Things That Matter

A Toxi-Tour Will Take Activists To Seven States In Mexico That Host The Country’s Most Polluted Spots

Like most countries that depend heavily on coal energy and on manufacturing to keep its productive wheels running, Mexico is deeply affected by the environmental damage that many industries cause. Added to local production, Mexico has also been the site of maquilas, factories set up by foreign investors who are lured by cheaper labour and by lax tax regimes, as well as by looser rules when it comes to environmental impact. Both industry and public opinion need to be better informed of the toxic hot spots in the country.

Mexico sits at an strategic political and commercial position, and industrial powerhouses such as the United States and Canada, whose companies have set shop in the other member of NAFTA, by far the most disadvantaged. 

The toxi-tour caravan will travel the country for ten days in total, December 2-11.

Participants include environmentalists and scientists from both Mexico and overseas. The objective is to raise awareness and to denounce the companies that cause most damage. Perhaps shaming is the first step towards change. Besides Mexicans, there are representatives from the United States, Europe and other Latin American Countries. 

The journey began in El Salto, Jalisco, where a polluted river has led to cancer and death.

Credit: Regeneración radio

In this site industrial pollution of the Santiago river has caused the death of more than a thousand people due to cancer and kidney failure. People from cities in the United States affected by pollution in places like Flint, Michigan, can surely relate. A river is generally a propeller for economic development and productive activity, as well as a source of an increasingly scarce commodity: water. However, this river is basically poisonous now and has brought death to those who live nearby. 

The caravan will visit sites were more than three million people have seen their health diminished by pollution.

Credit: Notimex

The rest of the Toxi-tour stops include Dolores Hidalgo, Guanajuato; Apaxco, México state; Atonilco de Tula, Hidalgo; Tlaxcala; Puebla; and Coatzacoalcos, Veracruz. The journey will conclude in Mexico City on December 11. As you may lmow, Mexico City is deeply affected by high levels of pollution. Its high altitude and the fact that it is nested in a valley make it prone to elevated pollution levels that have damaged the upper respiratory tract in millions of its inhabitants.

In the photo we can see the cement manufacturing plant of Apaxco, which releases fine particles that have caused upper respiratory tract issues for both the workers and the people living near the factory. Imagine breathing grainy, minuscule cement dust day in, day out. Another big issue is the unlawful disposal of waste in landfills which end up pumping chemicals into the soil and rendering it sterile. 

The organizers have a pretty clear idea of who is to blame for the environmental crisis in these places.

As Mexico Daily News reports: “The Toxi-Tour will “denounce United States, Canadian, German, French, Spanish and Mexican companies” that cause environmental damage, said Andrés Barreda, a representative of the National Assembly of Environmental Victims, which organized the caravan.”

Yes, Mexican companies share the blame, but the fact that Global North companies have caused physical damage to the land and people of a previously colonized nation brings back memories of colonial times and trauma. So for these companies the lives of Global South countries are less valuable? It would appear that is the case. This is afforded of course, by corrupt authorities. The caravan will also get political and will engage local community leaders and people that have been affected or displaced by industry.

As Mexico News Daily reports: “In Tlaxcala on Friday, caravan members will learn about the community proposal to clean up the Atoyac–Zahuapan river basin, while on Saturday they will visit contaminated areas of Puebla city and speak with locals who have been dispossessed of their communal lands.”

Mexican history is a history of dispossession, and environmental violence is another way in which those in power have decimated the productive capabilities and future survival of communities that live and die by a deep attachment to the land and nature. 

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

steelers / Instagram

It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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@granexpoventa @lalalaladyboss701 @tulum

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards