Entertainment

13 Lessons From Jefas On How To Make Your Business More Instagrammable

Anyone can create an Instagram account, but only a few can sustain a coherent online presence and narrative. From individuals to companies, everyone is trying to find the golden rule of social media. We have found 17 Jefas from around the world who totally slay their Insta game and used the platform to grow their businesses. They have created authentic brands around their personas that both wannabe influencers and established companies can learn from.

1. Thou shall keep thy color palette constant.

Credit: @ameliagoldie / Instagram

Amelia Goldie is an Australian Instagrammer who has sustained a black-white-red color palette throughout the year and has become a real influencer in terms of fashion and style. Her slightly French quirkiness also makes her approachable. She is also honest about her personal struggles with mental health, making her approachable.

2. Thou shall repeat: “Fun is queen”

Credit: @kidjess / Instagram

In the old days of mass media people would say that “content is king.” Well, in the age of social media, when there are so many channels to be entertained by, good old simple fun goes a long way. @kidjess knows it and is supported by almost half a million followers. She is quirky and has a cute aesthetic that is always on brand.

3. Thou shall stay true to yourself, yes Ivon!

Credit: @bonboncherie / Instahram

We love this Latina jefat hat has gotten quite a following by being herself: a proud Latina mom. She describes herself as a wife and full-time mom and a Mexican-American blogger from California. She is not trying to pretend she is a gringa: her aesthetics scream latinidadeverywhere!

4. Thou shall scream: “B for Brown and Beautiful”

Credit: Instagram. @naturallykimmy

Kimberly Gomez is a gorgeous jefa from the Dominican Republic who is a proud representative of her ethnicity, she wears her Browness on her sleeve and we applaud her for that. Standards of beauty won’t stop being Anglo territory only if influencers AND brands don’t start exalting Brown and Black hermosura.

5. Thou shall take us on your creative journey

Credit: Instagram. @valerush

Valeria Gascon is a Mexican illustrator and academic who takes us on her creative and emotional journey as she expands her “fantasmitas” series, her flower girl series, and she studies her Ph.D. in Glasgow, Scotland. Her Insta is a delicia full of music, literature, plants, and nostalgia. Moraleja: whatever your brand does, take your audience on a ride.

6. Thou shall remain sencillita, no matter how big you are

Credit: Instagram. @anadelareguera

Ana De La Reguera is one of the best and most famous Mexican actresses of her generation. She has broken into Hollywood as well and she is basically a Mexican Meryl Streep in the making. But she has enough time and self-confidence to post pictures like the one in the upper left corner: look at her foodgasm eating that taco. No matter how big you or your brand are: humble is best, always. She wears her wrinkles with pride, para rematar!

7. Thou shall showcase the woman behind the product

Credit: Instagram. @brunelda_

Online presence is all about people. Brands that remain stale, faceless, are bound to have a boring and just meh online presence. Follow the example of Carmen Bruna, who owns a company of gorgeous invitations and other products featuring her watercolor illustrations. Her feed is a perfect mix of personal and professional content. If you are a brand, creating an attachment between the production process and the customer surely translated into loyalty.

8. Thou shall know that sometimes less is more 

Credit: Instagram. @nerya_yeger

Nerya Yeger is a fitness and vegan influencer who curates a gorgeous Insta feed in which she mixes motivational messages, art, and selfies. We love all the blank space in her feed. The white is a welcome relief in a sea of oversaturated images. La elegancia es lo que cuenta. Don’t you just love that illustration of Frida blowing a bubble gum? We can only imagine the impeccable taste with which her house must be decorated! Jealous!

9. Thou shall recommend a healthy lifestyle, but not be preachy, no suenen como madre enojada

Credit: Instagram. @lacoctelhera

Instagram is full of influencers who try to tell followers how to leave their lives, and to be honest that is not good branding. What is good branding is showing rather than telling, making healthy choices look fun and something you would actually wanna try. That is what @lacoctelhera does: just look at those colorful shots of food and the smile that this Spanish jefa has on her face, like all the time. Also, fluffy animals are engaging whatever your business is!

10. Thou shall sometimes do ONE thing, and do it REALLY WELL

Credit: Instagram. @succulent_heaven

Karen is a succulent lover and grower who curates a super appealing feed featuring the favorite houseplants of the millennial generation, full with tips, info on different species and photographs that frankly make us feel relaxed. Moraleja: sometimes diversifying your brand is not the best move. Do one thing and do it lo mejor que puedas. After scrolling through this feed we bet you will buy a pot, a small succulent…. and then you will have a new collection.

