Things That Matter

Lowe’s Employees Are Confused That The VP Would Tell People A Drill Is Great For Latinos With Small Hands

On Monday morning, Lowe’s store managers across the nation started their workweek by watching a prerecorded corporate video featuring Lowe’s Vice President, Joe McFarland, advertising Lowe’s new $99 DeWalt cordless power drill. Prepare yourselves because this is the “number one power tool for the pros.” This drill is so much more than that. It’s “compact. It fits anywhere.” If you’re Latino, you’re in luck, because McFarland is targeting you: “Some of our Hispanic pros with smaller hands, this is perfect for them.”

Employees were so disturbed by the comment, they couldn’t even believe it just happened. One assistant manager in the Pacific Northwest anonymously leaked the video to the press and McFarland has since issued an apology.

Immediately after the video aired, managers in one room were reportedly perplexed.

Credit: @Caraballo_Chris / Twitter

“Everybody in the room was just like, ‘What? Did he just say that?’,” said one assistant manager. “Immediately after it happened, everyone was just like, ‘Whoa, why would he say that?’ ” he said. While employees were afraid to go to management with feedback for fear of losing their jobs, they did vent on Reddit.

The comment has left market researchers wondering if Lowe’s actually conducted research and intended to target Latinos.

Credit: @miblogestublog / Twitter

American University professor Sonya Grier finds it hard to believe that any market research has been done on Latino consumers at Lowe’s. “They need to assess how deep their understanding is of the diverse consumer segment that makes up their actual and potential customer base,” Grier told The Washington Post, if for no other reason than, “so they do not further antagonize or offend.”

Meanwhile, some Latinos are calling McFarland out as a racist.

Credit: @Pikturit_ / Twitter

⁩One Latino shared the story on Twitter, suspecting that McFarland “is a racist at the highest levels of the company and most likely supports the #OrangeDisaster. Brown peeps: let’s boycott ⁦@Lowes⁩ and give our business to @HomeDepot.” The only problem with that solution is that Home Depot co-founder Bernie Marcus has recently pledged to back Trump’s 2020 bid for the presidency. More commonly, Latinos on Twitter are exasperated that they feel like they have nowhere to go for home goods that won’t directly put their money into the pockets of racists.

Of course, trolls are already Googling the average height of Mexican men in defense of McFarland.

Credit: @LatinoReject / Twitter

For those of you who don’t seem to understand why ethnic comments from an executive are not welcome in the workplace, here’s a brief, very rudimentary lesson. Not all Latinos are Mexican. McFarland’s comments were broadcast to Lowe’s management nationwide. That means that employees are hearing that this product is made for someone based on their ethnic appearance, or the color of their skin. While it would be absolutely fine to create a product for folks with smaller hands, it would be just as unacceptable to say the product is “perfect” for any other race or gender. We come in all shapes in sizes. The comment is just ignorant and isolates Latinos as the “other” in this case.

Latinos are questioning why McFarland is able to get away with this kind of rhetoric.

Credit: @Caraballo_Chris / Twitter

Mr. Caraballo used to work at Lowe’s and once considered himself a “proud Lowe’s employee.” Today, he’s telling it like it is: “Shame on you Lowes for bringing someone like this on board.” McFarland was brought on in August after spending 22 years at Home Depot.

McFarland has issued a public apology, but employees still don’t feel heard.

Credit: @miblogestublog / Twitter

“I am sorry for a careless and ignorant comment I made during an associate broadcast yesterday,” McFarland said. “Our associates shared how my statement was harmful and inappropriate. This is a key reflection moment for me.” McFarland wants to assure the public that he is committed to “learn and grow from this moment,” and takes “full responsibility’ for the carelessness of the comment.

The comment was “unacceptable and degrading” to another manager in the Northeast.

Credit: @Phil_Free_ / Twitter

While the weekly videos are usually published for the duration of a week, this video was deleted from the website and it seems no internal memo has circulated within the company. “What has my team more upset is, it feels like our leadership has looked the other way,” the manager told The Washington Post. “By them not posting the video like they always do, they know it was wrong but haven’t addressed it to the employees, so it makes me feel like they are trying to sweep it under the rug.”

READ: An Instagram Influencer And Actress Threw A Mexican-Themed Birthday For Her Daughter And Her Fans Are Divided

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Cardi B Is Talking About The Racist Slur She Used To Describe Her Daughter— “I never even knew that was a racial slur”


Cardi B Is Talking About The Racist Slur She Used To Describe Her Daughter— “I never even knew that was a racial slur”

Updated August 12, 2020.

