Things That Matter

Latino Topics Totally Owned This Year’s Google Year In Search Data And You Might Be Surprised By What Made It To The Top

Google searches have become a sort of cultural thermometer that tell us what people are interested in, their fears, likes and dislikes. Based on Google’s report on the Year in Search, we found evidence that Latino culture is alive and well, and is part of the mainstream even though some try to deny it! Here’s some of the Latino-related themes that made the top five in several categories. 

The Copa America, Latin America’s own World Cup like soccer tournament, was the 5th most searched term in “News” in the United States.

Yeah, you might think that soccer is not mainstream in the United States, but it is extremely important for Latinos. And the Copa America pins national teams against each other, so rivalries are born and revived. Do you go for Brazil, Argentina, Chile, Colombia? We can imagine hundreds upon hundreds of compadres enjoying the tournament together, or fathers and sons spending some time together as the beautiful game unveils on the screen. 

David “Big Papi” Ortiz was the third most searched athlete in the United States.

Credit: @MLB / Giphy

The Dominican star for the Boston Red Sox is revered by Latino and non-Latino fans, who read the news in disbelief: Ortiz was battling for his life after having been shot in Santo Domingo. He survived the attack after undergoing numerous surgeries and receiving support from his adoptive city of Boston. Long live King David! He is fine now and has even returned to the Dominican Republic for one of the many charity events that he is involved in. He got a new lease on life and we are happy for him. 

Cardi B’s bub was the fifth most searched baby… Baby Yoda was first, of course.

Credit: TMZ

And of course Cardi B and Offset’s daughter was super searched. We mean, she is a Kultural Icon.. get it? Her name is Kulture, we didn’t misspell “culture” people! (before grammar snobs blast us!). Cardi B has become a symbol not only for Latinas, but for women in general: she is always herself, le guste a quien le guste. 

Cardi B was also the second most searched red carpet personality of the year! Shake it, honey! 

Our girl Cardi B had a great year by being her outrageous, gorgeous, controversial self. At the Met Gala red carpet she wowed everyone with a dress that was part kitsch and part British royalty. Te amamos. Her extravagance is unique… and stylish in her own way. 

Mexico was the fifth most popular tourist destination! Yes, it is safe to visit. 

Yes, the country is living one of its most dangerous periods ever when it comes to cartel violence, but touristy areas remain largely safe and Mexico City has established itself as a cultural hub unlike any other. Places like Oaxaca and Chiapas keep an ancient indigenous charm that is hard to resist. Mexico remains a great place to visit and Google search results indicate a steady interest in the United States’ southern neighbor. 

The powerful “When They See Us” was the third most searched TV show, and it triggered discussions around the rights of Brown and Black communities.

Credit: When They See Us / Netflix

The show recalled the Central Park Five, a group of young Black and Brown kids who were unjustly blamed for the bashing of a white woman in Central Park and became the face of racial and systematic discrimination in America. The show was spearheaded by Ava DuVernay and given the thumbs up by Oprah Winfrey, which perhaps gave it a big push. We need more shows like this, which look at the past to teach us about the present and help us build a more inclusive future. 

Chiquis Rivera’s wedding was one of the most sought after of the year.

The wedding was a happy occasion for Jeni Rivera’s daughter, but also had a share of scandal. It was supposed to be a private event, but the Univision show “El Gordo y la Flaca” released the location of the bodorrio, so a mob of reporters inconvenienced the couple and their guests. Things got violent between reporters and security staff. And the wedding became a viral sensation among US Latinos. 

In Spanish-speaking Google, the most sought after movie was Roma.

Credit: Roma / Netflix

The movie was this close to becoming Best Picture in the 2019 Academy Awards, for which it won Best Director and Best Cinematography. It also sparked debate around race and class in Mexico, were the topics are taboo. 

And the most looked after “How” was “How to learn English quick?” or “Como aprender ingles rapido?”

We hate to break it to you, but there is no easy way, mijos.

Cheetos Released The Official Name For The Cheesy Dust Left On Your Fingers And Some People Seriously Hate It

Culture

Cheetos Released The Official Name For The Cheesy Dust Left On Your Fingers And Some People Seriously Hate It

Pixabay

Frito-Lay has declared the cheesy residue left on your fingertips after eating Cheetos is called “cheetle.” Don Cheadle might be feeling some type of way right now. The press release has caused some confusion on social media with many Twitter users refusing to accept that this is the correct terminology and questioning its origins.  

To blow matters perhaps even more out of proportion, actor Ed Helms claims a comedian came up with the word “cheedle” in the 1980s. Some users even pointed out that the term was added to Urban Dictionary in 2005. 

Frito-Lay declares Cheetos dust “Cheetle” in official press release.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” Brandi Ray, senior director of marketing, Frito-Lay North America said in a press release. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

The move to bring Cheetle into the popular lexicon comes as Frito-Lay announces new Cheetos popcorn. The snack is popcorn with Cheetle as a topping in two flavors including Cheddar and Flamin’ Hot. 

“Snacking on Cheetos has become a special experience for many fans, including the experience of having the iconic cheese dust left on your fingers,” Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, told TODAY. “We (Frito-Lay executives) have long called that red and orange cheese dust ‘Cheetle,’ but it became clear from our fans the special interest they had, so we knew it was time to share our beloved name for this magic ingredient.”

