Things That Matter

13 Lessons From Jefas On How To Make Your Business More Instagrammable

Anyone can create an Instagram account, but only a few can sustain a coherent online presence and narrative. From individuals to companies, everyone is trying to find the golden rule of social media. We have found 17 Jefas from around the world who totally slay their Insta game and used the platform to grow their businesses. They have created authentic brands around their personas that both wannabe influencers and established companies can learn from.

1. Thou shall keep thy color palette constant.

Credit: @ameliagoldie / Instagram

Amelia Goldie is an Australian Instagrammer who has sustained a black-white-red color palette throughout the year and has become a real influencer in terms of fashion and style. Her slightly French quirkiness also makes her approachable. She is also honest about her personal struggles with mental health, making her approachable.

2. Thou shall repeat: “Fun is queen”

Credit: @kidjess / Instagram

In the old days of mass media people would say that “content is king.” Well, in the age of social media, when there are so many channels to be entertained by, good old simple fun goes a long way. @kidjess knows it and is supported by almost half a million followers. She is quirky and has a cute aesthetic that is always on brand.

3. Thou shall stay true to yourself, yes Ivon!

Credit: @bonboncherie / Instahram

We love this Latina jefat hat has gotten quite a following by being herself: a proud Latina mom. She describes herself as a wife and full-time mom and a Mexican-American blogger from California. She is not trying to pretend she is a gringa: her aesthetics scream latinidadeverywhere!

4. Thou shall scream: “B for Brown and Beautiful”

Credit: Instagram. @naturallykimmy

Kimberly Gomez is a gorgeous jefa from the Dominican Republic who is a proud representative of her ethnicity, she wears her Browness on her sleeve and we applaud her for that. Standards of beauty won’t stop being Anglo territory only if influencers AND brands don’t start exalting Brown and Black hermosura.

5. Thou shall take us on your creative journey

Credit: Instagram. @valerush

Valeria Gascon is a Mexican illustrator and academic who takes us on her creative and emotional journey as she expands her “fantasmitas” series, her flower girl series, and she studies her Ph.D. in Glasgow, Scotland. Her Insta is a delicia full of music, literature, plants, and nostalgia. Moraleja: whatever your brand does, take your audience on a ride.

6. Thou shall remain sencillita, no matter how big you are

Credit: Instagram. @anadelareguera

Ana De La Reguera is one of the best and most famous Mexican actresses of her generation. She has broken into Hollywood as well and she is basically a Mexican Meryl Streep in the making. But she has enough time and self-confidence to post pictures like the one in the upper left corner: look at her foodgasm eating that taco. No matter how big you or your brand are: humble is best, always. She wears her wrinkles with pride, para rematar!

7. Thou shall showcase the woman behind the product

Credit: Instagram. @brunelda_

Online presence is all about people. Brands that remain stale, faceless, are bound to have a boring and just meh online presence. Follow the example of Carmen Bruna, who owns a company of gorgeous invitations and other products featuring her watercolor illustrations. Her feed is a perfect mix of personal and professional content. If you are a brand, creating an attachment between the production process and the customer surely translated into loyalty.

8. Thou shall know that sometimes less is more 

Credit: Instagram. @nerya_yeger

Nerya Yeger is a fitness and vegan influencer who curates a gorgeous Insta feed in which she mixes motivational messages, art, and selfies. We love all the blank space in her feed. The white is a welcome relief in a sea of oversaturated images. La elegancia es lo que cuenta. Don’t you just love that illustration of Frida blowing a bubble gum? We can only imagine the impeccable taste with which her house must be decorated! Jealous!

9. Thou shall recommend a healthy lifestyle, but not be preachy, no suenen como madre enojada

Credit: Instagram. @lacoctelhera

Instagram is full of influencers who try to tell followers how to leave their lives, and to be honest that is not good branding. What is good branding is showing rather than telling, making healthy choices look fun and something you would actually wanna try. That is what @lacoctelhera does: just look at those colorful shots of food and the smile that this Spanish jefa has on her face, like all the time. Also, fluffy animals are engaging whatever your business is!

10. Thou shall sometimes do ONE thing, and do it REALLY WELL

Credit: Instagram. @succulent_heaven

Karen is a succulent lover and grower who curates a super appealing feed featuring the favorite houseplants of the millennial generation, full with tips, info on different species and photographs that frankly make us feel relaxed. Moraleja: sometimes diversifying your brand is not the best move. Do one thing and do it lo mejor que puedas. After scrolling through this feed we bet you will buy a pot, a small succulent…. and then you will have a new collection.