Cardi B has her flaws and blind spots and as such as faced quite a bit of backlash throughout her career for the times that she has misspoken or used stereotypes offhandedly.

Last year, we reported that the Dominican/ Trinidadian rapper had previously claimed in resurfaced 2020 live-stream on Instagram that in the past she “had drugged and robbed men” who had solicited her for sex. In another resurfaced clip, Cardi B claimed that boyfriends who cheated on her would experience her seducing them with the promise of a threesome only to reveal the morning after that their partner was a transwoman much to her boyfriends’ distress. At the time, it didn’t take long for fans and advocates to lambast her for her ignorant use of a transwoman to get revenge, while also potentially putting them in harm’s way.

Recently the “Bodack Yellow,” rapper copped to still being in need of some lessons on racial sensitivity.

In a recent profile for the September issue of Elle magazine, Cardi B spoke about her love of politics and her controversial moments.

She even addressed her cent use of a racial slur to describe her daughter Kulture‘s eyes.

The rapper landed herself in hot water last month after using an Asian slur while describing her daughter’s eye shape.

It all began when the mother to 2-year-old daughter Kulture shared a photo of what she might look like as an adult. In the comments, a fan was quick to point out that in the image looked like a combination of the rapper’s husband Offset and her sister Hennessy.

In response that has now been deleted Cardi B wrote “I think cause Hennessy got c*****y eyes like offset and so [does] KK. Its the only think [sic] I could think off [sic].”

Fans and critics were quick to call the Grammy award winner out for the use of the racial slur. To which she responded it came from a place of ignorance “I didn’t know that c—-y eyes was a slur like wtfff I DONT KNOW F–KIN EVERYTHING !!” she wrote in a tweet that has now been deleted. “We don’t even use that as a (sic) insult and I didn’t use it as a (sic) insult.”

In response to the backlash, she received in 2019, for her comments about once drugging and robbing men while she was a stripper, claimed to not be “perfect.”

“I never claim to be perfect or come from a perfect world wit [sic] a perfect past I always speak my truth I always own my s–t,” Cardi explained to fans at the time. “Im apart [sic] of a hip hop culture where you can talk about where you come from talk about the wrong things you had to do to get where you are. There are rappers that glorify murder violence drugs an [sic] robbing. Crimes they feel they had to do to survive. I never glorified the things I brought up in that (Instagram) live I never even put those things in my music because I’m not proud of it and feel a responsibility not to glorify it.”

In her latest interview with Elle, Cardi addressed her use of the word admitting to being ignorant of the history behind the slur.

“Never in my life, my 27 years, I never even knew that was a racial slur,” the rapper explained to Elle. “I was describing my husband’s and my sister’s eyes, and my daughter’s eyes… I don’t even know how to describe their eyes anymore because that’s how I used to describe their eyes. I don’t even know the word. That they’re almond-shaped? But it’s like, I never knew that. And for people to be like, ‘She’s using a racial slur. She’s disgusting.’ And it’s like, ‘Bro, I didn’t even know that was a racial slur. I didn’t say it … with no bad ill intention.’”

Of course, Cardi’s words might not have been fired off with mal intent but her use of the word is a reminder that we must always be making an effort to educate ourselves and be sensitive to others.

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Cardi B’s Apology Isn’t Cutting It For Most Folks


Cardi B’s Apology Isn’t Cutting It For Most Folks

If you’re reading this, it’s either because you love Cardi B or you hate Cardi B. There isn’t a gray area for most folks when it comes to the breakout Grammy award-winning Afro-Latina rapper. Cardi B always “keeps it real” with her fans. She’s been open about her past as a stripper, the plastic surgery work she’s had to advance her career, and how she made it out of the gangs.

This week, an Instagram live stream video from three years ago resurfaced of the rapper possibly confessing to troubling crimes to the Internet. Here’s exactly what she confessed and how different communities have responded.

Cardi B has been seen as a real-life rags to riches Bronx fairytale.

@pepsi / Twitter

Her story is not safe for children to hear. Cardi B has always been open about how she became a stripper to earn money to escape an abusive boyfriend. She’s always said that stripping saved her life. We ship that story.

Her 3-year-old IG rant revealed that the stripper chapter of her story included drugging and robbing men.

@RSpotlights / Twitter

In the video, she says, “I had to go strip, I had to go, ‘Oh yeah, you want to f*ck me? Yeah yeah yeah, let’s go back to this hotel,’ and I drugged n****s up and I robbed them. That’s what I used to do.”

“All I can do now is be a better me for myself my family and my future.”