Where did the term “Cheetle” come from? What is the truth? 

Ferdinando claims that Frito-Lay trademarked the term in 2005. An earlier form of the word was spelled “cheedle.” A 2005 entry in Urban Dictionary defines cheetle as, “the orange, powdery residue left on your fingers after eating Cheetos.” Perhaps, a Frito-Lay employee submitted it? 

“Frito-Lay officially trademarked ‘Cheetle’ in 2005, but the company hasn’t used (it) externally in much capacity until now and haven’t told consumers about it,” Ferdinando said. 

However, the Hangover actor Ed Helms believes the term was invented by Saturday Night Live alumni Rich Hall, who coined “cheedle” in his book sniglets

“An earlier form of Cheetle, spelled cheedle, was found to be one of the sniglets (fun coinages) of comedian Rich Hall in the 1980s, which he defined as ‘the residue left on one’s fingertips after consuming a bag of Cheetos.’ The first known proper use of Cheetle, as such, was found in a finger-painting online computer game as early as 2004 and 2005, after which the name was first popularly defined on Urban Dictionary,” according to Dictionary.com.

Many Twitter users did not know how to feel about Cheetle. 

As can only be expected there were many Don Cheadle jokes, but perhaps the best was the one that differentiated between Don Cheetle (the orange-tanned Donald Trump) and Don Cheadle (the Golden Globe-winning actor). 

Some on Twitter wanted to keep things simple.

Other users were just not feeling the name. Why call Cheetos dust “cheetle” when you can call it “Cheetos dust”?

“I love you Cheetos, but no. It’s Cheeto Dust, end of story. In no world am I ever gonna say I have Cheetle on my fingers, WTF,” one user wrote. 

Helms wasn’t the only one on social media upset that Rich Hall wasn’t getting his due credit. 

“So @Cheetos thinks they have come up with the perfect name of the dusty cheesy residue left on your fingers… Sorry, the name Cheetle was used by Rich Hall on NNTN as one of his @SnigletsOFC back in the ’80s,” another user wrote. 

The future is still unwritten, who knows if the term “cheetle” will ever catch on? Personally, I don’t converse about Cheetos enough for it to ever come up casually. Nevertheless, Frito-Lay’s branding effort clearly worked: we’re all talking about cheetle today.

As If The Surreal Movie Adaptation Of ‘Cats’ Wasn’t Trippy Enough, People Are Watching It High And Omg The Reactions

Entertainment

As If The Surreal Movie Adaptation Of ‘Cats’ Wasn’t Trippy Enough, People Are Watching It High And Omg The Reactions

Cats / Amblin Entertainment

From what reviewers and audiences have been saying about Cats, the surreal nature of the movie probably doesn’t need to be enhanced by adding psychedelic drugs. However, that didn’t stop adventurous moviegoers from sampling their drug of choice before sitting through the weird musical —to make the experience even weirder.

For most people, “Cats” is unnerving enough sober.

It tells the story of a group of singing, dancing alley cats who compete for the chance to go to the Heaviside Layer, a metaphor for death and rebirth into the next of their nine lives. Critics have described the movie adaptation as a feverish drug dream, a bad trip. It is expected to lose as much as $100 million, according to Variety. The budget, mind you, was more than $95 million, all going to a rushed production that found the film’s visuals still being cooked even after the movie opened wide over the Christmas holiday.

People are watching the movie on drugs—and their experiences are nothing short of wild.

According to a sweeping new story by The Washington Post, a fraction of that box-office take is coming from audience members who are seeing the movie on drugs, and the results are evidently transcendent. WaPo rounded up some of the best reactions from viewers that saw the movie on mind-altering substances as shrooms, LSD, edibles, and more.

The paper offered a list of compelling, if not encouraging, responses:

“The most terrifying experience of my life. I swear to God my soul escaped me.”

I mean this is a bit dramatic…right?

“Vomited four times but ultimately understood the film on a deep level.”

Now this is definitely a reaction that I think only a high person could have. If you’ve seen the movie, you know it’s true.

“Had a panic attack in the middle of it …”

I feel like this could happen whether you were high or not…

Raina, 25, from South Carolina, said she couldn’t handle the mismatched proportions of the furry animals.

She lasted 10 minutes, “and then I went to the AMC bathroom and threw up”.

Annaliese Nielsen, terrified by the furry face of James Corden, called the film “a special kind of evil”.

That last scene especially, is freaking people out.

Here Judi Dench’s Deuteronomy breaks the fourth wall to address the viewer, and freaks people out. “When Judi Dench turned and looked me directly in the eyes to let me know that a cat is not a dog, I was terrified.”

The movie may be hard to follow if you’re looking for a plot.

Because there is no plot. Basically all the cats —as portrayed by the likes of Rebel Wilson, Jennifer Hudson, Dench, Idris Elba, Ian McKellen, and Taylor Swift— are auditioning for eternal life in the Heaviside Layer, a heaven-like place of rebirth for cats in the upper atmosphere.

“Where their fur ends and their human hands start, it would move in a weird unnatural way,” one audience member told The Washington Post.

“I felt like I was losing my mind…I was just concentrating on taking deep breaths.”

Of course, your choice of whether to enhance the experience of Cats is yours —and your state’s— own, but from what we’ve seen, the movie is likely weird enough to simulate a drug trip without needing to consume them at all.