Sex sells. That never changes. What changes, however, is what we consider sexy. Take this Las Vegas tourism commercial, in which we see three, limited-English speaking Latinas experiencing a sexy night on the town thanks to some nice Vegas men, who aren’t at all trying to take advantage of this language barrier.
Credit: Visit Las Vegas/YouTube
This, of course, has us scratching our heads. In today’s political climate, showing Latinos who can’t speak the language is a quick way to get people’s blood boiling (and not in a sexy way) about topics like immigration. But that’s how sexy advertising works. To show you what we mean, let’s take a quick look at the subtle differences between the fantasy advertisers sell to us and our reality.
On television, sexy non-English speaking Latinas be like:
Credit: Visit Las Vegas / Giphy / YouTube
In reality, non-English speaking Latinos be like:
Credit: EveryWWWhere / Giphy / YouTube
On television, sexy non-English speaking Latinas be like:
Credit: Visit Las Vegas / Giphy / YouTube
In reality, non-English speaking Latinos be like:
Credit: EveryWWWhere / Giphy / YouTube
On television, sexy non-English speaking Latinas be like:
Credit: Visit Las Vegas / Giphy / YouTube
In reality, non-English speaking Latinos be like:
Credit: EveryWWWhere / Giphy / YouTube
On television, sexy non-English speaking Latinas be like:
Credit: Visit Las Vegas / Giphy / YouTube
In reality, non-English speaking Latinos be like:
Credit: EveryWWWhere / Giphy / YouTube
As you can see from the previous examples, the differences between advertising and reality are subtle, but consistent. The next time you see a commercial, whether it’s selling bottled water or a political candidate, we hope you’ll take a more critical look at what’s being sold to you.
READ: Latino Man Killed in Wisconsin For Not Speaking English
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