People in Mexico City are still cleaning up the destruction caused by the 7.1 magnitude earthquake that shook central and southern Mexico on Sept. 19. As the debris is being cleared, residents are getting a better picture of the damage throughout the city. More than 300 people have died as a result of the earthquake. Thousands are homeless.
Edgar “Fader” Elorza and Angel “Cheche” Rodriguez, two creative directors from Anonimo, an ad agency in Mexico City, are raising money in a unique way to help those who no longer have a place to call home.
CREDIT: Edgar Elorza / Facebook
The two creative directors from the Mexico City ad agency Anonimo decided to take a different approach to raising money, according to AdAge. They created Arriba México, a website that looks and feels like a rental/hotel booking company (think Airbnb). But instead of booking a room to stay in, you click on a property and send a donation to help rebuilding efforts.
CREDIT: Arriba México
When you enter the site, you see eight different properties that are available for “rent,” including a listing price per night. The properties are mainly in Roma and Condesa, two hip Mexico City neighborhoods that were hit hard by the earthquake. The site also includes properties in Oaxaca, Puebla, Morelos, and Chiapas. People who visit the website can choose a property and “book” as many nights as they wish. Rather than actually staying at those properties, the site visitor will give that money as a donation to help rebuild Mexico City.
According to AdAge, the funds raised will initially be used to create tent shelters that are safe and effective. The tents will be able to house up to five people, giving families who have lost their homes a place to sleep while relief efforts in the city continue. According to the Arriba México website, the temporary shelters given to those left homeless from the earthquake will include beds, lamps, pantry, kitchen kit, stove and water filters. The New York Times reported that more than 60 buildings collapsed or were severely damaged as a result of the earthquake, including residential apartment buildings.
CREDIT: Arriba México
All of the funds are being donated to Comité de Ayuda a Desastres y Emergencias Nacionales (CADENA), an organization that specializes in helping those affected by natural disasters in Mexico.
The creators of the fundraising initiative are hoping to get Airbnb onboard with the mission. According to AdAge, Anonimo has reached out to Airbnb asking them to get involved. At the time of this article, Arriba México has raised USD $16,230.70/MXN $295,590.00.
They’re also are hoping to use it to help other people affected by natural disasters, like Puerto Rico.
“One thing we love about it is that it is an idea that can become global,” Raul Cardos, the founder and president of Anonimo, told AdAge about the fundraising campaign.
READ: Here’s Where You Can Donate To Those Affected By The Earthquakes In Mexico And Hurricanes In Puerto Rico
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