11. Thou shall give your fans/customers the place they deserve

Credit: Instagram. @lupitanyongo

Lupita Nyong’o is one of the biggest actresses in Hollywood. She has won an Oscar, acted in Jordan Peele’s “Us”, and been part of the Marvel Cinematic Universe. Will all of this going on, she makes the effort to share fanart made for her by followers. Can you imagine the smile on the fans face when seeing the art Lupita shared? Y’all know she was born in Mexico, right? And that she holds a Mexican passport? Social media has made celebrities more approachable, but only a few are like Lupita: whatever she posts feels authentic, unredacted and from the heart. Lupita, hermana, eres mexicana! 

12. Thou shall create a unique and irreplaceable style

Credit: Instagram. @margaretzhang

Margaret Zhang is a Chinese-Australian fashion powerhouse who has made a name for herself in the upper echelons of the industry. She is an art director for top brands and has moved permanently to New York. Her style is a combination of French chic and the visual aesthetics of Asian filmmakers such as Wong Kar-Wai (by the way, Quentin Tarantino’s hero). The takeaway: be like her, strive to find a unique style that can be translated into different media. Anything can be relevant, even a plate of food, if presented in a way that adds to a coherent visual and emotional narrative.

13. Thou shall deliver on your promise

Credit: Instagram. @nomvelo.c

Nomvelo Chalumbria is a South African young woman who defines herself as a globe trotter. And she delivers: her Insta is full of pictures from around the world, but also of the amazing original owners of what is now South Africa. She seems to always have her feet on a plane and one foot at home but firmly grounded in her cultural roots. Do yourself a favor and follow her for her bubbly personality.

Not One Of The U.S. Women’s Soccer Team Players Is Latina, Here’s Why

Entertainment

Not One Of The U.S. Women’s Soccer Team Players Is Latina, Here’s Why

@downtownlasoccerclub

On July 7, the U.S. Women’s National Team went up against the Netherlands Women’s National Team for the FIFA Women’s World Cup and USWNT took home the championship cup. During the team’s victory speech in New York, U.S. women’s soccer star and forward, Megan Rapinoe, said, “We got white girls, black girls, and everything in between.”

However, Rapinoe should have thought twice before making that statement. After all, what exactly did she mean by “everything in between” if the U.S. Women’s National Team didn’t feature a single Latina woman on its roster this year?

Rapinoe’s comments recently inspired a Los Angeles Times story about an L.A. girls soccer club trying to make the face of women’s soccer.

Columnist Bill Plaschke spoke to young soccer players from the Downtown Los Angeles Soccer Club, whose team is mostly made up of Latina athletes “facing economic and cultural battles that have long kept them on the soccer sidelines.” The Downtown Los Angeles Soccer Club is made up of 175 girls trying to change the face of women’s soccer that has historically been dominated by white women. 

“That’s why …. I like watching [the U.S. Women’s national team] and everything, but I still say my idol is Lionel Messi,” said 15-year-old-striker Nayelli Barahona

This critique of the U.S. Women’s National Football Team is not new. When they also held the title for world champions in 2017, NPR’s Latino USA published an article “Why Is Women’s Soccer so White?” 

Audio producer and journalist Michael Simon Johnson writes, “The United States women’s national soccer team is far from a beacon of diversity, especially when compared to their male counterparts. With few women of color––and no Latinas––the team is extremely white, in spite of soccer’s entrenched place in Latin American culture.” 

However, the issue isn’t that young girls of color aren’t interested in playing the sport. 

But rather, as NPR notes, “youth soccer’s play-to-play system favors not necessarily the most talented children, but the children of parents who can afford elite clubs’ steep fees.” Club soccer fees run from $2,000 to $5,000 annually, per the Los Angeles Times.

That’s where Downtown Los Angeles Soccer Club comes in. Their club president Mick Muhlfriedel helps run the all-volunteer operation out of a middle school field in Pico-Union. According to Mulhfriedel, “some of the girls contribute $25 a month. Most pay nothing.” 

Since the 1991 World Cup, there have been 12 women of color on the U.S. World Cup or Olympic teams.

