Here’s How One Houston Panadería Was Saved Because Of A Teenager’s Tweet

credit: La Casa Bakery and Cafe / Facebook / @mannynation73 / Twitter

A Houston teenager didn’t want her dad to close his panadería, so she turned to Twitter for help.

Jacqueline “Jackie” Garza said she originally tweeted a plea for help to alert people in the area of her father’s business, She hoped it would compel friends, family, and co-workers to stop by for some of her dad’s delicious food. But the Internet had another idea.

She showed off all the food her father makes, because it is more than just a bakery for pan dulce.

“At first I didn’t think the interaction between the media and the business was going to correlate,” Garza said. “I was like, ‘Okay. Just because it got retweets doesn’t mean a lot of people are coming.’ I was expecting a small change.”

But then Garza’s tweet was flooded with support as people came together for the panadería.

Garza was not expecting the outpour of positivity from the Twitter community, but is so grateful for it.

The support was so overwhelming, in fact, that her father went to the store and stocked up so he could meet the demand.

“My dad was definitely not expecting such a drastic change as the one we got,” Garza said. “He didn’t know that Twitter existed before the tweet went viral but so far he’s handled it very well.”

People started to show up in droves, and posted photos and videos at the restaurant.

The panadería has only been open for two years but things have changed thanks to Garza’s viral tweet.

The tweet and the response, she says, saved her family’s business from the brink.

“I am so proud of my dad and my mom for continuing to keep the art of making pan dulce alive,” Garza said. “I am so grateful to have an opportunity to give the world a taste of my culture. Forever grateful for the support my family and I have received. Keeping tradition alive is our strive.”

As for the social media fame that came with it, Garza says her father is not affected.

“I don’t think my dad knows he’s Twitter famous and I don’t think he understands what that means either,” Garza said.

Congratulations, Jackie. You have shown everyone the power of social media when used for good.


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