Things That Matter

13 Lessons From Jefas On How To Make Your Business More Instagrammable

Anyone can create an Instagram account, but only a few can sustain a coherent online presence and narrative. From individuals to companies, everyone is trying to find the golden rule of social media. We have found 17 Jefas from around the world who totally slay their Insta game and used the platform to grow their businesses. They have created authentic brands around their personas that both wannabe influencers and established companies can learn from.

1. Thou shall keep thy color palette constant.

Credit: @ameliagoldie / Instagram

Amelia Goldie is an Australian Instagrammer who has sustained a black-white-red color palette throughout the year and has become a real influencer in terms of fashion and style. Her slightly French quirkiness also makes her approachable. She is also honest about her personal struggles with mental health, making her approachable.

2. Thou shall repeat: “Fun is queen”

Credit: @kidjess / Instagram

In the old days of mass media people would say that “content is king.” Well, in the age of social media, when there are so many channels to be entertained by, good old simple fun goes a long way. @kidjess knows it and is supported by almost half a million followers. She is quirky and has a cute aesthetic that is always on brand.

3. Thou shall stay true to yourself, yes Ivon!

Credit: @bonboncherie / Instahram

We love this Latina jefat hat has gotten quite a following by being herself: a proud Latina mom. She describes herself as a wife and full-time mom and a Mexican-American blogger from California. She is not trying to pretend she is a gringa: her aesthetics scream latinidadeverywhere!

4. Thou shall scream: “B for Brown and Beautiful”

Credit: Instagram. @naturallykimmy

Kimberly Gomez is a gorgeous jefa from the Dominican Republic who is a proud representative of her ethnicity, she wears her Browness on her sleeve and we applaud her for that. Standards of beauty won’t stop being Anglo territory only if influencers AND brands don’t start exalting Brown and Black hermosura.

5. Thou shall take us on your creative journey

Credit: Instagram. @valerush

Valeria Gascon is a Mexican illustrator and academic who takes us on her creative and emotional journey as she expands her “fantasmitas” series, her flower girl series, and she studies her Ph.D. in Glasgow, Scotland. Her Insta is a delicia full of music, literature, plants, and nostalgia. Moraleja: whatever your brand does, take your audience on a ride.

6. Thou shall remain sencillita, no matter how big you are

Credit: Instagram. @anadelareguera

Ana De La Reguera is one of the best and most famous Mexican actresses of her generation. She has broken into Hollywood as well and she is basically a Mexican Meryl Streep in the making. But she has enough time and self-confidence to post pictures like the one in the upper left corner: look at her foodgasm eating that taco. No matter how big you or your brand are: humble is best, always. She wears her wrinkles with pride, para rematar!

7. Thou shall showcase the woman behind the product

Credit: Instagram. @brunelda_

Online presence is all about people. Brands that remain stale, faceless, are bound to have a boring and just meh online presence. Follow the example of Carmen Bruna, who owns a company of gorgeous invitations and other products featuring her watercolor illustrations. Her feed is a perfect mix of personal and professional content. If you are a brand, creating an attachment between the production process and the customer surely translated into loyalty.

8. Thou shall know that sometimes less is more 

Credit: Instagram. @nerya_yeger

Nerya Yeger is a fitness and vegan influencer who curates a gorgeous Insta feed in which she mixes motivational messages, art, and selfies. We love all the blank space in her feed. The white is a welcome relief in a sea of oversaturated images. La elegancia es lo que cuenta. Don’t you just love that illustration of Frida blowing a bubble gum? We can only imagine the impeccable taste with which her house must be decorated! Jealous!

9. Thou shall recommend a healthy lifestyle, but not be preachy, no suenen como madre enojada

Credit: Instagram. @lacoctelhera

Instagram is full of influencers who try to tell followers how to leave their lives, and to be honest that is not good branding. What is good branding is showing rather than telling, making healthy choices look fun and something you would actually wanna try. That is what @lacoctelhera does: just look at those colorful shots of food and the smile that this Spanish jefa has on her face, like all the time. Also, fluffy animals are engaging whatever your business is!

