Things That Matter

Lawn Mowing Company Issued Racist Business Cards, Now Claims They’re Getting Death Threats

The increasing percentage of Latinos who work in the landscaping and lawn mowing business has become a positive factor for a progressing economy in the United States. However, with the continuing negative rhetoric against Latinos that comes from the Trump Administration, these landscapers and gardeners are now more openly being discriminated against. One company in particular is attempting to stop the domination of Latinos doing yard work.

A Texas-based lawn mowing company is facing backlash after their business card with the quote “Your Alternative to Illegal Lawn Services” went viral.

Twitter/@RaxTillerson

The card in question went viral on social media and was posted to their Yelp business page. People got upset over the racist tagline and also because it says “Taking back Carrollton — One lawn at a time.”

Mijente — a grassroots organization — urged their followers to leave negative reviews on their Yelp page.

???????????? Why does a company with racist, nativist, MAGA-inspired business cards have a 5-point rating on Yelp and an A+ on…

Posted by Mijente on Thursday, July 19, 2018

Due to an overwhelming response, Yelp is now reviewing every comment left on the page and will delete any they find is not a truthful review.

The business owner says the picture of the business card is from three years ago and was never meant to be released to the public. Here’s an image of their most recent card.

Jeff Hinkle, the owner of the lawn company, says he and his family have gotten death threats over the old business card.

“Many card samples were made up to determine which wording would be used to let customers know there are legitimate, honest, tax paying lawn services with excellent credentials and verifiable backgrounds,” Hinkle said in a statement to a CBS News affiliate.

However, Mow Masters is also receiving support for their business motto.

While their website is now out of service, and the number on the card is not working, Hinkle did respond to a negative review on Yelp in which he said that he has a son with “brown skin.”

“If you read the entire card, it has to do with Honest American Business [sic] who operate within the law,” Hinkle said, according to The Dallas Observer. Customers want verifiable credentials when hiring. BTW, my wife is Hispanic [deceased] and my son has brown skin.”

He goes on to say: “The race card is over played and doesn’t work anymore. Most people don’t want to hire people who don’t exist on paper.”


Do you think there’s anything wrong with the marketing for this lawn mowing company? Let us know by sharing this story and commenting in the section below. 


READ: There Are More Hate Crimes Being Committed In California, And It’s Higher Among Latinos

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Iowa Woman Pleads Guilty to Federal Hate Crime Charges After Running Over Latino and Black Children With Her Car

Things That Matter

Iowa Woman Pleads Guilty to Federal Hate Crime Charges After Running Over Latino and Black Children With Her Car

Photo: Polk County Jail via Associated Press

On Wednesday, an Iowa woman pled guilty to federal hate crime charges. The woman, 43-year-old Nicole Poole Franklin, intentionally hit a 12-year-old Black boy and a 14-year-old Latina with her car in 2019. The charges include two counts of violating the U.S Hate Crime Act, as Poole Franklin intended to kill the victims because of their ethnicity.

Nicole Poole Franklin admitted to authorities that she targeted the girl because she thought she looked “Mexican”. She thought the boy was an Islamic terrorist.

As part of her defense, Poole Franklin is claiming that she suffers from schizophrenia and PTSD. Since her arrest, she admitted to police officers that she smoked meth before going on her hate-filled rampage.

The incident, which happened in December of 2019, struck fear into the hearts of communities of color in Des Moines, Iowa, where the hate crimes took place. “Anytime things happen to any minority, people are concerned about what happened,” said Joe Gonzalez, the executive director of Latino Resources Inc. in Iowa. “It was a horrific thing and people were concerned — especially people of color.”

When Nicole Poole Franklin ran over the children, she injured the boy’s leg. The girl, Natalia Miranda, was knocked unconscious and hospitalized for two days.

Natalia Miranda was walking to junior high school on December 9, 2019, when Poole Franklin ran her down on the side walk. Miranda was unconscious for 40 minutes before she woke up and walked to school, where she alerted the authorities.

Natalia Miranda says she remembers the car speeding towards her, but she doesn’t remember being hit. “I was in the hospital and I tried moving, and I couldn’t get out of my bed,” the 14-year-old told KCCI. “Sitting up was the worst pain I’ve ever felt.”

As of now, prosecutors are recommending that Nicole Poole Franklin serve 27 years behind bars.

Poole Franklin is also looking at two charges of attempted murder–both of which could carry up to 25 years each. Prosecutors are recommending that she serves all of the jailtime–state and federal–at the same time.

Here’s to hoping that the justice system does what is right and puts Nicole Poole Franklin behind bars for a long time–if only to save the lives of innocent children of color whose only crime is walking down the street.

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A 70-Year-Old Mexican-American Woman Was Attacked Because Her Assailant Thought She Was Asian

Things That Matter

A 70-Year-Old Mexican-American Woman Was Attacked Because Her Assailant Thought She Was Asian

Photo via @the_asian_dawn/Instagram

In another incident that highlights the anti-Asian sentiment that is on the rise in recent months, a 70-year-old California woman was attacked in Eagle Rock, earlier this month. According to news reports, a young woman attacked her while she was exiting the bus to pick up groceries.

The elderly woman, who goes by Becky, is Mexican-American. But her attacker yelled an anti-Asian slur at her before physically assaulting her.

According to AAPI news site Asian Dawn, Becky’s attacker was a 23-year-old woman who was also riding the bus with her. The woman did nothing to provoke the attack. The young woman ended up dragging the older woman from the back of the bus to the front of the bus. Becky ended up in the hospital with a broken nose, a concussion, two severely swollen eyes, and chunks of her hair torn from her head.

According to Becky’s son, who only goes by Pete, while the family are Mexican-American, people often mistake their family for being of Asian descent. According to Pete, no one intervened to stop the young woman from attacking his mother.

“Nobody would help. Not even the bus driver,” the woman’s son told The Eastsider.

Finally, the young woman stopped her attack after a fellow passenger called 911. The police were able to apprehend the young woman after issuing a bulletin for her arrest.

According to Pete, his mother has a long road of recovery ahead of her. Already suffering from lupus and arthritis, her mother is having trouble walking. Her leg is badly bruised from the assault.

The fact that the victim was Mexican-American serves to illustrate how ignorant and hateful these racist attacks are. There is no rhyme or reason to hate.

Many are linking the rise in anti-Asian hate crimes to the COVID-19 pandemic, as the virus originated in Wuhan, China. The violent racists that have been attacking people who appear to be of Asian descent believe that Asian-Americans are somehow personally responsible for the pandemic.

If you to support the #StopAsianHate cause, donate to organizations like gofundme.com/AAPI or the Asian American Legal defense fund here.

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