Things That Matter

This Mexican Beer Brand Is Winning Awards For Their Can Design And What It Means For The Environment

Let’s be real, plastic waste is a huge problem. And it’s one that has recently taken over our collective consciousness as we try and cut back on our waste – in particular, single-use plastics. 

One of the most obvious and unnecessary plastics are those pesky rings that hold cans together. Whether you’re drinking Coke or cervezas, these plastic rings are terrible. They often end up littering landscapes all over the place and animals like turtles and birds can get them wrapped around their little necks. 

So, the news from Mexican-beer company, Grupo Modelo, that they’re working to replace this plastic, is huge. 

Credit: @BrandFuel / Twitter

The beer world had one of the earliest plastic problems: six-pack rings. Getting rid of these rings became a big concern when word got out that they could entangle marine life. And yet, here we are, decades later, and – despite some interesting efforts like sticking cans together with glue or rings that are actually edible – the six-pack ring problem still hasn’t been definitively solved.

But thankfully, Corona is working towards a couple of solutions.

Credit: @nypost / Twitter

So how does it work? According to Mexico News Daily, the top of each can screws into the bottom of another, creating an interlocking tower up to 10 cans high. The format makes the product even more portable than before, meaning you don’t even really need a plastic bag to carry it. 

Of course, stacking cans end-to-end isn’t always ideal. Ten standard cans stacked on top of each other would be four feet tall. That’s far more conspicuous and unwieldy than holding a couple of six-packs under your arms. But at the same time, since these Fit Pack cans can be twisted apart and put back together at will, they provide an advantage six-packs don’t: You can stick together as many or as few cans as you want at any given time.

The plastic-free packaging concept, dubbed the Fit Pack, made the shortlist of the Innovation category at the Cannes Lions international awards show this year.

In a promotional video for the new cans, Carlos Ranero, Marketing VP for AB 1nBev, says, “In the beverage industry, there have been many solutions for cutting back the use of plastic; however, none has been fully adopted because they require the use of other materials. This solution has a very simple approach that can bring great financial benefits thanks to the complete removal of plastic materials in packaging.”

Fit Packs are currently being tested in Mexico only, but the company is planning for a wider rollout in the future.

Not only is the company testing out stackable beer cans, they’ve also been testing out biodegradable rings in Tulum, Mexico – obviously a major beer mecca.

Last year, the company also tested six-pack rings made from plant-based biodegradable fibers with a mix of byproduct waste and compostable materials. These were designed to break down into organic matter that won’t hurt wildlife. The plastic-free rings were first launched in Tulum, Mexico, with plans to expand at a later time. For the sake of Mother Earth, we’re hoping these products earn a spot on grocery store shelves.

Beer drinking Twitter was totally here for the news.

Credit: @power97wpg

Anything that makes drinking beer easier and better for the environment, yes please!

Others were already thinking of how much fun this could be…

Credit: @larrykim / Twitter

Like, let’s be real, you were totally thinking the same thing.

And many were glad we may no longer have to hear about the horrors of plastic waste.

Like all too often you turn on the news and hear about animals being stuck, caught, wrapped up in plastic rings. Many even suffocate.

While at least on Twitter user thought about the implications for beer can furniture…

Credit: @larrykim

Because why not?!

And for the one person on Twitter who had their doubts…Twitter was ready with the truth.

Credit: @power97wpg / Twitter

Like for real though, I don’t know where you live that you thought you carry 24 cans of beer with plastic rings…

Latinos Are Taking To Twitter To Call Out The Stereotypes And Tropes In The Criticized Novel ‘American Dirt’

Entertainment

Latinos Are Taking To Twitter To Call Out The Stereotypes And Tropes In The Criticized Novel ‘American Dirt’

Amazon / @jpbrammer / twitter

“American Dirt” is one novel grabbing all of the headlines for all the wrong reasons. The book, written by a Puerto Rican woman, has been dragged for relying on stereotypes and tropes about Mexicans to tell a tale of migrating to the U.S. Several celebrities, including Oprah Winfrey, have praised the book sparking a more severe backlash from people. The novel has led to a Twitter trend of Latinos writing their own Latino novels using the same kinds of stereotypes found throughout the book.

Latinos on Twitter are dragging “American Dirt” author Jeanine Cummins.

Credit: @jpbrammer / Twitter

Social media has been calling out Jeanine Cummins and everyone who has endorsed “American Dirt.” The main complaint has been the insensitive and stereotypical writing trying to tell a Mexican story from a non-Mexican writer.

It wasn’t long until Latino Twitter users took to the micro-blogging site to show how ludicrous the book is.

Credit: @mathewrodriguez / Twitter

Several creatives have shared paragraphs playing up tired and offensive stereotypes to shine a light on what they see in “American Dirt.” Some stars, like Salma Hayek, have had to apologize for promoting the book without reading it.

Latinos from all walks, not just Mexican, have joined in on the social media trend.

