Entertainment

13 Lessons From Jefas On How To Make Your Business More Instagrammable

Anyone can create an Instagram account, but only a few can sustain a coherent online presence and narrative. From individuals to companies, everyone is trying to find the golden rule of social media. We have found 17 Jefas from around the world who totally slay their Insta game and used the platform to grow their businesses. They have created authentic brands around their personas that both wannabe influencers and established companies can learn from.

1. Thou shall keep thy color palette constant.

Credit: @ameliagoldie / Instagram

Amelia Goldie is an Australian Instagrammer who has sustained a black-white-red color palette throughout the year and has become a real influencer in terms of fashion and style. Her slightly French quirkiness also makes her approachable. She is also honest about her personal struggles with mental health, making her approachable.

2. Thou shall repeat: “Fun is queen”

Credit: @kidjess / Instagram

In the old days of mass media people would say that “content is king.” Well, in the age of social media, when there are so many channels to be entertained by, good old simple fun goes a long way. @kidjess knows it and is supported by almost half a million followers. She is quirky and has a cute aesthetic that is always on brand.

3. Thou shall stay true to yourself, yes Ivon!

Credit: @bonboncherie / Instahram

We love this Latina jefat hat has gotten quite a following by being herself: a proud Latina mom. She describes herself as a wife and full-time mom and a Mexican-American blogger from California. She is not trying to pretend she is a gringa: her aesthetics scream latinidadeverywhere!

4. Thou shall scream: “B for Brown and Beautiful”

Credit: Instagram. @naturallykimmy

Kimberly Gomez is a gorgeous jefa from the Dominican Republic who is a proud representative of her ethnicity, she wears her Browness on her sleeve and we applaud her for that. Standards of beauty won’t stop being Anglo territory only if influencers AND brands don’t start exalting Brown and Black hermosura.

5. Thou shall take us on your creative journey

Credit: Instagram. @valerush

Valeria Gascon is a Mexican illustrator and academic who takes us on her creative and emotional journey as she expands her “fantasmitas” series, her flower girl series, and she studies her Ph.D. in Glasgow, Scotland. Her Insta is a delicia full of music, literature, plants, and nostalgia. Moraleja: whatever your brand does, take your audience on a ride.

6. Thou shall remain sencillita, no matter how big you are

Credit: Instagram. @anadelareguera

Ana De La Reguera is one of the best and most famous Mexican actresses of her generation. She has broken into Hollywood as well and she is basically a Mexican Meryl Streep in the making. But she has enough time and self-confidence to post pictures like the one in the upper left corner: look at her foodgasm eating that taco. No matter how big you or your brand are: humble is best, always. She wears her wrinkles with pride, para rematar!

7. Thou shall showcase the woman behind the product

Credit: Instagram. @brunelda_

Online presence is all about people. Brands that remain stale, faceless, are bound to have a boring and just meh online presence. Follow the example of Carmen Bruna, who owns a company of gorgeous invitations and other products featuring her watercolor illustrations. Her feed is a perfect mix of personal and professional content. If you are a brand, creating an attachment between the production process and the customer surely translated into loyalty.

8. Thou shall know that sometimes less is more 

Credit: Instagram. @nerya_yeger

Nerya Yeger is a fitness and vegan influencer who curates a gorgeous Insta feed in which she mixes motivational messages, art, and selfies. We love all the blank space in her feed. The white is a welcome relief in a sea of oversaturated images. La elegancia es lo que cuenta. Don’t you just love that illustration of Frida blowing a bubble gum? We can only imagine the impeccable taste with which her house must be decorated! Jealous!

9. Thou shall recommend a healthy lifestyle, but not be preachy, no suenen como madre enojada

Credit: Instagram. @lacoctelhera

Instagram is full of influencers who try to tell followers how to leave their lives, and to be honest that is not good branding. What is good branding is showing rather than telling, making healthy choices look fun and something you would actually wanna try. That is what @lacoctelhera does: just look at those colorful shots of food and the smile that this Spanish jefa has on her face, like all the time. Also, fluffy animals are engaging whatever your business is!

10. Thou shall sometimes do ONE thing, and do it REALLY WELL

Credit: Instagram. @succulent_heaven

Karen is a succulent lover and grower who curates a super appealing feed featuring the favorite houseplants of the millennial generation, full with tips, info on different species and photographs that frankly make us feel relaxed. Moraleja: sometimes diversifying your brand is not the best move. Do one thing and do it lo mejor que puedas. After scrolling through this feed we bet you will buy a pot, a small succulent…. and then you will have a new collection.

11. Thou shall give your fans/customers the place they deserve

Credit: Instagram. @lupitanyongo

Lupita Nyong’o is one of the biggest actresses in Hollywood. She has won an Oscar, acted in Jordan Peele’s “Us”, and been part of the Marvel Cinematic Universe. Will all of this going on, she makes the effort to share fanart made for her by followers. Can you imagine the smile on the fans face when seeing the art Lupita shared? Y’all know she was born in Mexico, right? And that she holds a Mexican passport? Social media has made celebrities more approachable, but only a few are like Lupita: whatever she posts feels authentic, unredacted and from the heart. Lupita, hermana, eres mexicana! 

12. Thou shall create a unique and irreplaceable style

Credit: Instagram. @margaretzhang

Margaret Zhang is a Chinese-Australian fashion powerhouse who has made a name for herself in the upper echelons of the industry. She is an art director for top brands and has moved permanently to New York. Her style is a combination of French chic and the visual aesthetics of Asian filmmakers such as Wong Kar-Wai (by the way, Quentin Tarantino’s hero). The takeaway: be like her, strive to find a unique style that can be translated into different media. Anything can be relevant, even a plate of food, if presented in a way that adds to a coherent visual and emotional narrative.

