This Diego Luna Commercial Is So Moving We Called Our Immigrant Parents After Watching It

Fidel Martinez

This land is your land. This land is my land.

Diego Luna is a busy man. When he’s not helping steal the blue prints to the Death Star or directing independent films, Luna is making emotionally evocative commercials.

First was the Mothers Day video that thanked every momma out there for lying to us and making the world a much easier place to live. That brought the waterworks, the sniffles, and a call to our moms to tell her how much we love and appreciate her.

That was only the beginning. Luna followed up his #brandedcontent masterpiee with the gem you see above. This time around, Luna crafts a 2-minute love letter to the immigrant hustle, that fire inside that burns brightly in those who left all they’ve known behind in order to pursue a better world for them and theirs.

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