10. Thou shall sometimes do ONE thing, and do it REALLY WELL

Credit: Instagram. @succulent_heaven

Karen is a succulent lover and grower who curates a super appealing feed featuring the favorite houseplants of the millennial generation, full with tips, info on different species and photographs that frankly make us feel relaxed. Moraleja: sometimes diversifying your brand is not the best move. Do one thing and do it lo mejor que puedas. After scrolling through this feed we bet you will buy a pot, a small succulent…. and then you will have a new collection.

11. Thou shall give your fans/customers the place they deserve

Credit: Instagram. @lupitanyongo

Lupita Nyong’o is one of the biggest actresses in Hollywood. She has won an Oscar, acted in Jordan Peele’s “Us”, and been part of the Marvel Cinematic Universe. Will all of this going on, she makes the effort to share fanart made for her by followers. Can you imagine the smile on the fans face when seeing the art Lupita shared? Y’all know she was born in Mexico, right? And that she holds a Mexican passport? Social media has made celebrities more approachable, but only a few are like Lupita: whatever she posts feels authentic, unredacted and from the heart. Lupita, hermana, eres mexicana! 

12. Thou shall create a unique and irreplaceable style

Credit: Instagram. @margaretzhang

Margaret Zhang is a Chinese-Australian fashion powerhouse who has made a name for herself in the upper echelons of the industry. She is an art director for top brands and has moved permanently to New York. Her style is a combination of French chic and the visual aesthetics of Asian filmmakers such as Wong Kar-Wai (by the way, Quentin Tarantino’s hero). The takeaway: be like her, strive to find a unique style that can be translated into different media. Anything can be relevant, even a plate of food, if presented in a way that adds to a coherent visual and emotional narrative.

13. Thou shall deliver on your promise

Credit: Instagram. @nomvelo.c

Nomvelo Chalumbria is a South African young woman who defines herself as a globe trotter. And she delivers: her Insta is full of pictures from around the world, but also of the amazing original owners of what is now South Africa. She seems to always have her feet on a plane and one foot at home but firmly grounded in her cultural roots. Do yourself a favor and follow her for her bubbly personality.

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A Bruno Mars Catfish Seduced a Texas Woman Over Instagram and Scammed Her Out of $100k

Entertainment

A Bruno Mars Catfish Seduced a Texas Woman Over Instagram and Scammed Her Out of $100k

When certain fans say that they’d do anything for their favorite celebrity, we usually assume they mean, in a manner of speaking. But in the case of one Bruno Mars fan, that sentiment couldn’t be more serious.

Recently, a 63-year-old Texas woman was swindled out of $100,000 by a catfish pretending to be Bruno Mars.

Yeah, folks. We’re serious. According to Houston authorities, an unnamed Texas woman sent multiple checks to her online lover–whom she believed to be Grammy-award-winning, multi-platinum artist, Bruno Mars.

According to legal documents, the woman created an Instagram page in 2018 in order to find “companionship”. She was soon thereafter contacted by another Instagram user who claimed to be Bruno Mars. The fraudster sent the woman what she believed was ample evidence–multiple texts and photos that “proved” he was on tour.

According to the Texas woman, she believed that her and Mars had “fallen in love” and developed a “meaningful relationship.” According to court documents, the Mars impersonator even promised to quit his 24k tour in order to be with her.

Once Catfish Bruno gained the woman’s trust, he asked her for $100,000 for “tour expenses.” And the woman complied.

First, the Bruno Mars imposter asked her for a $10,000 check via mail. When the woman sent that, the Mars imposter asked for an additional $90,000. The woman wrote that check as well.

The checks were sent to different accounts owned by two men: a man named Chinwendu Azuonwu and his accomplice, Basil Amadi.

It seems that at some point, the woman became aware that she was being scammed and then contacted the authorities. It was then that the police traced the bank accounts back to Azuonwu and Amadi. The men were then arrested and charged with multiple accounts of money laundering.

After the news broke about the Bruno Mars catfish, naturally, the internet had a few questions.

We get that this woman was lonely and in want of companionship, but there’s a line between desperation and delusion.

Many people were caught between pity and disbelief.

We understand that older people aren’t as tech-savvy, but some common sense would’ve told you that a multimillionaire doesn’t need money from a random lady in Texas.

Some people were calling for a deep-dive documentary, MTV “Catfish” style.

