The Internet can’t decide whether or not this was a good idea.
On Oct. 9, Facebook CEO Mark Zuckerberg and the company’s head of social VR, Rachel Dwyer, showed off the social media platform’s virtual reality experience. The promotional livestream was done via Facebook Live because branding. However, one section of the video really bothered some people. During their tour, Zuckerberg and Dwyer went to hurricane-stricken Puerto Rico. The video was intended to show the Facebook audience how they’ve been assisting the American Red Cross and NetHope with relief efforts in Puerto Rico. However, some people saw it as exploitative.
The Facebook video showing avatars in Puerto Rico has really caught the Internet’s attention in a bad way…
Please do not exploit Puerto Rico's suffering for promos. Thank you @facebook for supporting relief efforts-doesn't make the exploitation ok https://t.co/si3LnslWFy
Some critics of the video argue that showing scenes from devastated Puerto Rico was unnecessary and tone deaf. However, Zuckerberg received some support from people with family in Puerto Rico because of the work Facebook has been doing on the island since Hurricane Maria hit.
One moment that got people’s attention was when Zuckerberg and Dwyer’s avatars high-five in front of a flooded house.
After the livestream, the Internet was divided on the video, with some accusing the company of exploiting Puerto Rico for press.
Puerto Ricans have been struggling to get back on their feet since Hurricane Maria tore through the island. Food, water, medicine, and basic necessities are running low and some still haven’t heard from family and friends on the island. Several companies, including Facebook, are sending resources and people to help in the recovery of Puerto Rico.
Some considered the VR promo helpful in bringing attention to what is happening in Puerto Rico.
CREDIT: Mark Zuckerberg / Facebook
And, he does look like a early 2000s Justin Timberlake in VR form.
Zuckerberg replied to the comments criticizing the promo video and apologized.
CREDIT: Mark Zuckerberg / Facebook
“One of the most powerful features of VR is empathy,” Zuckerberg posted. “My goal here was to show how VR can raise awareness and help us see what’s happening in different parts of the world. I also wanted to share the news of our partnership with the Red Cross to help with the recovery. Reading some of the comments, I realize this wasn’t clear, and I’m sorry to anyone this offended.”
So, let us know. Do you think the VR promo was in bad taste?
At first, I was apprehensive to write a piece about what’s going on in the Harvey Weinstein case, because this conversation is so important and we need to be listening to women. We need to all believe women.
But it is also a time to turn to your boys and speak to them, to change how we all act, treat and support ALL women. It’s also time that we stop putting the burden on women to address the issues that WE have often created.
The women who have come out and spoken publicly against Weinstein are far from alone. Their voices are echoed by the experiences of our sisters, mothers and close friends, and, if you’re listening, women everywhere. Because, fam, it’s literally all women.
You do not need to know someone specifically, or be connected to them, to understand, empathize and protect their safety. Or to care.
If you open your ears and your hearts, there isn’t a woman that hasn’t felt the fear of walking home alone at night, or being scared to not speak out at school or work when a boss or coworker does something awful.
It’s time to stand up for victims of sexual harassment and assault. Let me say that again: It’s time to stand up for victims of sexual harassment and assault, and to end rape culture.
As the huge majority of perpetrators of harassment and assault, it’s men who need to do the most work here, and the first step is to realize we are all part of the problem, whether or not you have engaged in harassment (you have) or assault.
As a man, if you are not speaking up, speaking out and adamantly against harassment and assault of women, you are complicit in the sexual abuse and violence against them. If you’re not calling out stuff that’s problematic and contributing to rape culture, or backing up women when they do instead of arguing against them, you’re part of the problem.
Some of you think catcalling is fine. You think grabbing at a woman every now and then is fine. You think your boy is wild for slapping a girl on the butt without permission is fine. You might even laugh about it with him, even if you disagree with his actions. Or you think it’s all no big deal.
But you’re fucking wrong.
Don’t cat call.
Don’t touch women without their permission.
Tell your boys to cut their shit.
Even if you all aren’t out there harassing, assaulting or raping women, by saying nothing you’re encouraging and supporting a culture that leads to that. Rape culture is real and it starts and ends with men.
