credit: @MIKE_FAULK / TWITTER

no pos wow

This Billboard Was Pulled For Its Tone Deaf “Hispanics” Slogan

A billboard in Yakima, Washington, is drawing criticism for its attempt to appeal to “Hispanics.”


The billboard, featuring the smiling faces of several “Hispanics,” claims: “We don’t need pot to have fun. We’re Hispanics… We’re cool by default.” 🤔

According to the AP, the billboard was the brainchild of 60 middle and high school-aged students in the Yakima area — it’s not clear if Latino students were involved — who were part of a campaign to help keep those cool *ahem* Hispanics from falling into the uncool clutches of marijuana.

The billboard was part of the anti-drug campaign #listen2yourselfie.


Several people took to Twitter to criticize the billboard for being super tone deaf.


So, if you’re not Hispanic, does that mean you’re not cool? Do young people still say “pot”? Would a group of young Latinos even say something like, “We’re Hispanics”? The billboard might have done well to avoid generalizing an entire ethnicity for the sake of a public service message.


For many people, the word “Hispanic” (a word created by the government in the 1980s) is a too loaded.


At the very least, the word excludes those who are, or identify as, Latino. Let’s be honest, the issue of Hispanic vs Latino requires a very nuanced and thoughtful conversation, which is well beyond the scope of any billboard. Unless the billboard was written in type 10 font, and maybe not even then.

And the billboard also uses the word “cool,” which is about as cringe-inducing as when parents try to be hip while giving the sex talk.

Oprah Winfrey Show / E News

When used in that way, the word “cool” is so uncool it sounds like it was also invented by the government.

The Washington Health department has since removed the billboard, the Yakima Herald reported.


It’s hard to determine whether the billboard was offensive, lame, or so lame that it was offensive, or so offensive that it was lame.

So here’s the question everyone wants an answer to…


 

READ: Marijuana Is About To Be Legalized For Uruguayan Citizens

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