Ok, we’d 100% watch this. We want to know how faux-Bruno wooed her, how she convinced herself a rich celebrity needed money, and how she finally became savvy to the scam.

Another question being asked: who has a cool $100k just sitting around?

And how did the scam artists know to target someone so rich?! We hope she the police were able to recover the money, otherwise this woman is going to have a tough retirement.

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Women Are Giving People In Their 20s Advice On How To Get Their Derailed Lives Back On Track

Fierce

Women Are Giving People In Their 20s Advice On How To Get Their Derailed Lives Back On Track

If there’s one thing that your twenties will most definitely teach you, it’s that life is filled to the brim with ups and downs, highs and lows. More often than we’d like, in our lives we find ourselves digging ourselves out of the holes we’ve created for ourselves (be it personal, financial, or career-related). Fortunately, so much of our twenties are about building up our strength so that we can conquer the downs and lows of our lives.

Recently, women on Reddit got together and shared their tips for how to get back on track.

Check out some of the best bits of advice, below!

“Gain some perspective. Take a step back from any social media that you’re engrossed with. I’m not saying you are, but lots of us are so overly engaged with the media we consume it can become harmful to our own self-esteem. Focus on what you want to achieve in the short and medium term for yourself and appreciating the steps you take towards those goals. Focus on the short term. If this last year has taught us anything it’s that you can’t plan too far ahead.” –MillieGouLightly

“Yes, make short term goals that are attainable. Also shoot for a long term one, too. I was like this. I was letting life lead me. Then I took action and things improved. Anot her thing to note: the human brain doesn’t fully mature until around age 26. Cut yourself some slack.” –EddieAllenPoe

“Could not agree more on the social media part. I’m just in the stage of realising that mindless browsing could have so much affect on how we perceive ourself, which is why I’ve been taking detox days where I don’t check FB or Instagram and I must say I feel so much better by adopting a more realistic perspective on life. I would only use social media to do research on things that interest me, reading the news, getting advice on reddit and thats about it. I also try to read as much as I can because it gives me new ideas and its a mental exercise.” –SilkEmpire

Kind of related to the whole “people pleaser” thing, I really struggle with not putting so much stock in other people’s opinions (that I don’t necessarily agree with). For example, once you’re in your mid 20s, people on Reddit comment that “30 is around the corner” for you or that you’re “almost 30”. And when I point out how I don’t think that’s true (like you’re not “almost” any age til the very late part of that decade imo), I still see a couple of people coming in and go all, “well AKSHUALLY it’s technically true” (umm okay? but even if you think 5 years goes fast, it is still a substantial amount of time). Idk…but seeing comments like these makes me feel like I’m getting my time taken away from me. It feels like they trying to force you to feel older than you really are, or it’s almost like they are wishing away your time (cuz I notice it’s usually older people that make these comments). I find it pretty cruel to do, as I see no point in saying things like this to someone unless you wanna pressure them to conform to your timeline or make them feel bad.” –wahwahwhatodoooo

“How did you do this? I have realized for some years now that I have become a complete people pleaser, but I just can’t stop. It’s not that I don’t want to continue to be nice to people, but I do want to be able to communicate and enforce my boundaries. Also beeing a people pleaser makes me a boring and undefined character. So any tips on how to deconstruct this behaviour are appreciated.” –Vegetable_Scholar_11

“What if you are torn between doing something and not doing it? I want to quit my job so I can focus fully on school and myself, but I’m also worried it will harm me in the future even if it’s what I want and need right now. Do you just go with your gut and do what you feel like doing? Or do you consider how making that decision will affect you in the future, too? Especially if you burn bridges with the people you didn’t want to please and then it comes back to bite you.” –naanbud

“By realizing that not having the stereotypical “dream job isn’t everything” – as another commenter said, I realized how the income I do get, even if it’s not what I need or in a field that I find terribly interesting, allows me to pursue hobbies and interests on the weekends or in free time.

