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Home Depot’s Ruido Fest Display Pissed Some Attendees Off And Here’s Why

Vicko Alvarez Vega / Facebook

Attendees at this past weekend’s Ruido Fest in Chicago were not pleased with one of the promotional booths that was set up during the weekend of alternative Latino music. The point of ire was a wall that was put up for display by Home Depot. According to Home Depot, they considered it a non-political display about one of Home Depot’s products and a blank canvas for people to decorate as a mural. However, in these politically charged times, several Ruido Fest attendees saw the wall and immediately felt like Home Depot was tone deaf in their approach to marketing at a Latino event.

Here is one of the videos of people reacting to the Home Depot display.

Posted by Vicko Alvarez Vega on Saturday, July 8, 2017

“I was confused by the display at first until I realized people were being asked to participate in tiling a wall,” Vicko Alvarez Vega, the woman who took the video, told mitú. “Then I just thought ‘Wow, really? It’s the Home Depot, and a wall was the best thing you could think of for a Latino festival?'”

Home Depot was the subject of boycott during the 2016 presidential campaign when co-founder and former CEO Bernard Marcus endorsed President Trump. According to Forbes, Marcus left the company in 2002 but his endorsement led to a severe backlash against the home improvement company.

A second video taken by Vicko Alvarez Vega shows festival attendees trying to physically remove the wall.

Posted by Vicko Alvarez Vega on Saturday, July 8, 2017

Alvarez told mitú that one of the Home Depot representatives at the booth attempted to explain that the wall was not meant to be political. Alvarez believes the wall was a bad idea.

“I think the reaction was warranted,” Alvarez told mitú. “The Pilsen neighborhood where Ruido Fest was held recently suffered the loss of a historic mural on a building that is being converted into luxury apartments. Those developers have stated they will have artists from the neighborhood do a new mural but that’s absurd. For me, Home Depot having Latinxs decorate a wall was too similar to gentrifiers asking us to decorate a building we inevitably won’t be able to afford to even live in. The symbolism of Home Depot’s wall hit too hard with the realities of the neighborhood.”

The incident escalated and security had to be called to diffuse the situation, but Alvarez doesn’t think security helped.

CREDIT: Vicko Alvarez Vega / Facebook

“When security was called they became physically aggressive with people who were simply in the crowd,” Alvarez told mitú about the people who waited around to see if Home Depot would dismantle the wall. “That upset us and many of us stepped in to help our friends which made security more aggressive. After everything was said and done, a white security guard had the nerve to mock us. The whole thing was just upsetting.”

We reached out to Home Depot about the incident. Spokesperson Stephen Holmes provided a response:

“We participated in the festival to show our support for the community, so this was an unfortunate misunderstanding. The purpose of the project was to show attendees how easy it is to install tile for things like bathrooms and backsplashes when using a special product we sell. It actually wasn’t intended to be a ‘wall’ at all.”


H/T: Remezcla

READ: Amazon Is Selling ‘Mexico Will Pay!’ Wall Costumes

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At 116 This Salvadoreño Opens Up About Being Called A Mujeriego And You Can’t Help But Giggle With Him

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At 116 This Salvadoreño Opens Up About Being Called A Mujeriego And You Can’t Help But Giggle With Him

Salvadorean man with 39 children may be oldest living man

Juan Pablo Villalobos Maradiaga was born in 1901 just celebrated his 116th birthdayand has outlived 14 of his children.

Posted by BBC News on Thursday, July 13, 2017

Meet The Man Who May Be The Oldest Man Alive

Meet Juan Pablo Villalobos Maradiaga. He was born in San Miguel, El Salvador on June 26, 1901. That makes him 116 years old… and counting. According to the BBC, that might make him the oldest man alive, although Guinness World Records has yet to confirm.

He told the BBC that everyone admires him because of his age and, of course, his age is remarkable, but that’s not the only thing that makes this viejito remarkable. Also pretty impressive, he has 39 children.

His oldest child is already in his mid-nineties; whereas, his youngest child is 37 years old and was born in 1980 when Juan Pablo was at the tender age of 79. His family is so large at this point that he has yet to meet all of his grandchildren and great-grandchildren.

Described affectionately as a “mujeriego” by his current wife, who was introduced to him by his former wife, Juan Pablo does not deny having an affinity.

A life as long as Juan Pablo’s means that he has outlived many of his loved ones. He has laid to rest 14 of his children and all of his childhood friends have also passed away.

Maradiaga spent much of his life working as a carpenter, bricklayer and farmer. He stopped working when he was 100 years old because of an injury that left him with a broken knee and confined to a wheelchair for the most part. But Maradiaga is starting to live his best life yet. Recently, he flew to New York for the first time ever to visit family.

He’s been asked many times what the secret to a long life is and his answer is simple: “There is one secret, God,” he says.

Learn more about Juan Pablo Villalobos Maradiaga HERE.

READ: How Do They Never Age? Latino Celebrities Who Are Probably Vampires

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