Ben & Jerry’s Joined The Resistance With Their Resist Pecan Ice Cream Featuring A Latina Artist
Ever wonder what resisting the Trump administration tastes like? Well, it’s sort of like chocolate, pecans, and walnuts. Not bad, right? Ben & Jerry’s teamed up with artist Favianna Rodriguez to bring this flavor to millions of Americans seeking justice in these scary times.
Ben & Jerry’s have just released a new ice cream called Pecan Resist and the cover art was created by artist Favianna Rodriguez.
In a press release, Ben & Jerry’s CEO and founders said that they released this new ice cream as a “movement to lick injustice and champion those fighting to create a more just and equitable nation for us all.” They also said that it was created “with the intention to resist the current administration’s regressive agenda, celebrating the activists who are continuing to resist oppression, harmful environmental practices and injustice.”
Rodriguez says she’s proud that her work will inspire others and help fund social justice organizations.
“I love to inspire the next generation of artists,” Rodriguez wrote on her Instagram. “When I was a kid, I rarely saw images of myself across media and in museums, and that’s exactly WHY I became an artist. That’s why I advocate for art programs for kids, especially kids of color. Here is a girl I met yesterday at the Ben & Jerry’s block party for the release of #pecanresist. I encouraged her mom to let her daughter do ALL the art she could imagine, and her mom thanked me for the advice. Yay!”
The Peruvian-American artist, who is based in the Bay Area, said her artwork was more than just creating a cool image for the brand, but rather it also tells a story.
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Today we launched Pecan Resist! This flavor supports groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda. We cannot be silent in the face of the President's policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights – all issues that have been at the core of our social mission for 40 years. Learn more at the link in our profile.
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“I believe in the power of stories, of narrative, so I was deeply interested in the story we were attempting to create,” Rodriguez said in a press release. “I felt strongly that we should lead with messages that are about the world we want to see. This moment is about women, about including people of color, and immigrants, and Muslims, and fighting for the environment. That means creating a welcoming, inclusive, and just society.”
Ben & Jerry’s will also donate $25,000 to four organizations as part of this resistance campaign.
According to Forbes, those organizations include Color Of Change, “which designs campaign to end practices that unfairly hold Black people back and champions solutions that move everyone forward,” as well Honor the Earth, “which works on issues of climate change, renewable energy, and environmental justice with Indigenous communities; Women’s March, “which is committed to harnessing the political power of diverse women and their communities to create transformative social change” and Neta, “one of the fastest-growing independent media platforms led by people of color along the Texas-Mexico border. ”