According to the Women’s Sports Foundation, 14-year-old girls drop out sports at twice the rate of boys. 

“Add in the lack of diverse role models and access, transportation issues and the cost, the number of obstacles facing girls of color in the game of soccer becomes poignantly evident. Although progress has been slow, there has been progress. It would be remiss to not acknowledge some of the black players who are trailblazing on the field,” writes Stephanie Taylor of Girls Soccer Network.

In September 2018, Hope Solo also penned an opinion piece that focused on what’s wrong when the U.S. women’s soccer teams are dominated by “white girls next door.”

She writes that race was something most people on the teams she played didn’t want to discuss or even acknowledge. 

“Over most of my 20-year career, I hadn’t realized how uncomfortable some teammates were around certain coaches or officials. Most players wanted to represent the US, to be at the Olympics or the World Cup, and they’re proud to be on the team. So they kept quiet. But those conversations with teammates who felt things were off, means race is an issue we need to discuss a whole lot more,” Solo writes. “The numbers are very clear. We need more men and women of color to represent US national teams. So few players of color representing the USWNT means there are great athletes across the country we are ignoring.” 

The Los Angeles Times also cites that according to NCAA reports from 2017-2018, only 8% of female soccer players were Latino women. This is why it’s so important to not only advocate for young Latina athletes but also help mobilize the conversations further surrounding not only gender parity’s in professional sports but also race. 

In the last two years, the Downtown Los Angeles Soccer Club has won three of their eight major tournaments and made it to the finals three other times. This fall, the Los Angeles Times writes that they’ll compete in the prestigious Premier division of the Coast Soccer League and compete in the California Regional League. 

The young Latina soccer players from the Down Los Angeles Soccer Club seem to be resilient soccer players passionate and determined.

More importantly, they seem resolute in their efforts to change the face of future World Cup and soccer matches that take place on a national stage.

Here’s to hoping we see some of these young talented players giving that victory speech or holding the cup in the future. 

This Latina Making Six Figures A Month On Youtube By Making Goo Is Basically The New American Dream

Fierce

This Latina Making Six Figures A Month On Youtube By Making Goo Is Basically The New American Dream

Twenty-five-year-old Karina Garcia has a life that can be seen quite literally as a rags-to-riches story. The Riverside, California native is known on Youtube as the ‘Slime Queen’ and makes when things are going really well an average of two hundred thousand dollars. Once making a living off of tips as a waitress, the Latina now serves 9 million subscribers on her Youtube channel some pretty gooey content, or rather, videos of her producing slime

Garcia started her empire based on an interest she had in goo as a young child.

@karinagarc1a / Instagram

Speaking with ABC news about her life before her lucrative business, the Latina said she grew up in a family of eight in a two-bedroom mobile home. Four years before her fame, she was on a break from college and working as a waitress. “I wasn’t in school. … I had like nothing going for myself,” she told ABC. “I remember thinking, like, ‘What am I gonna do with my life?'”

In an interview with Delish, Garcia says she played with slime as a kid and decided to make some of her own but when she couldn’t find recipes to make some, she started doing her own experimenting and research. When Garcia saw that things were going well for her sister Mayra Isabel Garcia’s own beauty tutorial channel, she decided to give creating one a go too. But hers would be built entirely on slime.

“I used to get a lot of hate for it in the beginning,” Garcia told Delish. “I’d make slime once a week, and people were like, ‘What are you doing? You’re so weird.’ Now, people get it. It’s this sensory thing that’s fun to look at and stress-relieving to play with.”

On YouTube, where tutorials are a dime a dozen, Garcia’s videos grab millions of views.

Garcia most popular video so far sees her create a massive tub of slime in her video “100 Pounds of Slime!”

To date, the video has over 26 million views.

From fluffy slim to glitter slime, the Latina’s youtube channel sets out to experiment with creating all kinds of slime forms.

She’s even put Hot Cheetos in Slime!

Spoiler alert: it’s not edible but it does smell good!

But she’s not just a Youtuber. She’s a businesswoman too.

@karinagarc1a / Instagram

Garcia, who has contributed to getting her parents retired, with more than just the channel. She’s also partnered up with Target to create slime kits with her Crafy City line and has had deals with big brands like Coca-Cola. Today, the Latina has been able to afford to buy her own home, a bedroom of six rooms. She truly does live in a house that slime built.

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