Things That Matter

Caboodles Launched A Collection With Barbie And Some Millennials Are Ready To Organize Their Scrunchies And Smackers

If you were a teen in the 90s you had to have a Caboodles organizer—the bright plastic cases filled with trays for organizing makeup. (And If you had one, you probably grew up to be the kind of person who hangs out in The Container Store for fun). Growing up, I played with Barbie dolls and just as I lost interest, I moved on makeup, which led me to discover Caboodles. Somehow though, I never got to play with both 90s classics at the same time. 

Now that 90s nostalgia is at an all-time high, Mattel and Caboodles are fixing that, by launching a collaboration between the two 90s icons, after all this time. 

Caboodles announced the collab with Barbie via an Instagram giveaway gifting the original collab Barbie doll and her caboodles from the 90s.

credit Instagram @realcaboodles

Caboodles recently launched an adorable collaboration with Mattel which features several case designs with barbie inspired accents and colors. The classic On-The-Go and ‘Pretty in Petite’ cases from the nineties are making a comeback in ‘Iconic Pink’ (a true nostalgic Barbie Dream House hot pink) and Pure Glam (a more subtle rose gold). In addition to the legendary Barbie color palette collection, there will be a truly epic clear case. The clear Barbie X Caboodles makeup organizer is a neat freak’s dream. The collection will expand to Ulta this month and there’s more in the pipeline well into 2020.

This is not the first time the beauty organizer brand partners with Barbie. In the early 90s, Caboodles partnered with Mattel to release a Caboodles Barbie. The doll retailed for $12.99 and came with “a real makeup case and glitter beach makeup,” according to the 1993 ad. You might still be able to get one on Etsy or eBay. For the launch of their new collection, Caboodles gave away a vintage case from that very first collaboration to one lucky winner on Instagram.

The collaboration appeals to women now as much as it did when they were kids.

credit Instagram @realcaboodles

“Barbie inspires the limitless potential in every girl, and we are committed to championing girls of all ages and giving them the tools to succeed,” said Mattel’s vice president of global strategy and U.S. consumer products, Diane Reichenberger, who said the brand is thrilled to bring back a collaboration that will appeal to women now as much as it did when they were kids. 

In the same joint statement, Khadeja Salley, director of lifestyle brands at Caboodles’ parent company, Plano Synergy, said, “At the core of the Caboodles brand is the idea that organization can and should be limitless, driving potential for women and girls to express their individuality all while tackling any challenges life throws at them,” adding, “Sharing common core beliefs and a passion for encouraging others to follow their dreams, we are excited to present this quintessential collection to both nostalgic and new consumers.”

Caboodles were inspired by tackle boxes, but for organizing makeup and beauty products.

Credit Instagram @realcaboodles

Although company legend has it that Caboodles were inspired by a 1986 People magazine photoshoot where Vanna White used a fishing tackle box as a makeup organizer, Caboodles were actually the brainchild of New Zealand native Leonie Mateer. When she relocated to California in the 1980s, Mateer wanted to start a business; she recalled that she had once seen a model arriving to a photoshoot with a tackle box to organize her cosmetics, and the idea was born.

Leonie Mateer came up with the name ‘Caboodles’ in the bathtub and launched in the late 80s.

credit Instagram @realcaboodles

“I knew that the name needed to be colorful if it was to appeal to my target audience—teens,” Mateer wrote in her book, The Caboodle Blueprint: Turn Your Idea Into Millions. “I was sitting in my bathtub reading a huge Oxford English Dictionary,” she recalled. “I came across ‘Caboodles,’ which had a definition of ‘a collection or clutter of things.’ How perfect, I thought, for an organizer box.” The first boxes, called ‘on-the-go organizers’ hit the market in 1987 and were an instant hit. In the first two years, the company sold 2 million years. By 1992, The New York Times reported that “nearly 80 percent of teenage girls in the country are aware of Caboodles.” Eventually, the line grew to 70 products, which retailed between $5 and $40.

You can now relive your very organized teen years by picking up a brand new Caboodle. The Caboodles x Barbie collection is now available for purchase at Caboodles website and will launch an additional exclusive line at Ulta nationwide this coming October. 