Credit: @livesinpages / Twitter

There have long been discussions about the proper representation of Latinos in media. From books to movies to television to comics, the conversations have long revolved around the lack of the people telling the stories. “American Dirt” is another example of someone not from an experience writing about the experience and totally missing the mark.

Some of the tweets are short and sweet but pack a punch.

Credit: @bodega_gyro_ao / Twitter

The backlash against “American Dirt” has been so strong and sustained that even Oprah Winfrey has had to change her tune. The media megastar has announced a deeper panel discussion about the book to really bring to light the underlying frustrations with the books.

Latinos have long been underrepresented and ignored but it seems critics are on track to win this battle.

Credit: @alexarriaga_ / Twitter

What do you think about the controversy around “American Dirt” and the celebrities who praised and promoted it without reading it?

READ: Here’s Why The Oprah Winfrey-Promoted Book ‘American Dirt’ Is Getting So Much Heat

We Can’t Make This Stuff Up: A Startling Amount Of People Believe There’s A Link Between Corona (The Beer) And Coronavirus

Things That Matter

We Can’t Make This Stuff Up: A Startling Amount Of People Believe There’s A Link Between Corona (The Beer) And Coronavirus

We don’t mean to minimize the hardship that the newfound coronavirus has caused in China and the red alerts that the medical crisis has sparked all around the world. However, it is important to note how misinformation and Internet humor can lead to some people actually believing the most outlandish stories and explanations for the global health crisis.

Of course there have been conspiracy theories that claim that China was developing a biological weapon and things got out of control. This, of course has sparked all sorts of rumors, as is the case when global pandemics happen. But the fact remains that Chinese authorities have tracked the virus back to a market in Wuhan where exotic species and wild animals were being sold. It is believed that the virus, which is called “corona” because its shape resembles a crown, originated in a wild snake species and was then passed on to humans.

But of course for beer drinkers around the world the name reminded them of something else.

Credit: TopShelfRecords / Giphy

Yes, particularly for gringos the virus’ name had a particular resonance with the Mexican lager, renowned around the world for its crisp flavor and breezy palate. And also a reminder of many drunken nights or cruel hangovers. 

So, of course, the Internet being the Internet, memes relating the refreshing brew and the scary virus soon popped up everywhere!

Credit: Medium

So according to online chistes this is how the virus actually came about: with a compa having una chelita bien helada. If only this was true… 

Others just begged to be infected…

Credit: Stare Cat

.

… al mal paso darle prisa, they say. 

Others gave the memes a more geopolitical twist!

Credit: Stare Cat

It is no secret that U.S.-China relationships have deteriorated during the Trump administration and people soon got creative to throw political jabs at both sides. We wouldn’t be surprised, however, if some MAGA dudes actually believe something like this could actually be true. 

And of course where there is a Corona there is a lime… or lyme…?

Credit: Imgflip

Get it? Get it? Such a dad joke

The Mexican Internet has produced by far the best coronavirus related memes.

Credit: La Razón de Mexico

Just look at the estilacho on this compa, downing his chela with the aplomb of a true gentleman. 

And being “infected” became the best excuse for a drunken rampage

Credit: La Razón de Mexico

So if you get totally malacopa in a good old-fashioned borrachera, you can always blame the now celebre Corona-virus. 

But here’s the kicker… an increasing number of people actually believe there is a link between Corona beer and coronavirus! Yes, es neta!

Credit: El Imparcial

As Vice reported, Google search trends related to the virus obviously had an increase in the past few days as the disease spreads around the world and governments scramble to prevent populations from getting the disease that affects the upper respiratory tract, sometimes with fatal results. Searches such as “coronavirus symptoms” or “how do I prevent coronavirus” had a huge spike of 1050% in only a week.

However, the search trends also revealed a dark reality: people can be really ignorant when it comes to matters of public and personal health. As VICE reported, “there has also been a spike in searches for ‘corona beer virus,’ because apparently people are under the impression that coronavirus, also known as nCoV, has something to do with Corona brand beer.”

Some people claim that #fakenews doEs not actually cause any harm, but we beg to differ: people are ready and even willing to believe anything, particularly if it is just totally out of any scope of logic or common sense. 

And no, the searches do not originate in Mexico, where the beer is produced.

Credit: Picuki

The searches actually come from countries that are supposedly developed and whose citizens should definitely know better. VICE further reports: “The searches have been prevalent in North America (but not in Mexico, where the beer is produced) and western Europe (we see you, Finland), as well as in Australia, India, Indonesia, Japan, and New Zealand.” Just wow!

And it gets even worse. Far-right conspiracy theorists actually say that the best way to prevent the virus is by drinking bleach, as Daily Beast reports: “the conspiracy purveyors at QAnon are suggesting that the best way to protect yourself from coronavirus is by drinking bleach. In both tweets and videos, QAnon associates have suggested that their followers should purchase and consume a product called Miracle Mineral Solution, Miracle Mineral Supplement, or simply MMS.”

Just what is wrong with people?