Things That Matter

Protesters In Cancun Were Marching In Support Of The Latest Woman Murdered In Mexico When Police Opened Fire On Them

As Mexico continues to struggle to stem the growing violence against women, many are taking to the streets to voice their anger and frustration. From Mexico City to Cancun, women are being raped, gun downed, and murdered at staggering levels – it’s estimated that 10 women are murdered every day in the country.

And as the government fails to protect them, many are leading protests to demand action. However, the latest series of protests, which took place in Cancun after the disappearance and murder of a 20-year-old woman named Alexis, resulted in police officers opening fire on protesters and shooting at least four people.

Police opened fire on protesters in Cancun using live ammunition.

State officials and human rights activists are expressing shock and outrage after police opened fire on protesters during a march against femicide in Cancun.

Protesters were marching on city hall when police officers approached and opened fire, causing demostrators to disperse amid chaotic scenes. The newspaper Por Esto posted a photo of a police officer waving a pistol in the air. National guard agents appeared to have taken up positions around city hall after the shooting to increase security.

So far, officials have confirmed several injuries – including four journalists who were shot during the chaos.

According to the state governor, Carlos Joaquín, responsibility lay with the local police chief, who ordered officers to open fire to disperse the crowd. “I completely reject any intimidation or attack against protesters,” Joaquín said in a tweet. “I gave orders that there be no attacks and no guns at the marches scheduled for today. I will investigate the irresponsible person who gave orders that contradicted that.”

Since then, Cancun’s Municipal Public Security Secretary has been fired and the state’s head of police, temporarily suspended from his position.

While the city’s police chief, Alberto Capella, condemned the attack on the protesters and also ordered an internal investigation, adding that his resignation was on the table since six police officers in his control participated. He said “my face falls with shame.”

The violence also reflected a pattern of violence against the press. Mexico is one of the most dangerous countries in the world for journalists. Three Mexican journalists have been murdered in the last month, among them Arturo Alba in Ciudad Juárez, Jesús Alfonso Piñuelas in Sonora and Israel Vazquez Rangel in Guanajuato.

Protesters were drawing attention to the recent murder of Bianca “Alexis” Lorenzana – one of many women who have been killed just this year.

Monday’s protest in Cancun was called for after the dismembered body of 20-year-old Bianca “Alexis” Lorenzana, was found, days after she disappeared. It was the latest in a string of grisly crimes against women and girls in the Caribbean state of Quintana Roo.

Lorenzana’s mother had originally asked for a peaceful march to demand justice for her daughter. But partway through the demonstration she changed her mind, reportedly telling protesters: “Burn it all, because Alexis would have done that for you.”

Some on the march followed her call, breaking windows and spraying graffiti on the local prosecutor’s office, then the city hall.

The Cancún protest also reflected Mexican feminists’ growing use of “direct action”: as violence rates against women have soared, protesters across the country have increasingly resorted to breaking windows, starting fires and marking graffiti across public buildings.

Mexico is experiencing a femicide crisis and many across the country are standing up to say enough is enough.

Credit: Elizabeth Ruiz / Getty Images

It’s estimated that every single day 10 women are murdered in Mexico. That figure is just staggering and it’s causing an outpouring of grief and anger from women across the nation who no longer feel safe.

It’s also leading to more protests by an increasingly active and outspoken feminist movement, who are angry at the local and federal government for failing to stem the violence.

Activists’ frustration has focused on the country’s current leftist president, Andrés Manuel López Obrador, who has downplayed gender issues and accused feminist critics of allying with his conservative political opponents.

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Topo Chico Just Released Its Alcoholic Hard Seltzer Lineup And It’s Already On People’s Shopping Lists

Culture

Topo Chico Just Released Its Alcoholic Hard Seltzer Lineup And It’s Already On People’s Shopping Lists

Topo Chico / Coca Cola Company

It’s safe to say that pretty much anything sparkly is having a moment. What started off as the sparkling water craze a few years ago with brands like LaCroix and Bubly, has now moved onto hard seltzer.

With all the commotion it’s hard not to miss the fizzy drink sensation taking over our mini-fridges and supermercados across the country. Now, Coca Cola (which owns iconic the iconic Mexican brand, Topo Chico) is getting in on the trend with its own Topo Chico hard seltzer.

And although I’m not one to usually follow trends, this one seems like one that many of us will want to get behind.

Topo Chico is stepping it up with a new line of alcoholic hard seltzers.

Following in the footsteps of hard seltzer mega weights like White Claw and Truly, Topo Chico is hoping to capitalize on its cult like status with the release of its new hard seltzer lineup.

The iconic Mexican brand (based out of Monterrey but now owned by Coca Cola Co.) has officially launched its debut line of hard seltzer drinks in several countries around the world.

It’s also worth noting because this marks the first time time in years that Coca Cola will be selling alcoholic beverages. The soda giant sold off its wine business in 1983, per the Wall Street Journal. This will be the first time in decades that the beverage giant sells alcohol in the U.S. — and what a fitting time to do so.

So far, the hard seltzer is available in Brazil and Mexico and will hit U.S. shelves in early 2021.

Rightfully so, Topo Chico is initially rolling out the product in Latin America with Mexico City, Puebla, Acapulco, Tijuana, Guadalajara and Monterrey getting the product in Mexico; while Rio de Janeiro and São Paulo will get it in Brazil.

