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Brands Get Called Out For Inappropriately Celebrating Cinco De Mayo

Cinco de Mayo invokes a variety of emotions — depending on whom you ask. For the majority of people, Cinco de Mayo is just another day to celebrate Taco Tuesday or drink too much tequila. For woke Latinos, however, it’s a day that involves eye rolls and facepalms to those who exploit the holiday that seems to be overtaken by American brands.

Here’s how companies and brands prepared to honor Mexico’s victory over the French in the 1862 Battle of Puebla.

Hirons pharmacy in Oregon feels the need to sell stereotypical products that they feel “represent” Mexican culture, at a discounted price of course.

What does lip glosses have to do with honoring Cinco de Mayo?

Apparently, Jenner began the tradition of selling her products with buy one get one free offer on Cinco de Mayo for the past two years.

Rite Aid says these products are Cinco de Mayo essentials.

“Seriously? Doritos?! I’m offended,” @Luevano1 tweeted. 

Nacho apparently means slow on Cinco de Mayo.

It’s important for people to not drive recklessly, so drive slow on nacho speed zones, according to the Official Oklahoma Department of Transportation.

This brewery seems to have gotten Cinco de Mayo and Day of the Dead mixed up.

“I just had a convo with one of the guys putting the event together,” Azucena Rasilla tweeted. “He was open to learning why this imagery is tone deaf and promise to change the flyer. If I can educate one person out of their shame, then I call it a successful Cinco.”

This TV anchor took Cinco de Mayo a step further.

Because a red dress screams Mexican.

Anything can be Cinco de Mayo if you just put a sombrero on it, right?

One way to really pay tribute to Mexican culture is by wearing random sports shirts.

To counter the negative Cinco de Mayo cultural appropriation, Twitter users are giving advice on what not to do on the holiday.

#ReclaimCincoDeMayo has been trending in advance of the holiday so there shouldn’t be any confusion about how to act on Cinco de Mayo.

And they are proving that humor can go a long way in educating the masses.

As Arizona Sen. Martín Quezada‏ tweeted: Just a friendly reminder. My culture is not a costume, alcoholic drink, or reason to act a fool today. #ReclaimCinco

Let us know how you are preparing for Cinco de Mayo!


READ: People Are Dragging The Owner Of This Bar For His Non-Apology Apology Over This Cinco De Mayo Celebration

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Vanessa Bryant’s Daughters Threw Her The Sweetest Cinco de Mayo Birthday

Entertainment

Vanessa Bryant’s Daughters Threw Her The Sweetest Cinco de Mayo Birthday

Every year since they first got together in November of 1999, Vanessa Bryant and her late husband, basketball great Kobe Bryant, have celebrated her birthday. That’s 21 years of birthdays and looking to the future. This year, Bryant celebrated her birthday, not alone, but also not with the longtime partner she has called the love of her life.

The mother of four rang in her 38th birthday alongside her three remaining daughters.

Bryant’s daughters Natalia, 17, and Bianka, 3, and Capri, 10 months surprised their mother with flower arrangements and an abundance of piñatas.

“#CincodeMayo #TacoTuesday #micumpleaños 🎂 Thx to my girls for ordering these flowers and piñatas for mama. ❤️😘,” Vanessa captioned the photo featuring her celebrations with her daughters on Instagram.

Vanessa shared more of the sweet celebrations on her Instagram Story and boy, did her daughters go all out for her birthday.

Vanessa Bryant Instagram
Vanessabryant/ Instagram

No doubt, Bryant, who is is of Mexican descent, has an undeniably special birthdate considering it lands on Cinco de Mayo.

Bryant also shared a photo of a sweet card from her oldest daughter, Natalia that hints at the closeness of their relationship.

Vanessa Bryant Instagram
Vanessabryant/ Instagram

“You are strongest person I know and I am so grateful to have you as my mom! I will always be the Ethel to your Lucy!” Natalia wrote on the note.

It’s been nearly five months since the tragic death of NBA great Kobe Bryant and his similarly talented daughter Gianna. Grief still lingers for their loved ones left behind however and recently, Vanessa Bryant was reminded of her tragic loss once more as she was forced to celebrate her own birthday without her late husband and daughter.

Still, despite their noted absence on her big day, Bryant was given an emotional surprise that, while bitter, seemed very sweet.

On May 5th, Bryant celebrated her birthday and shared a special surprise from her day on Instagram.

In a post to her Instagram page, Bryant revealed that before her birthday, she found an envelope addressed to her and from her late husband.

“Yesterday I found an envelope labeled To: The Love of my Life. From, Tu Papi I waited to open one more letter on my birthday. It gave me something to look forward to today. The irony is that Kobe had a photo of me drawn with an Angel holding me up by an artist on the cover. Missing the Love of my Life and my sweet little Mamacita- my fellow Taurus. Grateful to wake up to my 3 sweet girls today. Wish we were all together,” she wrote in the caption.

Bryant kept the message left behind for her private, but we can only imagine how emotional her experience in reading it was.

