Things That Matter

Caboodles Launched A Collection With Barbie And Some Millennials Are Ready To Organize Their Scrunchies And Smackers

If you were a teen in the 90s you had to have a Caboodles organizer—the bright plastic cases filled with trays for organizing makeup. (And If you had one, you probably grew up to be the kind of person who hangs out in The Container Store for fun). Growing up, I played with Barbie dolls and just as I lost interest, I moved on makeup, which led me to discover Caboodles. Somehow though, I never got to play with both 90s classics at the same time. 

Now that 90s nostalgia is at an all-time high, Mattel and Caboodles are fixing that, by launching a collaboration between the two 90s icons, after all this time. 

Caboodles announced the collab with Barbie via an Instagram giveaway gifting the original collab Barbie doll and her caboodles from the 90s.

credit Instagram @realcaboodles

Caboodles recently launched an adorable collaboration with Mattel which features several case designs with barbie inspired accents and colors. The classic On-The-Go and ‘Pretty in Petite’ cases from the nineties are making a comeback in ‘Iconic Pink’ (a true nostalgic Barbie Dream House hot pink) and Pure Glam (a more subtle rose gold). In addition to the legendary Barbie color palette collection, there will be a truly epic clear case. The clear Barbie X Caboodles makeup organizer is a neat freak’s dream. The collection will expand to Ulta this month and there’s more in the pipeline well into 2020.

This is not the first time the beauty organizer brand partners with Barbie. In the early 90s, Caboodles partnered with Mattel to release a Caboodles Barbie. The doll retailed for $12.99 and came with “a real makeup case and glitter beach makeup,” according to the 1993 ad. You might still be able to get one on Etsy or eBay. For the launch of their new collection, Caboodles gave away a vintage case from that very first collaboration to one lucky winner on Instagram.

The collaboration appeals to women now as much as it did when they were kids.

credit Instagram @realcaboodles

“Barbie inspires the limitless potential in every girl, and we are committed to championing girls of all ages and giving them the tools to succeed,” said Mattel’s vice president of global strategy and U.S. consumer products, Diane Reichenberger, who said the brand is thrilled to bring back a collaboration that will appeal to women now as much as it did when they were kids. 

In the same joint statement, Khadeja Salley, director of lifestyle brands at Caboodles’ parent company, Plano Synergy, said, “At the core of the Caboodles brand is the idea that organization can and should be limitless, driving potential for women and girls to express their individuality all while tackling any challenges life throws at them,” adding, “Sharing common core beliefs and a passion for encouraging others to follow their dreams, we are excited to present this quintessential collection to both nostalgic and new consumers.”

Caboodles were inspired by tackle boxes, but for organizing makeup and beauty products.

Credit Instagram @realcaboodles

Although company legend has it that Caboodles were inspired by a 1986 People magazine photoshoot where Vanna White used a fishing tackle box as a makeup organizer, Caboodles were actually the brainchild of New Zealand native Leonie Mateer. When she relocated to California in the 1980s, Mateer wanted to start a business; she recalled that she had once seen a model arriving to a photoshoot with a tackle box to organize her cosmetics, and the idea was born.

Leonie Mateer came up with the name ‘Caboodles’ in the bathtub and launched in the late 80s.

credit Instagram @realcaboodles

“I knew that the name needed to be colorful if it was to appeal to my target audience—teens,” Mateer wrote in her book, The Caboodle Blueprint: Turn Your Idea Into Millions. “I was sitting in my bathtub reading a huge Oxford English Dictionary,” she recalled. “I came across ‘Caboodles,’ which had a definition of ‘a collection or clutter of things.’ How perfect, I thought, for an organizer box.” The first boxes, called ‘on-the-go organizers’ hit the market in 1987 and were an instant hit. In the first two years, the company sold 2 million years. By 1992, The New York Times reported that “nearly 80 percent of teenage girls in the country are aware of Caboodles.” Eventually, the line grew to 70 products, which retailed between $5 and $40.

You can now relive your very organized teen years by picking up a brand new Caboodle. The Caboodles x Barbie collection is now available for purchase at Caboodles website and will launch an additional exclusive line at Ulta nationwide this coming October. 

