Brands Get Called Out For Inappropriately Celebrating Cinco De Mayo

credit: @ritearid / Twitter

Cinco de Mayo invokes a variety of emotions — depending on whom you ask. For the majority of people, Cinco de Mayo is just another day to celebrate Taco Tuesday or drink too much tequila. For woke Latinos, however, it’s a day that involves eye rolls and facepalms to those who exploit the holiday that seems to be overtaken by American brands.

Here’s how companies and brands prepared to honor Mexico’s victory over the French in the 1862 Battle of Puebla.

Hirons pharmacy in Oregon feels the need to sell stereotypical products that they feel “represent” Mexican culture, at a discounted price of course.

What does lip glosses have to do with honoring Cinco de Mayo?

Apparently, Jenner began the tradition of selling her products with buy one get one free offer on Cinco de Mayo for the past two years.

Rite Aid says these products are Cinco de Mayo essentials.

“Seriously? Doritos?! I’m offended,” @Luevano1 tweeted. 

Nacho apparently means slow on Cinco de Mayo.

It’s important for people to not drive recklessly, so drive slow on nacho speed zones, according to the Official Oklahoma Department of Transportation.

This brewery seems to have gotten Cinco de Mayo and Day of the Dead mixed up.

“I just had a convo with one of the guys putting the event together,” Azucena Rasilla tweeted. “He was open to learning why this imagery is tone deaf and promise to change the flyer. If I can educate one person out of their shame, then I call it a successful Cinco.”

This TV anchor took Cinco de Mayo a step further.

Because a red dress screams Mexican.

Anything can be Cinco de Mayo if you just put a sombrero on it, right?

One way to really pay tribute to Mexican culture is by wearing random sports shirts.

To counter the negative Cinco de Mayo cultural appropriation, Twitter users are giving advice on what not to do on the holiday.

#ReclaimCincoDeMayo has been trending in advance of the holiday so there shouldn’t be any confusion about how to act on Cinco de Mayo.

And they are proving that humor can go a long way in educating the masses.

As Arizona Sen. Martín Quezada‏ tweeted: Just a friendly reminder. My culture is not a costume, alcoholic drink, or reason to act a fool today. #ReclaimCinco

Let us know how you are preparing for Cinco de Mayo!


READ: People Are Dragging The Owner Of This Bar For His Non-Apology Apology Over This Cinco De Mayo Celebration

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