Entertainment

13 Lessons From Jefas On How To Make Your Business More Instagrammable

Anyone can create an Instagram account, but only a few can sustain a coherent online presence and narrative. From individuals to companies, everyone is trying to find the golden rule of social media. We have found 17 Jefas from around the world who totally slay their Insta game and used the platform to grow their businesses. They have created authentic brands around their personas that both wannabe influencers and established companies can learn from.

1. Thou shall keep thy color palette constant.

Credit: @ameliagoldie / Instagram

Amelia Goldie is an Australian Instagrammer who has sustained a black-white-red color palette throughout the year and has become a real influencer in terms of fashion and style. Her slightly French quirkiness also makes her approachable. She is also honest about her personal struggles with mental health, making her approachable.

2. Thou shall repeat: “Fun is queen”

Credit: @kidjess / Instagram

In the old days of mass media people would say that “content is king.” Well, in the age of social media, when there are so many channels to be entertained by, good old simple fun goes a long way. @kidjess knows it and is supported by almost half a million followers. She is quirky and has a cute aesthetic that is always on brand.

3. Thou shall stay true to yourself, yes Ivon!

Credit: @bonboncherie / Instahram

We love this Latina jefat hat has gotten quite a following by being herself: a proud Latina mom. She describes herself as a wife and full-time mom and a Mexican-American blogger from California. She is not trying to pretend she is a gringa: her aesthetics scream latinidadeverywhere!

4. Thou shall scream: “B for Brown and Beautiful”

Credit: Instagram. @naturallykimmy

Kimberly Gomez is a gorgeous jefa from the Dominican Republic who is a proud representative of her ethnicity, she wears her Browness on her sleeve and we applaud her for that. Standards of beauty won’t stop being Anglo territory only if influencers AND brands don’t start exalting Brown and Black hermosura.

5. Thou shall take us on your creative journey

Credit: Instagram. @valerush

Valeria Gascon is a Mexican illustrator and academic who takes us on her creative and emotional journey as she expands her “fantasmitas” series, her flower girl series, and she studies her Ph.D. in Glasgow, Scotland. Her Insta is a delicia full of music, literature, plants, and nostalgia. Moraleja: whatever your brand does, take your audience on a ride.

6. Thou shall remain sencillita, no matter how big you are

Credit: Instagram. @anadelareguera

Ana De La Reguera is one of the best and most famous Mexican actresses of her generation. She has broken into Hollywood as well and she is basically a Mexican Meryl Streep in the making. But she has enough time and self-confidence to post pictures like the one in the upper left corner: look at her foodgasm eating that taco. No matter how big you or your brand are: humble is best, always. She wears her wrinkles with pride, para rematar!

7. Thou shall showcase the woman behind the product

Credit: Instagram. @brunelda_

Online presence is all about people. Brands that remain stale, faceless, are bound to have a boring and just meh online presence. Follow the example of Carmen Bruna, who owns a company of gorgeous invitations and other products featuring her watercolor illustrations. Her feed is a perfect mix of personal and professional content. If you are a brand, creating an attachment between the production process and the customer surely translated into loyalty.

8. Thou shall know that sometimes less is more 

Credit: Instagram. @nerya_yeger

Nerya Yeger is a fitness and vegan influencer who curates a gorgeous Insta feed in which she mixes motivational messages, art, and selfies. We love all the blank space in her feed. The white is a welcome relief in a sea of oversaturated images. La elegancia es lo que cuenta. Don’t you just love that illustration of Frida blowing a bubble gum? We can only imagine the impeccable taste with which her house must be decorated! Jealous!

9. Thou shall recommend a healthy lifestyle, but not be preachy, no suenen como madre enojada

Credit: Instagram. @lacoctelhera

Instagram is full of influencers who try to tell followers how to leave their lives, and to be honest that is not good branding. What is good branding is showing rather than telling, making healthy choices look fun and something you would actually wanna try. That is what @lacoctelhera does: just look at those colorful shots of food and the smile that this Spanish jefa has on her face, like all the time. Also, fluffy animals are engaging whatever your business is!

10. Thou shall sometimes do ONE thing, and do it REALLY WELL

Credit: Instagram. @succulent_heaven

Karen is a succulent lover and grower who curates a super appealing feed featuring the favorite houseplants of the millennial generation, full with tips, info on different species and photographs that frankly make us feel relaxed. Moraleja: sometimes diversifying your brand is not the best move. Do one thing and do it lo mejor que puedas. After scrolling through this feed we bet you will buy a pot, a small succulent…. and then you will have a new collection.

