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The Latino Announcers for the Carolina Panthers are Insane and Everyone Loves them For It

Meet Jaime Moreno and Luis Moreno Jr., the Spanish-language radio team for the Carolina Panthers…

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Credit: Charlotte Observer / YouTube

They’re insane. Really. Just listen to them:

Credit: Carolina Panthers / YouTube

“¡MÉTETE LUKE, MÉTETE LUKE, MÉTETE LUKE! ¡TOCHDAUUUN!”

For the last six years, the Morenos have screamed their lungs out during Spanish-language radio broadcasts for the Panthers.

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Credit: Charlotte Observer / YouTube

But they remained relatively unknown until late last year, when audio of this Cam Newton touchdown started making the rounds:

Credit: Carolina Panthers / YouTube

“Supermaaaaaaaan!”

Soon, everyone, including non-Spanish speakers, began listening closely to the Morenos. Here they are working the song “El Coco No” into their call:

Credit: Carolina Panthers / YouTube

Is “Za Za Za (Mesa Que Más Aplauda)” more your thing? Here you go:

Credit: Carolina Panthers / YouTube

You can thank Jaime Moreno for all of that Spanish-language football awesomeness.

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Credit: Charlotte Observer / YouTube

Moreno, an immigrant from Mexico, was working a Spanish-language AM Radio gig in North Carolina when he thought of pitching a Spanish-language broadcast to the Panthers. In 2007, he got his shot. Moreno met the Panthers’ broadcast coordinator by chance while watching one of his son’s high school soccer matches. Moreno made his pitch and the Panthers were receptive. After considering the idea for a couple of seasons, the Panthers finally hired Moreno in 2009.

And he brought his nephew, Luis Moreno Jr., along for the ride:

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Credit: Charlotte Observer / YouTube

Like his uncle, Luis Moreno Jr. is also a Mexican immigrant. Although he moved to US as a teen, Moreno Jr. was already familiar with NFL football. Once in the states, he played football in both high school and college. Jaime Moreno says his nephew’s playing experience was exactly what he needed to make his Spanish-language football broadcasts much stronger.

Why are they so hyped up? Because they designed their broadcasts to have a fútbol vibe.

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There are 16 teams in the NFL who employ Spanish-language broadcast teams. Jaime Moreno says he wanted to stand out from the pack. His strategy? To give their broadcasts a soccer-influenced energy. Moreno told the Charlotte Observer: “We went soccer style because if you think about it, they celebrate so many things because there’s so little going on. If you use that formula for football, it works. You have the first down, a sack, a fumble recovery, interception. It’s celebrated.”

And just like soccer announcers, the Morenos have special nicknames for many of the Panthers players.

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Credit: Streeter Lecka / Getty

Here’s the rundown via the Charlotte Observer:

Cam Newton is “El Dinosaurio.”  Moreno Jr.: “Because they don’t make them like him anymore.”

Ryan Khalil’s grandmother is from Sonora, Mexico, so his nickname is “El Sonorense.”

Luke Kuechly is “El Confesor.”

Jonathan Stewart is “El Terrible.”

Ted Ginn, Jr. is “El Aristocrata.”

Josh Norman is “El Bandolero.”

And they’re not only pumping up fans, they’re pumping up players. Some of the Panthers players have joked that during film room sessions,  they’d like to see highlights narrated by the Morenos.

Cornerback Josh Norman told the Charlotte Observer: “Shoot, those guys go mayhem. I love it just to hear it in Spanish. It gives you chills just listening to it because it gets you so hype.”

READ: The Son of Mexican Field Workers, Tom Flores Became the First Latino Coach to Win a Super Bowl

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Exclusive: Jose Antonio Vargas Talks #EmergingUS, Political Activism, and Immigrant Rights

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Exclusive: Jose Antonio Vargas Talks #EmergingUS, Political Activism, and Immigrant Rights

Jason Kempin / Getty

In 2011, Pulitzer Prize award-winning journalist Jose Antonio Vargas revealed he was undocumented in an essay for The New York Times Sunday Magazine. Since then, Vargas has started two organizations – #EmergingUS and Define American – dedicated to fighting for immigration rights. He now finds himself in Des Moines, Iowa, joining the political conversation just in time for the caucuses. Vargas spoke with we are mitú and discussed the purpose of #EmergingUS and his constant fight to help other undocumented immigrants.

Why is it important for Define American to be in Iowa right now?

Jose Antonio Vargas: Undocumented Iowa, a short documentary, was produced by #EmergingUS, a new digital platform on race, immigration, and identity that will launch very soon. And this short documentary premiered at the inaugural Define American Film Festival in Des Moines, Iowa. Actually, Undocumented Iowa opened the film festival, which showed six feature films and six short documentaries in three days. Is there an issue as central to this primary season (especially among Republicans) and as politicized and partisan as immigration? Define American’s chief goal is to humanize and personalize immigration, especially to potential caucus-goers in Iowa, where the flood of immigration-oriented television and radio ads is non-stop. Define American hosted this inaugural film festival in Des Moines because we must humanize the immigration issue to Iowans.

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Credit: Define American / Facebook

Why did you choose undocumented Iowans for your documentary?

Vargas: Far too often, undocumented immigrants are the objects of the debate, rarely the ones with the agency to tell their own stories and frame their own narratives. There are an estimated 40,000 undocumented immigrants who call Iowa their home. #EmergingUS wanted to hear from them directly.

READ: These Undocumented People Can Teach Us All How to Handle and Shut Down Haters with Humor

What do you hope people take away after watching Undocumented Iowa?

Vargas: All content from #EmergingUS strives for connection and empathy. When Kenia Calderon–one of the undocumented Iowans featured in the documentary–says that “growing up, all I wanted was to have a college degree, to give it to my parents as a gift for everything that they did, for every toilet that they have washed,” I imagine that any parent would connect with that emotion.

How did you find and choose the families featured in the documentary?

Vargas: The documentary was filmed at the Orpheum Theater in Marshalltown, a tight-knit community that has reinvigorated by new immigrants, many of them undocumented. Joa LaVille, who works at the community library, is part of the Immigrant Allies of Iowa. Joa connected us to all of the participants, many of whom are members of DREAM Iowa, a very active and effective immigrant rights group in the state.

During the documentary, you were clearly upset during one of the stories. What were you thinking about?

Vargas: How can you not be upset by these stories?

What would you say is Define American and #EmergingUS’s overall goal for immigrants and immigrant rights?

Vargas: Define American is a non-profit media group that uses the power of stories to elevate the conversation on immigration and citizenship. The focus of Define American is squarely on immigration. The scope of #EmergingUS, on the other hand, is broader. It’s a new digital platform that lives at the intersection of race, immigration, and identity in a multicultural America.

READ: 9 Ways Immigration has Hurt Young People

What do you want #EmergingUS to accomplish that is different from Define American? Why the two organizations?

Vargas: What connects #EmergingUS to Define American is the shared goal of telling a fuller story of our changing country. Define American’s work is grounded by a question (a question that everyone, especially the current presidential candidates must answer): How do you define American? The work of #EmergingUS centers on exploring the emerging American identity: Who are we and who are we becoming?

Sign up for #EmergingUS and be a part of our story: EmergingUS.com

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