Entertainment

13 Lessons From Jefas On How To Make Your Business More Instagrammable

Anyone can create an Instagram account, but only a few can sustain a coherent online presence and narrative. From individuals to companies, everyone is trying to find the golden rule of social media. We have found 17 Jefas from around the world who totally slay their Insta game and used the platform to grow their businesses. They have created authentic brands around their personas that both wannabe influencers and established companies can learn from.

1. Thou shall keep thy color palette constant.

Credit: @ameliagoldie / Instagram

Amelia Goldie is an Australian Instagrammer who has sustained a black-white-red color palette throughout the year and has become a real influencer in terms of fashion and style. Her slightly French quirkiness also makes her approachable. She is also honest about her personal struggles with mental health, making her approachable.

2. Thou shall repeat: “Fun is queen”

Credit: @kidjess / Instagram

In the old days of mass media people would say that “content is king.” Well, in the age of social media, when there are so many channels to be entertained by, good old simple fun goes a long way. @kidjess knows it and is supported by almost half a million followers. She is quirky and has a cute aesthetic that is always on brand.

3. Thou shall stay true to yourself, yes Ivon!

Credit: @bonboncherie / Instahram

We love this Latina jefat hat has gotten quite a following by being herself: a proud Latina mom. She describes herself as a wife and full-time mom and a Mexican-American blogger from California. She is not trying to pretend she is a gringa: her aesthetics scream latinidadeverywhere!

4. Thou shall scream: “B for Brown and Beautiful”

Credit: Instagram. @naturallykimmy

Kimberly Gomez is a gorgeous jefa from the Dominican Republic who is a proud representative of her ethnicity, she wears her Browness on her sleeve and we applaud her for that. Standards of beauty won’t stop being Anglo territory only if influencers AND brands don’t start exalting Brown and Black hermosura.

5. Thou shall take us on your creative journey

Credit: Instagram. @valerush

Valeria Gascon is a Mexican illustrator and academic who takes us on her creative and emotional journey as she expands her “fantasmitas” series, her flower girl series, and she studies her Ph.D. in Glasgow, Scotland. Her Insta is a delicia full of music, literature, plants, and nostalgia. Moraleja: whatever your brand does, take your audience on a ride.

6. Thou shall remain sencillita, no matter how big you are

Credit: Instagram. @anadelareguera

Ana De La Reguera is one of the best and most famous Mexican actresses of her generation. She has broken into Hollywood as well and she is basically a Mexican Meryl Streep in the making. But she has enough time and self-confidence to post pictures like the one in the upper left corner: look at her foodgasm eating that taco. No matter how big you or your brand are: humble is best, always. She wears her wrinkles with pride, para rematar!

7. Thou shall showcase the woman behind the product

Credit: Instagram. @brunelda_

Online presence is all about people. Brands that remain stale, faceless, are bound to have a boring and just meh online presence. Follow the example of Carmen Bruna, who owns a company of gorgeous invitations and other products featuring her watercolor illustrations. Her feed is a perfect mix of personal and professional content. If you are a brand, creating an attachment between the production process and the customer surely translated into loyalty.

8. Thou shall know that sometimes less is more 

Credit: Instagram. @nerya_yeger

Nerya Yeger is a fitness and vegan influencer who curates a gorgeous Insta feed in which she mixes motivational messages, art, and selfies. We love all the blank space in her feed. The white is a welcome relief in a sea of oversaturated images. La elegancia es lo que cuenta. Don’t you just love that illustration of Frida blowing a bubble gum? We can only imagine the impeccable taste with which her house must be decorated! Jealous!

9. Thou shall recommend a healthy lifestyle, but not be preachy, no suenen como madre enojada

Credit: Instagram. @lacoctelhera

Instagram is full of influencers who try to tell followers how to leave their lives, and to be honest that is not good branding. What is good branding is showing rather than telling, making healthy choices look fun and something you would actually wanna try. That is what @lacoctelhera does: just look at those colorful shots of food and the smile that this Spanish jefa has on her face, like all the time. Also, fluffy animals are engaging whatever your business is!