11. Thou shall give your fans/customers the place they deserve

Credit: Instagram. @lupitanyongo

Lupita Nyong’o is one of the biggest actresses in Hollywood. She has won an Oscar, acted in Jordan Peele’s “Us”, and been part of the Marvel Cinematic Universe. Will all of this going on, she makes the effort to share fanart made for her by followers. Can you imagine the smile on the fans face when seeing the art Lupita shared? Y’all know she was born in Mexico, right? And that she holds a Mexican passport? Social media has made celebrities more approachable, but only a few are like Lupita: whatever she posts feels authentic, unredacted and from the heart. Lupita, hermana, eres mexicana! 

12. Thou shall create a unique and irreplaceable style

Credit: Instagram. @margaretzhang

Margaret Zhang is a Chinese-Australian fashion powerhouse who has made a name for herself in the upper echelons of the industry. She is an art director for top brands and has moved permanently to New York. Her style is a combination of French chic and the visual aesthetics of Asian filmmakers such as Wong Kar-Wai (by the way, Quentin Tarantino’s hero). The takeaway: be like her, strive to find a unique style that can be translated into different media. Anything can be relevant, even a plate of food, if presented in a way that adds to a coherent visual and emotional narrative.

13. Thou shall deliver on your promise

Credit: Instagram. @nomvelo.c

Nomvelo Chalumbria is a South African young woman who defines herself as a globe trotter. And she delivers: her Insta is full of pictures from around the world, but also of the amazing original owners of what is now South Africa. She seems to always have her feet on a plane and one foot at home but firmly grounded in her cultural roots. Do yourself a favor and follow her for her bubbly personality.

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Mark Consuelos Takes to Instagram to Defend Claims That He ‘Stuffed His Pants’ For a Halloween Costume

Entertainment

Mark Consuelos Takes to Instagram to Defend Claims That He ‘Stuffed His Pants’ For a Halloween Costume

Photo: Kevin Winter/Getty Images

Recently, Mark Consuelos made headlines for something he probably never thought he’d make headlines for.

On Friday, Kelly Ripa posted a picture to her Instagram account celebrating all of the fun Halloween costumes her family has donned over the years. The caption was innocent enough: “#tbt Halloween is a family business. here are a few faves over the years,” Ripa wrote.

The 10-slide post had cute pictures of her and her family (including her children Michael Joseph, Joaquin Antonio, and Lola Grace) dressed up as everything from Captain Jack Sparrow to Wonder Woman to I Dream of Jeannie. But it wasn’t the children’s costumes that grabbed her followers’ attention.

Photo: kellyripa/Instagram

On the final slide, there was a picture of Mark Consuelos dressed as Erik Estrada’s character from the 1980s TV show CHiPs. The “Riverdale” actor is wearing a very very form-fitting khaki police officer uniform with incredibly tight pants. Tight enough that one could see there was a distinct outline around his, ahem, bulge.

The bulge in Consuelos’s pants sent Ripa’s followers into a bonafide tizzy. The post, as of now, has racked up over 50,000 likes and over 500 comments. Fans were posting comments like “OMG, your husband’s basket” and “Meow Mark *fire emojis* lucky girl!” and “All I can say is you are one lucky woman! *drool emoji*”. One fan in particular seemed to be skeptical, writing: “Your husband stuffed his pants”. (You know how the saying goes…haters gonna say it’s fake.)

Consuelos, to his credit, tried to get a handle on a situation that was quickly getting out of control, commenting: “Full disclosure, I believe that’s definitely a shadow that’s causing that bulging effect…Pretty sure.” To which Ripa replied: “ummmmm baby are you seeing shadows?”

Photo: kellyripa/Instagram

Consuelos and Ripa have always been open about their playful relationship on social media. Just a few weeks ago, Ripa posted another thirst trap picture of her husband to her Instagram account. In this one, Consuelos was shirtless in bed, showing off his ample bicep while Ripa lounged beside them.

Under the photo, Ripa wrote: “One year ago and still a full #humpday #mood this man eats #pbandj”. While we’re not sure what that means, we know that her fans immensely appreciated the shirtless pic of Consuelos. Word of warning: do not browse the comment section on Ripa’s posts of Mark Consuelos if you are at work. On the other hand, we’re not mad about the thirst traps. Keep ’em coming, Ripa!

