Contempt from politicians is nothing new for the Latino community. Trump is openly hostile towards Latinos, while the Democrats have sort of always politely listened to our needs, always (exclusively) talking to us about our immigration troubles (but only talk, with no action) and holding our purse when we need to go nuts on the dance floor. But when WikiLeaks recently released to the public more than 19,000 emails hacked from the Democratic National Committee, some showed that the blue party has exercised poor judgement in their attempts to woo Latino voters.
— super czar (@Kristokoff) July 25, 2016
Credit: @Kristokoff / Twitter
The main email in question is from a third-party document found in the DNC’s email correspondence, in which Latinos are talked about as a brand, instead of, you know, human beings.
— WikiLeaks (@wikileaks) July 24, 2016
Credit: @wikileaks / Twitter
The document is fraught with condescending and calculated language directed at how to attract Latino millennial voters. As soon as it became public, people expressed their outrage with the DNC via social media.
— Kanye Asada (@fidmart85) July 23, 2016
Credit: @fidmart85 / Twitter
this DNC leaked email on appealing to Hispanics really [gets] me. Especially the bolded "unforgiving" pic.twitter.com/vyqc4VEEki
— JuanPa (@jpbrammer) July 24, 2016
Doesn’t sound like these tactics sit well with the people they were targeting.
— Life by Ashley Joy (@LifebyAshleyJoy) July 23, 2016
Credit: @LifebyAshleyJoy / Twitter
— Francisco Gonzalez (@FranciscoMedRep) July 23, 2016
Credit: @FranciscoMedRep / Twitter
The creator of this document, Steve Lucero, reached out to the DNC to fund his app designed to attract Latino millennial voters. Rather than turn Lucero away, the DNC kept the conversation going, as if to say, “we agree with what you wrote.” Here’s a closer look at what the democrats were considering in the pursuit of our vote.
Ever “accidentally” read a text that wasn’t meant for you, and turns out to be about you? That’s this feeling. All the democrats have remember is – “don’t do what Donald Trump is doing” – to win this election. Instead, the guidelines that follow reveal that the DNC might have more in common with Trump than they’ve been telling us.
1. Hispanics are the most brand loyal consumers in the World: Known fact
Credit: Formally Crippled / YouTube
Putting “known fact” at the end of your statement is a great way to make it undeniably true. Every day Selena Gomez consumes a bald eagle for breakfast: known fact. See? Wikipedia is more reliable than this “no citation needed”declaration.
2. Hispanic brand loyalty is generational: Entire families.
Credit: Top Most Rare / YouTube
Anyone who’s ever argued about politics with their parents over dinner (or, ahem, ripped a Trump sign out of their uncle’s lawn in the dead of night) knows this is untrue across all cultures.
3. Once a brand loses this loyalty, Hispanics never re-engage: Unforgiving.
Credit: Sophie Louise P / Tumblr
When the alternative to the democrats is Donald Trump, a man that calls Latino’s rapists and criminals, you really give us no options. We either don’t vote or we vote for the least racist brand of politicians. Either way, what we feel is alienation, not a lack of forgiveness.
4. If a brand earns this loyalty, Hispanics will always be loyal and influence family and extended family to be loyal: Long term relationship.
Again, this is basically true of all cultures across the board. I’m betting that the author of this document gets paid by the word and just threw this tidbit in to pad his potential income.
5. Hispanics are the most responsive to “story telling”: Brands need to “speak with us”
Credit: The Ash Williams / Imgur
This is Steve Lucero’s nice way of saying, “Hispanics can’t read. So talk at them.”
This is only a small sample of the document, which you can check out here if you want to see it for yourself. Remember, this wasn’t written by the DNC, but the fact that they had their hand in the cookie jar means they’re accountable for keeping the conversation going.