Things That Matter

Hilarious Billboard Mistake Turns Mexican Politician Into Meme Gold

@Daniel_Azuara / TWITTER

With social media playing such a big role in our world these days, it makes sense that politicians are going all in to appeal to today’s “millennial” culture. During last year’s presidential election, Hillary Clinton used the hashtag #ImWithHer. Bernie Sanders used #AFutureToBelieveIn. Even President Trump had #MAGA. But what makes a slogan successful? Humor? A message? Something more? Well, one politician in Mexico has either discovered the perfect campaign slogan — or the worst one ever.

Forget what you know about campaign slogans, Javier Zapata from Mexico’s Social Encounter party has a hashtag to believe in.

That’s right, Javier Zapata’s campaign slogan is #hashtagcampaña, which translates to #hashtagcampaign.

The Social Encounter party insists #hashtagcampaña was not a mistake, even though Buzzfeed reports it appears to be one.

Para los que creían que era Fake #hashtagcampaña si existe ☝?

A post shared by Eduardo Castro (@eduardocastro_g) on

The generic hashtag appeared on several billboards in the state of Nayarit, which were paid for by Zapata’s campaign. Zapata’s campaign initially claimed only one billboard featured the hashtag.

The campaign made an attempt to cover up the hashtag, but it was already too late…

@LaCriaturaCreat / TWITTER

The corrected hashtags were later removed because people had already started to embrace #hashtagcampaña.

The Gubernatorial candidate’s slogan started to catch on. Netflix even jumped on it.

To promote their wildly successful show “House of Cards,” Netflix LATAM also used #Hashtagcampaña.

Twitter users wondered how anyone could think #hastagcampaña was a good idea.

@Daniel_Azuara tweeted that Zapata was as bad at the campaigning as he is the internet.

#HashtagCampaña when you’re learning to use the internet and campaign at the same time!

Several people on Twitter ironically shared their love of the campaign slogan.

Hey, it’s straight to the point, right?

Whether the slogan is a win or a loss, #hashtagcampaña got people talking.

@tonytacacci speculated that #hashtagcampaña was likely a mistake that was spun into political “strategy.”

One person believed the hashtag might have been the work of a political genius.

@nelsonRgomez wrote:

#hastagcampaña could be either the screw-up of a dumbass or the genius move of an expert. We’ll never know

Zapata has even one-upped himself. Now he’s asking people to send in their own hashtags his campaign can use.

Campaña #hashtagcampaña

Agradezco a todos los que han apoyado mi #hashtagcampaña, ahora pasaremos a la segunda etapa, donde la propuesta de "Hashtag" será de ustedes. #PorMisBigotes#RevolucionemosNayarit

Posted by Javier Zapata on Tuesday, May 23, 2017

Javier Zapata / Facebook

Like this one: #PorMisBigotes.

Javier Zapata / Facebook

This roughly translates to “elect me for my mustache.” And it’s is catching on.

Javier Zapata / Facebook

It would look at home on a billboard.

@Daniel_Azuara / TWITTER

Zapata’s already embraced it.

Zapata released a statement explaining why he “chose” #hashtagcampaña.

Zapata explained why he is crowdsourcing his campaign slogan from the people, saying, “I’m convinced that ordinary people have more experience in creating political campaign ‘hashtags’ than parties themselves or the many campaign consultants that charge millions.”

(H/T The Guardian)

READ: These 11 Tweets Perfectly Sum Up What Happened When The Pope Met Trump

An 18-Year-Old Just Became The First Indigenous Woman To Win Nayarit Beauty Pageant


An 18-Year-Old Just Became The First Indigenous Woman To Win Nayarit Beauty Pageant

yukaima_gonzalez / Instagram | REINA FERIA NAYARIT 2019

Yukaima González is making headlines for becoming the first indigenous woman to be crowned “Queen” of the 2019 Nayarit State Fair. The 18-year-old beauty pageant winner is from La Yesca and is a member of the Wixárika community in the mountainous municipality of Guadalupe Ocotán. The news is notable as, historically, indigenous women haven’t typically participated in past pageants. This year saw two woman with
indigenous background compete with González taking the crown and making history along the way.

An indigenous woman breaking through and winning the crowd is a major moment for this beauty pageant.

@yukaima_gonzalez / Instagram

González being crowned Feria Nayarit queen is something that should be acknowledged and commemorated. Beauty pageants have often been criticized for supporting eurocentric beauty ideals or simply preferring “fairer skinned” contestants. This is a problem that plagues most pageants in the world.

To even participate in the beauty pageant, González had to leave her native community and move to Nayarit. There she began working as a nanny to help her pay for school as she pursues a degree in Physical Culture and Sports at the Autonomous University of Nayarit.

When González first heard about the beauty pageant she knew she had to participate in the pageant to represent her home of La Yesca. Her ethnicity, roots, and culture are a source of pride and would be a huge reason in participating in the contest.

González left a very strong impression on judges during multiple rounds.

Contest judges were blown away by González’s outfit that featured an array of beads, vibrant colors and traditional Wixárika god’s eyes. Her outfit was part of various judging rounds that included a “traditional dress” round and an original social project. González says she would want to provide support to Nayarit’s remote mountain communities by creating various job opportunities through food and self-employment ventures.

This all comes at a time when “Roma” star Yalitza Aparicio, an ingenious woman of Oaxaca, has received both recognition and disparging remarks for her historic role.

@THR / Twitter

Yalitza Aparicio, an Oscar-nominated indigenous woman from Oaxaca, caught fame after playing the main role in Alfonso Cuarón’s “Roma”. Unfortunately, she has been mocked and has even received criticism for her talent and her appearance.