Bryant’s surprising post comes just a few days after she celebrated her deceased daughter Gigi’s birthday. In a caption about her birthday, Bryant encouraged Instagramers to “consider wearing red, caption an act of kindness or show how you will play Gigi’s way since she always gave everything she did her all and led with kindness.” She also asked fans to use the hashtag #PlayGigisWay to join in celebrating her daughter while also sharing an image of a special bracelet with her daughter’s nickname on it. “We are in the process of making this bracelet available for proceeds to benefit our Mamba and Mambacita foundation. I will update you with a post when we have them available for purchase),” she wrote.

Maluma And Eva Longoria Are Just Two Of The Huge Names Joining A Virtual Cinco De Mayo Event That You Definitely Want To Join

Things That Matter

Maluma And Eva Longoria Are Just Two Of The Huge Names Joining A Virtual Cinco De Mayo Event That You Definitely Want To Join

Sony Entertainment / Maluma

The Coronavirus pandemic has forced millions of Americans to shelter in place from the safety of their homes. Meanwhile, millions of others are on the frontlines keeping this country running. They’re now known as “essential workers” and they’re made up of healthcare workers, grocery store clerks, fast food attendants, line cooks at local restaurants, janitors, meat processing plant workers, and agricultural workers.

These roles now deemed “essential” all have one thing in common – they employ a higher percentage of immigrant and undocumented workers than most other segments of the economy. 

And with Cinco de Mayo happening tomorrow, there is a star-studded event taking place that we all need to show up to – even if we don’t get out of our sweatpants.

Farmworkers and the undocumented community are more vulnerable now than ever – and they need your help.

Credit: Paul Sanders / Flickr

More than an estimated three million farmworkers are on the frontlines, helping support the global food supply. And they’re doing it during a global health crisis.

About 50% of the agricultural workforce is comprised of undocumented immigrants. Because of the nature of their work, physical distancing is difficult to abide by as is handwashing and other CDC requirements. They’re also missing required protective gear, including masks. All while having to face the constant fear of deportation.

And while the government has stepped up in some ways to help those who have lost their jobs because of the pandemic – they are specifically excluding undocumented workers (even those deemed essential) from receiving federal aid.

And that’s where Altísimo Live comes in!

Credit: AltísimoLive / Instagram

In an effort to provide for farmworkers throughout the U.S., RetroPop Media and iHeartLatino joined forces to develop Altísimo Live!. Together with the iHeartLatino Chairman and Chief Creative Officer Enrique Santos, Eva Longoria will host this huge, star-studded concert, which will feature some of the biggest Latino artists.

So how do you attend a virtual event?

Credit: AltísimoLive / Instagram

Altísimo Live is a free event but its organizers are asking for $5 donations from viewers in an effort to support the community. All you have to do. Is text “Cinco” to 91999 or you can donate directly to the Farmworkers’ Pandemic Relief Fund. They hope to raise $3 million to provide care and supplies to farmworkers and their families.

The bilingual event kicks off across the concert’s official social media pages: Facebook LiveYouTubeTwitter, Periscope, and Twitch simultaneously on Tuesday, May 5th at 1 p.m. ET. They’re going to lead the event off with an interactive tailgating experience and then sets of continuous performances. There will even be interactive Q&As between artists and their fans at 8 p.m. ET.

All from the comfort of your own home.

And trust, this is one you’re going to want to tune into.

Credit: AltísimoLive / Instagram

The long list of celebrities performing includes Maluma, Becky G, Gloria and Emilio Estefan, Jesse & Joy, A.B. Quintanilla III y Los Kumbia Allstarz, Juanes, Luis Fonsi, Nicky Jam, Maná, Ivy Queen, Los Tigres del Norte, Carlos Vives, and Marc Anthony and others. Additionally, Sofia Vergara, J Balvin, Kate del Castillo, Rosario Dawson, and Alejandro Sanz will make appearances.

Fashion designers Mario De la Torre, Carlos Marrero, and Raul Peñaranda, will also join the event to share how they are using their talent and unique designs in support of the pandemic relief effort. Some of their special edition farmworker-inspired designs will be available for purchase in support of the event.

How else can you show love for the community?

Credit: AltísimoLive / Instagram

So although the event is free, the organizers are looking to raise that $3 million at $5 a person. Incredible! But in addition to donating, you can also show your support for the event by blasting it across your social media using #AltisimoLive, #CincoOnCinco and #SupportFarmworkers.

Some of the event’s proceeds will also benefit Coalition of Florida Farmworker Organizations, East Coast Migrant Head Start Project, NC Fields, La Cooperativa Campesina de California, LULAC of Puerto Rico, La Union del Pueblo Entero in Texas and more.

However, the concert series isn’t just about raising money for farmworkers. It’s also a reminder that they are appreciated and that we as a community have their back.

You can also wear your support on your sleeve!

Credit: Mitú

You can also literally wear your support for farmworkers on your sleeve and help support the event’s organizations. Mitú has launched a womens, mens and kids t-shirt line with the Farmworkers Are Always Essential slogan on them. Twenty percent of the proceeds from the sale of every t-shirt on the Mitú shop will go to the Farmworkers Pandemic Relief Fund.

Tune in to Altísimo Live! on Tuesday, May 5th starting at 10 a.m. PT, 1 p.m. ET.