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This Diego Luna Commercial Is So Moving We Called Our Immigrant Parents After Watching It

This land is your land. This land is my land.

Diego Luna is a busy man. When he’s not helping steal the blue prints to the Death Star or directing independent films, Luna is making emotionally evocative commercials.

First was the Mothers Day video that thanked every momma out there for lying to us and making the world a much easier place to live. That brought the waterworks, the sniffles, and a call to our moms to tell her how much we love and appreciate her.

That was only the beginning. Luna followed up his #brandedcontent masterpiee with the gem you see above. This time around, Luna crafts a 2-minute love letter to the immigrant hustle, that fire inside that burns brightly in those who left all they’ve known behind in order to pursue a better world for them and theirs.

READ: He Wants To Be President Of Venezuela. Would You Vote For This 8 Year Old?

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Hanging Mexico's Flag From Trump Tower Was Only The Beginning. Now He's Dressing Up As Him

Politics

Hanging Mexico’s Flag From Trump Tower Was Only The Beginning. Now He’s Dressing Up As Him

CREDIT: DIEGO SAUL REYNA / CBC / FACEBOOK

Back in April, Mexican-Canadian Diego Saul Reyna won the hearts of Trump haters and immigrants everywhere when he proudly displayed Mexico’s flag atop Trump Tower in Vancouver. For Reyna – originally from Chiapas, Mexico – flying the Mexican flag wasn’t about vandalism: it was an act of peaceful protest. To explain his reasons, Diego posted this message to his Facebook wall: “From the drywall to the concrete finish to the steel framing to the cleaning and the scrap, this building is standing here today thanks to [immigrants], to our hard work and out labor.”

These days, Reyna is still out protesting, but now he’s doing it dressed as Donald Trump. And Diego’s portrayal of Donald Trump is nothing like the real thing.

trumpimage
CREDIT: CBCDiego Saul Reyna / INSTAGRAM

Instead of acting like a loud mouthed ego driven buffoon, Diego’s Trump is a good samaritan. Dressed in nice pants, bright red suspenders, a button-up shirt, and a Trump mask, Diego’s Trump waters flowers, cleans up graffiti, sweeps away litter, and cleans off tables. He’s a regular boyscout.

The reactions people give to Diego’s Trump are often mixed.

diego2
CREDIT: DIEGOSAULREYNA / INSTAGRAM

Donald Trump isn’t the most popular person in Canada, so Diego knows there’s some risk involved.

Some congratulate Trump for doing something nice. Others aren’t so happy to see Trump roaming the streets of Canada.

screen-shot-2016-10-28-at-12-17-03-pm
CREDIT: DIEGOSAULREYNA / INSTAGRAM

No matter how they respond, they all share a common reaction: they’re shocked when they see Trump doing something nice. That’s exactly the point Reyna is trying to make with this social experiment. “It reveals that it’s shocking that he’s doing anything positive, and it shouldn’t be.” Reyna added: “It shouldn’t be shocking that anybody does anything positive.”

In another social experiment, Reyna stood Seattle street corner to see if people would rather hug a Mexican or Donald Trump. Obvs, people loved them some Mexican hugs.

My first social experiment, Would Americans rather hug Donal Trump or a Mexican immigrant ???? watch till the end I was surprised to,

Prefiere la gente en USA habrazar a un imigrante Mexicano o a Donald Trump?? son todos rasistas ??? Fui a estados unidos a averiguar a quien prefiere la gente, veanlo hasta el final y gracias por compartir,
#TRUMP #DUMPTRUMP #KINDNESS #SOCIAL #EXPERIMENT #SEATLE

Posted by Diego Saul Reyna on Wednesday, September 21, 2016

CREDIT: DIEGO SAUL REYNA / FACEBOOK

All of Diego Reyna’s experiments are really about empowerment. When Trump first pointed the finger at immigrants, calling them “rapists and criminals,” Diego didn’t know what to do, telling CBC, “I really felt powerless that I’m not able to do anything against somebody so powerful. He’s unreachable.” By dressing up and getting his message out there, he’s been able to turn those feelings of helplessness into a positive experience. Diego left Mexico to find a better life, and all of ours are that much better because of his hard work. Diego really is the embodiment of the immigrant experience.

READ: This Mexican Construction Worker Proudly Displayed A Mexican Flag On Trump’s New Tower

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