10. Thou shall sometimes do ONE thing, and do it REALLY WELL

Credit: Instagram. @succulent_heaven

Karen is a succulent lover and grower who curates a super appealing feed featuring the favorite houseplants of the millennial generation, full with tips, info on different species and photographs that frankly make us feel relaxed. Moraleja: sometimes diversifying your brand is not the best move. Do one thing and do it lo mejor que puedas. After scrolling through this feed we bet you will buy a pot, a small succulent…. and then you will have a new collection.

11. Thou shall give your fans/customers the place they deserve

Credit: Instagram. @lupitanyongo

Lupita Nyong’o is one of the biggest actresses in Hollywood. She has won an Oscar, acted in Jordan Peele’s “Us”, and been part of the Marvel Cinematic Universe. Will all of this going on, she makes the effort to share fanart made for her by followers. Can you imagine the smile on the fans face when seeing the art Lupita shared? Y’all know she was born in Mexico, right? And that she holds a Mexican passport? Social media has made celebrities more approachable, but only a few are like Lupita: whatever she posts feels authentic, unredacted and from the heart. Lupita, hermana, eres mexicana! 

12. Thou shall create a unique and irreplaceable style

Credit: Instagram. @margaretzhang

Margaret Zhang is a Chinese-Australian fashion powerhouse who has made a name for herself in the upper echelons of the industry. She is an art director for top brands and has moved permanently to New York. Her style is a combination of French chic and the visual aesthetics of Asian filmmakers such as Wong Kar-Wai (by the way, Quentin Tarantino’s hero). The takeaway: be like her, strive to find a unique style that can be translated into different media. Anything can be relevant, even a plate of food, if presented in a way that adds to a coherent visual and emotional narrative.

13. Thou shall deliver on your promise

Credit: Instagram. @nomvelo.c

Nomvelo Chalumbria is a South African young woman who defines herself as a globe trotter. And she delivers: her Insta is full of pictures from around the world, but also of the amazing original owners of what is now South Africa. She seems to always have her feet on a plane and one foot at home but firmly grounded in her cultural roots. Do yourself a favor and follow her for her bubbly personality.

Nicki Minaj Announced That She Is #Preggers And Fans Are Saying It’s About Time

Entertainment

Nicki Minaj Announced That She Is #Preggers And Fans Are Saying It’s About Time

Dimitrios Kambouris / Getty Images

Although fans have long speculated that Queen of Rap may be pregnant, she herself has thrown out some not-so-veiled hints, we finally have confirmation that the rapper is expecting her first child.

On Monday, in a beautiful series of Instagram photos, the 37-year-old rapper confirmed that she was #preggers. Her fans – including her celeb friends – immediately chimed in to offer their congratulations.

On Instagram, Minaj confirmed that she was definitely pregnant.

A huge congratulations are in order for the raptress, Nicki Minaj, who on Monday confirmed in an Instagram post that she’s pregnant. The rapper, 37, announced the news that she’s expecting her first child in a series of photos on Monday.

In the first post, Minaj wears a bikini and shows off a side view of her baby bump with the hashtag “#Preggers” and a heart emoji.

In two more posts following her initial announcement, Minaj shared more photos of her holding her growing belly. In the third post, she writes, “Love. Marriage. Baby carriage. Overflowing with excitement & gratitude. Thank you all for the well wishes.”

Minaj and her husband, Kenneth Petty, started dating in 2018 and tied the knot in October 2019. Just five years ago the rapper predicted that she’d be a wife and mon by the year 2025 – looks like she made that prediction come true.

Ten years from now, I will have two children, unless my husband wants three,” she told Cosmopolitan at the time. “I will be into my fitness a lot more, I will stop yo-yo dieting, and I’ll be a housewife with careers that I can run from home. I want to be able to cook for my children, bake cookies for them, and watch them grow up. I just want to be mommy. Take them to school, go to the parent-teacher conference, help them with their homework, and put their work on the refrigerator.”

It wasn’t exactly a secret though, as the raptress had been dropping hints for months.