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Offset Is Detained By Police After Run In With Trump Supporters And He Live-Streamed The Whole Thing

Entertainment

Offset Is Detained By Police After Run In With Trump Supporters And He Live-Streamed The Whole Thing

Prince Williams / Getty Images

Week after week there is no shortage of Cardi B and Offset news. It seems like every other day we have a new story involving their on-again off-again relationship, their extravagant gifts to one another, or their outspoken political beliefs.

However, over the weekend Offset made headlines for a brief encounter with Beverly Hills police after he passed by a pro-Trump rally.

Offset decided to livestream his interaction with police and the result was a heated exchange that resulted in the arrest of one of Cardi B’s cousins and many wondering why the police stopped the Migos rapper to begin with?

Offset was detained by police after driving past a pro-Trump rally in Beverly Hills.

On Saturday evening, rapper Offset streamed a confrontation with police on Instagram Live while being pulled over, after a passerby reported that a person inside the Migos rapper’s car allegedly pointed a gun through the window at him as they drove past a pro-Trump rally in Beverly Hills.

According to police, they received a license plate and vehicle description that matched that of Offset and attempted to make a traffic stop. That’s when Offset began to livestream the encounter with police.

“Because you’ve got guns out, I’m not finna move my hands from my steering wheel,” Offset can be heard saying in video reported by TMZ, before officers open the door and pull him out of the vehicle. “You can’t just open my door,” he says. “That’s illegal. I’m going to sue to the shit out of y’all.”

Offset’s representatives have released the following statement in response to the incident.

“Artist and Philanthropist Offset was detained by the Beverly Hills Police Department following an attack by aggressive Trump supporters,” the statement reads. “He was released shortly thereafter. Offset thanks his fans for their support and wishes everyone peace and safety during these trying times. He encourages everyone to get out and vote because nothing changes if nothing changes.”

Although the police say a crime was committed, they add that the victim didn’t want to press charges.

“The victim of the crime did not desire to press charges for the pointing of the weapon,” police said in a statement. Police also reassured Offset was not arrested.

The Migos rapper live-streamed the entire encounter on Instagram Live.

As soon as the police made the traffic stop, Offset got his phone and began to livestream the encounter with police. Considering the way police so often handle encounters such as this with Black men, it was a wise decision on his part.

In the video, you can hear officers ask him to exit his car but he refuses becase the officers have their guns pointed at him.

“I’m not going to move my hands from the steering wheel,” he can be heard saying in the video.

In the video, you can also hear Offset argue with officers over what had just happened, as he claims people had “beat his car up with a flag.”

A passenger in Offset’s car was arrested and charged with firearms offenses.

Although police literally dragged Offset out of his own vehicle, officers have reiterated in statements that the rapper was not arrested or charged with any crime. However, a passenger in his car, 20-year-old Marcelo Almanzar (who shares a surname with Offset’s wife, fellow hip hop heavyweight Cardi B) was arrested and charged with carrying a loaded, concealed firearm in a public place, according to the report.

In a tweet, Philip Lewis of the Huffington Post said that person, Marcelo Almanzar, is Cardi B’s cousin. However, as of Sunday afternoon, Marcelo is still in a Beverly Hills jail on a $35,000 bond.

Cardi B showed up to the scene and allegedly had to be restrained after trying to intervene to help her husband.

As the story broke on Saturday, Cardi B rolled up to the scene in her new black Rolls Royce just as Offset was arguing with the cops. When he refused to turn off his car, police reached into his car and physically dragged him out of it.

“That’s my husband! Why are you pointing a gun at him?” the rapper yelled while restrained by a friend, according to The Daily Mail.

Cardi then gets out her phone and shouts, ‘Let me record this.’ As Offset is led away, she yells loudly: ‘No! This is crazy! My husband is not armed. My husband is not armed.”

Much of the commotion took place as a crowd gathered – including several people carrying pro-Trump signs which had to have added to the tense situation.

By Sunday, things appeared to be back to normal for the couple as the pair went shopping in Beverly Hills.

Despite the traumatic incident, both Cardi B and Offset were sharing stories to their Instagram on Sunday as the couple were out shopping in Beverly Hills.

The pair had popped into a Beverly Hills Hermès store, and in an Instagram post joked that they were ‘spoilt’ by the luxury goods on offer.

So what do you think? Did Offset make the right choice to livestream the encounter with police?

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