Things That Matter

This Mexican Beer Brand Is Winning Awards For Their Can Design And What It Means For The Environment

Let’s be real, plastic waste is a huge problem. And it’s one that has recently taken over our collective consciousness as we try and cut back on our waste – in particular, single-use plastics. 

One of the most obvious and unnecessary plastics are those pesky rings that hold cans together. Whether you’re drinking Coke or cervezas, these plastic rings are terrible. They often end up littering landscapes all over the place and animals like turtles and birds can get them wrapped around their little necks. 

So, the news from Mexican-beer company, Grupo Modelo, that they’re working to replace this plastic, is huge. 

Credit: @BrandFuel / Twitter

The beer world had one of the earliest plastic problems: six-pack rings. Getting rid of these rings became a big concern when word got out that they could entangle marine life. And yet, here we are, decades later, and – despite some interesting efforts like sticking cans together with glue or rings that are actually edible – the six-pack ring problem still hasn’t been definitively solved.

But thankfully, Corona is working towards a couple of solutions.

Credit: @nypost / Twitter

So how does it work? According to Mexico News Daily, the top of each can screws into the bottom of another, creating an interlocking tower up to 10 cans high. The format makes the product even more portable than before, meaning you don’t even really need a plastic bag to carry it. 

Of course, stacking cans end-to-end isn’t always ideal. Ten standard cans stacked on top of each other would be four feet tall. That’s far more conspicuous and unwieldy than holding a couple of six-packs under your arms. But at the same time, since these Fit Pack cans can be twisted apart and put back together at will, they provide an advantage six-packs don’t: You can stick together as many or as few cans as you want at any given time.

The plastic-free packaging concept, dubbed the Fit Pack, made the shortlist of the Innovation category at the Cannes Lions international awards show this year.

In a promotional video for the new cans, Carlos Ranero, Marketing VP for AB 1nBev, says, “In the beverage industry, there have been many solutions for cutting back the use of plastic; however, none has been fully adopted because they require the use of other materials. This solution has a very simple approach that can bring great financial benefits thanks to the complete removal of plastic materials in packaging.”

Fit Packs are currently being tested in Mexico only, but the company is planning for a wider rollout in the future.

Not only is the company testing out stackable beer cans, they’ve also been testing out biodegradable rings in Tulum, Mexico – obviously a major beer mecca.

Last year, the company also tested six-pack rings made from plant-based biodegradable fibers with a mix of byproduct waste and compostable materials. These were designed to break down into organic matter that won’t hurt wildlife. The plastic-free rings were first launched in Tulum, Mexico, with plans to expand at a later time. For the sake of Mother Earth, we’re hoping these products earn a spot on grocery store shelves.

Beer drinking Twitter was totally here for the news.

Credit: @power97wpg

Anything that makes drinking beer easier and better for the environment, yes please!

Others were already thinking of how much fun this could be…

Credit: @larrykim / Twitter

Like, let’s be real, you were totally thinking the same thing.

And many were glad we may no longer have to hear about the horrors of plastic waste.

Like all too often you turn on the news and hear about animals being stuck, caught, wrapped up in plastic rings. Many even suffocate.

While at least on Twitter user thought about the implications for beer can furniture…

Credit: @larrykim

Because why not?!

And for the one person on Twitter who had their doubts…Twitter was ready with the truth.

Credit: @power97wpg / Twitter

Like for real though, I don’t know where you live that you thought you carry 24 cans of beer with plastic rings…

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A Mexicana Just Broke A World Record By Making The Fastest Ascent Of The Earth’s Three Highest Mountains

Fierce

A Mexicana Just Broke A World Record By Making The Fastest Ascent Of The Earth’s Three Highest Mountains

Joe Mitchell / Getty

Mexican climber Viridiana Álvarez Chávez, might just one of the few people in the world to know what it feels like to actually be on top of the world.

Recently, the climber managed to scale three of the world’s highest peaks to break the Guinness World Records title. And she did it all in under just two years.

