Culture

Jocelyn Ramirez Is La Jefa Behind L.A.’s Beloved Todo Verde

Jocelyn Ramirez, is a plant-based chef, college professor and yoga instructor who started cooking at a young age. Like so many Latinas, her earliest memories can be pointed back to the hours she spent in the kitchen during family parties. There, she’d watch closely as family members interacted with her abuela, learning recipes and referring to her wisdom on how to craft certain meals. Jocelyn says that this experience is what ultimately inspired her to be a foodie and start her own business.

But before she became the founder of Todo Verde, the business owner tells us in the latest “Las Jefas” episode by mitú that tragedy had a big part in the design and ingredients of her recipes.

When her father was diagnosed with cancer for the second time, Jocelyn rode around the city of Los Angeles hoping to create plant-based superfood smoothies that would help him gain back his strength and health.

But, as she made her way around L.A. and searched for healthy food options, it became apparent to her that there was an extreme lack of access to such foods in her neighborhood. Meanwhile, it was at this time that, Jocelyn also began taking over family meals. She’d taken notice of her family’s food habits and wanted to help. Her family’s health issues had inspired her to make sure they treated their bodies better and nurtured them with healthier options.

That’s when her family members began to comment on how good she was at cooking.

“So they just started to say ‘wow you’re really good at cooking, you enjoy it so much, you should do something with it,'” Jocelyn tells us.

So she did.

In 2015, she started Todo Verde with a mission to create plant-based meals inspired by Mexican and South American cultures. “We’re really trying to target a millennial Latina who can still eat things that are still healthy but still culturally relevant,” she explains. “And we ‘re trying to provide a lifestyle journey with her.”

When she first started Todo Verde the menu started with superfood smoothies and aguas frescas.

Now it’s exploded to so much more. Today, Todo Verde boasts a variety of healthy eats including horchata made with black rice and activated charcoal, jackfruit fajitas and mole nachos.

“I always thought that food was just a hobby but I never thought that it would be a career choice where I would quit my job and start from scratch,” she says.

For Latinas looking to merge their culture and passion, Jocelyn has one key piece of advice.

“Follow your dreams and open up businesses that you’re passionate about.”

This Mom Got Asked Out While Working And She Just Couldn’t Help Herself

Fierce

This Mom Got Asked Out While Working And She Just Couldn’t Help Herself

One thing that is definitely true about Latina moms is they are pros at multitasking. They can be cooking and watching the kids at the same time or cleaning and simultaneously be scolding you too. Where does this come from, and how can we attain this skill? If you’d like further proof of this magic that Latina moms possess, look no further than this brilliant woman who can hustle and score a date in less than two minutes flat.

Meet Laura Cisneros, a stylish mom who hustles as a Mary Kay rep.

Credit: Instagram/@cisneros7546

Cisneros takes her job very seriously, which is why she’s an excellent Mary Kay rep. “I truly believe that serving customers is one of the great factors that sets us apart from every other company,” Cisneros states on her company’s website. She’s so serious about selling Mary Kay products that it seems she’s willing to reach out to her customers at the drop of a dime, even if she’s in her car.

Cisneros was recently conducting a live Mary Kay seminar in her car, and while she was speaking to her followers, a man approached her, and straight-up asked her on a date.

Credit: Twitter/@ChabelyyBD

“Sorry to interrupt,” the stranger says in the video. “My name is Leon.” Cisneros is clearly taken aback by this person who just approached her car while doing a live chat. He goes on to say, “I just thought you were way, bonita.” So, apparently, he knows some Spanish. He asks her where she’s from (she says Mexico) and what she’s doing (working!! what else!!??). He then just goes in for the kill (not like that).

The stranger says, “sorry to be so forward, but, can I have your number?” She says yes, and it takes her a hot minute to locate her business card.

Credit: Twitter/@ChabelyyBD

The two make some small talk including exchanging information about where she lives and whether it would be okay if he called her to go on a date, maybe grab a drink. She, again says, yes, to call me. Perhaps he didn’t hear her the first time? So she gives him her card, and he leaves, and what does she do? Go back to her live seminar. Classic!

“Sorry, Chicas,” Cisneros says about the minor interruption of her live seminar.

Credit: Twitter/@ChabelyyBD

Yeah, they didn’t seem to mind.

Her daughter shared this hilarious encounter on Twitter, and it has been shared more than 30,000 times.

Credit: Twitter/@ChabelyyBD

Her daughter said now that her mom’s video has gone viral they’re planning to make shirts out of her mom’s signature closing statement, “sorry, chicas.”

Cisneros is so popular now that she launched her own Twitter account!

Her daughter tweeted, “My mom really enjoyed everyone’s support, so she activated her twitter, the one and only go follow her @analauracisner4,” and added, “@MaryKay, please make my mom an ambassador or shareholder because business is booming honey.”

A few months ago, her daughter posted this sweet tribute to her mom on her birthday.

Credit: Instagram/@chabelybris

“Where to begin…as I grew older, I learned about your struggles growing up and as young women. From being a young mom dependent on my dad with no English to being fully independent and successfully running her own business, I admire your resilience and strength. You taught me how to be a mother, how to love unconditionally, how to be loyal. You’re an amazing grandmother and the best mom, happy birthday queen.”