@billboard / Twitter

In a post on Instagram days following the viral outcry, she posted her apology.

“I never claim to be perfect or come from a perfect world with a perfect past. I always speak my truth. I always own my sh*t.”

“I’m a part of a hip hop culture where you can talk about where you come from talk about the wrong things you had to do to get where you are.”

@iamcardib / Instagram

“There are rappers that glorify murder, violence, drugs, and robbing. Crimes they feel they had to do to survive. I never glorified the things I brought up in that life. I never even put those things in my music because I’m not proud of it and feel a responsibility not to glorify it.”

“I made the choices that I did at the time because I had very limited options.”

@SteveMadden / Twitter

“I was blessed to have been able to rise from that but so many women have not. Whether or not they were poor choices at the time, I did what I had to do to survive.”

Then, her ‘apology’ gets confusing…

@iamcardib / Instagram

“The men I spoke about in my life were men that I dated that I was involved with–men that were conscious, willing and aware. I have a past that I can’t change. We all do.”

In her live video, she had said, “I drugged n****s up and I robbed them.”

@ATurianJedi / Twitter

People are understandably outraged to witness their favorite rapper confess that when clients at the strip club attempted to lure her to have sex, she lured them right back. Drugging and robbing someone is never okay.

Cardi B, however, seems absolutely unfazed by #CancelCardi.

@iamcardib / Twitter

Song lyrics: “I’m Still Here” She did eventually post on Twitter, “Okay I’m off Twitter for a few days Have fun.”

The lack of police or celebrity response has inspired a #SurvivingCardiB hashtag.

@lewis_eilish / Twitter

The hashtag is meant to echo the “Surviving R. Kelly” documentary to point out that if a man had admitted to drugging and robbing women, we would all be angrier.

Even this man begging for money in New Orleans is concerned.

@the_raptv / Twitter

That’s a smart guy, milking the empathy people have for Cardi B’s potential victims. Prepare yourself because there’s more. ????

In another video, Cardi B confesses to some pretty horrible transphobic and sexual misconduct.

@LowLifeLex / Twitter

In this video, Cardi tells women that there’s more than one way to get revenge on your man for cheating. The story she tells is one of getting her guy drunk, inviting him to a threesome and the ‘joke’ is that the woman ends up being a “trannie.” We’re all cringing right now.

The Black community is especially angry that the rapper seems to be escaping accountability for her actions.

@SofieMoff / Twitter

Not pictured: the incredible amount of colorism and racism towards Cardi B right now. The ignorance around Afro-Latinidad and not being “Black enough” is familiar in every culture and race.

Pictured: Cardi B giving zero f**ks.

@iamcardib / Twitter

In an Instagram live rant following #CancelCardi, she claims that male rappers are given a pass on how the streets affected their past. She makes a good point that male rappers who sing about robberies and gun violence are not held accountable.

That said, it’s understandable to feel a little wary of Cardi B right about now.

@benyamky / Twitter

Many feminists are arguing that sex work is not something to be shamed or to riot about–that the men consented to the sex itself, and that “robbing” them was young Cardi B’s mental workaround the trauma of feeling forced to perform sex work.

Many people are calling on Pepsi to cancel their sponsorship of Cardi.

@KlassHood / Twitter

Literally, people are counting the days that Pepsi has not responded to the allegations; that celebrities have not chimed in. It’s understandable that people want to know the truth and see potential sex crimes resolve.

Cardi is no stranger to the hate.

@iamcardib / Twitter

She seems to be handling it well. Her husband, Offset, posted his support as well:


Amidst all this, Cardi B is leading the Billboard Music Awards with 21 nominations.

@CDigests / Twitter

She just barely missed the record set by Drake and The Chainsmokers, who both received 22 nominations. She’ll get ’em next year.

Many fans are still stanning the artist’s talent and work ethic that brought her to the top.

@freakymarko / Twitter

It’s true that Cardi B is responsible for her own rise to fame. For my crew who boycotts R. Kelly and Chris Brown, we have another case for the public court.

We imagine that the police are investigating Cardi B’s statement.

@jazzy_jazz_1 / Twitter

…and that more information will be revealed. Already, one of Cardi’s ‘victim’s admitted that the transphobic incident did happen but that it was a joke that went too far.

The bottom line is that the public jury is still out on Cardi B’s behavior.

@omgess1989 / Twitter

No official jury has gathered. We are not aware of any official police investigation. We understand that people have complicated pasts that become more complicated compounded by poverty and classism.

READ: Cardi Saved $35k in Singles By the Time She Was 22, And Other Things You Should Know About Cardi B Before She Made It

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