I also thought back ten years ago to my teens, and thought how worried I was then and, things worked out. I find that comforting that in another ten years, I’ll probably feel the same about doubts I have now.” –70378939272586Aa

“The career I wanted at 21 is not the same career I have or want at 32, or even 26. I’m with the same company I started with at 21, but since then have joined a department I didn’t even know existed when getting my college degree.” –jcollins88

“Yes this 100%. I try not to sink further in depression because the only jobs that will hire me are retail and food service but I’m working on pumping up my portfolio to get an art job. It seems like a long shot especially because the industry I’m trying to break into is competitive but I know my skills have improved a lot since college and I’m working on a bunch of new portfolio projects this year so hopefully that might land me a test or someone to notice me and maybe take a chance on me.”- carissadraws

“I thought this would be enough, but my boss called me this morning and I had to go home from the weekend I had planned to fix something (that was my fault, but I submitted it weeks ago without anyone complaining). I’d rather have a low stress job with reasonable hours and something im passionate about than a high-paying job with a corporate culture that sucks the life out of me.” –one_soup_snake

“Just a note of encouragement. Even though you may feel like you have zero achievements, I know a lot of very “successful” people in their 20s who feel just as lost. I think it’s just part of growing up and doesn’t have to do with what you’ve accomplished. Your achievements might not look like what society defines them as but I think that’s what your 20s is about. Realizing what others have previously told you is valuable, maybe isn’t, and not letting those things define you.” –HappyPuff-02

“I know the feeling, but in time you will realize how freaking young 22 is. Society tells us there is a prescribed path of milestones we have to follow to be successful, and that’s totally not true. I fucked around in college for too long and graduated way after my friends, and at the time it felt shitty. After finally graduating, I bartended for years. Just two months ago, I got a real job in my field and things feel like they are on track. Most of my friends have been in their careers for years. And that’s okay! Don’t let cultural timelines make you feel less than. Just take things a day at a time and try to map out what your own personal goals are. Good luck.”- PleasantRequest

“I was married in my 20s so that was a huge fucking waste of time. I left at 29 and began living the life I had hoped to live with him. I travelled, went to museums, hiking, etc. I just did it all. Then I found someone who loved doing those things as much as I did. Now we share this wanderlust together and even future dreams together. We’re having our first baby in august. It’s just another huge adventure and I wouldn’t want to share the journey with anyone else.” –TakethThyKnee

“First, it’s totally natural. Most people go through some sort of identity crisis in their mid 20s and it was very uncomfortable for me. You thought you knew how everything was going to play out and then you get to a point in your life that does not resemble what you were planning. That’s okay! I was mostly concerned about my career so I took a strength finders quiz that confirmed that I was in the right kind of job for me so then it was finding my space in that area. I looked at what I was doing in my life and what was actually making me happy and excited and what was a chore. This proved very hard cause I found joy in few things. (A few years later, I was diagnosed with anxiety, depression and ADHD) It also was surprising cause I always thought I wanted to manage people and be the ever-sales person but turns out, I don’t enjoy most people and superficial relationships really bother me. So I pivoted toward what I do enjoy and that caused me to get a new job. It also caused me to evaluate my relationship and living situation. Obviously, it took time for leases to end to get my own place without roomies. My relationship I really tried to salvage and eventually it came to a breaking point. Though I’m single today, I’m much happier than I was then and that’s more important to me. (Also I make significantly more money cause it’s a lot easier to work hard at something you like to do) TL;DR – it’s okay, it happens to most people. Start evaluating what truly makes you happy, what you are good at and start making moves towards that. Results may seem much less exciting than what you thought your life would be but happiness is more important than razzle dazzle.” –youvegotmail90

“I really struggle with not putting so much stock in other people’s opinions (that I don’t necessarily agree with). For example, once you’re in your mid 20s, people on Reddit comment that “30 is around the corner” for you or that you’re “almost 30”. And when I point out how I don’t think that’s true (like you’re not “almost” any age til the very late part of that decade imo), I still see a couple of people coming in and go all, “well AKSHUALLY it’s technically true” (okay? but even if you think 5 years goes fast, it is still a substantial amount of time). Idk…but seeing comments like these makes me feel like I’m getting my time taken away from me. It feels like they trying to force you to feel older than you really are, or it’s almost like they are wishing away your time (cuz I notice it’s usually older people that make these comments). I find it pretty cruel to do, as I see no point in saying things like this to someone unless you wanna pressure them to conform to your timeline or make them feel bad.” –wahwahwhatodoooo