11. Thou shall give your fans/customers the place they deserve

Credit: Instagram. @lupitanyongo

Lupita Nyong’o is one of the biggest actresses in Hollywood. She has won an Oscar, acted in Jordan Peele’s “Us”, and been part of the Marvel Cinematic Universe. Will all of this going on, she makes the effort to share fanart made for her by followers. Can you imagine the smile on the fans face when seeing the art Lupita shared? Y’all know she was born in Mexico, right? And that she holds a Mexican passport? Social media has made celebrities more approachable, but only a few are like Lupita: whatever she posts feels authentic, unredacted and from the heart. Lupita, hermana, eres mexicana! 

12. Thou shall create a unique and irreplaceable style

Credit: Instagram. @margaretzhang

Margaret Zhang is a Chinese-Australian fashion powerhouse who has made a name for herself in the upper echelons of the industry. She is an art director for top brands and has moved permanently to New York. Her style is a combination of French chic and the visual aesthetics of Asian filmmakers such as Wong Kar-Wai (by the way, Quentin Tarantino’s hero). The takeaway: be like her, strive to find a unique style that can be translated into different media. Anything can be relevant, even a plate of food, if presented in a way that adds to a coherent visual and emotional narrative.

13. Thou shall deliver on your promise

Credit: Instagram. @nomvelo.c

Nomvelo Chalumbria is a South African young woman who defines herself as a globe trotter. And she delivers: her Insta is full of pictures from around the world, but also of the amazing original owners of what is now South Africa. She seems to always have her feet on a plane and one foot at home but firmly grounded in her cultural roots. Do yourself a favor and follow her for her bubbly personality.

Notice any needed corrections? Please email us at corrections@wearemitu.com

People Are Sharing How They Reached The $100K Ceiling

Fierce

People Are Sharing How They Reached The $100K Ceiling

Hitting that $100K ceiling might seem impossible if you’re a woman, particularly one in a certain field. Fortunately, Reddit is a fountain of financial advice, and men and women are sharing the ways in which they make $100K+ a year.

From improving a teacher’s salary to growing incoming as an artist, it’s all here!

Check the bits of advice out below!

“Programmer… took me 1.5 years after graduating college . But I am very lucky that my company is very high paying most programmers don’t make 100k+ for a while.”- Dangerous-Abalone381

“Really? Are you Front-end, back-end, or full stack? I was always under the impression that programmers/software engineers make a ton of money. Or is a programmer and software engineer different?!”- hoytscher

“Do you think people interested in transitioning to tech need to do a BS or would a boot camp suffice if they already have a BA and experience in other fields? Do you think programming gives good work life balance and salary?

I’m a teacher looking to move for better salary ($70k+) and decent work life balance and it seems like tech is recommended repeatedly.”- SnackHardNapHard

“I’ve been a programmer for 5 years and am only making ~$45k. Granted I did start out very slowly just doing a small amount of programming as part of my main job but I’m expecting to become a full fledged software developer this year.”- wolf_kisses

“I’m a social worker and never expected to make this salary. I worked in hospitals for a few years to get experience and now I take travel contracts. Similar to travel nursing but for social work.”- MurielFinster

“I started making 100k in medical social work after I passed my LCSW exam. Never thought it would be possible in this field.”-OEBmom

“oh wow, this is very cool. did not know you could do travel contracts. have been debating getting my master’s in social work, but am terrified of the debt. how long did you work in hospitals? what age did you start?”- losergoo

“I watch and manage high voltage power transmission lines for renewable energy sources in West Texas.

I got this job by being in the Navy for a number of years as a power plant operator, then becoming a nuclear plant operator, then going to college and dropping out, then getting really lucky. All in all, I hit 100k salary after working in the industry for just about 10 years.”- Sand_Dargon

“I’m an in house lawyer at an investment bank. I was 25 when I was first hired as a first year associate at a big law firm and started making $160,000 a year. 2 years later I hit $200,000. Those who work in the corporate sector, whether it’s consulting, finance, or law easily make over $100k. The problem is that in the big cities- NYC, LA, SF, etc. the housing is so expensive that even that doesn’t go very far if you have student loans.”- IwastesomuchtimeonAB

“I graduated in 2008 so I came out making $160k. Then my whole class got laid off and I went to making $70k. It’s been 13 years and I STILL don’t make as much money as I made the day I left law school. 2008 was rough man.”-Cat_With_The_Fur

“Data analyst

I’ve been out of undergrad for 13 years, but I worked retail for a bit and did grad school. I started in this sort of career pathway in 2014 and just hit 6 figures this year, so about 7 years in this industry.

