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The Latino Announcers for the Carolina Panthers are Insane and Everyone Loves them For It

Meet Jaime Moreno and Luis Moreno Jr., the Spanish-language radio team for the Carolina Panthers…

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Credit: Charlotte Observer / YouTube

They’re insane. Really. Just listen to them:

Credit: Carolina Panthers / YouTube

“¡MÉTETE LUKE, MÉTETE LUKE, MÉTETE LUKE! ¡TOCHDAUUUN!”

For the last six years, the Morenos have screamed their lungs out during Spanish-language radio broadcasts for the Panthers.

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Credit: Charlotte Observer / YouTube

But they remained relatively unknown until late last year, when audio of this Cam Newton touchdown started making the rounds:

Credit: Carolina Panthers / YouTube

“Supermaaaaaaaan!”

Soon, everyone, including non-Spanish speakers, began listening closely to the Morenos. Here they are working the song “El Coco No” into their call:

Credit: Carolina Panthers / YouTube

Is “Za Za Za (Mesa Que Más Aplauda)” more your thing? Here you go:

Credit: Carolina Panthers / YouTube

You can thank Jaime Moreno for all of that Spanish-language football awesomeness.

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Credit: Charlotte Observer / YouTube

Moreno, an immigrant from Mexico, was working a Spanish-language AM Radio gig in North Carolina when he thought of pitching a Spanish-language broadcast to the Panthers. In 2007, he got his shot. Moreno met the Panthers’ broadcast coordinator by chance while watching one of his son’s high school soccer matches. Moreno made his pitch and the Panthers were receptive. After considering the idea for a couple of seasons, the Panthers finally hired Moreno in 2009.

And he brought his nephew, Luis Moreno Jr., along for the ride:

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Credit: Charlotte Observer / YouTube

Like his uncle, Luis Moreno Jr. is also a Mexican immigrant. Although he moved to US as a teen, Moreno Jr. was already familiar with NFL football. Once in the states, he played football in both high school and college. Jaime Moreno says his nephew’s playing experience was exactly what he needed to make his Spanish-language football broadcasts much stronger.

Why are they so hyped up? Because they designed their broadcasts to have a fútbol vibe.

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There are 16 teams in the NFL who employ Spanish-language broadcast teams. Jaime Moreno says he wanted to stand out from the pack. His strategy? To give their broadcasts a soccer-influenced energy. Moreno told the Charlotte Observer: “We went soccer style because if you think about it, they celebrate so many things because there’s so little going on. If you use that formula for football, it works. You have the first down, a sack, a fumble recovery, interception. It’s celebrated.”

And just like soccer announcers, the Morenos have special nicknames for many of the Panthers players.

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Credit: Streeter Lecka / Getty

Here’s the rundown via the Charlotte Observer:

Cam Newton is “El Dinosaurio.”  Moreno Jr.: “Because they don’t make them like him anymore.”

Ryan Khalil’s grandmother is from Sonora, Mexico, so his nickname is “El Sonorense.”

Luke Kuechly is “El Confesor.”

Jonathan Stewart is “El Terrible.”

Ted Ginn, Jr. is “El Aristocrata.”

Josh Norman is “El Bandolero.”

And they’re not only pumping up fans, they’re pumping up players. Some of the Panthers players have joked that during film room sessions,  they’d like to see highlights narrated by the Morenos.

Cornerback Josh Norman told the Charlotte Observer: “Shoot, those guys go mayhem. I love it just to hear it in Spanish. It gives you chills just listening to it because it gets you so hype.”

READ: The Son of Mexican Field Workers, Tom Flores Became the First Latino Coach to Win a Super Bowl

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