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This Billboard Was Pulled For Its Tone Deaf “Hispanics” Slogan

A billboard in Yakima, Washington, is drawing criticism for its attempt to appeal to “Hispanics.”


The billboard, featuring the smiling faces of several “Hispanics,” claims: “We don’t need pot to have fun. We’re Hispanics… We’re cool by default.” ?

According to the AP, the billboard was the brainchild of 60 middle and high school-aged students in the Yakima area — it’s not clear if Latino students were involved — who were part of a campaign to help keep those cool *ahem* Hispanics from falling into the uncool clutches of marijuana.

The billboard was part of the anti-drug campaign #listen2yourselfie.


Several people took to Twitter to criticize the billboard for being super tone deaf.


So, if you’re not Hispanic, does that mean you’re not cool? Do young people still say “pot”? Would a group of young Latinos even say something like, “We’re Hispanics”? The billboard might have done well to avoid generalizing an entire ethnicity for the sake of a public service message.


For many people, the word “Hispanic” (a word created by the government in the 1980s) is a too loaded.


At the very least, the word excludes those who are, or identify as, Latino. Let’s be honest, the issue of Hispanic vs Latino requires a very nuanced and thoughtful conversation, which is well beyond the scope of any billboard. Unless the billboard was written in type 10 font, and maybe not even then.

And the billboard also uses the word “cool,” which is about as cringe-inducing as when parents try to be hip while giving the sex talk.

Oprah Winfrey Show / E News

When used in that way, the word “cool” is so uncool it sounds like it was also invented by the government.

The Washington Health department has since removed the billboard, the Yakima Herald reported.


It’s hard to determine whether the billboard was offensive, lame, or so lame that it was offensive, or so offensive that it was lame.

So here’s the question everyone wants an answer to…


READ: Marijuana Is About To Be Legalized For Uruguayan Citizens

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TikTok Suspended A Mexican Politician For Celebrating The Pass Of A Marijuana Bill By Toking

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TikTok Suspended A Mexican Politician For Celebrating The Pass Of A Marijuana Bill By Toking

TikTok but don’t toke.

Nayeli Salvatori, a Mexican congresswoman who is a representative for the 10th district of the state of Puebla, recently got into hot water with TikTok after she posted a video of herself smoking marijuana. The politician, who is also a member of the Social Encounter Party, uploaded her video with the song “Light my Fire” by The Doors and added text to her video which read, “ya es legal” (it is legal) and “Felicidades” (congratulations). She uploaded the video to celebrate Mexico’s Senate vote to decriminalize marijuana. 

TikTok disabled Salvatori’s account citing a violation of its guidelines.

The TikTok’s community guideline that was violated was one that prohibits users from sharing ‘content that displays drugs, drug consumption, or encourages others to make, use, or trade drugs or other controlled substances.’

After her account was suspended for violating TikTok’s community guidelines, Salvatori went to Twitter to upload the video from TikTok. The video remains there and is now being used to discuss the controversy. 

“It’s been more than a year that the theme of legalization of cannabis has been in talks in Congress, of course, it is a celebration!!! It’s obvious that it will be approved!!! Relax, smoke didn’t come out of the pipe because it didn’t have anything, but I love when my tweets are under fire!” read the tweet which was posted in Spanish. 

Salvatori has since shared her new TikTok account with users online, while she waits to be given access to her old one.

Last Thursday, Mexico’s Senate approved the measure with a vote of 82 to 18 to pave the way to legalize recreational marijuana use.

The bill is not officially law yet, as it originated in the Senate and must go to vote to the House of Representatives. If approved with changes it will go back to the Senate and become official if voted in favor of. 

The bill was opposed by some senators who were worried about children and teenage consumption, but the bill does include that individuals must be over 18 to consume marijuana. 

The measure would allow an individual of legal age to possess up to 28 grams of cannabis and grow up to six plants at home. If there are two people who consume marijuana in the same residence, then they will be allowed to grow up to 8 plants in their home. 

With this new law, drug cartels behind much of the violence in Mexico could be stripped of their control over the marijuana market. 

The lower house is expected to vote on the measure before December 15.

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This Cannabis Dispensary in Santa Ana Had a Dia De Los Muertos Event and Here’s Everything You Missed

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This Cannabis Dispensary in Santa Ana Had a Dia De Los Muertos Event and Here’s Everything You Missed

Dispensaries, especially unlicensed shops, are not known to be the friendliest of places. For first timers, it can be quite intimidating to go into one and be presented with a plethora of products, where do you even begin? As you stand there trying to figure out what everything means, the pressure grows as fast as the line behind you and the budtender gives you simple responses that don’t even answer your inquiries. You probably ended up leaving with more questions than you went in with and picked the best sounding products, but don’t really know what you got or what to do with it.

Tropicanna is here to change that narrative.

The dispensary, which is located in Santa Ana, serves and delivers to the greater Orange County area, including Anaheim, Irvine, and all the way to San Clemente. You can spot the shop from blocks away, the bright turquoise and pink building is easily discernible among the surrounding storefronts. The inspiration for the decor and color scheme is tied back to the original Tropicana Club in Havana Cuba, mixed with Miami vibes and culture for a modern and Instagrammable experience.

“At Tropicanna, we want people to have fun and feel at home,” co-owner JP told mitú. “When people walk into the shop, we want them to forget about all the other bad experiences they’ve had. We’re here to help, whether it be with medicinal or recreational cannabis, we want everyone to feel comfortable enough to ask all the questions they have and leave our store confident with their choices.” 

Having been to various dispensaries, I can confidently attest to the fact that their customer service team is unparalleled. Seriously. At no point in time did I feel rushed, and when I talked to the reps it was like I was talking with a friend. The shop is well stocked in all types of products, and the customer service reps were able to help me figure out which ones were right for me based on the experience I wanted to have. I even ended up leaving with a couple of products for my mom (she needs her chocolatitos to help her go to sleep).

Not only is Tropicanna changing the customer experience game, they are also inviting the community to get involved and participate in the various events they host, the most recent of which was for Dia De Los Muertos.

“We would be nothing without our community,” continued JP, “so we wanted to let them know that we appreciate them and are proud to be a part of it. That was where the inspiration for the event came in. At the end of the day, at Tropicanna we want to stand out in the experience we provide but also community presence.”

The main event setup was in the parking lot, but there was plenty to see inside the shop. As soon as you walked in you were able to sign up for a giveaway, which was complete with products from the vendors stationed outside. Cempasuchil flowers and calaveras were everywhere, most of the staff was in full calavera makeup, and there was even an altar!


If you purchased any products from the companies that were sponsoring the event, you got some free treats from the vendors outside. 👀

Food was provided by @chef_flip_fantabulas

Chef Rudy, the founder of @cannabiscateredevents, has figured out how to take delicious food and elevate it. He’s at Tropicanna every Tuesday with a weekly rotating menu. This time he made carne asada esquites that were so good, just thinking about them is making me hungry. The meal was not infused, but Chef Rudy encourages customers to season and infuse their food at home with products you can purchase inside Tropicanna! Check out his IG for more info.

Nomad Cocktail Co.

I needed something to wash down my esquites, so I went over to @nomadcocktailco and got a mocktail. Maddi, the business owner and former bartender, works with products from @kan_ade_ and Cannabis Quenchers to create specialty drinks that are as delicious and potent as they are pretty. My favorites were the piña drink with the chamoy rim and the blueberry pomegranate, complete with a cempasuchil flower 😋 Check out @nomadcocktailco and @kan_ade_ for more!

La Familia

By far one of my favorite brands, La Familia is Los Angeles based and Latino owned and operated, which is rare in the cannabis industry. I first discovered them when they launched their infused chocolates, which come in flavors like Mazapan, Fresas con Crema, and Cajeta, just to name a few. This time Tania Noyola, the brand ambassador, introduced me to some of their newer products such as their Chocolate Abuelita cookies and their Churro Rice Krispie (both super yum), and their aguas frescas, which come in flavors such as Horchata, Mango, Fresa, and even Limón con Pepino! Rumor has it they even have some chile covered gummies dropping in the next few months. @lafamiliachocolate is definitely a brand you’re going to want to keep tabs on.

Wonderbrett

Wonderbrett is another Los Angeles local vendor and they brought with them artist @eternallovetribe, well known for collaborating with BJ The Chicago Kid and bringing his design to life. The design is now the packaging for one of Wonderbrett’s most popular strains, “Black Orchid,” which is “perfect for relieving stress, anxiety, insomnia, and pain.” It was really cool to watch @eternallovetribe’s art process as they created a custom piece for the event. Check out Wonderbrett’s website here.

Humboldt’s Finest Farms

What makes Humboldt’s Finest Farms different from all the other brands? For starters, they are a co-op of 3 farmers who are all about sustainability and giving back to the community. From the way they grow their plants to the biodegradable packaging, everything that Humboldt Farms does is with intention. Their goal is to produce the highest quality products in the most natural way. Click this link to check out their website.

Dreamt Products

Another minority owned business! Created by Latina scientist, Carolina Vazquez Mitchell, Dreamt Products began when the founder started suffering from insomnia. Dr. Vazquez Mitchell had been working with cannabis since she was 17 years old, and decided to take her experience and combine it with her education to find a natural solution to her problem. Today, Dreamt Products has tinctures and vapes designed to help you get the sleep you need. Click here to find out more!

If you still had room for dessert, Afters Ice Cream was there to satisfy your craving.

Naturally, I went with their mango sorbet and added tajin and chamoy. Not available infused, but still delicious 😉

If you missed the event, don’t fret! Tropicanna told mitú they’re planning on having at least one event every month. As far as what else we have to look forward to in November, they’re having major markdowns for Black Friday and will be having even more for delivery on Cyber Monday. Check out Tropicanna’s website for more info!

Tropicanna can be found at 1628 S. Grand Ave, Santa Ana CA 92705

Questions? Call (714)701-8186 for more information.

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