this familiar yet fresh serenade. In the music video, he’s vibing with a pink-haired girl on a motorcycle.

Vega comes from a family of regional Mexican music stars like his uncle, the late Sergio “El Shaka” Vega, and his older brother, Cornelio Vega Jr.  Eleven years ago Dominican-American pop star Prince Royce carved out a career for himself with his bachata take on Ben E. King’s “Stand By Me.” Expect the same success for Vega with “Contigo Mami.”

READ: Get In The Valentine’s Day Mood With This Playlist Of Spanish-Language Love Songs

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