no pos wow

[VIDEO] Mexican Director Guillermo del Toro Helped Design The Bottle For This $400 Tequila

When you think of Mexican director Guillermo del Toro, a few things may come to mind: “HellBoy,” his macabre creative vision, and monsters with eyeballs in their hands. Tequila is not one of those things.

That may change, though, because the 52-year-old has teamed up with Patrón to launch a limited edition signature tequila, with the packaging (including two bottles) designed by del Toro himself.

Patrón Tequila

In an eerie promotional video released on YouTube, del Toro explains: “I was born in Jalisco. Just like Patrón. And this land, with its art, its rituals, its baroque spirit, has made me who I am. Now I am coming back here to tell a story with Patrón.”

The acclaimed director, who is no stranger to drinking tequila and singing rancheras, then goes on to describe the process of making his signature spirit, an extra añejo tequila. Along with the bottle of añejo, a smaller skull-shaped bottle contains an orange liqueur made from aged tequila.

“Through the years, I have been offered many collaborations in designing and executing different products. I have never been tempted. This creation has been an adventure and a privilege,” said del Toro in a press release.

So, wondering how much you’ll have to kick down for a bottle of del Toro tequila? If that bottle doesn’t scare you, the price may do it: the limited edition bottles have a suggested retail price of $399.

“This is a story not of life or death, but of transformation.”

Credit: Patron / YouTube

WATCH: Guillermo Del Toro Is Back With Another One Of His Suspenseful, Visually-Striking Movies

Recommend this story to a friend by clicking on the share button below. 

Paid Promoted Stories

This Guy Had No Idea He Had A Million Dollar Diego Rivera Painting Sitting Just Behind His Door Gathering Dust

no pos wow

This Guy Had No Idea He Had A Million Dollar Diego Rivera Painting Sitting Just Behind His Door Gathering Dust

PBS / YouTube

“Behind a door? Behind a door.”

Back in 2013, a Diego Rivera painting worth about one million dollars, (that’s a 1 with 6 zeroes behind it) was appraised on PBS’ “Antiques Roadshow.” It was revealed that at one point, the painting had been sitting behind a door in owner Rue Ferguson’s home. Just sitting there, collecting dust. Ferguson, who owns it and brought it to be appraised, got it from a great-grandparent who bought it in Mexico some 80 years ago.

After relatives were erroneously told it was a fake, it was put in storage and left to the elements. Ferguson says he knew about Rivera, but didn’t really know the significance of the world famous Mexican artist. You know, Diego Rivera, the lover, mentor and on-again off-again husband of Frida Kahlo?

Titled “El Albañil” or “The Bricklayer,” the painting is one of Rivera’s earliest works. Rivera was only 18 years old when he painted this for a competition, which is now seen as a turning point in Rivera’s career. The painting also features Rivera’s favorite subject at the time, the workers of his homeland.

Although it was not in pristine condition and needed some restoration, the piece was still in million dollar shape when Ferguson brought it to “Antiques Roadshow.” The painting is now in museum condition and has been displayed most recently at the San Antonio Museum of Art. Check out the video to see the owner’s eyeballs pop out of his head when he hears the quote.

READ: Overlooked By Museums While Alive, His Paintings Are Now Auctioning For More than $100 Million

Recommend this story to a friend by clicking on the share button below.