Things That Matter

South Dakota Won’t Change Their ‘Meth, We’re On It’ Anti-Drug Campaign

South Dakota revealed its new anti-drug campaign, complete with a new slogan that rolls right off the tongue: “Meth, we’re on it.” The phrase is supposed to be clever, at least that’s what Governor Kristi Noem probably hoped. “We’re on it,” is meant to suggest the state is on curbing the use of the drug, but instead the advertisements which feature the slogan with zero context, and tell the viewer to visit www.OnMeth.com, might give the wrong impression. 

The tagline was inevitably roasted and criticized on Twitter. Noem doubled-down on the campaign suggesting that the backlash was evidence it worked because people were talking about it or as some would say, “haters is how you know you’re shining,” — truly a governing principle of our politics these days. 

North Dakota unleashed the ironic anti-drug campaign and Twitter snapped.

The campaign cost $449,000 of taxpayer money, some of which was paid to Broadhead Co. the ad agency that came up with the tagline, according to the Sioux Falls Argus Leader. The intention is to bring attention to the state’s meth epidemic using television ads, billboards, and posters, along with the website. The photo ads feature all kinds of people, including children, saying, “I’m on meth.” The same phrase is repeated in a television ad as well. It is hard not to laugh no matter how serious the issue is.  

 “[The campaign will create] a movement for all South Dakotans to take an active role in keeping their state a great place to live,” according to the proposal by Broadhead.

As soon as the campaign launched plenty of people on Twitter started having fun with it.

Some Twitter users created some “new” anti-drug campaigns for South Dakota with ironic phrases like, “Heroin. We’re up in arms,” and “MDMA. We feel you.” 

Other users “blamed the intern.”

Others roasted the fact that South Dakota even trademarked the phrase.

Regardless of how funny, Noem stands by the campaign and considers all the jokes a part of its success story. 

Governor Noem defends “Meth. We’re on it.”

“Meth is IN SD. Twitter can make a joke of it, but when it comes down to it – Meth is a serious problem in SD. We are here to Get. It. OUT,” Noem tweeted. 

South Dakota has struggled to address the growing meth epidemic in the state where 12 to 17-year-olds use meth at rates higher than the national average. Noem requested over $1 million in funding to expand meth treatment services and $730,000 for school-based preventions. 

“South Dakota’s anti-meth campaign launch is sparking conversations around the state and the country,” Noem told the Washington Post. “The mission of the campaign is to raise awareness — to get people talking about how they can be part of the solution and not just the problem. It is working.”

In the state, meth use isn’t just a public health issue it is also a criminal justice matter that has seen many South Dakotans imprisoned. Some state officials are notably enthusiastic about it. 

“The campaign is inclusive and empowering and establishes a movement for all South Dakotans to take an active role in keeping our state a great place to live,” Laurie Gill, head of the state’s Department of Social Services, said in a statement. “We’re encouraging everyone to work together to eliminate meth.”

However, there are some serious detractors of the campaign efficacy. 

Assistant Dean at the University of California at Berkeley’s Haas School of business was critical of the slogan.

“I can’t imagine this is what they intended to do; any good marketer would look at this and say: ‘Yeah, let’s not do that,’” Pearce told the Washington Post. “I’m sure South Dakota residents don’t like being laughed at. That’s what’s happening right now.”

Pearce was skeptical of the campaign’s ability to reach the intended person, even if it does go viral on the internet. 

“This is not about trying to find people in the tough parts of town that are hiding from society and using meth,” he said. “This is about telling everyone in the state: ‘I know we’ve got a problem, and I’m addressing it.’ Nobody thought about the ramifications. The Twitter reactions are hysterical.”

Associate Professor for advertising at Syracuse University Beth Egan voiced similar reservations recognizing that regardless of the ad’s intention people are going to dictate how its interpreted. 

“One of the things that struck me is, obviously everyone gets the play on words, they’re trying a twist. But what they’re missing is that advertisers no longer have control over the conversation. You need to be mindful of how consumers are gonna take it and run with it in their own way, Egan said.  

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She Moved Up The Ranks From Janitor To Nurse Practitioner, Now She’s Viral

Fierce

She Moved Up The Ranks From Janitor To Nurse Practitioner, Now She’s Viral

Talk about a dream fulfilled.

For ten years, Jaines Andrades harbored her desire to move up from her custodial position at Baystate Medical Center in Springfield, Massachusetts to nurse. Now, ten years later, as an RN she’s excelled well past her drams.

Andrades worked her way through nursing school while working at Baystate Medical in Springfield, Massachusetts, as a janitor.

