Things That Matter

With ‘El Chapo’ Behind Bars The Government Has Seized His Homes And Now They’re Putting Them Up For Auction

Some would say that interest rates are so low at the moment, that it’s a prime time to buy a house. But you know what’s an even better reason to check out what’s on the market? Three words: El Chapo’s house. That’s right, amigas. Now that the ex-leader of the Sinaloa Cartel is definitively stuck with a pretty hefty life sentence, his goods are up for sale. His house and worldly possessions, that is. Not the drugs and other contraband.

We should probably mention: it’s not just one house being auctioned, it’s six.

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Imagine owning six houses. That’s definitely living the dream. Although, in Joaquin “El Chapo” Guzmán’s case, he was pretty much confined to his living quarters when he was on the run. Granted, we can make an educated guess that there’s probably only so much you can do, even in a super duper decked-out pad. Poor El Chapo had it pretty rough, what with having to hide from the authorities across six homes. Especially in this economy. Okay, okay, we can only get away with so much sarcasm.

Apparently bidding on the drug lord’s home in Calle Rio Humaya will start at $107,349.

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But, don’t be fooled: not all of his houses are worth the same. It’s thought that, altogether, his collection of houses should fetch at least a staggering 19.5 million Mexican pesos – or, 1 million US dollars worth. Despite their impressive price tag, it’s worth noting that each of the properties also come fully furnished, sporting things such as television sets, washing and drying machines, microwaves and even exercise machines! That makes them a bargain, right?

And sure, they’re a bargain for anyone who’s watched too many Netflix true crime specials.

Apparently one of the homes is sporting a secret escape tunnel underneath a bathtub. The story behind this fateful tunnel is that the Mexican military had originally barged into El Chapo’s home in Culiacán, Sinaloa, in the early hours of a mid-February morning, back in 2004. The bathtub tunnel is credited with being the reason why El Chapo was able to escape the military’s clutches through an above ground drainage system. That is, until El Chapo was eventually captured, just one week after the raid.

Rumor has it that quite a few of the kingpin’s houses are connected by tunnels.

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After all, tunneling seemed to be El Chapo’s favorite way to get around: he previously managed to escape from a Mexican prison in 2015 by tunneling out through a shower stall. Unfortunately, though, we’re yet to hear of any word about whether the laundry cart El Chapo used in his 2001 prison break is also included in any of the auctions.

All jokes aside, the real question is whether there will be a lot of interest in the properties, or not.

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And we’re not just talking about the price point. One of the homes was originally purchased by El Chapo for the mother of his son, Ovidio Guzmán López. While the property itself has some pretty substantial draws – we’re talking multiple bedrooms, and an outdoor backyard pool – it’s also connected to a guy who is still on the run, and is very much wanted by the United States. There’s a high chance he might not necessarily want to just let go of a three-storey home that’s worth over half a million dollars. Or other things like the two luxury ships and convoy pricey sports cars. You know, the Ford Mustangs, Jaguars, and Mercedes limousines.

And it may not entirely be up to Guzmán López. El Chapo’s kingpin status fell to his sons after his arrest.

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Word on the street has it that the Mexican government had arrested Guzmán López back in October, trying to deal a real blow to the cartels. However, the cartels retaliated by attacking a housing complex designed for military families. 14 people died during the shootouts, resulting in the government releasing Guzmán López to de-escalate the violence. With a reaction like that from the cartels over Guzmán López’s capture, it begs the question as to whether the sale of El Chapo’s homes may inspire copycat attacks during the auctions themselves, or on the new homeowners themselves.

Anyway, those daunting questions aside, here’s hoping that the Mexican government, who are responsible for the sale, see a proper payday from this series of El Chapo properties. The intention for the funds is to see them donated to a children’s music program based in the Mexican state of Oaxaca.

Ten Indigenous Musicians Were Ambushed And Shot Dead In Guerrero, Mexico—Authorities Believe The Perpetrators Were Part Of A Drug Cartel

Things That Matter

Ten Indigenous Musicians Were Ambushed And Shot Dead In Guerrero, Mexico—Authorities Believe The Perpetrators Were Part Of A Drug Cartel

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Ten indigenous musicians were shot dead and burned in an ambush in western Mexico.

The horrible crime is believed to have been carried out by a drug cartel, that has been terrorizing indigenous groups in Guerrero Mexico for nearly 20 years.

The members of the Nahua indigenous group were returning from a party when they were attacked in the town of Chilapa in Guerrero state.

The victims, part of the Sensación Musical group, were returning to their Alcozacán community on Friday after playing the day before, said David Sánchez Luna, co-ordinator of the regional indigenous group known as CRAC-PF. Gunmen attacked their vehicle at around 14:00 local time in Mexcalcingo, he said. The victims, all men, were aged between 15 and 42.

The ‘Los Ardillos cartel’, which frequently targets indigenous people in the area, was blamed for the attack.

For over 20 years, Los Ardillos have been trafficking drugs in the mountainous region of Guerrero —throughout this time they have infamously extorted and kidnapped locals to consolidate their power and domain.

The rural ex-cop Celso Ortega Rosas, nicknamed ‘La Ardilla’, was involved in the business of poppy crops in the region of Quechultenango Guerrero, and he is the founder of the criminal group.

According to a 2015 article on El Universal, los Ardillos started kidnapping and extorting people. They gave their victims a 24 hour period to vacate their homes before taking possession of the property.  In 2008, Celso Ortega Rosas was detained for the kidnapping of a woman, the homicide of two agents of the former ‘Subprocuraduría de Investigación Especializada en Delincuencia Organizada (SEIDO)’ a body that has since dissolved and was focused on undercover investigations in the center of Guerrero state.

When the bodies of the victims were found, they were beyond recognition.

After authorities refused to release them to the families, hundreds of indigenous people blocked a road on Friday night, according to La Jornada newspaper.

Authorities shared the names of the deceased victims.

The men who lost their lives were: José Julio y Cándido Fiscaleño Hilario; Crescenciano Migueleño Coapango; Israel Tolentino Ahuelican; Israel Mendoza Pasado; Regino Fiscaleño Chautla; Antonio Mendoza Tolentino; Lorenzo Linares Jiménez; Juan Joaquín; y Marcos Fiscaleño Baltazar.

The Guerrero prosecutor’s office said it was investigating the case.

Guerrero is one of Mexico’s most violent states, where drug gangs fight for control of trafficking routes to the Pacific and other parts of the country. Los Ardillos have been linked to dozens of deaths in recent months, including many indigenous people, according to local media.

President Andrés Manuel López Obrador has opted for a non-confrontational approach to the cartel.

Focusing, instead, on tackling inequality central to his efforts under a policy dubbed “abrazos, no balazos” – hugs not bullets. But this policy has come under fire after a number of high-profile attacks, including an ambush in which nine members of a Mormon community were killed. The president vowed to create a new National Guard to tackle violence, but few have signed up to the force amid fear of being killed on the job.

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

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It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards