Entertainment

13 Lessons From Jefas On How To Make Your Business More Instagrammable

Anyone can create an Instagram account, but only a few can sustain a coherent online presence and narrative. From individuals to companies, everyone is trying to find the golden rule of social media. We have found 17 Jefas from around the world who totally slay their Insta game and used the platform to grow their businesses. They have created authentic brands around their personas that both wannabe influencers and established companies can learn from.

1. Thou shall keep thy color palette constant.

Credit: @ameliagoldie / Instagram

Amelia Goldie is an Australian Instagrammer who has sustained a black-white-red color palette throughout the year and has become a real influencer in terms of fashion and style. Her slightly French quirkiness also makes her approachable. She is also honest about her personal struggles with mental health, making her approachable.

2. Thou shall repeat: “Fun is queen”

Credit: @kidjess / Instagram

In the old days of mass media people would say that “content is king.” Well, in the age of social media, when there are so many channels to be entertained by, good old simple fun goes a long way. @kidjess knows it and is supported by almost half a million followers. She is quirky and has a cute aesthetic that is always on brand.

3. Thou shall stay true to yourself, yes Ivon!

Credit: @bonboncherie / Instahram

We love this Latina jefat hat has gotten quite a following by being herself: a proud Latina mom. She describes herself as a wife and full-time mom and a Mexican-American blogger from California. She is not trying to pretend she is a gringa: her aesthetics scream latinidadeverywhere!

4. Thou shall scream: “B for Brown and Beautiful”

Credit: Instagram. @naturallykimmy

Kimberly Gomez is a gorgeous jefa from the Dominican Republic who is a proud representative of her ethnicity, she wears her Browness on her sleeve and we applaud her for that. Standards of beauty won’t stop being Anglo territory only if influencers AND brands don’t start exalting Brown and Black hermosura.

5. Thou shall take us on your creative journey

Credit: Instagram. @valerush

Valeria Gascon is a Mexican illustrator and academic who takes us on her creative and emotional journey as she expands her “fantasmitas” series, her flower girl series, and she studies her Ph.D. in Glasgow, Scotland. Her Insta is a delicia full of music, literature, plants, and nostalgia. Moraleja: whatever your brand does, take your audience on a ride.

6. Thou shall remain sencillita, no matter how big you are

Credit: Instagram. @anadelareguera

Ana De La Reguera is one of the best and most famous Mexican actresses of her generation. She has broken into Hollywood as well and she is basically a Mexican Meryl Streep in the making. But she has enough time and self-confidence to post pictures like the one in the upper left corner: look at her foodgasm eating that taco. No matter how big you or your brand are: humble is best, always. She wears her wrinkles with pride, para rematar!

7. Thou shall showcase the woman behind the product

Credit: Instagram. @brunelda_

Online presence is all about people. Brands that remain stale, faceless, are bound to have a boring and just meh online presence. Follow the example of Carmen Bruna, who owns a company of gorgeous invitations and other products featuring her watercolor illustrations. Her feed is a perfect mix of personal and professional content. If you are a brand, creating an attachment between the production process and the customer surely translated into loyalty.

8. Thou shall know that sometimes less is more 

Credit: Instagram. @nerya_yeger

Nerya Yeger is a fitness and vegan influencer who curates a gorgeous Insta feed in which she mixes motivational messages, art, and selfies. We love all the blank space in her feed. The white is a welcome relief in a sea of oversaturated images. La elegancia es lo que cuenta. Don’t you just love that illustration of Frida blowing a bubble gum? We can only imagine the impeccable taste with which her house must be decorated! Jealous!

9. Thou shall recommend a healthy lifestyle, but not be preachy, no suenen como madre enojada

Credit: Instagram. @lacoctelhera

Instagram is full of influencers who try to tell followers how to leave their lives, and to be honest that is not good branding. What is good branding is showing rather than telling, making healthy choices look fun and something you would actually wanna try. That is what @lacoctelhera does: just look at those colorful shots of food and the smile that this Spanish jefa has on her face, like all the time. Also, fluffy animals are engaging whatever your business is!

10. Thou shall sometimes do ONE thing, and do it REALLY WELL

Credit: Instagram. @succulent_heaven

Karen is a succulent lover and grower who curates a super appealing feed featuring the favorite houseplants of the millennial generation, full with tips, info on different species and photographs that frankly make us feel relaxed. Moraleja: sometimes diversifying your brand is not the best move. Do one thing and do it lo mejor que puedas. After scrolling through this feed we bet you will buy a pot, a small succulent…. and then you will have a new collection.

11. Thou shall give your fans/customers the place they deserve

Credit: Instagram. @lupitanyongo

Lupita Nyong’o is one of the biggest actresses in Hollywood. She has won an Oscar, acted in Jordan Peele’s “Us”, and been part of the Marvel Cinematic Universe. Will all of this going on, she makes the effort to share fanart made for her by followers. Can you imagine the smile on the fans face when seeing the art Lupita shared? Y’all know she was born in Mexico, right? And that she holds a Mexican passport? Social media has made celebrities more approachable, but only a few are like Lupita: whatever she posts feels authentic, unredacted and from the heart. Lupita, hermana, eres mexicana! 

12. Thou shall create a unique and irreplaceable style

Credit: Instagram. @margaretzhang

Margaret Zhang is a Chinese-Australian fashion powerhouse who has made a name for herself in the upper echelons of the industry. She is an art director for top brands and has moved permanently to New York. Her style is a combination of French chic and the visual aesthetics of Asian filmmakers such as Wong Kar-Wai (by the way, Quentin Tarantino’s hero). The takeaway: be like her, strive to find a unique style that can be translated into different media. Anything can be relevant, even a plate of food, if presented in a way that adds to a coherent visual and emotional narrative.

13. Thou shall deliver on your promise

Credit: Instagram. @nomvelo.c

Nomvelo Chalumbria is a South African young woman who defines herself as a globe trotter. And she delivers: her Insta is full of pictures from around the world, but also of the amazing original owners of what is now South Africa. She seems to always have her feet on a plane and one foot at home but firmly grounded in her cultural roots. Do yourself a favor and follow her for her bubbly personality.

After A Breakup, This Woman Went Back And Edited Her ‘Perfect’ Instagram Photos To Tell The Truth About Her Ex

Things That Matter

After A Breakup, This Woman Went Back And Edited Her ‘Perfect’ Instagram Photos To Tell The Truth About Her Ex

Im.Hongry / Instagram

Regular people do it, even celebrities do it: you break up with someone and cannot fathom seeing their face all over your social media. All those happy-go-lucky photos of you two together trigger hurt feelings or maybe you just don’t want to give them the satisfaction.

 A 22-year-old named Rosie decided to rewrite history in her own way. Rather than deleting all of the remnants of her exes, she decided to tell the truth about them. An assortment of her edited photo captions went viral with 57,000 likes on Twitter this month. Vice sat down with Rosie for an interview to discuss her process. 

Rosie was going through her Instagram archive one day when she noticed a pattern.

“Decided to unarchive all the pictures I had with shitty guys because I look cute but updated the captions to be more accurate,” Rosie said in a Twitter caption. 

In one photo Rosie is kissing her smiling beau on the cheek with the original funny caption, “like if you think I can do better.” The same photo now has the addendum, “he broke up with through Facebook messenger so yes, I can do better.” 

Before this, Rosie had tucked all her past relations away in Instagram’s archive. One day, while browsing through the old photos she noticed that the reason a lot of the pictures were hidden was because her exes were in them. 

“I cherish the memories, so I didn’t want to delete the photos nor the original caption. I wanted to keep these pictures that I love while acknowledging that I no longer love the people in the picture with me,” Rosie told Vice.  “Instead, I decided to edit the caption with a short phrase indicating that things have changed since. And then, I tweeted about it because I thought it would make a funny, lighthearted post about something that can be — and was, for me — very painful!” 

Rosie’s revision goes viral and garners a mixed response. 

“Girl you’re not alone. Mine broke up with me through text while I was in labor with our child,” one Twitter user wrote in response. 

Other users decided to use Rosie’s methodology to approach photos of their own exes on Instagram and social media.

Some got their own inspiration from this move of bravery.

“I truly appreciate this!! I don’t want to delete my IG photos of my exes bc they’re a part of my life, but I can EDIT them to show what I’ve learned and how I’ve grown. Thanks, girl,” another user said. 

While there was a wide swath of support on social media, Rosie also had her detractors. Many felt she was bullying her exes. Although she did note that she didn’t add new captions to photos of all of her exes, just the bad ones. 

“There are others who find the post immature and vengeful, and I can understand where they’re coming from too. Everyone copes with a breakup in different ways. An edited Instagram caption isn’t for everyone,” Rosie said.

Many women felt empowered by Rosie’s captions, especially those who overcome abusive exes. 

Rosie pointed toward another user’s response named Cass in the interview. Cass was engaged to an abusive man before eventually leaving him. Her edited captions, in particular, are a gut punch. 

In a photo of her smiling with her ex on their two-year anniversary, Cassie wrote, “I had to post things like this or else he didn’t believe I loved him and he would cheat on me because he felt ‘insecure.’ This was the third time I dyed my hair red because I was desperately seeking attention because things weren’t OK.” 

Rosie believes that deleting the photos of exes, for many women, is a coping mechanism to deal with trauma, however, it doesn’t really work. What happened really happened, no matter how good or bad, and there is no way that you can delete real-life events from history or memory, at least not yet. 

“So we find strength and healing in keeping these pictures and memories, but acknowledging how we have changed from them,” she said. 

For Rosie calling her exes out also allowed her to realize what she learned from each failed relationship and gave her the space to grow from it. She believes it is important not to give up on love, but to also realize love doesn’t just have to be romantic.

“Every heartbreak teaches us a little about ourselves and helps us understand what we want and what we deserve. I’m thankful for every experience I’ve had because I’m happy where I am today and those experiences helped me get here,” she said. “I also want to tell others to keep believing in love and know they deserve it, despite experiences that have made them feel otherwise.”