Incredibly, Viridiana climbed to the top of the three highest mountains in a year and 364 days.

According to the Guinness World Records, Viridiana’s quest to break the record started on May 16, 2017, with Everest (8,848 meters; 29,029 feet high), followed by K2 (8,611 meters; 28,251 feet) on July 21, 2018, and ended at Kangchenjunga (8,856 meters; 28,169 feet) on May 15, 2019.

Viridiana is the first Latin American to climb K2, the world’s second-highest mountain. To celebrate her amazing accomplishments, Viridiana was honored with a remote ceremony in which Raquel Assis, the Senior Manager of Guinness World Records Latin America Records Management Team, also attended.

Speaking about her accomplishments, Assis congratulated Virdiana saying “We continue to inspire the world through our record holders. Records motivate people to recognize their potential and look at the world differently.”

Before Viridiana, the Guinness World Records title was held by South Korean climber Go Mi-Sun who climbed the three mountains in two years and two days.

Viridiana says her next mission is to climb the 14 highest mountains in the world which would make her the first North American to do so.

Besides being a climber, Viridiana is a public speaker who encourages young people to break standards. Her talks emphasize the importance of accomplishing goals through emotional intelligence, positivity, discipline, and consistency.

“My career as a mountaineer started with an unusual and inspirational purpose: a simple personal challenge to exercise, but I ended up giving up my office job; risking comfort to experience the magic of the mountains, Viridiana told Guinness Book of World Records. “It was proof that dreams do not have to be lifelong dreams and that anyone who sets them can achieve even what are considered ‘unattainable goals,’ such as breaking a world record.”

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Meet Manuel Mendoza, The Winner Of Netflix’s Cannabis Cooking Competition Show

Culture

Meet Manuel Mendoza, The Winner Of Netflix’s Cannabis Cooking Competition Show

lil_manofrom18th / Instagram

Netflix and Kelis teamed up to create a cooking competition show all about cannabis cooking. “Cooked with Cannabis” is giving cannabis chefs a chance to shine with some friendly competition and the ever-popular cannabis.

Kelis is here with a new kind of cooking competition show officially changing the game.

“Cooked with Cannabis” is elevating the use of cannabis in the kitchen. It is no longer something used by stoners and only stoners. “Cooked with Cannabis” makes cannabis a sophisticated and respectable ingredient in the kitchen. The show offers some insights as to the differences between different strains of pot that many of us just never understood.

The show has six episodes in the first season and there is a new cast of chefs every episode.

The premise of the show is three chefs battling it out for three judges to show what they can do with the cannabis they are given. The recipes look like culinary works of art and seem equally as appetizing. The winner of the episode is given $10,000 as a prize and that’s pretty grand.

One of the winners this season is Manuel Mendoza, a cannabis chef from Chicago.

Mendoza works for Herbal Notes, a Chicago-based cannabis collaborative project. According to the website, Herbal Notes hopes to destigmatize the practice of using cannabis in cooking by highlighting the medicinal properties of the natural ingredient. Herbal Notes is also trying to empower communities long vilified for their use of cannabis.

Mendoza won using the cannabis to create some deliciously relevant foods.

Mendoza won by giving the judges some pot leaf-shaped chilaquiles and marijuana-infused pupusas. The use of Mexican and Salvadoran foods not only highlights our community but also his own upbringing in Chicago as a Salvadoran kid. Mendoza is proud to say that he was raised by Pilsen, the famed Latino community in Chicago.

Congratulations, Mendoza. It is a victory well deserved.

Mendoza’s start in cannabis cooking came when he had a eureka moment with iced chocolate milk. The chef was fresh out of culinary school and was eager to try new things, including cannabis cooking. The cannabis cooking trend was just kicking off and he just wanted to play around. When he created that iced chocolate milk, Mendoza knew that he was on to something and the rest is his culinary career.

READ: Mexico’s Progressive Bill Legalizing Cannabis Stalled Again Because Of Pandemic

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