My first DA-related job paid 42k/yr. Over the next few years I went from 42->44->50->52->75 (promotion to “senior” analyst) ->77->80->83->100 (same title, new company)”- PressureAwkward

“I also work in data and had an untraditional path to it. I graduated undergrad in 2013 and grad school at the end of 2018, and hit 6 figures around 1.5 years after grad school. I live in a very high cost of living city so that affected things as well.”- rlf923

“I’m also in Data Analytics, and it took 4 years after undergrad to make 6 figures. I studied Economics. My starting salary was $44k, and I received pay increases of about 25% annually until my salary was $104k. I was in a development program with a company, and all the raises were automatic except the last one. I’ve since moved, but my salary in the new position (also analytics) is $100k in a much lower cost of living area.”- kelsitear

“I work in the fashion industry as a designer and stylist. I’m lucky enough to be in the more high-profile side of things. It only took me two years to get to that point, I happened to just work on peojects within that kind of wage range and went from there.”-RosesAndPoinsettias

“I was an assistant fashion designer before the pandemic and lost my job. This gives me hope that the fashion industry will open up more opportunities in the future for me to get into it again.”- psychadelicamanic

“Likewise. I work at a Project Manager for a large insurance company. Took me 10 years after undergrad to hit the 100k mark (with bonus). Did Army for 4 years and when I transitioned out, had to start at a more entry level position (With a pay cut). Went from 55k to 98k in 5 years, and 4 different positions. Biggest benefit of the army, no student debt and good starting salary.”- mgmsupernova

“Set Decorator. (Interior designer for movies) Started as a PA, moved to set dresser, and finally to the head of the decoration department. PA is minimum wage, but as you work up the wages of course go up. I think it took me about 4 years to get to the 100000 a year mark. And of course, income fluctuates by show contract. None of us in the industry made as much money in 2020, for example, with the shutdowns.”- textilesandtrim

“People at salons can make a ton of money. I work at a nail salon part-time and I can make upwards of 300 plus tips a day. I made over 300 yesterday and about 60 in tips, which is very low IMO. I just had low quality clients (not a high service amount and low tips).

I always imagined hair salons being in even more than that. Cut and color ranges from 60 to what, 400 bucks? If you are willing to grind and build up your rapport, you can make a great living.”- TakethThyKnee

Notice any needed corrections? Please email us at corrections@wearemitu.com

Harvard-Bound Latina Daughter Of Undocumented Immigrants Accepted To Four Ivy League Schools

Fierce

Harvard-Bound Latina Daughter Of Undocumented Immigrants Accepted To Four Ivy League Schools

With her family crowded around her computer, Santa Ana High School senior Stephany Gutiérrez anxiously checked the status of her college applications. Like most students, Gutiérrez had her heart settled on top schools but unlike so many, she was accepted into not one but four Ivy League colleges.

In an emotional video, Gutiérrez and her family react as they check the status of her admission to find that she was accepted into Columbia University, Brown, and Dartmouth.

Gutiérrez was recently accepted into Harvard, Brown, Dartmouth, and Columbia.

The daughter of undocumented immigrants and with dreams to become a pro-bono attorney, Gutiérrez was accepted into four of the five colleges she applied to. No surprise, she also got into her first choice, Harvard.

“It was difficult, my parents are still illegal immigrants here in the United States. Their support in particular has been excellent, my father and mother have always told me that education is the way to get ahead,” Gutiérrez explained in a recent interview with Univision.

In the video, Gutierrez reads off her acceptance status to each school to her extremely thrilled parents.

“I got in!” she can be heard saying of her acceptance to Columbia University and then the other Ivy League schools.

“It took like an hour or two for the news to settle in,” Gutierrez explained in an interview with CBS. “I was in disbelief. I was like, wait, actually, let me go back and read all of it, maybe I missed a part, but, yeah, it’s starting to settle in. It’s very exciting.”

Gutierrez’s mentor Gloria Montiel-Itzel, an alumna of both Santa Ana High School and Harvard, underlined in a recent interview that it takes more than good grades to get into Ivy League schools.

“I think it’s a commitment to something other than themselves,” she explained about Gutierrez and two other seniors (Oziel Flores and Cielo Echegoyen) in her class who were also recently accepted to Harvard. “And I think all three of them, in different ways, have really shown that they care more about their community, their school and making things better for others, and I think that’s something that Harvard really loves.”

Notice any needed corrections? Please email us at corrections@wearemitu.com