Renata Bresciani (“Miss Renata”) Talks Her Personal Inspiration, Practicing Gratitude, and Staying True to Herself

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Renata Bresciani (“Miss Renata”) Talks Her Personal Inspiration, Practicing Gratitude, and Staying True to Herself

missrenata / Instagram

Renata Bresciani may not be a household name just yet, but it’s only a matter of time before this self-proclaimed “multipassionate entrepreneur” takes over the world. Born in Miami, Florida to parents who immigrated from Chili, Renata Bresciani (who goes by “Miss Renata” to fans) was destined to be an artist and an entertainer. As Miss Renata describes it, dancing was her gateway drug into the entertainment industry. Soon enough, Miss Renata was becoming the definition of a multi-hyphenate business woman, dipping her toe in everything from pin up modeling, acting, fashion blogging, and owning a street-wear brand. 

As for what drives her to be constantly creative, leaving others in the dust? “I like to say that I have the ‘performance gene’,” she says. We couldn’t agree more. Recently, we were lucky enough to talk to Miss Renata about her personal style, combating harmful Latino stereotypes in the media, and drawing inspiration from Old Hollywood icons.

@missrenata/Instagram

Mitú (M): How long did it take you to develop your personal style? Were you always interested in the “pin-up” look? 

Renata Bresciani (RB): Honestly, my personal style is constantly evolving. I literally dress based on my mood, but I have been very bold with my style since I was in middle school. Pin-up, retro, classic, and Parisian-vibes are everything to me. I have always been intrigued and attracted to everything vintage, so pin-up style was just an extension to that. I am definitely an old soul that was supposed to be an Old Hollywood actress.

@missrenata/Instagram

M: How did you get into acting and performing? When did you decide to expand your brand into the influencer sphere?  

RB: I’ve been performing since I was three years old and was in gymnastics, dance, and modeling since elementary school. I started musical theater in high school, which I absolutely love! Most importantly, the studio I grew up in (MDA Studios) opened up the doors to performing in Sabado Gigante and Univision, which was a childhood dream. That then opened up the doors to dancing in award shows as a back up dancer, music videos, tours and live television shows. I officially decided to tap into the influencer world in September 2017, with the influence of my husband. I was basically already doing it with some brands, but not really taking it seriously. But my decision to do it officially changed the game!

M: Your social media presence and posts are very uplifting and inspirational. How do  you stay positive when you’re having a bad day?

RB: We all have bad days and the truth is, I get cranky sometimes. But, I like to sit back and realize how blessed I am and when I do that, gratitude just fills my heart. Honestly if nothing else happens in my life, God has done so much already that all I can do is be grateful and happy. I do believe the best is yet to come and that everything in life is figure-out-able. 

M: Out of all the areas you work in (acting, dancing, modeling, entrepreneurship), what’s your favorite and why? 

RB: Wow that is definitely hard, but my favorite is acting! Acting taps into such a creative and emotional part of who I am that it fulfills my creative soul. The ability to transform and walk in someone else’s footsteps to then impact the people watching in a way that can bring them laughter, tears, or even anger is incredible! To evoke emotion is an art. Acting is a form of therapy and break-through for an artist like me who has all the feels. My second is modeling. I love transforming and making people feel something from an image.

M: Do you think Latinas are misrepresented in the media? How do you want them to be represented? 

RB: Yes, absolutely Latinas/Latinos are misrepresented! We are bold, resilient, intelligent, passionate people! I want the world to see that! I would like to see more Latinas in this space encouraging women through their career.

@missrenata/Instagram

M: Why do you think people resonate with your content? 

RB: I would like to think its because I encourage people to love themselves, love others, to always believe in their dreams, and and to never give up!

M: Who are some people who inspire you and what advice do you have for others who want to become influencers?

RB: Aureta [Thomollari] inspires me so much, aesthetically and emotionally. She is such a vibe and so encouraging to me as a woman and an entrepreneur. Desi Perkins is also an inspiration–she’s a proud Latina and first-generation American like me. She built a name for herself with her art and she also values family, which is everything to me!

M: Where do you see your career going next? What are you the most proud of having accomplished?

RB: I believe the best is yet to come. And I definitely believe you will be seeing a lot more of me on screen! More film, more series, and bigger fashion partnerships.

@missrenata/Instagram

M: If you could tell your teenage self one thing, what would it be?

RB: I would tell my teenage self to be patient! I would tell her that she was called to create. To only focus on things that set her soul on fire, to not care about anyone else’s opinions, and I would tell her that she is enough!

M: Do you consider yourself a role model? Why or why not? What does being a role model mean to you?

RB: I think everyone is a role model to someone whether they want to be or not. To me, being a role model encouraging and empowering people to be confident in who they are. It is positively impacting someone in one way or another.

@missrenata/Instagram

M: What would you tell fans of yours who are looking to follow in your footsteps as an influencer and entrepreneur? 

RB: I would tell them that is takes time, to be patient, to work hard, to stay true to themselves, and to love what you do!

M: What’s next for you? Do you have any projects in the works? 

RB: I’m so excited for 2020! There are so many things in the works right now that I can’t really talk about, but lets just say that you will be seeing so much more of me!! 2020 is going to be full of amazing opportunities and breakthroughs!