Televisa’s Yeka Rosales recently posted photos and videos of herself on social media wearing brown skin paint in an apparent parody of Aparicio.
The move was tone-deaf and is further proof of the negative portrayal that indigenous groups face.

Aparicio has faced racist attacks on social media even from some Mexican actors. However, she also received support among many women in Mexico and the U.S. who have identified with her indigenous roots.

Having two indigenous women participate in the Nayarit beauty pageant is a reflection of what Aparicio has done. She has in some ways opened the door for people of ethnic origin, who before, reflectors hardly recognized. In interviews, González has stated she is a fan of Aparicio and wants represent her culture as she has.

González is an example of this growing celebration of expanding what our collective understanding of what beauty truly is.

@yukaima_gonzalez / Instagram

As well as being crowned Queen of the Nayarit Fair 2019, González will become the face of Nayarit. Her pictures will be the official image of the state and will work with the Ministry of Tourism, as well as having a project to benefit its community.

It’s safe to say González is bringing much needed attention to the countless indigenous communities that are rarely given recognition. She says her pageant victory brings pride back to her community after being shamed for so long.

“In my community, we are losing our [indigenous] language, and residents are ashamed of wearing their traditional clothing,” González told Mexico News Daily. “I’m here so that they’ll feel proud of our roots and who we are.”

Nayarit is an oceanside state located on the west coast of Mexico in the middle of the country.

Nayarit is bordered by the states of Durango, Jalisco, and Sinaloa. The state is a major tourist destination as it is close to the tourist city of Puerto Vallarta. Like most of Mexico, there are beautiful and ancient archeological sites that people can visit when in the area. Nayarit is also home to a number of indigenous groups, like the Wixáritari people of which González is a member.

The Wixáritari people live within the states of Durango, Jalisco, Nayarit, and Zacatecas.

Credit: @almamezcalera / Instagram

The Wixáritari people, also known as the Huichol predominately live in the highlands in Nayarit but do have colonies set up along the coast. They are known for their beautiful and intricate artisanal handwork. They have inhabited the land they live on since before the 16th century and continue to utilize the land and live in a community preserving their history and culture.

Like many indigenous groups in the Americas, the Wixáritari people use peyote for religious cermonies.

Credit: @globalcactussociety / Instagram

Peyote is an important part of many religious ceremonies within American indigenous communities. It is because of its importance that the Mexican government has passed laws that allow for the hallucinogenic plant to be used by these tribes for this purposes.

Mexico is filled with indigenous communities that add to the vibrant fabric of the country. The prominent success of Yalitza Aparicio and Yukaima González show that the country’s identity is deeply rooted in its indigenous past. These same people deserve the same respect when furthering the success of Mexico.

READ: Yalitza Aparicio Didn’t Win The Oscar But Her Fame And Success Are The Real Award

Coastal Towns In Southwestern Mexico Flooded From Major Storm Surges From Hurricane Willa

Things That Matter

Coastal Towns In Southwestern Mexico Flooded From Major Storm Surges From Hurricane Willa


Hurricane Willa made landfall on the Pacific Coast of Mexico and brought devastating winds and rains to the coastal town in its path. The storm strengthened from a tropical storm to a Category 5 hurricane within 24 hours.

The affected areas concentrated on the Western Pacific — mainly in the Mexican states of Sinaloa and Nayarit.

Hurricane Willa made landfall on Oct. 23 as a strong Category 3 hurricane. However, villages and towns in the hurricane’s path are now underwater from the massive storm surges caused by the storm.

Parts of Sinaloa were battered relentlessly by Willa as she made her way through the Mexican states.

CREDIT: Facebook/Sinaloa en Linea

Sinaloa en Linea, a news outlet in Mexico, reported that El Rio Baluarte en el Rosario, Sinaloa, was completely underwater.

Willa made landfall between the two popular tourist cities of Mazatlan and Puerto Vallarta. The hurricane was about 50 miles southeast of Mazatlan.

“We’ve had rain all day. There is nobody in the streets. Everything is closed,” hotel worker Alberto Hernandez told The Mercury News. “But not everyone wanted to leave, even though authorities made it clear that he who stays does so at his own peril.”

Several coastal towns in the state of Nayarit flooded during the hurricane damaging building and turning streets into raging rivers.

Posted by Cecilia Medina on Wednesday, October 24, 2018

Nayarit suffered extensive infrastructure damage with water impacting roads, bridges and buildings in its path.

Nayarit residents are posting videos and photos showing the affects of Río San Pedro overflowing its banks.

Continúa desahogado el Río San Pedro ⚠️🙏🏽

Posted by Roberto Mondragón on Wednesday, October 24, 2018

Coastal towns and those along the rivers experienced significant flooding. This hurricane season in the northeast Pacific basin broke the 1992 record for the most active season. Hurricane Willa was the 10th major hurricane to develop in the area.

There were no reported casualties from the hurricane. However, one video shows the strength of the flooding.


Posted by Empresa Santa Maria on Wednesday, October 24, 2018

There’s always someone who misjudges the strength of a storm and winds up needing to be rescued. Fortunately, this man was saved from being washed away from the rushing water.

Though there haven’t been casualties, there has been a lot of damage to buildings.


The storm knocked out power and communication for thousands of people along the coast.

We’re sure it’s going to take a while assess the damage.

City officials in some areas did facilitate buses to evacuate villages.

Now that Willa is long gone, it can still turn into a nor’easter for parts of Texas and all through New England, CNN is reporting.

READ: Officials And Funeral Homes On Puerto Rico Are Reporting Vastly Different Death Toll Numbers After Hurricane Maria

Recommend this story to a friend by clicking on the share button below.

Paid Promoted Stories