As far as flavors, we’re looking forward to three gluten-free ones, including Tangy Lemon Lime, Strawberry Guava, and Pineapple Twist. The packaging is cool too: the hard seltzer ships in sleep aluminum cans.

And the new drinks are expected to live up to their namesake with a 4.7% alcohol by volume (which is higher than most beers) and just 100 calories per can.

A Coca Cola spokesperson said in a statement that “Topo Chico Hard Seltzer will appeal to drinkers who are looking for a refreshing, lighter alternative to other higher-calorie, higher-sugar alcoholic beverages. Most hard seltzer fans are migrating from beer, so this growth will be incremental to our business.”

Topo Chico only just recently expanded across the U.S. but it’s long been a favorite in Mexico.

Topo Chico has long been a popular water brand across Mexico and in a handful of U.S. states. It’s already carved out a niche market that has made it a cult favorite in places like Austin, TX. Popular for it’s “throwback image” and cool design, Topo Chico has seen massive growth, over the last year U.S. sales jumped 39 percent to nearly $130 million, according to data from IRI, a Chicago-based market research firm.

The secret behind Topo Chico is its mythical origins. The water is sourced from a limestone spring concealed under a mountain in northeastern Mexico. The drink was built on a legend of the thermal waters of the Cerro del Topo Chico, which is where the drink got its name. The story goes that the hidden spring water cured an Aztec princess’ illness. While there’s no way to verify the myth, Topo Chico indeed does come from the same underground spring since 1895.

And as the brand gains recognition across the U.S., it seems only natural that the company would start to add more products to its lineup. In fact, recently the company also released a “lemon-lime” version of its water that’s very much like a limonada.

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Elon Musk Wanted To Call His Tequila Brand ‘Teslaquila’ But Mexico Said No

Culture

Elon Musk Wanted To Call His Tequila Brand ‘Teslaquila’ But Mexico Said No

Tesla Tequila

Tesla Tequila is real? That’s the question many people are asking themselves after the recent announcement that the elixir was indeed available to buy on the company’s website.

Many assumed it was all a publicity stunt or a Twitter joke by the eccentric Tesla founder…looks like we are all wrong. Turns out we probably shouldn’t of doubted him. He’s already gotten people to buy flamethrowers, short shorts and surfboards. Guess it was only natural that the billionaire’s next move would be tequila.

Only one problem: tequila is a well protected and regulated beverage that’s overseen by Mexican officials. So although he’s released his so-called Tesla Tequila, he didn’t get to call it what he had wanted to, thanks to Mexican regulators.

Mexican officials told Elon Musk no to his ‘Teslaquila’ brand.

It was more than two years ago that Elon Musk referenced the “Teslaquilla” (yes, with two Las) idea. It came in the form of an April Fool’s Day joke, with Musk writing, “Elon was found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks.”

But thanks to Mexican regulators, Musk has had to change his approach. Although he launched his tequila brand over in November, he didn’t get to call it what he had hoped to call it.

Thanks to strict controls on naming and production of tequila, Musk’s tequila brand is now called Tesla Tequila. Mexico’s Tequila Regulatory Council rejected the name for being too confusing for a brand name, since it’s close to the word “tequila.” 

The word “tequila” is a designation of origin; it means the rights of using this word belong only to the tequila agribusiness. That also means no one can register the word as their property. Musk’s team challenged this, saying “Teslaquila” was a natural variant from Tesla and the suffix “-quila.” On January 16th, the final ruling came down: the Mexican Institute of Industrial Property declared it could not register the brand.

Although Musk couldn’t launch ‘teslaquila’, he’s moved fast on Tesla Tequila.

Despite the naming setback, Musk has been hard at work at getting his tequila brand off the ground. And just last month, products started to ship.

Tesla Tequila comes in a lightning bolt-shaped bottle and, according to the label, is an “exclusive, premium 100% de agave tequila añejo aged in French oak barrels” produced by Nosotros Tequila.

The liquor boasts “a dry fruit and light vanilla nose with a balanced cinnamon pepper finish” and a Tesla-branded stand to hold the angular glass container upright. Despite limiting orders to two bottles per customer and only shipping to certain U.S. states, the car-brand tequila still sold out within a matter of hours. And it’s going for $250 a pop.

And in case you’re wondering, Mexico ain’t mad about it. “Today the tequila industry has someone as important as Elon Musk representing it,” the CRT said in a statement. “This is, without a doubt, a benefit to all the tequila producers because he is giving his image as an important businessman and he is showing he wants to comply with the rules of this industry. We welcome Elon Musk and the Tesla tequila brand.”

People are already receiving their shipments and posting to social media.

People who ordered the tequila are beginning to receive their shipments, and some are sharing photos on social media.

“It’s finally here and it’s so sexy!” wrote one Twitter user.

This isn’t the first time that Tesla’s owner has raised eyebrows for strange business ventures.

From flamethrowers to surf boards and now tequila, Musk has launched all types of products, apart from his iconic Tesla vehicles.

Earlier this year, the company took to selling mini red gym shorts on its website, in a playful hit back at investors who had “shorted” Tesla, or bet that its stock would drop. Each pair was priced at $69.420.

Musk also made headlines this week by revealing how close the automaker was from bankruptcy at one point. In response to a question on Twitter, he said that Tesla was only “about a month” away from collapse when it was working to ramp up production for its popular Model 3 sedan from mid-2017 to mid-2019.

However, what ever he’s doing seems to be working for the company since none of those struggles are reflected in its stock price. Tesla shares have been on a tear this year, shooting up more than 420%.

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