Don’t come at me with the “but men, too.” We saw what Terry Crews said on Twitter last week about being groped by someone at a party. Yes, this is awful, and shouldn’t have happened to him or to anyone. But Terry Crews is an ex-football player and a towering man who gets hired to play action heroes and whoop ass because he can whoop ass. Most people wouldn’t mess with him.
Even if Crews wasn’t famous, he doesn’t have to worry about being catcalled in the street or that meeting up with someone from Tinder could lead to him being assaulted. He probably doesn’t have to worry that his ability to move up in his acting career is dependent on whether or not he watches a producer bathe. That’s likely never happened to him and probably won’t, but as we’ve seen, it’s happened to a long list of women and their male counterparts did little to nothing to help them.
No one is perfect, but by and large, men are the violent members of our species.
We start the wars, we have the dick measuring contests, we have toxic masculinity issues that permeate everything we do or don’t do. And even if you consider yourself as just a regular dude, who’d never hurt a woman, there are still plenty of ways you can be promoting patriarchal systems of power.
Like if you think you’re being romantic and aren’t causing harm when you’re negging a girl to get her to be in to you, or won’t take no for answer for drink or date, or play piano in the park until your ex takes you back. When you treat a women differently because of what she’s wearing or her size, or call her names behind her back because she wasn’t feeling it or did something all your homies have done and gotten high fives for.
Those are all forms of harassment and you need to see it in order to stop it. You need to take a long hard look at yourself and your homies and think about what you’re doing.
It’s not easy to be the voice of reason in a group of guys. Like rapper Kendrick Lamar says in his song, “The Art of Peer Pressure,” “I’ve never been violent… until I’m with the homies.”
The pressure to be this idea of macho is amplified when you’re with other men. I get it, I hear you, you’re just joking around, it’s not serious. Well, it’s time for something different. Be the guy who stands up to your friends and calls them on their shit. Don’t makes excuses for them, because those excuses uphold rape culture and violence against women.
I’m no angel, I’ve done my fair share.
For example, as a teenager I’d hang out with a group of friend’s outside of McDonald’s and we’d all catcall women. We’d make a night of it. I used to sing to girls passing by. The song “Slow Down” by Bobby Valentino was a personal favorite. Sure the girls would laugh, but what else could they do while I’m rolling 10 deep and it’s just the two of them walking by? I had no malice in my heart. All I wanted was to make a pretty girl smile and maybe get her phone number, but using that power in numbers, finding myself in a position that made it easy for me to approach and hard for them to deny, that’s a problem right there. And without correcting it, it becomes the way you do things forever.
Harassment comes in many forms, like cat calling, not taking “no for an answer, coercing a woman into sleeping with you, threatening them and uninvited touch. And these are just a few.
Let’s not kid ourselves, it doesn’t start when you’re a teenager. The groundwork for this behavior begins much younger. It happens when you teach little boys to whistle at girls. Or when you tell them it’s okay to be mean to girls they like. All of that shit needs to change.
This behavior should not be the norm. For that to happen, we have to be the catalysts for that change ourselves so generations coming up after us can look to us as role models. Men often learn these behaviors from their fathers and uncles, emulating their words and actions towards women. When the next generation emulates us, let’s make sure their behavior reflects respect for women. So how do we do that?
Be friends to women, without expectations. Hire women and work with women, and keep your professional relationships professional. If you’re in a position to do so, help women level up in their careers, but don’t take advantage of it. Helping women should never come at their expense. Nobody owes you sexual favors, or should be subject to your advances or harassment, ever.
There are no professional (or other) circumstances under which anyone owes you a sexual favor.
Most importantly, you don’t have to be related to a woman in order to see them as human beings who deserve to feel safe and be treated as equals with respect.
Listen, we’ve all said dumb things and done dumb things, but we have to acknowledge the privilege we have in this world, and to see the issues that affect women as issues we must care about, and to ensure we do our part to stop this problem.
We’re all guilty, but there comes a time to separate yourself from that mentality – to grow up, and say “nah.”
And if you haven’t yet, let right now be that time for you.