We’re only a few months into 2021 and we’ve already seen several special moons. We’ve had the “wolf moon,” the “snow moon” and even the “pink moon,” but the next moon may be the tastiest one yet.

In what maybe one of the best marketing campaigns in a generation, Taco Bell recently announced its plans to take over the night sky on May 4 during the crescent moon phase with its very own “taco moon.” And people around the world will be able to celebrate.

Taco Bell announces free giveaway to celebrate the upcoming ‘Taco Moon.’

“On May 4, the world’s largest and brightest object in the night sky will resemble a favorite indulgence, the taco — a new lunar phase* we are affectionately calling the ‘Taco Moon,'” the company shared in a statement.

It added that important asterisk to note while Taco Bell “does not claim to own copyrights to a lunar phase of the moon,” it “stands behind the fact this really does look like a Taco Bell taco.”

And, when the Taco Moon arrives on May 4, hungry fans in the U.S. craving a treat can score a free Crunchy Taco between 8-11:59 p.m. in-store or all day through the app or online.

Fans will need to head to their local Taco Bell restaurant and simply mention the ‘Taco Moon’ or say ‘I saw the Taco Moon’ to claim a free Crunchy Taco Supreme. This fan-fave Taco features a crunchy shell filled with seasoned beef, sour cream, fresh lettuce, tomato, and cheese. No stress for vegetarian taco-lovers, the Taco Supreme can also be made with black beans.

To help keep track of the special lunar phase, Taco Bell even released a helpful chart.

And Americans aren’t the only ones who can score a freebie. Some international locations are getting in on the action, too.

“Taco Bell has been an established brand in the U.S. for nearly 60 years and we are thrilled by the accelerating fandom we’re seeing globally,” Julie Felss Masino, president of Taco Bell, International, shared. “As we’re opening more and more restaurants internationally, we know the May 4 moon will take us to new ‘heights’ as we introduce ourselves to new future fans in a delicious way.”

Participating Taco Bell restaurants include some locations in the United Kingdom, Australia, India, Costa Rica, Guatemala, and Puerto Rico, however, in those markets, guests will get a local favorite like a free Crunchy Taco with the purchase of a beverage in Guatemala and the option of a free black bean or seasoned chicken Crunchy Taco in India.

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Updated September 4, 2020.

Heads up! If you’ve been a steadfast lover of Taco Bell menu classics, know that the fast-food chain is taking five more items off of its menu. Earlier this summer the Bell overhauled its menu by eliminating items such as the Spicy Potato Soft Taco or Cheesy Fiesta Potatoes.

Now it’s coming for your beloved Mexican Pizza.

In a heartbreaking announcement, the fast-food restaurant revealed that they will officially be eighty-sixing the popular menu item come this November.

Taco Bell announced its intentions to “simplify” its menu by putting 11 of its items into retirement earlier this summer.

“This evolved menu approach comes after months of analyzing the new way we are running our restaurants,” the company said in a statement. “We want to ensure an easy and fast ordering experience for our guests and team members.” As of August 13, Taco Bell fans were no longer be able to order the Grilled Steak Soft Taco, 7-Layer Burrito, Nachos Supreme, Beefy Fritos Burrito, Spicy Tostada, Triple Layer Nachos, Spicy Potato Soft Taco, Cheesy Fiesta Potatoes, Loaded Grillers (Cheesy Potato, Beefy Nacho), Chips & Dips and the Mini Skillet Bowl.

The Quesarito remains on the menu but will not be featured on the boards. Customers can order the item digitally through the Taco Bell website or app.

According to the statement, it appears the changes are part of a strategy in responding to COVID -19 and its effects on the chain’s employees and customers. “Since the start of COVID, we’ve made changes at the restaurant level with the safety of our Team Members and guests as our top priority, but we didn’t just stop there. Our new normal has also transformed the way we look at innovation and product testing at our global headquarters. What was once an ‘all hands on deck’ approach in our famous test kitchen has switched to virtual brainstorms and kitchen simulations. Our teams have shifted from in-person focus groups to contactless drive-thru tastings. We’ve learned to adapt to ensure Taco Bell’s long history of innovation never stops.”

Now, they’re doing away with the Mexican Pizza.

Starting on November 5, Taco Bell’s Mexican Pizza will no longer be on the menu. While Taco Bell assured fans on Thursday that the Mexican Pizza will be the last removal this year and that the departures will “make room for new innovations,” fans aren’t tickled.

“First they came for the potatoes and I didn’t say anything because I was a potato Then they came for the lava sauce and I said nothing because I was not a lava sauce Then they came for mexican pizza and there was no one left to speak for me,” one user wrote on Twitter in response to the news.

“I swear i think they know people like it so m uch they are taking it away to get publicity i say don’t give it to them though mexican pizza from tb got me through some tough days LOL,” another wrote.

Fortunately, while Taco Bell is canceling items on its menu, they’re also adding to it.

Taco Bell announced that its new menu changes will include the addition of two new items. Taco Bell lovers can look forward to the addition of the $5 Grande Nachos Box: a concoction made up of layers of beef, refried beans, a cheese sauce, a three-cheese blend, pico de gallo, guacamole, and sour cream piled high onto a bed of tortilla chips. Taco Bell’s $1 Beef Burrito will also grace the menu as a permanent addition to the Cravings Value Menu.

As heartbreaking as saying goodbye to those Loaded Grillers may be, Taco Bell assures that the simplified menu will mean “a more efficient Taco Bell experience” and “will leave room for new fan favorites, continued progress in categories such as plant-based diets, and even opportunities for the return of some classics on a limited-time basis.”

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