Sex sells. That never changes. What changes, however, is what we consider sexy. Take this Las Vegas tourism commercial, in which we see three, limited-English speaking Latinas experiencing a sexy night on the town thanks to some nice Vegas men, who aren’t at all trying to take advantage of this language barrier.
This, of course, has us scratching our heads. In today’s political climate, showing Latinos who can’t speak the language is a quick way to get people’s blood boiling (and not in a sexy way) about topics like immigration. But that’s how sexy advertising works. To show you what we mean, let’s take a quick look at the subtle differences between the fantasy advertisers sell to us and our reality.
On television, sexy non-English speaking Latinas be like:
As you can see from the previous examples, the differences between advertising and reality are subtle, but consistent. The next time you see a commercial, whether it’s selling bottled water or a political candidate, we hope you’ll take a more critical look at what’s being sold to you.
If last year’s midterm primaries taught us anything, it was that everyone, regardless of their background or story, has a right to run for office. Furthermore, first-time politicians who want to help the marginalized community are encouraged to run, and we now have proof they can win.
Meet Selena Alvarenga, a gay immigrant of El Salvador, that is seeking to run for District Court Judge in Texas.
Alvarenga’s campaign for judge of Travis County’s 460th District Court is steaming rolling right along as they prepare for an election. While this new seat has never been conquered, the election will be an exciting one to watch. It won’t take place until March 2020, but there’s no better time to jump into campaign mode.
She understands that her background isn’t a typical one, but that’s what makes her a perfect candidate to fight for people’s rights.
Her history as a lawyer spans two decades, and she’s an alum of St. Mary’s Law School in San Antonio.
Alvarenga migrated to the U.S. with her father in the 1970s after they fled the Salvadoran Civil War.
“One day, I literally woke up, and my father said everything was packed. He said it was getting too dangerous and we had to leave. We got in the car and we started driving north,” Alvarenga said in an interview with Popsugar.
According to her website, her father worked as a computer programmer at a bank in El Salvador but in the U.S. he could only get work serving fast food. “When he finally did find a job in his field, it was in Alaska. Selena was one of three Latin American immigrants in her class.”
“I didn’t know any English, so I went to [an English as a second language] school,” she said to the publication. That adversity only helped Alvarenga excel in school.
Some of the issues she’s ready to address in her campaign include LGBTQ+ rights and ending cash bail.
This month marks 20 years since Christina Aguilera released “Genie in a Bottle,” and the artist is celebrating a new milestone this weekend: “The Xperience” opening show of her Las Vegas residency. It was at her Vegas residency that Aguilera dropped some highly anticipated news that is making fans flip out with excitement.
“Let us not forget,” Christina Aguilera told her fans. “The Latin album is coming.”
It seems that Xtina is raising a family, enjoying her residency in Vegas and working on a new album… in Spanish.
“I want to do it the right way,” she tells Billboard.
“I’ve been wanting to do it for years,” she told Billboard. “But I want to do it the right way. I want to work with musicians and beautiful people from the Latin world who just eat, sleep and breathe it, and live it, and learn from them. I want to really experience it from the ground up.”
Fans are already trying to help Xtina out with some references.
Twitter user @NBCTeamShakira called out Aguilera with a little suggestion, “Hey @xtina… Call @shakira to help you with your Spanish Album. She is a producer, songwriter, and singer. She has 12 Latin GRAMMYs and 3 GRAMMYs. It’s the biggest female name in Latin America, and the fans dream of their collaboration. Powerful women. #XtinaAndShakira”
And a hashtag was born. #XtinaAndShakira
Demi Lovato might have been her No. 1 stan at the show.
Lovato filmed nearly the entire performance on her Instagram live, including selfie videos of actual tears running down her face. Fans are now wondering if Lovato will be featured in her new album.
In case you forgot, Aguilera released “Mi Reflejo” in 2000 and Latinos had a moment of representation in mainstream pop music wept.
Aguilera’s “Mi Reflejo” won the Bet Female Pop Vocal Album Latin Grammy and has been promising a follow-up album for a minute now. Why the hold-up?
Aguilera revealed that she’s starting to take Spanish lessons.
“I always heard my parents speak it in the house, but I never fully learned [Spanish],” she tells Billboard. “I’m even digging in and trying to start the lessons.”
“It’ll take a little time balancing the show and the recording hours, but it’s coming.“
Fans have heard this before and are jaded by false promises. Others, however, have high expectations.
This fan who experienced #TheXperience first hand predicts a new Latin Queen.
Unquestionably, J.Lo has sat at the throne for decades now. This is the “Game of Thrones” chisme we deserve.
Other fans are already opening space in their hearts for a Latin tour.
Latin America has been waiting for a tour for far too long, and @JeanCDeLuca predicts Aguilera will grace the diaspora in 2020.
We’ve moved past asking when the album will drop to begging for the tour.
We’re blasting @SergioTheHuman’s request from the rooftops in the hopes that Aguilera will hear her fans. Her Spanish language album success has only marinated into stronger cravings for more content.
Obviously fans wan a headlining performance at the Latin GRAMMYs.
The biggest question folks have right now is: who will be on the album? So far, Christina has only alluded to the album being in the making.
Those ride or die fans are already making threats in exchange for live music.
Cuidado, Xtina! Your Latino stans need you more than you know.
Needless to say, fans are shooketh by the whole Xperience.
As the summer goes on, who knows what else we’ll learn from Christina’s own mouth. We hope she’ll practice her Spanish with the audience.