If there’s one thing drinkers need, it’s an excuse to drink. Well here’s one for our Chicago friends.
From now until the elections in November, Rogers Park Social is donating one dollar to the American Civil Liberties Union for every pint of Chinga Tu Pelo sold.
A photo posted by Mogan Brown (@moganb) on
Credit: MoganB / Instagram
While an obvious nod to Donald Trump’s hair, Chinga Tu Pelo isn’t just a marketing ploy or a cheap attempt at throwing shade. Chinga was originally sold in Trump Towers as Trump Golden Ale, but 5 Rabbit Cerveceria, the Latino-owned brewery behind the beer, cut ties with Trump after he claimed that undocumented Mexicans are rapists and drug dealers.
“We would be doing an injustice to the community we serve (and live in) by engaging in business with someone who does not accept our role in society and expresses a rhetoric of hate and ignorance towards us,” Andres Araya, part owner of 5 Rabbit Cerveceria, told Chicago Radio Station WBEZ.
A photo posted by Alexandra Elisabeth (@alexandramagnetic) on
Credit: AlexandraMagnetic / Instagram
After splitting ways with Trump, 5 Rabbit Cerveceria was confronted with a problem: what to do with the excess of Trump Golden Ale kegs they had lying around? Rather than doing what I would do – drink it all – they decided to turn lemons into alcoholic lemonade, rebranding “Trump Golden Ale” as Chinga Tu Pelo.
Support for the 5 Rabbit Cerveceria has paid off with patrons.
— Dylan Storm (@DylanStormRump) August 15, 2016
Credit: @DylanStormRump / Twitter
— jeven (@jeven) July 30, 2016
Credit: @Jeven / Twitter
Drinking a beer called "Chinga Tu Pelo" named after brewer, 5 Rabbits, had a fallout with Trump. V pleased with them/myself.
— AmyMarie (@avergeront) July 22, 2016
Credit: @avergeront / Twitter
The greatest beer ever invented. Chinga tu Pelo, Donald. @… https://t.co/1xFPjUZiOf
— Max (@vanhaverenm) June 14, 2016
Credit: @Vanhaverenm / Twitter
5 Rabbit Cerveceria even went so far as to commemorate their beer with its own t-shirt.
— 5 Rabbit Cerveceria (@5RabbitBrewery) July 9, 2015
Credit: @5RabbitBrewery / Twitter
Though Rogers Park Social has agreed to sell the beer through the election cycle, they don’t consider their company politically motivated.
“We usually wouldn’t want to take a particular political stand as a business, but living in one of the most diverse neighborhoods around, it makes sense to support this local brewery and their awesome products,” manager Wally Anderson told Chicago’s Block Club.
A photo posted by Melissa Manak (@msmanak) on
Credit: MsManak / Instagram
If you happen to be in the Chicago area between now and November, stop by and grab a nice cold Chinga knowing that your money is going to a good cause.
— Jean Westrick (@JeanWestrick) August 17, 2016
And if you’re not in the area, have no fear, Chinga Tu Pelo just might be coming to a bar near you.
5 Rabbit Chinga tu Pelo, an anti-Trump Beer to be bottled – Beer Street Journal https://t.co/dBhZXSjjHN
— zeitgeist1975 (@zeitgeist1975) July 25, 2016