Mattel Is Supporting Children Of COVID-19 First Responders With Career Barbie Dolls

Things That Matter

Mattel Is Supporting Children Of COVID-19 First Responders With Career Barbie Dolls

mattel / Instagram

As first responders continue to combat the COVID-19 pandemic, there’s no denying that the little people in their lives have been deeply affected. With their parents being called away from them, children of first responders are being forced to endure the stresses that come with parents who risk daily exposure to the disease that has already killed 298K people worldwide.

In an effort to show support for these frontlines workers and their family members, the company behind the Barbie doll (Mattel) has created a new initiative.

On Wednesday, Mattel announced that it had launched its #ThankYouHeroes Barbie program.

The new initiative will work to donate a doll to the First Responders Children’s Foundation for every career doll sold between May 14-17. The line of dolls that are part of the initiative will spotlight “everyday heroes supporting the community.” The lines feature a number of essential professions from nurses and firefighters to doctors and food service employees.

According to People, “Up to 30,000 dolls will be donated to the foundation, which was established in 2002 as a way to financially support children who have lost a parent in the line of duty or are currently experiencing financial hardships, according to their website.”

In a press release, addressing the new dolls, the SVP and global head of Barbie and Dolls at Mattel, Lisa McKnight explained “As Barbie has always highlighted role models to inspire the limitless potential in the next generation, we are proud to launch a program celebrating the real-life heroes working on the front lines and supporting their families through the First Responders Children’s Foundation… We know this generation is hyper-aware of what is happening right now as they chalk sidewalks, make signs, and lean out windows to cheer each night to thank our front-line workers. We want to do our part to give back and inspire today’s kids to take after these heroes one day.”

In a separate statement, Jillian Crane (the president of First Responders Children’s Foundation) explained that the program is meant to bring happiness to the children of first responders.

The program comes at “a time when [the first responders’] children are in need of a little joy in their lives,” Crane explained. “There’s no doubt that first responders on the front lines of the COVID-19 pandemic are sacrificing so much to protect our families, and it’s our responsibility as a nation to help them through this crisis by providing grants, scholarships, and partnerships such as our program with Mattel that encourages consumers to support these efforts with the buy a doll, donate a doll program that benefits first responder families.”

On top of all of this, Mattel is also using its resources to contribute to COVID-19 efforts.

Besides the Barbie doll program, Mattel has already produced 500,000 face shields and masks for medical professionals. They are also working to donate non-profit partners, such as Baby2Baby, Feed the Children, and UCLA Mattel Children’s Hospital.

These Online Botanicas Are The Best Places To Support And Find Fulfilment For The Bruja In You

Fierce

These Online Botanicas Are The Best Places To Support And Find Fulfilment For The Bruja In You

houseofintuition / Instagram

Updated April 15, 2020

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

7. Haus of Hoodoo

In this Haus, it’s all about folk magic, which can be felt deeply just by looking at the gorgeous, conjure fixed candles that have made this shop a bruja favorite. However, take note that these candles sell out ridiculously fast. So set a reminder for Saturdays at 6 p.m., when the restock happens. We’re here by declaring that the new witching hour.

8. Moon Mother Apothecary

If you’re una bruja verde, then Moon Mother Apothecary is the herbal oasis of your dreams. Stocked with herbs, tinctures and salves, this botanica puts the magic in Mama Earth’s medicine. Take the “La Luna” tincture, intended for use during ceremonies and rituals, or the “Goodnight Kiss’ tea blend, which is powered by a Sagittarius moon and is also described as being “wrapped in a grandmother’s hug.” We’ll take two of those, please.

9. Mujeres De La Luna

For all the brujas that like to use a more elevated type of herb for some mota magic, we have Mujeres De La Luna. This “botanica for the far-out babe” has you covered on everything, from crystals and rolling papers to smudge sticks and vintage books. The crystal pipes might be our favorite item, though, especially the corazon-shaped, rose quartz pipe. You will surely call in some serious self-love with this piece!

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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