“What you said about you changing your job because you realised it didn’t actually feel right for you is really interesting! How did you become so conscious about what you really enjoy/not enjoy doing in your job? And how did you overcome the doubt that maybe changing jobs is the wrong thing to do? Sometimes I find out things about my self but then I doubt it and just think that I’m probably wrong.” –LaneJones2

“Lotssss of self love – Reminding myself that there is nothing that I NEED to have accomplished by now, and that the things I’m comparing myself to in my friends and peers are not actually the things that I strive towards. Remind myself that the latter half of my 20s and into my 30s will be so much more wise, responsible, financially stable and opportunistic. Started taking my mental health seriously, and am now I’m active treatment. Started FINALLY using social media to connect with my friends, rather than deleting/criticizing Instagram when I become overwhelmed by how much of a highlight reel it was. Also unfollowing/muting people who do not serve me online!!! (Huge). !!!Doing inner child work!!! Moved cities – luckily I was able to but not everyone is. Actively repairing relationships I’ve been avoiding for years. Started giving myself permission to sleep longer, got control of my substance misuse, and left two jobs I despised. Started setting boundaries with men to improve my self worth. Started seeking the advice of women who have powerful, intersectional, well rounded perspectives. Started truly embracing my femininity and working on my internalized misogyny. Became passionate about leftist politics. Started exploring my upbringing to see where I have room to grow from what my family taught me growing up. Started actually setting financial goals (credit score, savings acc), made a plan to go back to school, learned how to start asking for help and advice when my ego normally would’ve got in the way.

When I get overwhelmed by how daunting life is and how exhausting it is to feel so lost, I remember how many cities I can go be completely anonymous in. So many oceans to stick your feet in. So many beautiful faces to see all over the world – this gives me perspective and makes me want to continue pushing through this tough world.

I’m pulling myself out of a 3 year rut, and it’s not easy at all nor is it linear. It’s a lot of discomfort and doing things that might make you feel mean or boring, but it’s true acts of self love. It is incredibly humbling. Connect with people and learn their stories. Eat colourful food and start asking about other people’s lives instead of focusing so much on introspection (not suggesting you do, but I am constantly stuck in my own head).” –Catqueen45

“I’m 43 now and I feel like in the past year (lol my 2020 came with an extra plot twist), I am finally becoming the person I wanted to be. I still have a long way to go.

I wish that I figured it out sooner. But it is what it is.

So my advice:

  • if you are in a hole, stop digging. You may not know what else to do but stopping doing things that aren’t working/or are hurtful to yourself is a huge win
  • learn to trust yourself
  • you learn self-love by becoming more of producer rather than a consumer (producing : art, writing, learning, making stuff like cooking or knitting, experiences like hiking, meeting people and really connecting with them. Consuming : tv, social media, etc) it is not to say consumption is bad but too much isn’t going to move you in the right direction
  • it Is ok to change your mind
  • it is ok to make mistakes and fail : success isn’t about how high you go, but how high you bounce back after you fall
  • take care of your mind and body. In your 20s you can take a lot of punishment with lack of sleep, awful food, too much booze, not enough exercise etc. but blowing off self care will not help in the long run
  • figure out your values. This is morbid but it can help – imagine people taking about you once you’ve died. What do you wish they would say? That you were had hard working? Kind? Funny? Whatever it is try to be those things a little but every day.
  • the world never goes away, you can hide from the world, but it will always take you back when you are ready” –Coraline1599 

“I really struggle with not putting so much stock in other people’s opinions (that I don’t necessarily agree with). For example, once you’re in your mid 20s, people on Reddit comment that “30 is around the corner” for you or that you’re “almost 30”. And when I point out how I don’t think that’s true (like you’re not “almost” any age til the very late part of that decade imo), I still see a couple of people coming in and go all, “well AKSHUALLY it’s technically true” (okay? but even if you think 5 years goes fast, it is still a substantial amount of time). Idk…but seeing comments like these makes me feel like I’m getting my time taken away from me. It feels like they trying to force you to feel older than you really are, or it’s almost like they are wishing away your time (cuz I notice it’s usually older people that make these comments). I find it pretty cruel to do, as I see no point in saying things like this to someone unless you wanna pressure them to conform to your timeline or make them feel bad.” –wahwahwhatodoooo

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