13. Thou shall deliver on your promise

Credit: Instagram. @nomvelo.c

Nomvelo Chalumbria is a South African young woman who defines herself as a globe trotter. And she delivers: her Insta is full of pictures from around the world, but also of the amazing original owners of what is now South Africa. She seems to always have her feet on a plane and one foot at home but firmly grounded in her cultural roots. Do yourself a favor and follow her for her bubbly personality.

Domestic Violence Victims Have Been Using Code Words At Pharmacies To Escape Abusers During Lockdowns

Fierce

Domestic Violence Victims Have Been Using Code Words At Pharmacies To Escape Abusers During Lockdowns

@CiaoMaximilian / Instagram

As lockdowns continue to occur across Europe, Asia and the Americas, worrying reports of domestic abuse have spiked.

According to news outlets, women and men who are victims of domestic abuse are at risk for greater threats now more than ever. With so much of the world in lockdown, reports have said that many confined to their homes with their domestic abusers could become victims of the pandemic.
In a report by CNN, multiple studies proclaimed “that emotionally stressful events can lead to an increase in aggressive behavior at home. Researchers identified such spikes during the 2008 economic crisis, when major natural disasters hit, and also during big football tournaments.”

According to Lucha y Siesta women’s shelter in Rome, the crisis has made abuse all the worse.

According to an interview with Lucha y Siesta and CNN, one young woman had contacted the women’s shelter with reports of a controlling relationship turned violent. The unknown woman told Lucha Y Siesta that ” her partner of four years had always been controlling and abusive but had become much worse during the lockdown.”

With the current public health crisis overwhelming Italy’s resources the country has been forced to turn its direction towards fighting the virus as opposed to helping victims.

“The court procedures are working slower than usual because most people are working from home,” Simona Ammerata a woman who works for Lucha y Siesta and spoke to CNN explained. “The fear is that the legal decrees to protect women won’t be put in place in time.”

Domestic abuse searches have surged in countries across the globe. Not just Italy. Australia and the UK are among some of the countries to report these findings.

Refuge, a domestic violence charity based out of Great Britain has also rung the alarms about similar concerns.

According to CNN, victims of domestic abuse have been using trips to supermarkets and pharmacies to ask for help as strict rules about remaining in quarantine have made it particularly difficult for abused women to escape abusers.

Codeword: “Mask 19.”

Victims of abuse have reportedly been using the codeword “Mask 19” in interactions with pharmacists behind their local counters toa ask for help. According to Elle magazine, local authorities in Spain and the Canary Islands launched an action last week that supports domestic abuse victims in making reports. Those who are incapable of outrightly making complaints to staff about their abuse, are using the code “mask 19.”

These Companies Are Hiring People To Offset The Loss of Income During The Various COVID-19 Lockdowns

Things That Matter

These Companies Are Hiring People To Offset The Loss of Income During The Various COVID-19 Lockdowns

Mike Mozart / Flickr

There are various companies, both chains and local, that are hiring up extra people for their workforces. As the world sees more and more countries and cities go on lockdown, delivery companies, grocery stores, and restaurants are needing to hire more people to meet the growing demand. Here are some of the companies looking to hire people to wait out the COVID-19 pandemic that is currently sweeping the country.

Amazon is looking to bring in thousands of new employees across its operations.

Amazon wants to hire 100,000 more people to work in their warehouses, distribution centers, and Whole Foods grocery stores. According to a statement by Jeff Bezos, Amazon is hoping to be the place people who have recently lost their jobs can find temporary work as the world works to combat COVID-19. You can apply to Amazon here.

Dollar General is staying open to serve their customers throughout the crisis.

Dollar General is also stepping up to give those who recently lost their jobs a chance to generate some income. The company needs to hire people for its distribution center, private fleet networks, and store associates across the country. You can apply for jobs with Dollar General by clicking here.

Dollar Tree and Family Dollar are looking to hire people to ease economic constrictions from job lay offs.

The company currently has 25,000 positions across the country that need to be filled. The two chains, Dollar Tree and Family Dollar, are hoping to fill the positions as soon as possible to offer a lifeline to those who have been impacted by shutdowns. You can apply to Dollar Tree here and Family Dollar here.

Kroger, a parent company of grocery store chains, is working to get people back to work.

Credit: krogerco / Instagram

Kroger is working to maintain the same store hours but some are having to shift. In Atlanta, the stores are shifting to an 8 a.m. to 9 p.m. schedule to give the stores a chance to restock and get ready for customers. You can look for Kroger jobs here.

Pharmacies, like Walgreens, are also giving people a chance to bridge the financial gap caused by COVID-19.

Walgreens is looking to fill around 9,500 people for roles across the country. Walgreens has also joined a number of stores in implementing senior citizen shopping hours and guidelines. These hours give the population most vulnerable to the worst of the coronavirus a chance to shopping peacefully. You can look for Walgreens jobs here.

GE Healthcare is trying to increase its output of medical equipment.

GE Healthcare is looking to fill positions so that the company can create, distribute, and provide necessary medical equipment to people. You can check out GE Healthcare jobs here.

Walmart is taking steps to hire people who are facing layoffs right now.

Walmart is looking to hiring 150,000 people in sales, fulfillment centers, distribution centers, and clubs by the end of May. The largest employer in the world is staying open to cater to people during the COVID-19 crisis. You can check out Walmart jobs here.

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