Cinco de Mayo invokes a variety of emotions — depending on whom you ask. For the majority of people, Cinco de Mayo is just another day to celebrate Taco Tuesday or drink too much tequila. For woke Latinos, however, it’s a day that involves eye rolls and facepalms to those who exploit the holiday that seems to be overtaken by American brands.
Here’s how companies and brands prepared to honor Mexico’s victory over the French in the 1862 Battle of Puebla.
So…..Hirons ……. this …sigh….
Come on … you try really hard to present yourself as some sort of progressive northwest option pharmacy
Ya gotta know why this is an issue for #cincodemayo2018 pic.twitter.com/pVVVFJueHX
— Oregon I.T. not IT ⚾ (@OregonJOBS2) May 2, 2018
Hirons pharmacy in Oregon feels the need to sell stereotypical products that they feel “represent” Mexican culture, at a discounted price of course.
What does lip glosses have to do with honoring Cinco de Mayo?
Who’s ready for our biggest Lip Kit event of the year?! #CincoDeMayo BUY ONE GET ONE FREE promo starts this FRIDAY! Plus some new shade surprises! ? pic.twitter.com/eWjoTePn7k
— KYLIE COSMETICS (@kyliecosmetics) May 2, 2018
Apparently, Jenner began the tradition of selling her products with buy one get one free offer on Cinco de Mayo for the past two years.
Rite Aid says these products are Cinco de Mayo essentials.
You take care of the guest list, we’ll take care of the rest. ? Your perfect #CincoDeMayo party is just a Rite Aid away. pic.twitter.com/G1ut6By5lC
— Rite Aid (@riteaid) April 30, 2018
“Seriously? Doritos?! I’m offended,” @Luevano1 tweeted.
Nacho apparently means slow on Cinco de Mayo.
In queso you forgot, our work zones are nacho speed zones. Slow down and take it easy behind the wheel this #cincodemayo2018 #WorkZoneWednesday pic.twitter.com/JEvSjYmjqJ
— OKDOT (@OKDOT) May 2, 2018
It’s important for people to not drive recklessly, so drive slow on nacho speed zones, according to the Official Oklahoma Department of Transportation.
This brewery seems to have gotten Cinco de Mayo and Day of the Dead mixed up.
Because sugar skulls accurately depict what #CincoDeMayo is about ? pic.twitter.com/tx0gBZvPKg
— Azucena Rasilla (@ChroniclesOfAzu) May 3, 2018
“I just had a convo with one of the guys putting the event together,” Azucena Rasilla tweeted. “He was open to learning why this imagery is tone deaf and promise to change the flyer. If I can educate one person out of their shame, then I call it a successful Cinco.”
This TV anchor took Cinco de Mayo a step further.
I was told I dressed like the emoji today so I embraced it. Happy early #CincoDeMayo @fox32news pic.twitter.com/GVID2OyVeu
— Sylvia Perez FOX32 (@SylviaFOX32) May 3, 2018
Because a red dress screams Mexican.
Anything can be Cinco de Mayo if you just put a sombrero on it, right?
They're back!
Celebrate #CincoDeMayo with our limited edition 5⃣ t-shirts! » https://t.co/5iNai4kvBD pic.twitter.com/ek7s7p38V8
— TB12 (@TB12sports) May 3, 2018
One way to really pay tribute to Mexican culture is by wearing random sports shirts.
To counter the negative Cinco de Mayo cultural appropriation, Twitter users are giving advice on what not to do on the holiday.
It's that time of year again folks!! This upcoming #cincodemayo2018 learn how to celebrate responsibly:
Photo cred: @MEChAdeBrown pic.twitter.com/eVhd4HuWVC
— Cleopatra Benos (@CleopatraBenos) May 2, 2018
#ReclaimCincoDeMayo has been trending in advance of the holiday so there shouldn’t be any confusion about how to act on Cinco de Mayo.
And they are proving that humor can go a long way in educating the masses.
If you wear a fake mustache on Cinco De Mayo, I’m requesting $10 from you on Venmo. be glad it’s not more
— JuanPa (@jpbrammer) May 3, 2018
As Arizona Sen. Martín Quezada tweeted: Just a friendly reminder. My culture is not a costume, alcoholic drink, or reason to act a fool today. #ReclaimCinco
Let us know how you are preparing for Cinco de Mayo!
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