Things That Matter

Mexican Authorities Think The Mormon Family Was Murdered Because A Drug Lord Thought They Were A Rival Gang

This week, nine members of a prominent Mormon family were killed by heavily armed men while on their way to a wedding in Chihuahua, Mexico. Six of the victims were children. The children that survived hid beneath branches by the road until help arrived. The LeBarón family are dual Mexican and American citizens who have lived in the northern state of Sonora for decades. Three mothers and their children were driving from their fundamentalist Mormon community in the mountains in a convoy of three SUVs when they were attacked, for reasons still unknown. Mexico’s top security official, Alfonso Durazo, suspects the cartel involved may have thought the SUV convoy appeared as a threat from a rival gang.

Mexican police have arrested a suspected drug lord believed to be responsible for the massacre. The case is still under investigation.

Rhonita Maria LeBarón, 30, and her four children were all murdered.

Credit: Tiffany Langford / Facebook

Rhonita was driving to Phoenix that day to pick her husband up from a work trip, but her car blew a tire. Rhonita went back home to get another car and set out again, this time with two families ahead of her, heading to a wedding. Family member Kendra Miller posted to Facebook the horrifying outcome: “Nita and the four of her seven children she had taken on the trip were burned to mostly ashes and only a few charred bones left to identify that all five had been inside. It appeared that one tried to escape as the front passenger door was open and the remains were partially in and out of the vehicle.”

Rhonita LeBarón, her six-month old twins, Titus and Tiana, Krystal, 10, and Howard, 12, were all killed.

Christina Langford, 31, died saving her seven-month-old baby, Faith.

Credit: Kenny LeBaron / Facebook

Ten miles ahead of Rhonita’s family, Christina and baby Faith were in one car, with a family of ten in another car. According to family member Kendra Miller, “Christina jumped out waving her arms to let the attackers know that it was women and children in the vehicles. She gave her life to try and save the rest.” Before she died, Langford quickly threw baby Faith to the floor of the SUV, saving her life. Later, Miller says armed family members arrived at the scene to find “Christina’s baby Faith with the vehicle around her riddled with bullet holes. Somehow she had remained untouched, and alive. She was in her car seat, which looked to have been hurriedly placed on the floor of the vehicle by her mother for protection.”

Dawna Ray Langford, 43, and two of her children perished in the other vehicle.

Credit: Tiffany Langford / Facebook

Dawna Langford, 43, and her two children, Trevor Harvey, 11, and Rogan Jay, 3, were killed. Seven of her children survived, but several suffered gunshot wounds.

After witnessing his mother and brothers being shot dead, Dawna’s son Devin hid his 6 other siblings in the bushes and covered them with branches to keep them safe while he went for help,” Kendra Miller shared in a Facebook post. “When he took too long to return, his 9-year-old sister left the remaining five to try again.”

Six hours after the ambush, young Devin had hiked 14 miles to alert the rest of the family to the dire news. Devin’s uncles called for help, and armed themselves, arriving an hour later to the site of the massacre. They found the children, who were still hiding, and baby Faith alive. 

Five of Dawna’s children were injured and are being treated at a U.S. hospital.

Credit: Kenny LeBaron / Facebook

Miller shared that they were treated at a local hospital until the Mexican military transported them by helicopter to another hospital. From there, their father, David accompanied them as they were transported to a U.S. hospital. McKenzie, 9, was found by soldiers after she went looking for help, and got lost hiking for 4 hours. Kyle, 14, was shot in the foot. Cody, 8, was shot in the jaw, and leg. Xander, who is just 4 years old, was shot in the back. Brixon, who is just 8 months old, was grazed across the chest and wrist. 

Trump wants to wage a “war,” but Mexico’s President doesn’t feel that’s the answer.

Credit: @realDonaldTrump / Twitter

“If Mexico needs or requests help in cleaning out these monsters,” Trump tweeted. “The United States stands ready, willing & able to get involved and do the job quickly and effectively. The great new President of Mexico has made this a big issue, but the cartels have become so large and powerful that you sometimes need an army to defeat an army!”

In a follow-up tweet, Trump suggested waging “war,” saying, “This is the time for Mexico, with the help of the United States, to wage WAR on the drug cartels and wipe them off the face of the earth. We merely await a call from your great new president!” During a daily press briefing, Mexico’s President Andres Manuel Lopez Obrador rebuffed Trump’s suggestion, saying, “It’s not in agreement with our convictions. The worst thing is war.”

READ: They Discovered Mass Graves And Now These Grieving Mothers Are Being Threatened By Drug Cartels

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

steelers / Instagram

It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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@granexpoventa @lalalaladyboss701 @tulum

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards