Credit: Patron / YouTube
“This is a story not of life or death, but of transformation.”
When you think of Mexican director Guillermo del Toro, a few things may come to mind: “HellBoy,” his macabre creative vision, and monsters with eyeballs in their hands. Tequila is not one of those things. That may change, though, because the 52-year-old has teamed up with Patrón to launch a limited edition signature tequila, with the packaging (including two bottles) designed by del Toro himself.
CREDIT: Patrón Tequila
In an eerie promotional video released on YouTube, del Toro explains: “I was born in Jalisco. Just like Patrón. And this land, with its art, its rituals, its baroque spirit, has made me who I am. Now I am coming back here to tell a story with Patrón.” The acclaimed director, who is no stranger to drinking tequila and singing rancheras, then goes on to describe the process of making his signature spirit, an extra añejo tequila. Along with the bottle of añejo, a smaller skull-shaped bottle contains an orange liqueur made from aged tequila.
“Through the years, I have been offered many collaborations in designing and executing different products. I have never been tempted. This creation has been an adventure and a privilege,” said del Toro in a press release.
So, wondering how much you’ll have to kick down for a bottle of del Toro tequila? If that bottle doesn’t scare you, the price may do it: the limited edition bottles have a suggested retail price of $399.