Jocelyn Ramirez Is La Jefa Behind L.A.’s Beloved Todo Verde
Jocelyn Ramirez, is a plant-based chef, college professor and yoga instructor who started cooking at a young age. Like so many Latinas, her earliest memories can be pointed back to the hours she spent in the kitchen during family parties. There, she’d watch closely as family members interacted with her abuela, learning recipes and referring to her wisdom on how to craft certain meals. Jocelyn says that this experience is what ultimately inspired her to be a foodie and start her own business.
But before she became the founder of Todo Verde, the business owner tells us in the latest “Las Jefas” episode by mitú that tragedy had a big part in the design and ingredients of her recipes.
When her father was diagnosed with cancer for the second time, Jocelyn rode around the city of Los Angeles hoping to create plant-based superfood smoothies that would help him gain back his strength and health.
But, as she made her way around L.A. and searched for healthy food options, it became apparent to her that there was an extreme lack of access to such foods in her neighborhood. Meanwhile, it was at this time that, Jocelyn also began taking over family meals. She’d taken notice of her family’s food habits and wanted to help. Her family’s health issues had inspired her to make sure they treated their bodies better and nurtured them with healthier options.
That’s when her family members began to comment on how good she was at cooking.
“So they just started to say ‘wow you’re really good at cooking, you enjoy it so much, you should do something with it,'” Jocelyn tells us.
So she did.
In 2015, she started Todo Verde with a mission to create plant-based meals inspired by Mexican and South American cultures. “We’re really trying to target a millennial Latina who can still eat things that are still healthy but still culturally relevant,” she explains. “And we ‘re trying to provide a lifestyle journey with her.”
When she first started Todo Verde the menu started with superfood smoothies and aguas frescas.
Now it’s exploded to so much more. Today, Todo Verde boasts a variety of healthy eats including horchata made with black rice and activated charcoal, jackfruit fajitas and mole nachos.
“I always thought that food was just a hobby but I never thought that it would be a career choice where I would quit my job and start from scratch,” she says.
For Latinas looking to merge their culture and passion, Jocelyn has one key piece of advice.
“Follow your dreams and open up businesses that you’re passionate about.”