But we know what you’re thinking. Did the mystery man ever call her?

Credit: Instagram/@cisneros7546

No, he has not!  What the heck? All that game for nothing. What a typical guy! Right when you think a confident man comes along to ask out an ambitious, hard-working Latina, he goes on to be a letdown. So basic. Her daughter offers up this theory, “No, he hasn’t called yet maybe he saw this and got scared.” Maybe! It would make so much sense because it is so common for a guy to be intimidated by an incredible woman. Well, it’s his loss because he clearly is missing out.

Don’t worry, Laura, we do not doubt that you’ll be scoring more dates and profitable opportunities thanks to this viral tweet.

READ: 21 Beauty Products Our Latina Moms Forced On Us In The ’90s

Latinas Are Sharing Their Best Interview Tips For Those Of Us Ready To Be A Jefa

Fierce

Latinas Are Sharing Their Best Interview Tips For Those Of Us Ready To Be A Jefa

@weallgrowlatina

There are few things as nerve-wracking as interviewing for a new job. The job hunt can be really stressful and the uncertainty of it can make the process even more difficult. However, we can’t deny how invigorating it feels when you get that job you’ve been aiming for. With this in mind, we wanted to gather some of the best interview advice our readers had so they can help their fellow Latinas get those jobs and start getting that bread. 

Here’s what they had to say about the interview process.  

 1. A thank you goes a long way. 

Instagram / @donnerletter

“One day I interviewed 15 young ladies, 1 Latina on her way out handed me a thank you card!!!!! Never have I seen that. The card just hand written “thank you for taking the time to interview me“ her full name and number! I was impressed!” — @luciernaga825

2. Do a little research of your own.

Instagram / @orthorexianervosa_vu

“Look up the company’s website and do your research! Believe it or not, a lot of people don’t do this before an interview. Get to know their history, products, etc. It helps in so many ways.” — @saidagua

3. Great advice from an HR expert. 

Instagram / @kudoswork

“HR here- have someone knowledgeable of the company. Ask questions such as what does the training consist of? Other than the job requirements? What does the department manager look for in a candidate? What are the primary/daily tasks of the position? Why is there a vacancy? Who provides support to your position? Be confident, but not fake. Interviewers, believe it or not, can sense the BS from the get-go. Dress well and professional. Even if you are going to interview for a fast-food job or a cashier position, put on your best. It reflects well.” — @natadlcz

4. Confidence is the key.

Instagram / @aliciasfinancialcorner

“Confidence but not overly confident – Bring a copy of your resume on resume paper- smile- short and concise answers – ask questions – arrive 15 mins early.” — @makeup_duchess

5. Don’t overlook the receptionist. 

Instagram / @graphic.mooi

“Be nice to the receptionist! We always compare notes after the interviews to see if we got the same vibe.” — @gabyseeeta

6. You can never be too prepared. 

Instagram / @theholtworkspace

“Come PREPARED! That means researching the place you’re interviewing at! Bring copies of your resume and carry a padfolio! Also, dress the part! Buy a suit if possible. There are always sales at outlet stores. And also PRACTICE! It’s obvious when someone hasn’t practiced before the interview. Visit the career center at your school if you’re in college, or look up YouTube videos. Practice with a friend or in the mirror! You can never be over-prepared!” — @getitgens

7. A whole treasure trove of advice. 

Instagram / @recruiterlady

“HR professional here! Some tips: come prepared with knowledge of the company and the position you applied to. Don’t be negative about previous bosses or workplaces (this happens so often and it’s usually when you get too comfortable in interviews). We are analyzing your answers, tone and body language. Be conscious of this the entire time! Come prepared with questions relevant to the role/company (I suggest writing them down the night before and bringing them with you) but don’t just google what questions to ask. Really think about what you’d want to know and how the job will impact you/your growth/quality of life. Being well-groomed is a no brainer – always dress professionally! Lastly, start looking up common interview questions online (I like the website The Muse for career advice) and start thinking about how you’d answer them by recalling different scenarios you’ve been in such as a disagreement with a coworker, a difficult project, a challenging boss, etc. Most importantly, be yourself!” — @danielaotto

8. Personal grooming makes an impact.

Instagram / @opi

“This might sound shallow but NAILS !!! 💅🏼Coming in with cracked nail polish or dirty fingernails tells a lot about how you carry yourself :/ I’ve personally been pushed in another direction when I’ve seen this and I’ve even seen others disqualify candidates due to this. They don’t need to be French tip acrylics but at least cut and clean!” — @marlenahhh

9. How will you contribute to the team? 

Instagram / @ipmahr

“When I conduct interviews I like to use the behavioral method style, I ask questions that lets me in on the person you are & how you handle situations. Make sure you have questions to ask & how you will contribute to the team/ company, but most importantly why we should hire you, what is it about you! Relax, be yourself & good luck to all my hermanas out there!💗” — @ra_nay

10. Follow up with your thanks. 

Instagram / @jonesnetworkingclt

“Always, always, always send a post-interview thank you email!” — @cruzzie02

https://www.youtube.com/watch?v=Pjo2RiCQYWg