Fans have been speculating for months whether or not Minaj has been pregnant when she tweeted about her food cravings after being asked what she’s cooking during quarantine, and alluded to symptoms of morning sickness. She also posted a video of her husband, Kenneth Petty, rubbing her stomach back in February. 

“Absolutely. Steak. Shrimp. Plus my famous cheeseburgers. So good. Been rlly having red meat cravings then salad cravings with extra jalapeños. Ordered Chkn nachos that didn’t come w/jalapeños. Who does that? Wow.”

Before news of her very real pregnancy, Minaj seemed to enjoy having fun with the idea and the frenzy a potential pregnancy would cause. On an episode on Queen Radio last February, Minaj announced she was expecting before backtracking and explaining it was a big joke.

“I’m pregnant,” she said, releasing a loud laugh moments later. “They really gon’ believe me — my manager’s face! He was about to die!”

Minaj has also been very open about her desire to become a mother.

But pregnancy hasn’t always been a joke for Minaj. In 2018, Minaj told Wonderland how much she wanted to have kids. “I’ve got to get married first then I’ll have a child. I might be closer than people think actually,” she said. “I love children. I’m not going to put that off for much longer.”

In September, Minaj announced on Twitter that she “decided to retire & have my family.” After uproar from fans, she clarified her comments in December during an interview with Billboard.

“I love music and interacting with fans, so I can’t really see taking myself completely away. But I want to be open to other possibilities in my life,” she said. “I do believe it is important to become a woman outside of the magnifying glass. I have to make sure that I’m well-rounded as a human being.”

Fans – including some other major celebs – chimed in offering their congratulations!

As soon as news broke on Monday that she was pregnant, the well wishes started to pour in. Her Instagram post already has nearly 8 million likes from fans and tons of felicidades from everyone from Halle Berry to model Winnie Harlow.

Halle Berry wrote, “YES Congratulations beauty!!!!♥️♥️♥️♥️”

Sam Smith wrote, “Congratulations beautiful x”

Model Winnie Harlow wrote, “Knew it knew it knew it 😍😍😍😍 SO HAPPY FOR YOU! Love you!!”

Demi Lovato Laughing At Herself While Rewatching ‘Camp Rock’: how awkward am I?

Entertainment

Demi Lovato Laughing At Herself While Rewatching ‘Camp Rock’: how awkward am I?

Quite a lot has changed in the years that have passed since Disney Channel made the 2008 hit Camp Rock. For one, the star of the film (Demi Lovato) is much more than a former Micky-head and is now a household name amongst way more than the fanbase she held at the time. And according to recently dropped tracks and music videos, Lovato no longer hangs tight with her former co-stars the Jonas Brothers.

Still, all of these years later, and some years of growing up, Lovato seems to be able to look back at her big starring role and laugh.

Lovato took a stroll down memory lane this past weekend to watch the 2008 Disney Channel movie and share her reactions on Instagram Story.

ddlovato/ Instagram

The 27-year-old singer her reaction the Disney hit in series of Instagram Stories wherein she gives some pretty hilarious commentary about her “awkward” character. At the time, Lovato depicted Mitchie Torres, an aspiring singer who attends a summer music camp called “Camp Rock”

In one scene that features Lovato alongside her Camp Rock co-star Alyson Stoner, Lovato writes “The amount of awkward f—ing things I did in this movie… I can’t.” In another scene shared with her and Joe Jonas, Lovato wrote “I told yall – how awkward am I?!!!”

Lovato finished off her Camp Rock rewatch party with a post sharing a scene of herself performing the song “Our Time Is Here.”

ddlovato/ Instagram

“This s–t still slaps not gonna lie…,” the “Sorry Not Sorry” singer wrote of the clip.

The original Camp Rock which also starred Nick and Kevin Jonas was given the sequel treatment back in 2020 and was released as Camp Rock 2: The Final Jam.

ddlovato/ Instagram

But it might not be its last? Recently, Lovato expressed her desire to take part in a third installment, this time with content that’s a little racier.

“We want to come out with an R-Rated Camp Rock 3,” the singer told Ellen DeGeneres in 2017. “I mean, all of our fans have now grown up and so anybody that watched Camp Rock is now older and can appreciate it.”