Face it, some of us only watch the Super Bowl for the commercials — oh, and the halftime show.
I’m not a sports aficionado (I just Googled: “What teams are playing the Super Bowl?”), I do, however, get pumped about watching the biggest brands in the U.S. pour millions into a highly-produced, 2-minute marketing story.
With all that’s happing in the world, this year I desperately need to be entertained, and these commercials are the best of the best, which will undoubtedly make you laugh, cry, and certainly wow you.
While we know there’ll be surprises come Sunday, we’ve rounded up some of the coolest commercials you can expect to see.
1. Audi joins the feminist movement.
The huge attendance of the Women’s March movement proves how much people care about women’s rights, and equal rights for all. That’s why this Audi commercial about a young girl racing among boys is so poignant. The girl’s father contemplates whether his daughter, and the world, will make her feel less than because of her gender. You might need a tissue for this one.
2. Melissa McCarthy saves the world in a Kia.
A growing theme this year is definitely social justice, and Kia is going big with their commercial featuring Melissa McCarthy. The ad answers a simple question: how can one person be involved in various social justice issues like saving the whales and protecting the planet? Kia can help you do it, so says Kia.
3. Spuds MacKenzie is alive!
The first dog to ever rule a beer brand is Spuds MacKenzie (circa mid ’80s). Well, he’s back! Sort of. The ghost of Spuds MacKenzie is featured in this Bud Light commercial which shows what it’s like when you’re chillin’ at home and your friends are having a good time without you. This ad is like “A Christmas Carol” minus beer.
4. Buick features Cam Newton and Miranda Kerr.
This commercial reminds me a little of the hilarious Snickers ad in which people (usually celebrities) turn into someone else because they’re hangry. This commercial tells the story of a dad cheering on his little son during a football game when a Buick pulls up in the parking lot. The dad cannot believe that the convertible is a Buick, and says “if that’s a Buick then my son is Cam Newton.” The little boy then becomes Newton and plays among the little boys. It’s pretty funny, but the Miranda Kerr transformation is funnier.
5. See Nintendo’s new Zelda experience.
Nintendo is up to a lot of cool things and this new Game Boy takes it to another level. Nintendo now allows you to easily take your game to go, but it lets you play on TV without ever stopping the game. Obviously, the visuals in this ad are insane.
6. Adam Driver and Snickers?!
As we mentioned earlier, Snickers gets the big stars for their commercials, so we’re kind of surprised to see Adam Driver starring in this very hyped Snickers commercial. However, we have no idea if this is all Snickers is packing in their Super Bowl ad since we have to wait until Sunday to see the big debut. All we know is that it may involve a horse. We’re excited for this one.
7. Jon Lovitz hypnotizes you into eating more avocados.
Not that we need more of an incentive to eat avocados, but comedian Jon Lovitz attempts to put us in a spell in this ad for Avocados From Mexico. Hey John, you had us at guac.
8. Try not to dance to this Lexus LC ad.
One of the slickest ad’s has to be the commercial for the 2017 Lexus LC. The ad features dances moves by Lil Buck Da Legend, music by Sia and voiceover by Minnie Driver. You had us at vroom.
9. Justin Bieber wants you to get funky.
Since we’re talking about dancing, Justin Bieber’s ad for T-Mobile is kind of mesmerizing. The pop star in a buzz cut and glasses wants to see how your version of classic football dance moves by using the hashtag #UnlimitedMoves. Get it, unlimited data, unlimited moves? Yeah, it’s a little cheesy but watching Bieber acting silly and dancing like a weirdo is enough for me.
10. Jason Statham and Gal Gadot’s mini action film.
Have you heard of Wix.com? Neither have we, but after you watch this big-budget commercial featuring Jason Statham and Gal Gadot it’ll definitely be hard to forget it. The story revolves around a restaurant owner who has to deal with Jason and Gal destroying his business in an all out feud with some bad dudes. The point of the ad is even if your company is dealing with troubles, Wix.com will keep your page up and running.
11. Secret society reveals a huge secret about avocados.
The secret’s out! People outside the secret society are learning that avocados are actually good for you. But what does this mean for the secret society? Watch and learn…
12. “The Jungle Book” meets Old Spice.
Will man ever be able to communicate with animals? According to Old Spice, yes. This hilarious commercial shows just the kind of conversation that man and animals will have. Let’s just say it gets real basic, but it’s an essential conversation.
13. Who is the real John Malkovich?
John Malkovich makes a return to the small screen in a big way in this commercial for Squarespace. The intense actor is trying to start his own website to launch his men’s fashion line, except his domain is already taken. How can there possibly be two John Malkovich’s? It can be, and our beloved John is seriously pissed. Do not get on his bad side.
What is your favorite part of watching the Super Bowl?