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This Billboard Was Pulled For Its Tone Deaf “Hispanics” Slogan

@MIKE_FAULK / TWITTER

A billboard in Yakima, Washington, is drawing criticism for its attempt to appeal to “Hispanics.”


The billboard, featuring the smiling faces of several “Hispanics,” claims: “We don’t need pot to have fun. We’re Hispanics… We’re cool by default.” ?

According to the AP, the billboard was the brainchild of 60 middle and high school-aged students in the Yakima area — it’s not clear if Latino students were involved — who were part of a campaign to help keep those cool *ahem* Hispanics from falling into the uncool clutches of marijuana.

The billboard was part of the anti-drug campaign #listen2yourselfie.


Several people took to Twitter to criticize the billboard for being super tone deaf.


So, if you’re not Hispanic, does that mean you’re not cool? Do young people still say “pot”? Would a group of young Latinos even say something like, “We’re Hispanics”? The billboard might have done well to avoid generalizing an entire ethnicity for the sake of a public service message.


For many people, the word “Hispanic” (a word created by the government in the 1980s) is a too loaded.


At the very least, the word excludes those who are, or identify as, Latino. Let’s be honest, the issue of Hispanic vs Latino requires a very nuanced and thoughtful conversation, which is well beyond the scope of any billboard. Unless the billboard was written in type 10 font, and maybe not even then.

And the billboard also uses the word “cool,” which is about as cringe-inducing as when parents try to be hip while giving the sex talk.

Oprah Winfrey Show / E News

When used in that way, the word “cool” is so uncool it sounds like it was also invented by the government.

The Washington Health department has since removed the billboard, the Yakima Herald reported.


It’s hard to determine whether the billboard was offensive, lame, or so lame that it was offensive, or so offensive that it was lame.

So here’s the question everyone wants an answer to…


READ: Marijuana Is About To Be Legalized For Uruguayan Citizens

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Chicharito Defends Mexico Coach After Video Surfaces Of Fans Shouting Down Coach

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Chicharito Defends Mexico Coach After Video Surfaces Of Fans Shouting Down Coach

Juan Carlos Osorio, the man currently at the helm of the Mexican national soccer team, is the latest fútbol coach to realize how much pressure one must endure at the head of “El Tri.” The Colombian has had mixed results since his tenure began in late 2015, and recent disappointments at the FIFA Confederations Cup and CONCACAF Gold Cup have led to increased scrutiny.

Barring an unexpected and historic collapse, Osorio has the Mexican team virtually qualified for the 2018 World Cup. Many would argue that was the job he was hired to do. Mexico fans clearly remember what happened before the 2014 World Cup: Mexico was minutes away from missing out on the World Cup, until a last-minute goal from the U.S. versus Panama — in their final qualifying match — allowed Mexico to enter a playoff and eventually book a ticket to Brazil.


CREDIT: Michael Regan – FIFA / Getty

However, Osorio has also frustrated peers, pundits and fans by employing a strategy in which he often rotates players. Osorio, a tactician, says it’s necessary not just for his game-to-game approach but for the health of his players. Critics say it leads to inconsistency on the field because the starting lineup is always in flux. Players say it gives them much-needed rest and a drive to compete for starting gigs.

When Mexico lost to Chile 0-7 at the Copa América Centenario last year, the historic scoreline instantly put a target on Osorio’s back. Despite the humiliating loss, Mexican soccer officials reiterated their support for Osorio and he was given time to work.

Now, after a one-sided loss to Germany at the Confederations Cup and a semi-final round elimination by Jamaica at the Gold Cup, patience for Osorio’s strategies has worn thin.

Journalist Tom Marshall posted this photo of angry fans shouting at Osorio after the loss to Jamaica.

A video of Osorio’s arrival in Mexico also surfaced on social media, showing several fans yelling at Osorio. One fan chanted “Fuera Osorio” while another yelled, “Vete a tu país cabrón.”

Javier “Chicharito” Hernandez, Mexico’s all-time leading goalscorer, took to social media to defend Osorio and reject the cynicism he feels from some Mexicans.

“I’m speechless after watching the video of Profe Osorio arriving in Mexico,” wrote Hernandez.

“It’s incredible. I’m speechless after watching the video of Profe Osorio’s arrival in Mexico. It made me embarrassed, angry, and even more, it made me very sad. I may regret what I’m going to say, but not even other coaches, who have behaved worse and have had similar results, have been received in that way.

Honestly, we have a lot to learn, we have a lot of things we need to improve because it’s not possible that a sport makes us act, react and behave the way it did on that occasion and others.

Cheer up Profe! They also wanted the all-time top scorer in Mexico out of the national team.

Cheer up Profe, they’ve also wanted the only player in history to win two Champions Leagues, who was captain of 3 World Cup squads, to be out of the national team.

Cheer up, because the greatest, and in my opinion, the best player in Mexican soccer history, Hugo Sánchez, they wanted him out of the national team during his playing days. They also fired him when Mexico didn’t qualify for the Olympics even when he wasn’t obligated to coach that team.

Cheer up Profe, because honestly in Mexico there are more of us who want to make the country better, who want to be better Mexicans, we want a better Mexico in all respects, and I know you want the same for our country even though you come from another one.”

The tweet, which has nearly 40k likes, included the hashtag #SomosMásLosBuenos

Diego Reyes, one of Chicharito’s teammates on the national team, also defended Osorio.

“How sad it is to see these types of insults. Look how far we’ve fallen, if everyone was as demanding about themselves as they are demanding with the Mexican national team, this would be a better country.”

Teammate Oribe Peralta also spoke out:

“It’s preferable to be on the side that is being criticized instead of being one of those timid souls who criticizes everyone else because they’re so afraid of being criticized.”

Despite the setbacks, it appears Osorio’s job is safe. Before the loss to Jamaica at the Gold Cup, Mexican Federation President Decio De Maria told ESPN they had confidence in Osorio: “We’re coming up to two years and we are increasingly convinced that he is the coach to lead this project and World Cup process.”

READ: Mexican Soccer Star Finds A ‘Border Wall’ At Toys R Us In Portugal

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