Culture

Jocelyn Ramirez Is La Jefa Behind L.A.’s Beloved Todo Verde

Jocelyn Ramirez, is a plant-based chef, college professor and yoga instructor who started cooking at a young age. Like so many Latinas, her earliest memories can be pointed back to the hours she spent in the kitchen during family parties. There, she’d watch closely as family members interacted with her abuela, learning recipes and referring to her wisdom on how to craft certain meals. Jocelyn says that this experience is what ultimately inspired her to be a foodie and start her own business.

But before she became the founder of Todo Verde, the business owner tells us in the latest “Las Jefas” episode by mitú that tragedy had a big part in the design and ingredients of her recipes.

When her father was diagnosed with cancer for the second time, Jocelyn rode around the city of Los Angeles hoping to create plant-based superfood smoothies that would help him gain back his strength and health.

But, as she made her way around L.A. and searched for healthy food options, it became apparent to her that there was an extreme lack of access to such foods in her neighborhood. Meanwhile, it was at this time that, Jocelyn also began taking over family meals. She’d taken notice of her family’s food habits and wanted to help. Her family’s health issues had inspired her to make sure they treated their bodies better and nurtured them with healthier options.

That’s when her family members began to comment on how good she was at cooking.

“So they just started to say ‘wow you’re really good at cooking, you enjoy it so much, you should do something with it,'” Jocelyn tells us.

So she did.

In 2015, she started Todo Verde with a mission to create plant-based meals inspired by Mexican and South American cultures. “We’re really trying to target a millennial Latina who can still eat things that are still healthy but still culturally relevant,” she explains. “And we ‘re trying to provide a lifestyle journey with her.”

When she first started Todo Verde the menu started with superfood smoothies and aguas frescas.

Now it’s exploded to so much more. Today, Todo Verde boasts a variety of healthy eats including horchata made with black rice and activated charcoal, jackfruit fajitas and mole nachos.

“I always thought that food was just a hobby but I never thought that it would be a career choice where I would quit my job and start from scratch,” she says.

For Latinas looking to merge their culture and passion, Jocelyn has one key piece of advice.

“Follow your dreams and open up businesses that you’re passionate about.”

Latinas talk “Imposter Syndrome”

Entertainment

Latinas talk “Imposter Syndrome”

Oli Scarff / Getty

Imposter syndrome. It may happen when you finally got accepted to college and have found yourself overwhelmed by the student body, or when you accepted that dream job, or even while doing your job. It can happen in relationships, in friendships. Basically anywhere and amongst us Latinas too. Even despite our hard work and much-earned credentials.

We wanted to talk about Imposter’s Syndrome and how to deal with it, so we reached out to our FIERCE audience on Instagram for their thoughts.

Latinas got real with their responses about feeling as if they were undeserving.

Check them out below!

Remind yourself that you’ve worked hard and are deserving.

“Thank you for posting this! I actually just got hired on as a school counselor and I’m feeling this intensely right now. I have to keep reminding myself that I worked so hard for this and that I AM WORTH IT!” – adelitafamania

Understand that anything can trigger it.

“It happens to me every single day on so many levels. It’s been holding me back my whole life and I keep pushing against it, some days it gets the better of me but I won’t give up on myself even when I really feel I’m not capable. I get so stressed all the time thinking someone is going to discover that I’m not smart, or fun, or whatever it is at that moment that I shut down. It’s so good to openly discuss it with friends or even professional help.” – pinatapink

And it can lead to social anxiety.

“This is so hard, I feel like this nearly every day. Lately, it’s been getting in the way of my entire purpose and whether or not I want to work hard at all. I tend to think, “Like for what? I don’t deserve to have the things I want because I didn’t work hard enough.” Yet, I did. Probably more than anyone else in my programs, jobs, teams, even my friend group. This is so tough and often it leads to my social anxiety which affects a whole multitude of behavioral patterns like procrastination and chronic lateness.” –curlsofroses

But you can battle it by not shrugging off your achievements.

“Happens to me all the time. And when people give me praise I tend to say “oh it’s not a big deal.” But I’m trying to remember that I’m enough and hell yeah I’m a big deal.” – erika_kiks18

Because it can happen to brain surgeons and Fortune 500 CEOs too.

“Our country and our community has been through a lot since the middle of March. Now more than ever is the time to nourish our goals and inspirations. In my podcast, I bring together some of the highest achieving Latinos that our country has to offer: Dr. Quinoñes-Hinojosa: who went from migrant farm worker to a world-renowned brain surgeon
Hector Ruiz: one of the very few Latinos to be a Fortune 500 CEO of an American Company Louis Barajas: the #1 financial Latino expert in the USA. (He is most likely your favorite Reggaeton artist’s to-go financial guy.)
Cesar Garcia: an actor who has seen. dozens of times in music videos, shows, and movies. He’s known for his roles in Fast and Furious and Breaking Bad. Chef Aarón Sánchez: The most well-known Latin Chef in the country. Find an episode that catches your attention or share an episode to a friend of loved one that would like to hear from other Latinos on how they achieved their dreams and goals.” – trailblazinglatinospodcast

And you can cure it by not reminding yourself to not give weight to other people’s thoughts.

“I cured mine by not giving a fck! The enemy is a LIEEEE.” –stephaniesaraii

And last but not least, know that it can be hard to defeat but you ARE worthy.

“This was me on the first day after I transferred to University. The feeling still follows me sometimes. It hard to defeat.” – dianalajandre

Latina Beauty Brands Crushing The Makeup Game

Fierce

Latina Beauty Brands Crushing The Makeup Game

besamecosmetics / Instagram

It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Bésame Cosmetics 

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

2. BeautyBlender

View this post on Instagram

Blend like a boss!

A post shared by beautyblender (@beautyblender) on

If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.

Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

3. Nuance by Salma Hayek

Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is also a complete steal at $14 a pop.

4. Reina Rebelde

Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

5. Gaby Espino

Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

6. Breakups to Makeup

You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

7. Melt Cosmetics

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

8. Tata Harper

Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.