On Monday, American Latinos United (ALU) made the announcement that it would be forming a committee to create a new super PAC, “focused on defeating President Donald Trump by activating Latino voters in key battleground states.” As the 2020 election cycles draw closer and closer, political groups are already looking to key battleground states where Latino voters will play a key role in determining the next president.
Backed by former Los Angeles Mayor Antonio Villaraigosa and entrepreneur Fernando Espuelas, the new committee will be targeting Latinos in six key battleground states: Arizona, Florida, North Carolina, Michigan, Pennsylvania and Wisconsin. The ALU does not appear to be backing or supporting any specific Democratic candidate as of now. Instead, it will be placing emphasis on Latino voter engagement in these key states.
This year will be a historic one for Latinos as for the first time ever, they will become the largest minority group of potential voters in the United States. The ALU wants to be sure that a majority of those eligible to vote actually do so.
The 2020 election has a lot on the line besides just the presidential nomination. For Latinos, issues like healthcare, immigration, and the economy are some of the biggest factors they’ll be considering when heading to the ballot box this November. The ALU plans to energize Latino voters on these issues through specifically targeted technology, culturally appropriate messaging, and on-the-ground work to turn out voters. The committee will also have ads that will be played in English and Spanish across traditional media and digital platforms.
The ALU points to the 2016 election as an example of the importance of having Latinos come out and vote. The number of eligible voters of Latino background who did not cast a ballot in 2016 was overwhelmingly high, 14 million, considering the anti-Latino sentiment heard from Trump on the campaign trail.
According to the Pew Research Center, over half of the 27 million eligible Hispanic voters stayed home. That may be credited to not only Trump but a lack of enthusiasm when it came to Hillary Clinton. This year hopes to be different as 32 million Latinos will be eligible to vote in 2020, compared with 30 million African-Americans.
“President Trump captured about 30 percent of the Hispanic vote in 2016. If he falls under that threshold in 2020, key battleground states will be out of his reach,” Espuelas said in a press release. “With the Electoral College in play, we intend to empower Latinos in battleground states to defeat Trump with their votes.”
The ALU called out President Trump and his administration for “incompetence and corruption.” It warns if voter turnout this year is anything like 2016, Trump will surely be re-elected.
In advancing its message, the ALU hopes to also hope to connect with Latinos on single-issue voters that have previously not voted Democrat. In doing so, they will also educate voters on the “moral danger that Trump represents” and the consequences of reelection victory for his administration.
“Our country is on a precipice. President Trump’s incompetence and corruption are threatening our democracy and the American way of life,” Villaraigosa said. “Latino voters can make all the difference – if we know how to engage and activate the millions of people that sit out most elections. Through ALU, we’ll connect deeply with our community and create the mechanisms to turn out the vote in historic proportions.”
While most Latinos tend to vote Democratic, that shouldn’t make their vote an automatic given. Many Latinos have cast doubt over the party in recent years, some even pointing anger towards former President Obama who deported more than three million undocumented immigrants.
The ALU wants to change the narrative on the 2020 election not being just about a party but about having your voice heard. The 2018 midterm elections saw some momentum when it came to the Latino vote as about 40.4 percent of eligible Latino voters came out to the polls, about 11.7 million voters in total, according to the Pew Research Center.
“American Latinos United can stop him. We are everywhere. All across the country—around kitchen tables, in-office conference rooms, on busways and buses, in town halls— American Latinos are talking, planning, gathering force and strength,” the ALU website reads. “We have the power to stop Trump. And we can shine the unwavering light of truth on the corrupt Republican party that enables him.