Your dreams of being a taco, quesadilla or burrito are so close you could taste them. Seriously. Someone actually went and created a tortilla towel. It is 5 feet and super realistic. Just check out all the things you can be with this towel.
It’s been a tumultuous week for drug lord Joaquin “El Chapo” Guzman. On Wednesday, Guzman was sentenced to life in prison plus 30 years and was ordered to pay $12.6 billion in forfeiture. But on that same day, Alejandrina Gisselle Guzman Salazar, one of Guzman’s ten children, was in the midst of officially launching her new clothing line named after her father, El Chapo 701.
El Chapo’s daughter is starting a clothing line in Mexico that is based heavily off the legacy and lore surrounding him.
The brand-new fashion line made it’s debut at the Intermoda fashion show in Guadalajara this week and is making headlines for its inspiration. Alejandrina Guzman named the brand “El Chapo 701” as a reference to Forbes naming her father the 701st richest person in the world back in 2009.
The clothing line sells items such as T-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. According to the Mexico Daily News, many of the products that were on display in Guadalajara were made by prison inmates at the Puente Grande prison in Jalisco where Guzman managed to escape from in 2001 out of a laundry cart. The proceeds from sales will reportedly go to helping people in need and assist in the reintegration of inmates back into society.
“In the entire world, he is known as the CEO of Sinaloa or the Lord of the Mountains. He is the unique and legendary 701,” the brands website says.
Products prices range from $35 for shirts to $100 for belts and jackets.
Whether it’s ties, leather wallets, and boots, El Chapo 701 has managed to produce a wide variety of items for the El Chapo enthusiast in your family. Many of the items reportedly sold out very quickly at the Intermoda fashion show amidst growing buzz for the recently incarcerated Guzman.
But there is already a competing El Chapo brand that is being released. That company has the consent and approval of Guzman and is being headed by his wife.
Back in March, Guzman had reportedly signed a contract from prison granting rights for his name and likenesses to a company headed by his wife, Emma Coronel. The company is called El Chapo Guzman and just saw it’s first clothing drop last week. The ex-drug lord will not have any role or say in Coronel’s company.
“I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN, adding that the line will be dedicated to their twin daughters.
Reaction to the El Chapo clothing brand has been quite interesting online as some are praising his daughter for her entrepreneurship skills.
Some people online are looking at the brand launch in a more positive way. One user said “You gotta understand Our people are hustlers. The hustle never stops! YEEE!!! Plus it’s simply supply and demand WHY U MAD HE CAUGHT ALREADY”
Guzman has been viewed differently by various people since his rise to Robin Hood-like reputation in Mexico. He would often give back to the many poor communities in Sinaloa, Mexico making him a beloved figure to many there. But that legacy is mixed to others as Guzman became a drug lord and kingpin for drug cartels in the ’80s and ’90s.
While the 62-year-old Guzman gets ready to spend the rest of his life behind bars, there is a growing market for brand and name. With nearly 9K followers on Instagram, Alejandrina Guzman has a well-established social media presence for her fashion brand and will no doubt be fueling this popularity behind El Chapo.
“There are people who give us a lot of support, who like it, who buy things and come from other places to distribute our products,” Adriana Ituarte, a sales representative for the brand told Mexico News Daily. “But there are some people who criticize us, who say we are promoting a drug trafficker.”
While the rest of society is tapping into how nature is a significant signaler to our emotional and spiritual needs, Latinos grew up finding meaning in every change in the wind, and every dream. We’re superstitious AF, but we’re also highly in tune with nature.
We’re also chugging soda and eating Goya beans from a can because it’s 2019 and we have full-time jobs and three other gigs to get to. Whatever you have on your plate today, these zodiac-aligned sodas are destined to be more effective for you, hijo de las estrellas.
Aries (March 21 – April 19)
Credit: steph_joachim / Instagram
Honey, the arrangement of the stars this summer is signaling you to stay off the ‘gram. Get away from social media and get out of your head. There’s nothing like a sweet, tropical Jupiña to take with you to the beach or mountains.
Taurus (April 20 – May 20)
Credit: titan_doom / Instagram
Taurus’s are often misunderstood as lazy, but the fact is that you are more in touch with your self and your needs than any other sign. You’re free from the shame of indulging as an act of self-love. So when you have a Malta, you definitely add condensed milk to it to maximize the effects of every self-treat. Plus, it reminds you of drinking Malta as a niño and feeling like you could kick your feet up with the beer-drinking adults.
Gemini (May 21 – June 20)
Credit: ztiworoh / Twitter
You’re represented by celestial twins–signifying a range of meanings, primarily to represent your many interests. The story goes that the goddess had so many passions, she doubled herself to get it all done. Cuba’s Iron Beer hasn’t decided whether it’s root beer or cream soda, and that’s because, like you, it can be both.
Cancer (June 21 – July 22)
Credit: jarritos / Instagram
This summer, your space is yours. Whether you’re staying home to reflect and refuel your tank or burning up that gasolina on the dance floor, Jarritos stay with you. Nourishing both your home realm and your social side will be important for you. Pro tip: spiked Jarritos is even better.
Leo (July 23 – August 22)
Credit: @coastward / Twitter
Leo, your allure could be spotted from a mile away. Inca Kola’s neon yellow bubble gum flavors will make you glow in the dark. Don’t play like that doesn’t sound like your dream.
Virgo (August 23 – September 22)
Credit: topochicousa / Instagram
The energies of the lunar eclipse in Capricorn is still inspiring productivity like never before in you, hermit. Topo Chico is not a soda, per se, but it is a bubbly drink that you can enjoy anytime. Whether you’re drinking it straight from the bottle at your desk or adding your favorite fruits, Topo Chico is the only bubbly you need to keep you in the zone.
Libra (September 23 – October 22)
Credit: lovelovegoose / Instagram
Ooh, Libra, your summer is set to look very physically (read: so much sex) active. You always have many people vying for your attention, but as you work on building trust with your chosen partner, you’re going to need to hydrate. Materva is brewed with mate leaves, giving you a bit of caffeine (alongside 40 grams of sugar, but who’s counting) to fuel your love life.
Scorpio (October 23 – November 21)
Credit: CityandStateUS / Instagram
Like Mexican Coke, you, scorpion, have a cult following. But this month isn’t about what other people think of you. No matter the expectations of you, it’s time to turn inward and go back to old wounds that cause all the classic drama in your life. Don’t worry, when you let it go, you’ll still be a classic inside and out.
Sagittarius (November 22 – December 21)
Credit: squirrelseatnuts / Instagram
Travels are in your future, Sagittarius. There’s nothing more germane to its country of origin than Colombiana soda. Its bubble gum scented cream soda flavors will always remind you of the importance of honoring the place you visit.
Capricorn (December 22 – January 19)
Credit: sidralmundet / Instagram
Fellow sea goats–it has been un mes tan pesado. No te preocupes–instead of trying to find out where you fit, it’s time to realize you belong everywhere in this world. You’re not just a Mundet, you’re an elusive green apple cider. Embrace your individuality. It will set you free.
Aquarius (January 20 – February 18)
Credit: sylver907 / Instagram
You, Aquarius, are in a humanitarian activist mode. With Puerto Rico’s police force firing tear gas and rubber bullets at protesters, PR’s favorite soda, Kola Champagne, will be fuel for your fire.
Pisces (February 19 – March 20)
Credit: coco_ricooficial / Instagram
Our favorite water-lovers can take their game to the next level this summer with Coco Rico. This soda is here for you when you want to drink out of a coconut on the beach, but with more sugar and carbonation. It’s next-level water, básicamente.