Ten years ago, Andrades accepted a position as a custodial staff member at Baystate Medical Center with big dreams of being a nurse. Born to Puerto Rican parents Andrades moved from her family home in Springfield, MA in 2005 when she was 14 years old. From there she and enrolled as a student at Putnam Technical-Vocational Academy with hopes of moving up the ranks as a nurse.

“As I got older and approached graduation I just didn’t see how a little girl like me could ever become a lawyer. I didn’t see it as something that was possible for me, so I got discouraged from the idea,” Andrades explained according to Masslive.com.

That all changed after she struck up a conversation with a nurse during a doctor’s visit for her mother. According to Andrades, the nurse tipped her off on the benefits of nursing. “He told me about the program to become a nurse, and, the more he talked, I just thought, ‘Yeah, I can do this.’ It’s a respectable profession, and I could provide for myself financially, so the idea grew from there.”

Soon after she enrolled at Holyoke Community College, ticked off all of her pre-requisites and a handful of introductory nursing classes. Then, in 2010, she transferred to Elms College.

The same year she transferred, Andrades applied for a job in Baystate’s Environmental Services Department and became a custodian at the hospital.

Facebook

“It’s tough to be the person that cleans. If I had to go back and do it again, I would. It’s so worth it,” Andrades explained in an interview with WBZ-TV.

In a Facebook post, Andrades wrote about her journey from hospital custodian to nurse practitioner and posted a picture of all three of her IDs.

Andrades’ story went viral after she shared her experience to Facebook.

Speaking about her journey from custodian to nurse practitioner, Andrades shared a picture of all three of her IDs.

“Even if it was cleaning, as long as I was near patient care I’d be able to observe things. I thought it was a good idea,” the RN explained in her interview before sharing that her favorite part of being a nurse has been her ability to provide patients with comfort. “I just really love the intimacy with people.”

“Nurses and providers, we get the credit more often but people in environmental and phlebotomy and dietary all of them have such a huge role. I couldn’t do my job without them,” she went onto explain. “I’m so appreciative and like in awe that my story can inspire people,” Andrades told WBZ-TV. “I’m so glad. If I can inspire anyone, that in itself made the journey worth it.”

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There’s A Reason This Brutally Honest Adoption Ad For A ‘Demonic Man-Hating Chihuahua’ Named Prancer Went Viral

Things That Matter

There’s A Reason This Brutally Honest Adoption Ad For A ‘Demonic Man-Hating Chihuahua’ Named Prancer Went Viral

Adopter be ware.

That’s the message that a desperate New Jersey foster mom shared in a recent plea to animal lovers potentially interested in adopting a Chihuahua named Prancer. In a viral post shared on Facebook, animal foster mom Tyfanee Fortuna attempted to make an appeal to adopters on behalf of the dog whom she describes as a “haunted Victorian child in the body of a small dog that hates men and children.”

The post didn’t take long to go viral.

In a shockingly honest post, Fortuna spoke on the personality traits of the dog named Prancer on social media.

“There’s not a very big market for neurotic, man-hating, animal-hating, children-hating dogs that look like gremlins,” Fortuna underlined in the post shared to Facebook. “But I have to believe there’s someone out there for Prancer, because I am tired and so is my family. Every day we live in the grips of the demonic Chihuahua hellscape he has created in our home.”

It didn’t take long for Fortuna’s comedic Facebook post about Prance to amass nearly 64K shares.

“Prancer only likes women. Nothing else,” another portion of the post explained. “He hates men more than women do, which says a lot. If you have a husband don’t bother applying, unless you hate him.”

Smitten viewers of the post who were interested in Prancer were thankfully quick to request a chance to adopt him.

https://twitter.com/HLMongoose/status/1380505940265463818/photo/4

“We are still accepting applicants who are within a 3- to 4-hour radius of New Jersey, as we are still sifting through applications and trying to pick out his best fit,” Fortuna explained to Today in an interview. “A lot of people have applied who have husbands and pets, and we’d prefer he go to a home with just women and no other pets.”

Fortuna works as foster mom for the Oak Ridge, New Jersey-based Second Chance Pet Adoption League and is hopeful that someone will help Prancer find a suitable and loving home. 

WhileFortuna was sure to underline some of Prancer’s more intense traits, she also listed those that plenty would find loveable.

“He is loyal beyond belief, although to tell you a secret his complex is really just a facade for his fear. If someone tried to kill you I can guarantee he would run away screeching. But as far as companionship, you will never be alone again,” she wrote of the sweetie. “He likes to go for car rides, he is housebroken, he knows a few basic commands, he is quiet and non-destructive when left alone at home, and even though we call him bologna face he is kind of cute to look at.”

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