A Mexican-themed restaurant in South Bend, Ind., is facing criticism over its latest billboard.
— WSBT (@WSBT) August 15, 2016
Credit: @WSBT / Twitter
Criticism stems from Hacienda Mexican Restaurant’s use of the word “wall” in its latest billboard advertising campaign, which many see as glorifying the intolerant rhetoric of Donald Trump.
“We don’t intend to upset anybody. But we do use humor, and when you use humor, there’s going to be some groups who are going to be particularly sensitive to certain things,” Jeff Leslie told reporters.
Credit: Newsy / YouTube
Jeff makes a solid point. Humor is one of those things that will always offend someone, no matter how hard you try to please everyone. However, this is coming from the company that once released this humorous billboard, which was uncensored at the time:
We’re Like A Cult With Better Kool-Aid
— Hacienda (@HaciendaIndiana) June 19, 2014
Credit: @HaciendaIndiana / Twitter
The billboard, which used the Jonestown mass-suicide as a starting point, was met with such resistance that the company agreed to pull it only two weeks into the promotion. At that time, Jeff Leslie told reporters, “We have a responsibility to (advertise) with care, and that’s why we’re pulling this ad. We made a mistake and don’t want to have a negative image in the community.” It remains to be seen how Hacienda will respond to the negativity of their latest billboard, but there’s an even bigger issue going on here.
Here’s the real problem with Hacienda’s latest billboard: I GUARANTEE you that a Mexican restaurant in South Bend, Ind., isn’t offering up the best Mexican food on any side of any wall.
— Katlin Connin (@KConninWSBT) August 16, 2016
dverCredit: @KConninWSBT / Twitter
That’s not to say the food isn’t good for what it is, and admittedly, I’ve never eaten at the Hacienda, but I’m probably completely right. And I know this because great Mexican food doesn’t waste its money on fancy billboards.
Here’s what a real Mexican food billboard looks like.
A photo posted by mrdougpowell (@mrdougpowell) on
Credit: Mr Doug Powell / Instagram
This is a legit sign.
If you feel like letting Hacienda know how you feel, Sam Centellas has a solution for you here:
— Sam Centellas (@SamSpeakerGuy) August 15, 2016
Credit: @SamSpeakerGuy / Twitter
“Imagine you’re a Latino working for this company. How do you feel going to work? I couldn’t imagine seeing my employer put something like that up and having to go to work on Monday,” Centellas told the South Bend Tribune.