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Mattel Debuts, and Quickly Sells Out Of, Maya Angelou Barbie Doll

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Mattel Debuts, and Quickly Sells Out Of, Maya Angelou Barbie Doll

Photo via Barbie/Instagram

Barbie lovers and Maya Angelou-devotees rejoice! Mattel recently debuted a truly iconic new collector’s doll: a Barbie® Inspiring Women™ Maya Angelou Doll.

The doll comes dressed in a colorful floral dress with matching headwrap. It also comes with a miniature version of the Angelou’s classic and highly lauded memoir, “I Know Why the Caged Bird Sings”.

According to Mattel, the doll is part of the company’s efforts towards greater diversity and inclusion in their products–a commitment that they made in 2020 at the height of the Black Live’s Matter movement.

“Our efforts include a commitment to spotlight more Black role models who are female,” they wrote in a recent press release. “And now, we are introducing a doll that honors Dr. Maya Angelou, author and activist who used her voice and unique writing style to connect with people and inspire generations.”

According to Mattel, they plan on making 50% of their “Barbie Role Models” to be “Black, Indigenous and women of color.”

Maya Angelou’s son, Gary Johnson, said that he was “delighted” at the decision to craft a Barbie in his late mother’s likeness.

“My mother, Dr. Maya Angelou, was a pioneer and an activist with an invincible spirit for justice,” he said in a statement. “Through her words and actions, she developed a unique ability to create deep connections with people around the world. She used to say, ‘I write from the Black perspective, but I aim for the human heart.'”

This isn’t the first inspiring woman that Mattel has crafted into a collector’s doll.

You may remember, in 2018, the company created a very popular (and very controversial) Frida Kahlo doll. They’ve also created dolls honoring Rosa Parks, Florence Nightingale, and Sally Ride, among others.

Mattel explained what inspired them to create a Dr. Maya Angelou doll, as well as their myriad of other “Role Model Dolls”, saying “it’s important that all girls not only see themselves reflected in product and content, but to also see role models who’ve come before them.”

According to Mattel, their Inspiring Women™ series “pays tribute to incredible heroines of their time; courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before.”

Based on the sales of the Maya Angelou doll, Mattel truly appears to be onto something.

According to their website, the Maya Angelou doll was so popular that it quickly sold out. In fact, there are a few disgruntled would-be-customers who are none too happy that they missed the opportunity to buy a mini Maya.

“It’s ridiculous that a doll released just a week ago is not available on your site but can be found in great supply in eBay for 3 times the price!” wrote one angry customer.

Well…you can’t win ’em all.

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Fans Think This Photo Of Barbie Is Proof She’s An Out And Proud Lesbian

Entertainment

Fans Think This Photo Of Barbie Is Proof She’s An Out And Proud Lesbian

Mattel/ Instagram

The fact that the early days of Barbie were not quite so inclusive to all of us comes as no surprise. The blonde, impossibly figured doll with a penchant for similar-looking friends is a far cry away from the Barbie of today who has friends of all shapes, races, sizes, sexual identities, and abilities. Even better, today’s Barbie crew includes dolls who give queer children a broader playgound for their imagination.

Recently, Barbie has added a new addition to her friend group whose bringing more power to her LGTBQ fans.

Social media has dubbed the LGBTQ positive Aimee Song doll Barbie‘s girlfriend.

Twitter’s latest excitement is about a theory that Barbie and Aimee Song are dating. Photos of Mattel’s doll Aimee Song doll show her wearing a “Love Wins” T-shirt that supports LGBTQ+ rights. The Mattel doll was inspired by fashion blogger Aimee Song and recently caught renewed attention in a viral post shared to Twitter.

The “Love Wins” photos are only now going viral but were actually released in November 2017.

The photos of Barbie and the Aimee doll were shared to Twitter last Monday by user @kissevermore and now has Twitter debating whether the two are dating.

The pictures of Barbie and Aimee show the two dolls eating avocado toast. petting a dog, and smiling at each other. The images have fans questioning when Barbie came out and how she managed to nail a hot girlfriend before they did.

Even REAL Aimee Song weighed in on the images to confirm the relationship.

“I am the girlfriend,” she tweeted with a photo of herself and the Aimee Song doll. 

While Mattel has yet to officially identify Barbie as a lesbian, the original Instagram posts related to the Love Wins Barbies are proof that she is at least an ally.

Confirmed or not, true or not, one of the best parts of Barbie is that she is meant to be whoever her fans want her to be.

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