Latino grocery chains Vallarta Supermarkets and Northgate Gonzalez Market are stepping up to help their community. The two grocery chains are donating tens of thousands of dollars to help members of their community with money for college or legal help for immigration matters. Latinos set a new record in 2016 with 47 percent of Latino high school graduates being enrolled in college, according to Pew Research Center. The current political rhetoric has changed the lives and futures of DACA recipients because of a new lawsuit attacking the program. Here’s how two grocery chains are trying to help members of their community prepare for a better future.
Vallarta Supermarkets is donating $110,000 to nine organizations to help Latinos get to college.
Rick Castillo, Marketing Director of Vallarta Supermarkets, said that the donation aligns closely with the business’s mission to “support education and the needy.”
“More and more Latino students are applying and are being accepted by colleges and universities,” Castillo said. “However, sometimes due to lack of financial resources they don’t complete the 4 or 5 year process to attain their degrees. We wanted to help address this issue.”
According to Pew Research Center, 3.6 million Latinos were enrolled in public and private universities in 2016. This is a 180 percent increase in Latinos in college since 1996 when 1.3 million Latinos were enrolled in higher education.
“The response [to the donation] has been overwhelmingly positive [from customers],” Castillo said. “We couldn’t be happier.”
Northgate Gonzalez Market then announced that they were giving $50,000 to organizations helping DACA recipients.
We are pleased to pledge $50,000 to select local organizations that are supporting our Southern California DREAMers and their communities! Thank you for showing your support and shopping with us on May 1st. For more information visit http://www.northgatemarkets.com/dreambig
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Northgate is donating the money from their May 1 sales. According to ABC7, Northgate started in Anaheim and has since grown to 40 stores across California.
“This contribution reflects the company’s values and the care and concern the Gonzalez family has for the DREAMers who are trying, as our family did, to live the American dream,” a Northgate spokesperson said in a press release, according to ABC7.