This Latina Used Her Business Savvy to Launch An App That Helps Undocumented Students Find Financial Aid
In senior year of high school, Sarahi Espinoza Salamanca was told by her school’s guidance counselor that her dream of attending a four-year college was not in the cards for her. Salamanca, who had just found out that she was undocumented, had worked up the courage to tell her counselor about her immigration status. Instead of the support she was looking for, she was instead met with a discouraging response. “…She said to me, ‘People like you don’t go to college,’” Salamanca recently told Remezcla. Salamanca, needless to say, was devastated.
Unfortunately, due to Salamanca’s status as an undocumented immigrant, she wasn’t eligible for federal financial aid. And because Salamanca was one of 11 children, she didn’t have the financial means to pay for college out-of-pocket. According to Salamanca, the conversation with her guidance counselor broke her “into a million pieces”. “This was the moment where I lost all hopes of being the first in my family to go to college”. But in the end, Salamanca had the last laugh.
Years later, Salamanca used this experience to inspire her to create “Dreamers Roadmap”–a free mobile app that helps undocumented students find financial aid for college.
While Salamanca was unable to take the traditional educational route that many entrepreneurs take, she instead used her grit and business-savvy to commit to changing the system that had failed her. “It took me a while to realize that I was probably not the only one in this situation,” Salamanca told Forbes. Once she had that revelation, she decided it was up to her to fix the problem. Instead of taking the traditional four-year college route, Salamanca enrolled in community college and got to work building her own business.
First, Salamanca devoted herself to creating a blog that gave undocumented and low-income students information about scholarship opportunities. When realized that she was one of 3.6 million Dreamers in the U.S. who were unable to qualify for federal financial aid, Salamanca realized she had an un-tapped market on her hands. Deciding to go a step further, Salamanca decided to create an app specifically for undocumented students who were looking to fund their college education. Despite having no formal background in tech, she applied for tech competitions–like the 2013 Hackathon for Dreamers. She left that competition with renewed confidence in both her ideas and her leadership abilities. It was then that she committed to both bringing her app idea into fruition and taking on a role as CEO.
Spurred on by her initial success, Salamanca decided to try her hand at the Voto Latino Innovators Challenge in 2014.
At the time, Voto Latino (founded by Latina actress Rosario Dawson) had put out a call for “Millennial-led projects that will improve the lives of and expand opportunities for Latinos in the U.S.”. Taking a leap of faith Salamanca decided to apply for the priciest grant: $100,000. Although she had no idea if she’d win, she decided it was worth a try. ” I thought to myself, ‘Well if I win even half, that’s a huge win for my project'”. And it seems that Voto Latino recognized the potential of her project as well.
Salamanca was ultimately chosen as a finalist for the competition and entered the final rounds in Washington D.C. as the only community college student as well as the only sole-female founder. At the challenge, Salamanca pitched her project to a panel of all-star judges that included Rosario Dawson, America Ferrera, and Wilmer Valderrama. Apparently, Salamanca made an impression. Voto Latino gave “Dreamers Roadmap” a grant of $100,000 towards funding.
Now that Sarahi Espinoza Salamanca is CEO of her own company, her future has never been brighter.
Salamanca has come a long way from being told that college is “not for people like her”. Now, Dreamers Roadmap has over 30,000 users and is integral to the college-admission process for many undocumented students. Not only was Salamanca named a “Champion of Change” at the White House in 2014, but she also received a House of Representatives Award in 2015, and placed in Forbes’ prestigious 30 Under 30 list. Although she has encountered numerous obstacles in her life due to her ethnicity, gender, tax bracket, and immigration status, she has overcome them all through determination and perseverance.
But more than any of these other accomplishments, it’s the impact she’s had on people’s lives that is the most impressive. To date, Dreamers Roadmap has helped over 20,000 students find scholarships for college. “We hear from our users via social media or email on how our app has changed their lives,” she said in an interview with Forbes. “Hearing their stories reminds me that we are doing a good job and fulfilling our mission of bringing hope and financial opportunities to immigrant communities”.
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