With social media playing such a big role in our world these days, it makes sense that politicians are going all in to appeal to today’s “millennial” culture. During last year’s presidential election, Hillary Clinton used the hashtag #ImWithHer. Bernie Sanders used #AFutureToBelieveIn. Even President Trump had #MAGA. But what makes a slogan successful? Humor? A message? Something more? Well, one politician in Mexico has either discovered the perfect campaign slogan — or the worst one ever.