Halloween is right around the corner which means people everywhere are looking for the costumes. This also means people testing the boundaries of cultural appropriation which can make the season a bit uneasy, especially for Latinos. Halloween can be a time for people to get really creative or just be plain offensive. For California brand Fashion Nova, some are questioning their just released line of Halloween costumes that include the iconic purple Selena jumpsuit and a family collection of Día de Muertos costumes.
The Fashion Nova Selena costume is named “La Flor” and is getting attention for being much more revealing than the original outfit.
So FashionNova, what we not going to do is act like this costume pays any sort of homage to the legend, the one and only, Selena Quintanilla-Pérez. pic.twitter.com/r4q8W0K93N
— Cash (@CashMoenay) September 26, 2018
The famed purple jumpsuit is from Selena’s last performance at the Houston Astrodome back in 1995 and is one of her most recognizable outfits. Some fans aren’t too happy with Fashion Nova’s version of the outfit because of the revealing top and their attempt to make money off of the iconic singer’s name.
This isn’t the first time the iconic outfit has been at the back end of some controversy.
FashionNova has a Selena costume and I’m honestly so offended. It’s absolute basura and now everyone is going to dress up in this bye pic.twitter.com/gSZR2QbE7p
— Samantha🌼 (@samantharlene) September 26, 2018
One person took to Twitter and said Selena’s “dad would’ve smacked her if she wore this.” This isn’t the first time the outfit has been replicated, just last year Kim Kardashian wore the purple jumpsuit and got some flack for it. While the outfit may not be culturally insensitive, it shows that Selena’s fans are always willing to stand up and defend her name.
This “Dia de los Muertos” collection is also a bit questionable.
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Latinos are constantly defending Dia de los Muertos, the multi-day holiday in Mexico celebrating those who have died, because people continue to misappropriate it’s true meaning. With the success of the Día de Muertos inspired Pixar movie “Coco,” it’s no surprise that Fashion Nova tried to cash in on the moment. The collection has three Día de Muertos costumes, including “Señorita Muerte,” which is already sold out, a “Mr. Muerte” costume, and a “Day of the Dead Boy” costume. While it’s not your typical Mexican sombrero and mustache costume, this is still cultural appropriation, especially when trying to replicate a cultural holiday that represents those who’ve passed.
Fashion Nova has been called out before for appropriating and stealing artist work.
So @FashionNova stole my dads artwork and put it on a dress they’ve been selling. They never contacted my dad and have not been responding to his emails or calls. They still haven’t taken down the dress. I’m not gonna support a site that steals artwork and claims it as their own. pic.twitter.com/nPKNFB73WS
— Syd 🍕👽👻 (@ramenandmusic) September 11, 2018
The fashion line is most known for catering it’s clothes for curvy women and selling reasonably priced trending outfits. But it has also had it’s share of criticism for appropriating certain styles and using artists work without consent. Just earlier this year, Jai Nice, designer of the brand Kloset Envy, called out Fashion Nova for stealing her design and stealing off black culture. Mitú reached out to Fashion Nova but there has been no response as this time.